Signature Homes
- Company typePrivate
- Founded1978
- HeadquartersLas Vegas, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Signature Homes firmographics
Firmographics- Name
- Signature Homes
- Legal name
- Plaster Development Company, Inc.
- Website
- https://signaturehomes.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Signature Homes industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Housing For-Sale Builders (236117), Residential Property Managers (531311)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- HOA / Condominium Association Management (BPAJAFAH)
Keywords
Where Signature Homes is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Signature Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Home Sales: Revenue from selling newly constructed single-family homes and townhomes to homebuyers. Primary revenue stream with homes ranging from entry-level to luxury single-story designs.
- Single-Family Rental Homes: Company owns and manages approximately 180 single-family homes for rent throughout the Las Vegas Valley, including 90 homes repurchased that were originally built and sold.
- Multi-Family Apartment Operations: Company owns and self-manages approximately 1,200 apartment units, generating recurring rental revenue.
- Land Development and Lot Sales: Company develops land and sells finished lots to other builders who lack available land to start construction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Paradise Trails - The Cantina (1,614 sq ft) |
| One time/ perpetual license | Pay-as-you-go | Paradise Trails - The Eldorado (1,845 sq ft) |
| One time/ perpetual license | Pay-as-you-go | Paradise Trails - The Joshua (2,170 sq ft) |
| One time/ perpetual license | Pay-as-you-go | Paradise Trails - The Mesquite (2,430 sq ft) |
| One time/ perpetual license | Pay-as-you-go | Signature Estates - The Quartet (3,675-4,500+ sq ft) |
| One time/ perpetual license | Pay-as-you-go | Signature Estates - The Overture (3,780-4,300+ sq ft) |
| One time/ perpetual license | Pay-as-you-go | Royal Ridge Estates - The Quartet (3,675-4,500+ sq ft) |
| One time/ perpetual license | Pay-as-you-go | Royal Ridge Estates - The Overture (3,780-4,300+ sq ft) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Signature Homes product offering
Product offeringCore offering
Signature Homes is a Las Vegas-based homebuilder that constructs and sells new single-family homes and townhomes across multiple communities in the Las Vegas Valley, including entry-level two-story homes at Paradise Trails and luxury single-story homes at Signature Estates and Royal Ridge Estates. The company also owns and operates a rental portfolio of approximately 180 single-family homes and 1,200 apartment units through its Signature Management division, and develops finished lots for sale to other builders.
Product overview
Signature Homes is a Las Vegas-based homebuilder offering a portfolio of for-sale and for-rent residential properties across Southern Nevada. The company operates through distinct community brands and floorplan collections: The Symphony Collection (luxury single-story homes at Signature Estates and Royal Ridge Estates), The Ballet Collection (single-story homes at Grand Fair Pointe and Serene Pointe), and The Trailway Collection (two-story homes at Paradise Trails). Signature Standards are included features across all homes: solar energy, electric vehicle charging, smart home technology (Ring Doorbell, MyQ garage opener, Honeywell Smart Thermostat), and tankless water heaters. The company also maintains rental operations through Signature Management with single-family homes and apartments.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Estates Luxury single-story home community in Henderson, NV with homes from 3,675 to 4,500+ sq. ft., 3-6 bedrooms, 3.5-6 bathrooms, and up to 6-car garages. Includes solar, smart home technology, and luxury appliance packages. Priced from $1,299,990.
- Royal Ridge Estates Luxury single-story home community in Las Vegas (Blue Diamond Rd. & Rainbow Blvd.) featuring The Symphony Collection with homes from 3,675 to 4,300+ sq. ft. Includes multi-generational living options, RV garage flexibility, and estate-sized lots. Priced from $1,179,990.
- Paradise Trails Entry-level two-story home community in central Las Vegas (Eastern Ave. & Twain Ave.) with homes from 1,614 to 2,430 sq. ft. and 3-5 bedrooms. Includes solar, EV charging, smart home technology, and tankless water heaters as standard. First community to deploy Nevada AB 540 attainable housing funding. Starting at $399,990.
- Serene Pointe Elevated single-story home community in Las Vegas (Serene Ave. & Fletcher Rd.) with homes from 2,682 to 3,090 sq. ft., 3-5 bedrooms, and 3.5 bathrooms as part of The Ballet Collection.
- Grand Fair Pointe Exclusive single-story home community in Southwest Las Vegas with 10 homes, floorplans from 2,353 to 3,176 sq. ft., multi-gen suites, and backyards up to 50 feet deep. Part of The Ballet Collection, dedicated to co-founder Wendy Plaster.
- Single-Family Rental Homes Single-family rental portfolio of approximately 180 homes throughout the Las Vegas Valley, including a 31-home build-to-rent townhome community at I-95 and Durango Road. Rents start around $1,900+/month. Operated through Signature Management division.
- Multi-Family Apartment Rentals Apartment rental portfolio of approximately 1,200 units owned and self-managed by Signature Management throughout the Las Vegas Valley.
Quantifiable outcome
- Over 13,000 homes, condominiums, and apartments built since 1978
- +3 more outcomes
Companies that use Signature Homes
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Signature Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature7 records
Signature Homes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- UNLV AIAS (American Institute of Architecture Students)minorSignature Homes hosted UNLV architecture students at their Signature Estates community in Henderson for educational tours of model homes under construction. Staff including VP of Sales & Marketing and Directors hosted the tours with trade partner architects providing industry perspective.
- Nevada AB 540 / Nevada Attainable Housing Account (NAHA)coreParadise Trails is the first community to deploy funding through Nevada's $133 million AB 540 housing initiative. Program provides down payment assistance, matching funds for developers, and fee reimbursements for middle-income Nevadans earning 80-150% of area median income. Governor Joe Lombardo signed the legislation.
- HomeAid Southern NevadaminorSignature Homes partnered with HomeAid Southern Nevada to renovate Caridad's housing community for the homeless. The renovation improved the lobby area which serves as a food pantry, including new flooring, electrical upgrades, shelving, paint, and cabinetry. Brian Plaster has also raised over $40,000 for HomeAid through ultra-distance racing.
- New American FundingminorPreferred lender providing financing for homebuyers with terms referenced on community pages: conventional loan, 20% down, 740 FICO score, 4.99% rate after 5-point buydown.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Signature Homes competitors and assessment
Company assessmentBroad incumbents
- PulteGroup: National homebuilder with Las Vegas operations across Centex (entry-level), Pulte (move-up), and Del Webb (active adult) brands. Direct overlap with Signature's first-time buyer, move-up, and 55+ adjacent segments.
- D.R. Horton: Largest U.S. homebuilder by volume, with significant Las Vegas operations including entry-level, move-up, and active adult brands. Represents the most direct pricing pressure on Signature's entry-level Paradise Trails and Trailway Collection.
- Lennar: Largest U.S. homebuilder by market capitalization with substantial Las Vegas operations across all price tiers. Competes with Signature in entry-level, move-up, and luxury segments but at vastly greater scale and with a national land-banking advantage.
Direct peers
- Woodside Homes: Regional homebuilder with established Nevada operations and similar product range across entry-level, move-up, and luxury segments. Comparable square footage offerings and family-oriented community designs.
- KB Home: Public homebuilder with a strong Las Vegas presence serving first-time and move-up buyers with an energy-efficient, build-to-order product. Rick Barron served as VP of Community Development at KB Home, and the company's product positioning around buyer choice and included efficiency features directly mirrors Signature's model.
- Richmond American Homes: MDC Holdings subsidiary operating active Las Vegas communities across entry-level through luxury price points. Comparable product offering, similar buyer segmentation including first-time buyers, and overlapping community locations.
- Century Communities: Public homebuilder with active Las Vegas operations across entry-level through move-up price points. Signature's President Rick Barron joined from Century as SVP of Land, indicating direct operational overlap in land acquisition, community design, and buyer segmentation.
- Tri Pointe Homes: Public homebuilder operating luxury and move-up brands in the Western U.S., including Nevada. Overlap with Signature's Symphony Collection and luxury positioning, with comparable emphasis on architectural distinction and included premium features.
- Shea Homes: Long-standing regional homebuilder with deep Las Vegas Valley operations across entry-level, move-up, and 55+ communities. Comparable product mix, similar community-based sales model, and overlapping customer segments make it a strong regional peer.
- Toll Brothers: Luxury homebuilder with a Las Vegas division competing directly in the $1M+ Signature Estates and Royal Ridge Estates price band. Comparable luxury single-story product, customizability, and premium standard-feature positioning make it the closest direct luxury peer.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Signature Homes social profiles
Digital presenceSignature Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Signature Homes leadership team
Management profileNumber of profiles
Profiles6 records
Signature Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Signature Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Signature Homes
What does Signature Homes do?
Signature Homes is a Las Vegas-based homebuilder that constructs and sells new single-family homes and townhomes across multiple communities in the Las Vegas Valley, including entry-level two-story homes at Paradise Trails and luxury single-story homes at Signature Estates and Royal Ridge Estates. The company also owns and operates a rental portfolio of approximately 180 single-family homes and 1,200 apartment units through its Signature Management division, and develops finished lots for sale to other builders.
Is Signature Homes a public or private company?
Signature Homes is a private company. It is classified as family owned and is currently operating.
When was Signature Homes founded?
Signature Homes was founded in 1978. It employs 51 to 100 people.
Where is Signature Homes based?
Signature Homes is headquartered in Las Vegas, United States, in the North America region.
How does Signature Homes make money?
Four revenue lines are on record. Home Sales are the primary driver. The others are single-Family Rental Homes, multi-Family Apartment Operations and land Development and Lot Sales.
Who are Signature Homes's main competitors?
Broad incumbents on record are PulteGroup, D.R. Horton and Lennar. Direct peers are Woodside Homes, KB Home, Richmond American Homes, Century Communities, Tri Pointe Homes, Shea Homes and Toll Brothers.
Does Signature Homes have an API?
No public API is recorded for Signature Homes.
What industry is Signature Homes in?
Signature Homes's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of BPAJAFAH, HOA / Condominium Association Management. Its NAICS code is 236117 and its SIC code is 6532.