Pet Poison Helpline

What Pet Poison Helpline does

Pet Poison Helpline is a 24/7 animal poison control center that delivers emergency toxicology consultation to pet owners and veterinary professionals across the United States and Canada via a toll-free phone line (855-764-7661) and website chat. Operated by SafetyCall International, LLC out of Minneapolis, the service is staffed by board-certified veterinary toxicologists and specialists holding DABVT, DABT, DACVIM, and DACVECC credentials, with a remote workforce spanning 26 US states. The company is the only triple-licensed veterinary contact center in the world (licensed by the Boards of Veterinary Medicine, Medicine, and Pharmacy) and holds a formal academic affiliation with the University of Minnesota College of Veterinary Medicine.

The service is built on a proprietary SafetyNotes electronic data collection system used to document caller interactions, monitor product post-market safety, and build case profiles, supported by a reference database of more than 500,000 household and commercial products, medications, and dietary supplements accumulated over 40+ years and 3 million+ managed exposure cases. The product portfolio layers a core per-incident consultation service with educational products including Toxin Tails case studies, Toxin Trends analytics, a Poison List reference database, Ask The Vet videos, seasonal safety guides, a 4th-year veterinary student externship program, and a subscription offering via pethelpline.com.

Pet Poison Helpline monetizes primarily through a $89 USD per-incident consultation fee that bundles all follow-up consultations for the same exposure, with go-to-market executed via direct phone and chat, content marketing (blog, webinars, podcasts, YouTube), seasonal poison-prevention campaigns, and earned media placements. The customer base is bifurcated between individual pet owners (dogs, cats, and increasingly exotic species and livestock) and veterinary professionals seeking toxicology support for poisoned patients, with no disclosed enterprise anchor contracts or third-party reimbursement arrangements. The company states it is profitable, privately held, and operates without venture or private equity funding.

Name

Pet Poison Helpline

Legal name

SafetyCall International, LLC

Website

https://petpoisonhelpline.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Pet Poison Helpline is a 24/7 animal poison control center providing emergency toxicology consultation to pet owners and veterinarians across the US and Canada via phone and chat, charging an $89 per-incident fee and staffed by board-certified veterinary toxicology specialists.

Ownership category

akta.pro rank

Product category

Animal Poison Control Services

NAICS

Veterinary Services (54194)

akta.pro primary industry

E‑prescribing, Pharmacy Ordering & Medication Management (Rx, Refills, Home Delivery Integrations) (HLAMAGAF)

Keywords

• Animal poison control
• Veterinary toxicology consultation
• Pet poison emergency
• Veterinary helpline services
• Toxicology advisory services

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Per-Incident Poison Control Consultation Fee: Charges $89 USD per incident for poison control consultation services. The fee covers initial consultation and all follow-up consultations included in the same incident. Service is available 24/7/365 for pet owners and veterinary professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Pet Poison Helpline operates a 24/7 animal poison control center delivered via phone (855-764-7661) and live chat, where board-certified veterinary toxicologists and internal medicine specialists evaluate exposures, calculate toxicity risk, and coordinate treatment plans with treating veterinarians. The service charges a flat $89 USD per-incident fee that covers the initial consultation and all follow-up consultations for the same poisoning case.

Product overview

Pet Poison Helpline is a 24/7 animal poison control center offering emergency toxicology consultation services for pet owners and veterinary professionals via phone (855-764-7661) and chat. The service operates on a fee-per-incident model ($89 USD) and provides risk assessment, treatment protocols, and coordination with emergency veterinary clinics. The product portfolio includes the core helpline service supplemented by educational content including Toxin Tails case stories, Toxin Trends analytics, Ask The Vet Videos, Poison List database, and Seasonal Safety Guides covering hazards from holidays and seasons. Educational resources span Top 10 Lists (common toxins, poisonous plants, toxic human medications), Pet Safety Tips, Emergency Instructions, and a regularly updated Blog. A subscription service and externship program for veterinary students further extend the offering. The organization maintains formal affiliation with the University of Minnesota College of Veterinary Medicine.

Differentiator

Problem solved

Functional benefit

Brands

• Toxin Tails: Educational series featuring real pet poisoning case stories to warn pet owners about toxic hazards
• ToxinTails

Products and services

• Pet Poison Helpline 24/7 Poison Control Consultation 24/7 animal poison control consultation service delivered via phone (855-764-7661) and live chat, where board-certified veterinary toxicology and internal medicine specialists evaluate exposures, calculate toxicity risk, advise on home monitoring versus veterinary care, and coordinate treatment plans with treating veterinarians. Priced at a flat $89 USD per incident, with all follow-up consultations for the same poisoning included. Available to pet owners and veterinary professionals across all 50 US states and Canada.
• PetHelpLine Subscription Subscription-based access to pet health and poison prevention services and content delivered through partner platform pethelpline.com.

Quantifiable outcome

• 97% of veterinary professionals are likely to recommend Pet Poison Helpline
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• University of Minnesota College of Veterinary MedicinecoreStrategic or Co-development PartnerFormal academic affiliation with the University of Minnesota College of Veterinary Medicine. Keeps the organization on cutting edge of knowledge discovery and enables sharing of knowledge with new practitioners and peers. Teaches multiple courses and sponsors annual seminars in practice areas.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ASPCA Animal Poison Control Center: Operates a 24/7 animal poison control hotline staffed by veterinary toxicologists, serving pet owners and veterinarians across North America. The most direct competitor to PPH in veterinary toxicology tele-consultation, with a parallel fee-per-incident model and similar DVM-staffed call center.
• WhiskerDocs: 24/7 pet helpline providing phone and chat access to veterinary professionals for triage, behavior, and toxicology questions. Closest direct competitor in the pet telehealth hotline category.
• AskVet: Subscription pet care service providing unlimited chat access to veterinarians and pet care coaches. Competes in the recurring pet-owner telehealth subscription segment overlapping with PPH's PetHelpLine offering.

Broad incumbents

• Vetster: Tele-vet marketplace connecting pet owners with licensed veterinarians for on-demand virtual appointments. While broader than toxicology, it competes for the same consumer tele-vet wallet and could expand into toxicology triage.
• AirVet: Telehealth platform offering 24/7 vet access to pet owners, often distributed through employer and pet-insurance benefits. Overlaps with PPH in providing phone-based veterinary triage and guidance.

Regional players

• FirstVet: On-demand video vet consultation service primarily serving European markets. Comparable tele-vet model but geographically distinct; relevant as a benchmark for international expansion potential.

Emerging players

• Dutch: Subscription-based tele-vet and online pharmacy for pets. Comparable in offering recurring virtual vet access and could compete for the same consumer pet-health subscription wallet PPH is targeting via PetHelpLine.
• PetCoach (Petco): Online veterinary consultation service integrated into Petco's retail ecosystem. Relevant as a retail-anchored pet telehealth offering that could disintermediate independent helplines.
• Pawp: Annual subscription tele-vet service offering 24/7 chat with vets plus an emergency fund. Comparable subscription model and competes for the same consumer pet-health membership spend.

Others

• Toxicology Service (University of Illinois / Illinois Poison Center): Academic and poison-center-affiliated toxicology resources sometimes consulted for animal exposures. Not a direct competitor, but a partial free substitute in the broader pet toxicology information ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/petpoisonhelpline
• Xx.com/PetPoisonHelp
• Facebookfacebook.com/Pet-Poison-Helpline
• LinkedInlinkedin.com/company/230411

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Poison Helpline