Ogden Museum of Southern Art

Name

Ogden Museum of Southern Art

Legal name

Ogden Museum of Southern Art

Website

https://ogdenmuseum.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Art Museum and Cultural Institution

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (7121), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Southern art museum
• Art exhibitions collection
• Museum membership programs
• Cultural education programs
• Craft and design workshops

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Admission Tickets: Museum admission ticket sales for individual and group visitors. Tickets can be purchased in advance online or upon arrival.
2. Memberships: Museum memberships including Kohlmeyer Circle, Richardson Society, and Corporate Membership tiers providing benefits to supporters.
3. Donations: Individual giving and general operating donations from supporters.
4. Museum Store: Retail shop selling art-related merchandise, catalogs, and Southern craft items.
5. Event Rentals: Private event hosting and facility rentals for functions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Ogden Museum of Southern Art operates a nonprofit art museum in New Orleans, presenting rotating exhibitions and a permanent collection of Southern art and material culture. It sells admission tickets, memberships, museum store merchandise, and event rentals, and delivers educational and craft-based programs for youth, families, HBCU students, and educators.

Product overview

Ogden Museum of Southern Art is a single-location art museum focused on presenting and exploring the visual art and culture of the American South. The museum operates as a unified institution offering a collection of Southern art, rotating exhibitions, educational programs, and online digital content. Core offerings include the permanent collection, rotating exhibitions (such as the HBCU Art Showcase and annual craft exhibitions like Art of the Cup), educational programming for all ages, digital content through the Video Library and O Blog, and retail through the museum store. The museum also operates the Center for Southern Craft & Design as a specialized focus area within the institution.

Differentiator

Problem solved

Functional benefit

Brands

• The O: Informal nickname used in marketing materials and social media to refer to the museum.
• O Blog
• Center for Southern Craft & Design
• Ogden After Hours

Products and services

• General Admission Tickets Paid admission tickets granting access to the museum's exhibitions and permanent collection for the day of visit. Targeted to walk-in visitors, tourists, and individual guests.
• Membership Program Annual memberships across multiple tiers providing free admission, member-only events, discounts at the museum store, and exhibition previews for individual and family supporters.
• The Collection and Exhibitions Rotating exhibitions drawn from a permanent collection of more than 4,000 Southern artworks spanning the 1730s to today, available to the general public during museum operating hours.
• Museum Store Onsite and online retail store selling Southern art catalogs, books, prints, gifts, and merchandise to visitors and the general public.
• Center for Southern Craft and Design Workshops Paid and free hands-on workshops teaching Southern craft and design traditions for youth, families, educators, and adult enthusiasts in dedicated museum studio space.
• Educational Programs for K-12 and HBCU Students Curriculum-aligned educational programming including school group visits, HBCU student cohorts, and teacher resources, offered to K-12 schools and partner universities.
• Private and Corporate Event Rentals Rental of museum galleries and event spaces for weddings, corporate events, galas, and private functions, with associated venue service packages.

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The Helis FoundationcoreGTM or Marketing PartnerThe Helis Foundation presents the Poydras Corridor Sculpture Exhibition and sponsors Art for All program providing free admission to Louisiana residents every Thursday. Foundation also sponsors Louisiana Contemporary exhibition and Culture & Cocktails events.
• The New Orleans (LA) Chapter of The Links, IncorporatedcoreStrategic or Co-development PartnerCo-presenters of the 13th Annual HBCU Art Showcase celebrating artistic achievements of students from Louisiana's Historically Black Colleges and Universities in the Museum's Education Gallery.
• New Orleans Recreation and Culture FundminorGTM or Marketing PartnerSponsors Ogden After Hours evening events with live music and programming.
• Roger H. Ogden CollectioncoreOthersMajor donor whose name is associated with the core museum collection, with significant pieces on loan or gifted to the museum.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• New Orleans Museum of Art: Primary art museum in New Orleans with a much larger permanent collection and the adjacent Sydney and Walda Besthoff Sculpture Garden. Most directly comparable local peer given overlapping visitor base, general operating model, and New Orleans location, though NOMA is significantly larger and broader in scope than Ogden's Southern-focused mission.
• Contemporary Art Center New Orleans: New Orleans-based contemporary art institution with exhibitions, performances, and education programs in the Warehouse/Arts District — same neighborhood as Ogden. Direct peer in terms of physical location, mid-sized art museum operations, and audience overlap.
• Historic New Orleans Collection: Royal Street-based museum, research center, and publisher focused on the history and culture of New Orleans and the Gulf South. Comparable as a mid-sized New Orleans cultural institution with overlapping educational programming, exhibitions, and Southern cultural focus.
• Gibbes Museum of Art: Charleston, South Carolina art museum with a focus on American Southern art and a significant collection of historical and contemporary works. Closely comparable as a mid-sized Southern U.S. art museum with a regional focus, education programming, and membership model.
• Morris Museum of Art: Augusta, Georgia art museum dedicated exclusively to art of the American South. Highly comparable in mission, regional scope, and collection focus, making it one of the closest direct peer institutions to Ogden in the U.S.
• Telfair Museums: Savannah, Georgia museum complex encompassing a historic house museum and a contemporary art museum, with strong education programming. Comparable as a mid-sized Southern U.S. art institution with multi-site or multi-building operations and membership/donor-based funding.
• Memphis Brooks Museum of Art: Oldest and largest art museum in Tennessee, focused on a broad collection with strong education and community programs. Comparable as a mid-sized Southern U.S. regional art museum with a similar mix of exhibitions, education, and event revenue.
• Speed Art Museum: Louisville, Kentucky's flagship art museum with a broad collection, education programs, and event rentals. Comparable in scale, operating model, and revenue mix to Ogden, though broader in curatorial scope.
• Lauren Rogers Museum of Art: Laurel, Mississippi art museum with a general collection and active community/education programming. Comparable as a small-to-mid-sized Southern U.S. regional art museum with similar admissions, membership, and donation-based funding model.

Regional players

• The National WWII Museum: Largest cultural tourist attraction in New Orleans, operating a major museum, event venues, and educational programming. Comparable as a New Orleans cultural institution competing for the same tourist and event-rental revenue pool, though mission and scale are very different.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/ogdenmuseum
• YouTubeyoutube.com/user/ogdenmuseumnola
• Facebookfacebook.com/123138177738990
• Instagraminstagram.com/ogdenmuseum
• Pinterestpinterest.com/OgdenMuseumofSouthernArt
• LinkedInlinkedin.com/company/ogden-museum-of-southern-art

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ogden Museum of Southern Art