Lauren Rogers Museum Of Art

What Lauren Rogers Museum Of Art does

The Lauren Rogers Museum of Art (LRMA) is an independent 501(c)(3) non-profit art museum founded in 1923 in Laurel, Mississippi, as a memorial to Lauren Rogers. The museum occupies a 27,500 sq. ft. Georgian Revival building (expanded in 1925, 1983, and 2013) and has offered free general admission continuously since its founding. It stewards five specialized permanent collections — American Art, European Art, Japanese Ukiyo-e Woodblock Prints, Native American Basketry (796 objects, expanded from an original 1923 donation of 494), and British Georgian Silver — supplemented by rotating temporary exhibitions, some sourced from traveling-exhibition partners such as International Arts & Artists, Landau Traveling Exhibitions, and The Do Good Fund.

The museum operates a portfolio of educational and community programs targeting K-12 schools (free docent-led and self-guided tours, transportation stipends, classroom art kits aligned to collections), adults (studio classes in pottery, watercolor, and drawing), and the broader community (Artist-in-Residence, artTALK lectures, Music in the Museum concerts, Very Special Arts Festival, and the annual Blues Bash). Distribution is overwhelmingly physical and regional, centered on Laurel and Jones County, with supplementary digital reach via YouTube-hosted virtual tours, artist interviews, and printable at-home activities.

Revenue is generated entirely through a non-profit funding mix: an 11-tier annual membership program ($15 Student to $5,000 Eastman Circle) with reciprocal privileges at 600+ partner institutions, general and planned-giving donations (charitable remainder trusts, life insurance, bequests via the Lauren Eastman Rogers Society), corporate sponsorships ($500–$10,000 per initiative), earned income from studio class fees ($20–$140) and the museum gift shop, venue rentals at the National Register-listed Rogers-Green House (acquired 2003), and the annual December Gala Auction, which is the museum's largest single fundraiser. The museum is staffed by ~11 full-time professionals and governed by a volunteer Board of Directors chaired by Trent Mulloy, with George Bassi serving as Director.

Name

Lauren Rogers Museum Of Art

Legal name

Lauren Rogers Museum Of Art

Website

https://lrma.org

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

The Lauren Rogers Museum of Art is a 501(c)(3) non-profit art museum in Laurel, Mississippi, founded in 1923, offering free admission and stewarding five specialized collections alongside K-12 educational programs, studio classes, traveling exhibitions, and community events for the Jones County and Southeast Mississippi region.

Ownership category

akta.pro rank

Product category

Art Museum (Cultural Institution)

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Libraries, Archives & Special Collections (BPAGAHAF), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Art museum collections
• Cultural education programs
• Museum membership programs
• Community art exhibitions
• Art preservation institution

Headquarters

HQ city

Laurel

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership program with multiple tiers ranging from $15 (Student) to $5,000 (Eastman Circle), providing recurring revenue and exclusive benefits to supporters.
2. Gala Auction: Annual black-tie Gala in December serves as the single largest fund-raising event, generating significant annual donations and corporate sponsorships.
3. Corporate Sponsorships: Business sponsorships ranging from $500 for festivals to $10,000 for major exhibitions, including recognition on invitations, event signage, and press releases.
4. Donations: General donations, tribute and memorial gifts, planned giving, gifts of cash, securities, real estate, and art. The museum is a nonprofit organization.
5. Art Classes and Programs: Revenue from studio classes including pottery, watercolor workshops, summer camps, and educational programs for children and adults.
6. Museum Shop/Gift Shop: Retail sales of artisan jewelry, ceramics, woven baskets, art prints, books, exhibition catalogues, and art supplies. Members receive 10% discount.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

LRMA is a free-admission nonprofit art museum that preserves and exhibits five permanent collections (American Art, European Art, Japanese Ukiyo-e prints, Native American Basketry, and British Georgian Silver), mounts rotating temporary exhibitions, and delivers educational programming including K-12 school tours, studio art classes, lectures, and community outreach. It also operates a gift shop, venue rentals at the historic Rogers-Green House, an annual Gala auction, and a tiered membership program that funds operations.

Product overview

The Lauren Rogers Museum of Art (LRMA) operates as a mid-sized art museum with free admission, offering a portfolio of interconnected services centered on art preservation, education, and community engagement. The core offerings include five specialized permanent collections (American Art, European Art, Japanese Woodblock Prints, Native American Basketry, British Georgian Silver), rotating temporary exhibitions, and comprehensive educational programming including school tours, studio art classes, lectures, and the Artist-in-Residence program. Supporting services include a museum gift shop, facility rentals (Rogers-Green House event venue), community outreach initiatives, planned giving programs, and annual fundraising events. The museum also provides digital resources including virtual tours and at-home art activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Collections Five permanent collections of American Art, European Art, Japanese Ukiyo-e prints, Native American Basketry (796 objects), and British Georgian Silver, presented free of charge to general visitors at the museum galleries.
• Temporary Exhibitions Rotating temporary exhibitions featuring photography, prints, kimono, and other curated shows that complement the permanent collections, accessible free of charge during museum hours.
• School Programs Comprehensive K-12 educational programming including free self-guided and docent-led student tours (Tuesday-Friday 9am-2pm), classroom art kits (berry baskets, relief prints, 3D landscapes) for K-6, homeschool art sessions, the Very Special Arts Festival, and teacher professional development. Transportation stipends are available for qualifying schools.
• Studio Art Classes Hands-on creative workshops for adults, teens, and children including pottery wheel throwing, watercolor workshops, parent-child CLAY & PLAY, drop-in drawing, and summer art camps. Pricing is per-session with member and non-member tiers.
• Lectures, Concerts and Special Programs Public programming including artTALK artist talks, exhibition lectures, the Music in the Museum concert series, film screenings, and signature community events like the annual Blues Bash festival on the museum front lawn.
• Digital Resources and Virtual Tours Online educational content including virtual gallery tours, artist interviews, ARTful yoga videos, art-at-home activity kits, and printable coloring sheets, accessible through the museum website and YouTube channel.
• Artist-in-Residence Program Hosts contemporary working artists on-site for public talks, studio workshops, and open studio sessions, providing community members direct engagement with practicing artists.
• Community Outreach (ArtReach) Brings museum collections and hands-on art activities directly to schools, camps, senior centers, and special needs groups throughout the Jones County region.
• Group Tours Guided tours for groups of 10 or more visitors, offered as docent-led or self-guided experiences by reservation.
• Facility Rental (Rogers-Green House) Venue rental of the historic 1903 Prairie-style Rogers-Green House (7,000+ sq ft, National Register of Historic Places) and its Carriage House studio for weddings, receptions, luncheons, meetings, and private events.
• Museum Gift Shop Curated retail space selling artisan jewelry, handmade ceramics, woven baskets, art prints, books, exhibition catalogues, and art supplies, with a 10% discount for museum members.
• LRMA Gala Auction Annual black-tie fundraising gala and auction held each December, generating the museum's largest single annual fundraising receipts through ticket sales, sponsorships, and auction proceeds.
• Annual Membership Program Annual recurring membership program with eleven tiers ($15 Student to $5,000 Eastman Circle) offering benefits such as free admission, gift shop discounts, class discounts, exhibition catalogue mailings, Gala tickets, reciprocal museum privileges at 600+ institutions, and exclusive Director's Circle events.

Quantifiable outcome

• Serving the community free of charge for over 100 years

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship and minor.

• International Arts & Artists, Washington, DCflagshipStrategic or Co-development Partner · 18 August 2026Organized the upcoming 'KIMONO: Garment, Canvas, and Artistic Muse' exhibition running August 18 - November 8, 2026, exploring kimono as garment, canvas, and artistic inspiration.
• The Do Good Fund, Columbus, GeorgiaflagshipStrategic or Co-development Partner · 16 June 2026Sponsored the 'In Threes' photography exhibition featuring works by Maude Schuyler Clay, Langdon Clay, and Sophia Clay. The Do Good Fund is a nonprofit organization supporting cultural programming in the Southeast.
• Blues Bash Sponsors (Roy Rogers Body Shop, BankFirst, Southern Beverage Co., and others)minorGTM or Marketing Partner · 5 June 2026Multiple corporate sponsors supporting the annual Blues Bash outdoor music festival on the museum's front lawn, with recognition on event signage and press materials.
• Landau Traveling Exhibitions, Los Angeles, CAflagshipStrategic or Co-development Partner · 26 May 2026Organized the traveling exhibition 'The Prints of Sam Gilliam' from the Michael K. and Marian E. Butler Collection, presented at LRMA from May 26 - July 26, 2026.
• Griots Gallery at The Center for Haitian Studies, Miami, FLminorStrategic or Co-development Partner · 26 May 2026Co-organized the Sam Gilliam exhibition with Landau Traveling Exhibitions, providing curatorial partnership and cultural context.
• Longleaf Tea CompanyminorStrategic or Co-development PartnerLocal Laurel tea company collaborating on 'The Art of Taking Tea' event celebrating the newly reinstalled Georgian Silver Gallery with refreshments and cultural presentation.
• USM's Mississippi Review and Young Authors AcademyminorStrategic or Co-development PartnerCollaboration partner for ARTful Writing creative writing workshop, with the Editor of Mississippi Review Rachael Fowler leading the program for young writers.
• Junior Auxiliary of LaurelminorStrategic or Co-development PartnerPartner organization for the annual Very Special Arts Festival serving students with developmental disabilities, providing hands-on winter craft projects and seasonal activities.
• Laurel and Jones County Public LibraryminorStrategic or Co-development PartnerCollaborating on Free Family Art Story Time program, bringing read-aloud sessions to museum art activities on Wednesday afternoons.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Birmingham Museum of Art: Larger but comparable non-profit art museum in Birmingham, AL with free admission, diverse collections, and K-12 education programs. Slightly bigger scale but otherwise highly comparable operational model.
• Hunter Museum of American Art: Mid-sized American art museum in Chattanooga, TN with historic building, permanent collection, and educational programs. Comparable mid-sized Southern non-profit museum focused on American art.
• Wiregrass Museum of Art: Small regional art museum in Dothan, AL with rotating exhibitions, art classes, and community programming. Smaller but very comparable non-profit community museum model.
• Gibbes Museum of Art: Mid-sized regional art museum in Charleston, SC with focus on American art and Southern artists, plus educational programming. Comparable mid-sized Southern non-profit museum with collection focus and free community engagement.
• Columbia Museum of Art: Mid-sized regional art museum in Columbia, SC with permanent collections, traveling exhibitions, and community programming. Directly comparable mid-sized Southern US non-profit museum operating model.
• Morris Museum of Art: Regional art museum in Augusta, GA focused on American art with free admission and community education programs. Highly comparable mid-sized Southern non-profit model.
• Ogden Museum of Southern Art: Southern art-focused non-profit museum in New Orleans with rotating exhibitions, educational programming, and a museum shop. Comparable mid-sized scale and regional Southern focus.
• Telfair Museums: Mid-sized art museum in Savannah, GA with a similar mix of American/European art, historic house museum (Owens-Thomas House), and educational programming. Closely comparable in scale, free/low-cost admission model, and non-profit structure.
• Farnsworth Art Museum: Mid-sized regional art museum in Rockland, ME with American art focus, historic house component, and educational programs. Comparable mid-sized non-profit museum with collection breadth and free/low admission model.

Regional players

• Mississippi Museum of Art: Statewide art museum in Jackson, MS serving a similar Mississippi audience with permanent collections and exhibitions. Comparable non-profit model and Southern US regional focus, but larger scale and broader collection than LRMA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LaurenRogersMoA
• Instagraminstagram.com/laurenrogersmoa
• LinkedInlinkedin.com/company/lauren-rogers-museum-of-art

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lauren Rogers Museum Of Art