What Fletcher Living does

Fletcher Living is the residential development arm of Fletcher Residential Limited, itself a subsidiary of the publicly listed Fletcher Building Group. The company builds and sells brand new residential homes, apartments, townhouses, terraces, and duplexes across two primary New Zealand markets: Auckland (10 active locations including Three Kings, Stonefields, Hobsonville Point, Park Green-Karaka, and Waiata Shores) and Canterbury/Christchurch (Greenstead-Lincoln, Harakeke Halswell, and One Central-City). Founded in 1909 by James Fletcher, the business has built a 113+ year heritage in New Zealand home construction.

The company's core technology and product innovation centers on the LowCO sustainable homes pilot, which integrates external wall insulation, Hydraloop greywater recycling, Aquacomb rainwater collection, heat pump hot water systems, and water-efficient appliances to achieve 10 Homestar certification with seven times less carbon emissions and half the electricity and water consumption of standard Kiwi homes. Fletcher Living differentiates through master-planned communities under the Vivid Living sub-brand, where parks, shops, and playgrounds are co-developed alongside homes. Other product lines include Investor Ready Homes exceeding Healthy Homes Standards, the BUILDhers female-led construction initiative, and the Pick A Patch community garden program.

Fletcher Living operates a direct-to-consumer sales-led go-to-market model without auction or tender processes, selling at fixed prices with completed homes available for immediate occupation. Pricing ranges from approximately $629,000 for entry-level 2-bedroom homes up to $900,000 for apartments and $1,500,000 for larger standalone homes. The company generates revenue through one-time home sales across four primary customer segments: first home buyers (primary), property investors, growing families/movers, and apartment living seekers, supported by a $10,000 First Home Grant for qualifying purchasers. The business sells exclusively through physical showhomes, on-site sales suites, and a proprietary online home search platform, with no third-party intermediaries.

Name

Fletcher Living

Legal name

Fletcher Residential Limited (trading as Fletcher Living)

Website

https://fletcherliving.co.nz

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

101–250 employees

Short description

Fletcher Living is a New Zealand residential home builder and developer operating master-planned communities across Auckland and Canterbury under Fletcher Building Group, selling brand new standalone homes, townhouses, and apartments at fixed prices to first home buyers, investors, and families.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116), Residential Building Construction (2361)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Residential home construction
• Master-planned communities
• New build homes
• Property development
• Sustainable housing

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Home Sales: Fletcher Living generates revenue through the sale of brand new residential homes. Homes are sold at fixed prices with completed properties available for purchase. The company operates across multiple master-planned communities in Auckland and Canterbury, selling to first home buyers, investors, and families.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Fletcher Living builds and sells brand new, completed residential homes and apartments across master-planned communities in Auckland and Canterbury, New Zealand. Properties include standalone homes, townhouses, terraces, duplexes, and apartments priced up to NZD $1,500,000 for general homes and NZD $900,000 for apartments, sold at fixed prices with no auction or tender process. The portfolio includes the LowCO sustainable pilot homes and Investor Ready Homes exceeding Healthy Homes Standards, supported by a $10,000 First Home Grant for qualifying buyers.

Product overview

Fletcher Living is a residential home builder operating in New Zealand (Auckland and Canterbury regions) under Fletcher Residential Limited. The company offers a portfolio of new build homes across multiple property types including standalone homes, townhouses, terraces, duplexes, and apartments. Their core product offerings include standard new homes, the sustainable LowCO pilot homes (low carbon, low energy, low water), Investor Ready Homes exceeding Healthy Homes Standards, and specialized initiatives like BUILDhers (female-led construction). Supporting programs include a $10,000 First Home Grant for qualifying buyers, master-planned communities under the Vivid Living brand, the Pick A Patch community garden initiative, and showhome viewing services. The company builds complete neighbourhoods with parks, shops, and playgrounds rather than isolated homes.

Differentiator

Problem solved

Functional benefit

Brands

• BUILDhers: A Fletcher Living project built by a team of women to showcase female talent in the construction industry. Launched in 2022 with more than 40 women leading every stage of home construction. A second BUILDhers project (BUILDhers II) is underway.
• LowCO

Products and services

• New Residential Homes Brand new, completed residential homes sold at fixed prices across multiple master-planned communities in Auckland and Canterbury, available in 1-5 bedroom configurations with 1-3 bathrooms and targeted at first home buyers, families, and investors.
• Apartment Homes New build apartments offering 1-3 bedroom configurations in urban master-planned communities, priced up to NZD $900,000 and designed for low-maintenance, energy-efficient city living.
• LowCO Sustainable Homes Low-carbon, low-energy and low-water pilot homes featuring Hydraloop greywater recycling, Aquacomb rainwater collection, heat pump hot water systems, and enhanced insulation, achieving 10 Homestar certification with seven times less carbon emissions, half the electricity and half the water of a standard home.
• Investor Ready Homes New build homes specifically configured for property investors that exceed current Healthy Homes Standards, supporting rental yield optimisation and regulatory compliance for residential tenancies.
• Fletcher Living First Home Grant A NZD $10,000 grant program for qualifying first home buyers, applied to the deposit when purchasing a Fletcher Living home, limited to one payment per binding Agreement for Sale and Purchase.

Quantifiable outcome

• 7 times less carbon emissions than standard Kiwi homes
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• WatercarecoreStrategic or Co-development PartnerPartnership with Watercare, Auckland's water utility, to achieve LowCO's ambitious target of reducing water consumption per person by over 50%. Watercare is exploring innovative water-saving technologies and working toward the government's 2035 target of 75 litres per person per day.
• ArchitypecoreStrategic or Co-development PartnerArchitectural design partnership for LowCO sustainable homes project, contributing design expertise for low energy, low carbon residential construction.
• Clever CorecoreStrategic or Co-development PartnerManufacturing partner for LowCO homes, responsible for off-site manufacturing of home components that are then assembled on-site.
• Metro GlasscoreStrategic or Co-development PartnerGlass manufacturing partner contributing to LowCO project with specialized glazing solutions for energy efficiency.
• Mates in ConstructioncoreOthersMental health support partnership with Mates in Construction, an organization established to reduce the high level of suicides amongst construction workers. Representatives regularly attend Fletcher Living sites for Toolbox Talks and Trainings to keep mental health conversations front of mind.
• Lifecare ConsultantsminorOthersSubsidized health monitoring scheme partner offering hearing assessments, circulation checks for vibration exposure, and spirometry testing for workers exposed to hazardous dusts and chemicals on construction sites.
• HydraloopcoreTechnology or IntegrationAdvanced greywater recycling system partner for LowCO homes. Hydraloop treats bath and shower water through a six-step chemical-free process, recycling water for toilet flushing, clothes washing, and garden irrigation.
• AquacombcoreTechnology or IntegrationRainwater collection and storage partner for LowCO homes. Aquacomb pods collect rainwater from roofs for treatment and circulation as potable water.
• BecaminorStrategic or Co-development PartnerExpert partner in low carbon landscape design for LowCO project, contributing to decarbonisation and biodiversity values through landscaping design.
• Sustainable EngineeringminorStrategic or Co-development PartnerEngineering consultancy partner for LowCO project, providing expertise in slashing total carbon emissions for the sustainable housing pilot.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Signature Homes: NZ-wide new home builder with a comparable mix of house-and-land packages, first-home-buyer focus, and design-and-build offerings across Auckland and other regions. Directly competes on price points, showhome channels, and master-planned community developments.
• Universal Homes: Auckland-based residential home builder focused on master-planned communities and affordable housing, including first-home-buyer segments. Directly comparable to Fletcher Living on Auckland-centric operations, community development model, and price points targeting first-home buyers and families.
• Keith Hay Homes: Long-established Auckland-based residential home builder with a similar heritage positioning and focus on the Auckland market. Directly competes with Fletcher Living in the Auckland new-home segment, particularly in infill and family-home product.
• Mike Greer Homes: NZ home builder with a strong presence in Canterbury and Christchurch — a key Fletcher Living region. Comparable on residential build model, design-and-build approach, and family/first-home-buyer customer segments.
• Jennian Homes: Established NZ residential builder (now part of the Stonewood Group) with regional franchises across the country. Comparable on home design portfolios, build volume, and the first-home-buyer segment.
• Golden Homes: NZ-based home builder with a national footprint, focusing on new residential builds and design flexibility. Directly competes on residential construction, design options, and master-planned community developments.
• G.J. Gardner Homes: One of New Zealand's largest franchise new-home builders, operating across multiple regions with a similar master-planned-community and first-home-buyer focus. Directly competes with Fletcher Living on volume builds, fixed-price sales, and franchise/franchisee local execution.

Broad incumbents

• Fletcher Building: Fletcher Building is the publicly listed NZ parent of Fletcher Residential Limited (Fletcher Living's immediate parent). Comparable as the overarching conglomerate of which Fletcher Living is the residential development arm, sharing brand heritage, procurement scale, and NZ market positioning.
• Kāinga Ora – Homes and Communities: NZ Crown agency responsible for state housing and large-scale residential developments. Comparable as a large-scale NZ residential housing developer/builder with overlapping Auckland footprint, though operating in the social/affordable segment rather than private market.

Regional players

• Hobsonville Land Company: Hobsonville Point is a major Auckland master-planned community where Fletcher Living is one of the active builders. Comparable as a NZ-focused large-scale master-planned community developer, though it operates as a development partner/land owner rather than directly building homes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fletcher-living
• Instagraminstagram.com/fletcherliving

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fletcher Living