What Pet Emergency Education does

Pet Emergency Education is a Las Vegas-based, founder-owned LLC founded circa 2011 that delivers pet CPR, first aid, and animal emergency response training and certification to pet owners, veterinary professionals, equine owners, and animal care workers across the United States and internationally. The core curriculum is the PetCPR+ program and its Advanced Life Support variant, delivered through two channels: in-person classes taught by certified independent contractor instructors at host venues (pet businesses, rescues, veterinary clinics, community centers) across 35+ US states, and live virtual classes delivered via Zoom. All courses award a 2-year certification, include a 2-year subscription to an online Animal Emergency Resource Center, and many are RACE-approved for veterinary technician CEUs as well as approved by CCPDT, NADOI, IACP, PACCC, Pet Sitters International, and IAABC.

Name

Pet Emergency Education

Legal name

Pet Emergency Education LLC

Website

https://petemergencyeducation.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Pet Emergency Education delivers pet CPR, first aid, and animal emergency response certification through in-person and Zoom classes across 35+ US states and five international markets, serving pet owners, veterinary technicians, equine professionals, and animal care workers with RACE-approved CEU credentials.

Ownership category

akta.pro rank

Product category

Animal Emergency Training and Certification Services

NAICS

Pet Care (except Veterinary) Services (812910), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

akta.pro secondary industry

Behavioral Medicine & Training-Integrated Veterinary Services (HLAMAAAI)

Keywords

• Pet first aid training
• Pet CPR certification
• Animal emergency response
• Equine first aid courses
• Veterinary continuing education

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Class Registration Fees: One-time registration fees charged to individual participants for in-person and virtual live certification classes. Standard rate is $74.95 per person. Additional optional add-ons include printed manuals ($24.95) and pet first aid kits at various price points ($59.95+).
2. Pet First Aid Supplies and Products: E-commerce sales of pet first aid kits, bandages, respiratory masks, educational books, Curicyn products, and other emergency supplies through the company's online store. Also sells products through a curated Amazon list where commissions are donated to animal shelters.
3. Instructor Kit Sales: Sale of instructor kits to certified instructors: Pet CPR and First Aid Instructor Kit priced at $449.95 (includes mannequins, AV equipment, branding items, deluxe pet first aid kit, and printed manual); Equine Emergency First Aid Instructor Kit priced at $499.95 (includes plush horse, wraps, hoof testers, first aid kit, stethoscope, and other equipment).
4. Children's Educational Products: Sale of educational packages and activity books for children including Pet First Aid Adventures Package ($29.95) and Pet Pals Learning Words and Numbers Activity Books ($5 each regular, $2.50 each at 50% off in packs of 5+).
5. Fundraiser Class Revenue Share: Nonprofit animal charities can host classes as fundraisers, receiving 10% donation of registration fees (after expenses) for 10-19 attendees, or 20% for 20+ attendees. This drives volume registrations while supporting animal welfare organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pet Emergency Education provides instructor-led pet CPR, first aid, and animal emergency response certification classes for dogs, cats, and horses, delivered both in-person (at host venues across 35+ US states) and live virtually via Zoom. Courses are validated by RACE/AAVSB continuing education approvals and produce 2-year internationally recognized certifications. The company also sells pet first aid kits and supplies through an e-commerce storefront, offers instructor certification programs, and publishes children's/youth training packages and activity books.

Product overview

Pet Emergency Education offers a suite of pet emergency training and certification programs centered around its core PetCPR+ brand. The primary offerings include Canine and Feline CPR and First Aid (core certification), Advanced Life Support for veterinary professionals, and Equine Emergency First Aid courses. Training is delivered through in-person classes, live virtual Zoom sessions, and independent study formats. The company also operates an instructor certification program for animal professionals, sells pet first aid supplies, and provides youth-focused educational products including activity books and training packages for children. A shelter/rescue fundraising program enables animal charities to host classes as fundraisers. All certifications are valid for 2 years (4 CEUs for equine), with many courses approved for RACE continuing education credits for veterinary technicians.

Differentiator

Problem solved

Functional benefit

Brands

• PetCPR+: Internationally recognized pet CPR certification program for dogs and cats
• PetCPR+ Advanced
• EquiAid
• Pet Emergency Academy

Products and services

• Canine and Feline CPR and First Aid Core 3-hour certification course teaching emergency first aid to dogs and cats until veterinary care is available, including CPR techniques, first aid for common injuries, choking management, shock/poisoning response, and heatstroke prevention. Certification is valid for 2 years and includes official frameable certificate, 2-year subscription to Animal Emergency Resource Center, and e-book reference guide.
• Canine and Feline CPR and Advanced Life Support for Veterinary Professionals (PetCPR+ Advanced) Advanced certification course for veterinary professionals covering extended emergency care for dogs and cats, RACE-approved for veterinary technician CEUs (3 RACE CE Credits).
• Canine and Feline CPR and First Aid for Grooming Professionals Specialized certification course tailored for pet grooming professionals covering pet emergencies encountered in grooming settings.
• Equine Emergency First Aid (EquiAid) Certification class providing introductory overview of managing common medical emergencies in horses, covering wound treatment, fracture stabilization, emergency splints, vital signs assessment, and trail/show emergencies. Valid for 4 CEUs.
• Pet CPR and First Aid Instructor Program Train-to-certify program for veterinary/animal professionals and human medical personnel to become certified Pet CPR and First Aid instructors. Includes 10-hour asynchronous virtual training, instructor kit ($449.95), and independent contractor compensation of $20 per person taught.
• Equine Emergency First Aid Instructor Program Train-to-certify program for equine professionals to become Equine First Aid instructors, requiring 3 years full-time equine work experience and 1 year teaching background. Instructor kit costs $499.95.
• Pet First Aid Training Package for Kids Ages 8-11 Comprehensive teaching package for children ages 8-11 including virtual pet first aid certificate course, textbook, activity book, and facilitator's guide. Priced at $29.95 through Pet Emergency Academy.
• Pet Pals Learning Words and Numbers Activity Book for Children Ages 4-7 Interactive activity book for children ages 4-7 featuring vocabulary and number exercises with animal themes, includes scratch-off bookmark. Priced at $12.50-$25.00 (5 or 10 book packs with free shipping).
• High School Student Training Package Comprehensive package for high school and college students including interactive virtual course, deluxe first aid kit, and full-color reference guide for pet emergencies.
• Equine First Aid High School Student Deluxe Certification Package Comprehensive program for teenagers passionate about horses including on-demand course, equine first aid kit, and full-color reference guide for equine emergencies.
• Pet First Aid Kits and Supplies Online supply store offering pet first aid kits, bandages, respiratory masks, educational books, Curicyn products, equine products, medical supplies, and outdoor activity products. Commissions from Amazon purchases donated to animal shelters.

Quantifiable outcome

• 2-year certification validity for all programs (industry standard)
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Pet Emergency AcademycoreStrategic or Co-development PartnerPet Emergency Academy is a closely affiliated entity that offers exclusive discounts on course renewals for Pet Emergency Education class participants. Certifications issued by Pet Emergency Education are fully recognized by Pet Emergency Academy, ensuring seamless renewal transitions. Pet Emergency Academy also provides children's training packages and online/on-demand courses, complementing Pet Emergency Education's live class offerings.
• American Association of Veterinary State Boards (AAVSB)coreStrategic or Co-development PartnerPet Emergency Education operates under the AAVSB RACE accreditation to award continuing education credits to veterinary technicians. This regulatory approval is critical for the company's professional certification programs and CEU offerings.
• Certification Council for Professional Dog Trainers (CCPDT)coreStrategic or Co-development PartnerApproved CE provider for CCPDT Dog Trainers (3.5 CEU). One of several professional organization approvals that enable pet professionals to maintain their certifications through Pet Emergency Education courses.
• National Association of Dog Obedience Instructors (NADOI)coreStrategic or Co-development PartnerApproved CE provider for NADOI members (3 CEU). Along with CCPDT, IACP, PACCC, and Pet Sitters International approvals, this enables dog obedience instructors to earn continuing education through Pet Emergency Education certification classes.
• International Association for Canine Professionals (IACP)coreStrategic or Co-development PartnerApproved CE provider for IACP members (3 CEU). Supports continuing education for canine professionals through Pet Emergency Education's certification curriculum.
• Professional Animal Care Certification Counsel (PACCC)coreStrategic or Co-development PartnerApproved CE provider for PACCC (3 CEU). Enables pet care professionals to maintain their certifications through Pet Emergency Education's programs.
• Pet Sitters InternationalcoreStrategic or Co-development PartnerApproved CE provider for Pet Sitters International members (3 CEU). Supports professional development for pet sitting and pet care service providers.
• International Association of Animal Behavior Consultants (IAABC)coreStrategic or Co-development PartnerVirtual live certification classes approved by IAABC for 3 CEU (Course Code: 97245867). Supports behavior consultants in maintaining their professional certifications.
• Class Host Partner Network (Pet Businesses, Rescues, Veterinary Clinics)coreChannel Partner/ Reseller/ DistributorPet Emergency Education partners with hundreds of local pet businesses, animal rescues, shelters, and veterinary clinics across the US to host certification classes. Partners include The Dog Bar, Stay Home Pet Sitting, Jurassic Bark, Muttley Crew, Red Dog Inn, and many others. These hosts receive complimentary registrations, promotional placement, and in some cases serve as ongoing recurring class venues. A directory of 100+ affiliated organizations is maintained on the affiliations page.
• Federal Emergency Management Agency (FEMA)minorStrategic or Co-development PartnerAll Pet Emergency Education instructors are certified by FEMA in Animal Disaster Preparedness and Emergency Response. This certification ensures instructors have emergency management expertise relevant to animal disaster situations.
• International Training Center PartnerscoreChannel Partner/ Reseller/ DistributorPet Emergency Education has established international training center partners in Canada, Japan, South America, Malaysia, and the UK. These partners deliver Pet Emergency Education certification programs in their respective countries under the company's international expansion program. International candidates can also apply to become instructors through the International Training Center Program.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Red Cross (Pet First Aid): The Red Cross offers widely recognized pet first aid and CPR courses, making it the most direct head-to-head competitor in consumer pet emergency training with similar certification-based content delivery.
• ProPetHero: Online-only pet first aid and CPR training platform targeting pet owners and pet professionals; competes directly on digital, on-demand pet emergency education with certification outcomes similar to Pet Emergency Education's offerings.
• Pet Emergency Academy: Sister entity offering course renewals, on-demand learning, and children's programs with shared brand and curriculum; operates as a parallel entry point into the same Pet Emergency Education certification ecosystem.
• VSPN (Veterinary Support Personnel Network): Provides RACE-approved continuing education and training for veterinary technicians and support staff; overlaps on curriculum scope and CEU-issuing regulatory standing for the same veterinary professional audience.

Emerging players

• Pet Sitters International: Major pet-sitting industry association that already funnels CEU-eligible students to Pet Emergency Education; comparable in serving the same pet-care professional segment and partially overlapping on training certification.
• The Academy of Pet Careers: Vocational training provider for pet care careers including grooming, dog training, and pet sitting; overlaps on training-for-pet-professionals with adjacent certification programs.
• Karen Pryor Academy: Professional dog trainer certification program with continuing-education partnerships; overlaps on professional pet-care certification and shares audiences with Pet Emergency Education's dog trainer CEU channel.

Broad incumbents

• VetBloom: Online veterinary continuing education and RACE-approved training platform serving vet techs and veterinarians; competes for the same CEU budget and regulatory-approval positioning.
• dvm360 (Veterinary Learning Systems): Large veterinary media and continuing-education network offering RACE-approved courses across many topics; competes on the same professional CEU audience as a broader veterinary education incumbent.

Others

• Pet Poison Helpline: Toxicology advisory and educational resource for pet owners and vets; not a direct training competitor but operates adjacent pet emergency education and is a logical ecosystem partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/petemergency
• Instagraminstagram.com/petemergencyed
• Xx.com/Pet_Emergencyed
• LinkedInlinkedin.com/company/pet-emergency-education

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Emergency Education