Hayes Commercial Group

What Hayes Commercial Group does

Hayes Commercial Group is a privately-held, full-service commercial real estate brokerage founded in 1993 and headquartered at 222 E. Carrillo Street in Santa Barbara, California. The firm provides leasing, investment sales, and acquisition representation across office, R&D, industrial, retail, multifamily, land, hotel, restaurant, and medical property types for clients throughout the South Coast and Tri-County area (Santa Barbara, San Luis Obispo, and Ventura Counties). Its active broker team of approximately 11, supplemented by emeritus founders, averages nearly 20 years of local market experience and has collectively executed thousands of transactions spanning hundreds of millions to multi-billions of square feet and dollars over their careers.

The firm's core offering is traditional brokerage representation, encompassing landlord representation, tenant representation, buyer/seller investment sales, 1031 Exchange support, and market analysis. There is no proprietary software product; technology consists of a website-based property listings platform, LinkedIn presence, email newsletter distribution, and earned media coverage in regional outlets such as Pacific Coast Business Times, Noozhawk, Independent, and Voice Magazine. Marketing relies on dynamic strategies combining targeted media exposure with the firm's extensive professional network.

Hayes Commercial Group generates revenue through transaction-based commissions on completed sale and lease transactions, representing both sides of deals (landlords and tenants for leasing; buyers and sellers for investment sales). Fee structures are negotiated based on transaction value and complexity with no publicly disclosed standard schedule. Client concentration spans technology (Google, AppFolio, Citrix, FLIR, lynda.com, Redwire), defense/aerospace (Lockheed Martin, Raytheon), healthcare (Cottage Health, CenCal Health), retail (Amazon, Sephora), education (UCSB), and nonprofit sectors, with notable anchor relationships including Majestic Asset Management (19-building portfolio) and Fairview Shopping Center (235,000 SF). The firm has been recognized with consecutive CoStar Power Broker Awards (2024, 2025) and multiple individual Pacific Coast Business Times honors.

Name

Hayes Commercial Group

Legal name

Hayes Commercial Group, Inc.

Website

https://hayescommercial.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Hayes Commercial Group is a privately-held commercial real estate brokerage founded in 1993 in Santa Barbara, California, providing leasing, investment sales, and tenant/landlord representation across office, R&D, industrial, retail, and multifamily property types for clients in the Tri-County region.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Real Estate Tenant Representation (FSAEAJAF)

Keywords

• Commercial real estate brokerage
• Commercial property leasing
• Investment sales
• Tenant representation
• Landlord representation

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Commercial Real Estate Brokerage Commissions: Traditional real estate brokerage earning commissions on completed sale and lease transactions. Represents both landlords/tenants for leasing and buyers/sellers for investment sales. Fee structure typically based on transaction value percentages.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hayes Commercial Group is a commercial real estate brokerage firm providing leasing, investment sales, acquisitions, landlord representation, tenant representation, and marketing services for commercial property types including office, R&D, retail, industrial, multifamily, land, hotel, restaurant, and medical properties. Brokers earn commissions by representing buyers, sellers, landlords, and tenants in transaction-based engagements across the South Coast and Tri-County area of California.

Product overview

Hayes Commercial Group is a commercial real estate brokerage firm providing leasing, sales, and investment services for commercial property types. Their service offering encompasses Investment Sales, Acquisitions, Landlord Representation, Tenant Representation, Marketing, and Client Resources. They specialize in office, retail, industrial, land, multifamily, hotel, restaurant, and medical property categories across the South Coast of Santa Barbara County and Tri-Counties area. The company operates as a traditional brokerage service without a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Sales and Acquisitions Representation of buyers and sellers in the acquisition and disposition of commercial investment properties including office, R&D, industrial, retail, multifamily, land, hotel, restaurant, and medical assets. Supports 1031 Exchange transactions and venture real estate.
• Landlord Representation Leasing representation for commercial property owners covering property marketing, tenant sourcing, lease negotiation, and occupancy management for office, R&D, retail, and industrial properties.
• Tenant Representation Leasing representation for companies seeking commercial space, including site selection, market analysis, lease negotiation, renewals, and occupancy cost optimization across office, R&D, industrial, and retail requirements.
• Commercial Property Marketing Dynamic marketing strategies for listed commercial properties, including targeted media exposure and outreach through the firm's extensive professional network.
• Market Analysis and Research Data-driven market analysis and insights for the South Coast commercial real estate market, supporting informed decision-making for buyers, sellers, landlords, and tenants.

Quantifiable outcome

• Over 8 million square feet and $860 million in transaction volume for individual broker Greg Bartholomew
• +1 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered major and core.

• Praelium Commercial Real EstatemajorChannel Partner/ Reseller/ Distributor · 19 March 2026Hayes Commercial Group represented the seller, Majestic Asset Management, in the $235 million sale of the Tech Park @ Goleta 17-building portfolio to Praelium Commercial Real Estate. This was a South Coast record commercial real estate transaction.
• Majestic Asset ManagementmajorOthersRepresented as exclusive brokers for South Coast's largest office/R&D entity with 19 buildings under management. Major client for investment sales and leasing representation.
• Fairview Shopping CentercoreOthersHandle all leasing for prominent 235,000 SF shopping center in Goleta.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pacifica Commercial Realty: Direct local competitor historically operating in the same Santa Barbara / South Coast commercial real estate market. Several current Hayes brokers (Greg Bartholomew, Christos Celmayster) previously worked at Pacifica, indicating direct overlap in geography, property types, and client relationships.
• Radius Group Commercial: Santa Barbara-based commercial real estate brokerage serving overlapping Tri-Counties territory. Rob Adams (current Hayes broker) previously worked at Radius, suggesting direct competition for the same local landlord, tenant, and investor mandates.
• Lee & Associates Central Coast: Regional commercial real estate brokerage with offices across California's Central Coast. Rob Adams previously worked at Lee & Associates Central Coast, indicating direct competition for office, industrial, retail, and multifamily assignments in the same Tri-Counties geography.

Broad incumbents

• Marcus & Millichap: National investment sales brokerage specializing in commercial real estate transactions including multifamily, retail, office, and hospitality. Nolan Tooley (current Hayes broker) joined Hayes from Marcus & Millichap where he won Rising Star and Emerging Core awards, signaling direct competition for investment-sale mandates.
• CBRE Group: Global commercial real estate services firm offering brokerage, property management, valuation, and capital markets. Competes with Hayes for institutional mandates in the Santa Barbara market, particularly larger corporate occupier and capital-markets assignments.
• JLL (Jones Lang LaSalle): Global commercial real estate services firm providing brokerage, investment management, and advisory services. Competes for institutional-grade office, R&D, and industrial assignments in the South Coast market with broader geographic and service-line coverage than Hayes.
• Colliers International: Global commercial real estate services and investment firm. Dan Ferrick (current Hayes broker) previously worked at Colliers, indicating direct competition for office, industrial, and investment-sales mandates in the Tri-Counties area.
• Cushman & Wakefield: Global commercial real estate services firm providing brokerage, valuation, and advisory across office, industrial, retail, and multifamily. Competes with Hayes for institutional occupier and investor mandates in Southern California, including the Tri-Counties submarket.
• Coldwell Banker Commercial: National commercial real estate brokerage franchise. Dylan Ward (current Hayes broker) previously worked at Coldwell Banker, indicating direct overlap in serving small-to-mid-market landlords, tenants, and investors across the Tri-Counties region.

Regional players

• Compass Real Estate: National residential and commercial real estate brokerage with a Santa Barbara presence. Dan Ferrick (current Hayes broker) previously worked at Compass, representing partial overlap on tenant-representation and smaller-asset mandates in the same Tri-Counties market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hayes-commercial-group
• Xx.com/hayescommercial

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayes Commercial Group