Digital Analytics Association
The Digital Analytics Association is a non-profit professional association founded in 2003 that helps organizations address challenges in data acquisition, exploration, deduction, and application, serving analytics practitioners and member organizations through education and community engagement.
- Company typePrivate
- Founded2003
- HeadquartersWakefield, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Digital Analytics Association does
The Digital Analytics Association (DAA) is a non-profit professional association founded in 2003 and headquartered in Wakefield, United States, with a stated mission to help organizations address challenges across data acquisition, exploration, deduction, and application. The DAA functions as a community and standards body for the digital analytics profession, serving analytics practitioners and member organizations through educational programming, best-practice guidance, and professional community engagement rather than selling commercial software or services.
The organization operates at a small scale, with 1-10 employees, and is led by long-tenured figures including Jim Sterne (Board Chair Emeritus) and Vicky Brock (Director Emeritus), both of whom hold emeritus designations suggesting a founder-era leadership group that has transitioned into advisory or honorary roles. Public-facing assets are limited to a basic web presence at digitalanalyticsassociation.org, with no disclosed product portfolio, proprietary technology stack, integrations, AI/ML capabilities, patents, mobile applications, or API offerings in the provided source data. There is no indication of venture funding, paid enterprise customers, or named commercial sponsors.
Revenue mechanics, pricing, segment mix, and growth indicators are not disclosed in the available source material. The provided data set is heavily weighted toward Content Marketing Institute, an unrelated organization under Informa PLC, so the DAA's actual operating economics, membership scale, event cadence, and financial trajectory cannot be reliably inferred from the supplied inputs.
Digital Analytics Association firmographics
Firmographics- Name
- Digital Analytics Association
- Legal name
- Digital Analytics Association
- Website
- https://digitalanalyticsassociation.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Digital Analytics Association is a non-profit professional association founded in 2003 that helps organizations address challenges in data acquisition, exploration, deduction, and application, serving analytics practitioners and member organizations through education and community engagement.
- Ownership category
- akta.pro rank
Digital Analytics Association industry classification
Industry- Product category
- Professional Association / Analytics Education
- NAICS
- Professional Organizations (81392), Business Associations (813910)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Digital Assessment Platforms & Computer-Based Testing Authorities (EDADAFAK)
- akta.pro secondary industry
- Digital Rights, Privacy & Free Expression Advocacy (BPAGAFAL)
Keywords
Where Digital Analytics Association is headquartered
LocationHeadquarters
- HQ city
- Wakefield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Digital Analytics Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Event Attendance: Revenue from Content Marketing World conference attendance with 100+ sessions featuring industry strategists and storytellers
- Educational Programs: Content Marketing University offers certification and training programs for marketing professionals
- Awards Programs: Content Marketing Awards program that recognizes excellence in content marketing
- Advertising/Sponsorship: Sponsorship and advertising opportunities on the platform and at events
- Consulting Services: Marketing training and guidance consulting services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Conference attendance with 100+ sessions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Digital Analytics Association product offering
Product offeringCore offering
The Digital Analytics Association operates as a non-profit professional membership body for the digital analytics field, providing community, education, and industry events to help member organizations and practitioners with data acquisition, exploration, deduction, and application challenges. The association serves analytics professionals and the organizations that employ them through its website, programs, and governance structure.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Analytics Association Membership Non-profit professional membership program for individuals and organizations working in digital analytics, providing access to the DAA community, education, and resources to help members address data acquisition, exploration, deduction and application challenges.
- Digital Analytics Education and Certification Programs Educational and certification offerings for analytics practitioners delivered through the Digital Analytics Association, aimed at developing digital analytics skills and professional credentials.
- Digital Analytics Industry Events and Conferences Industry events and conferences run by the Digital Analytics Association for the analytics community, supporting networking, knowledge sharing, and professional development in digital analytics.
Companies that use Digital Analytics Association
Customer profileSegments2 records
Ideal customer profiles1 record
Digital Analytics Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Digital Analytics Association partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Informa PLCflagshipContent Marketing Institute is part of the Informa Festivals Division of Informa PLC. Informa is the parent company providing corporate structure, registered office at 5 Howick Place, London SW1P 1WG, and registered in England and Wales (company number 8860726).
Scale indicators2 records
Recent moves3 records
Digital Analytics Association competitors and assessment
Company assessmentDirect peers
- IIBA (International Institute of Business Analysis): International nonprofit association for business analysis professionals offering certifications and member resources. Comparable to DAA in nonprofit member-based model serving analytics-adjacent practitioners, though focused on business analysis rather than digital analytics specifically.
- IAPP (International Association of Privacy Professionals): Global nonprofit association for privacy and data protection professionals, with widely recognized certifications. Comparable to DAA in nonprofit certification-driven model serving data-adjacent professionals, though focused on privacy rather than analytics.
- American Marketing Association: Large professional association serving marketing professionals with education, training, certification, and member resources. Comparable to DAA in nonprofit association model and practitioner enablement, though broader in scope than digital analytics.
- DAMA International: Global nonprofit professional association for data management professionals offering certifications, chapters, and conferences. Closely comparable to DAA in operating model (nonprofit, member-based, certification-oriented) and in serving the broader data/analytics practitioner community.
- Insights Association: Trade association for the market research and analytics industry in North America. Comparable to DAA in nonprofit association model serving data and analytics professionals, though with a market-research tilt.
- ESOMAR: World association for market research, data, and analytics professionals, providing training, standards, and events. Comparable to DAA as a global, nonprofit, member-based body serving data/analytics practitioners.
- International Institute of Analytics (IIA): Research and advisory firm focused exclusively on analytics and AI adoption for organizations. Comparable to DAA in its analytics-centric focus and thought-leadership orientation, though it operates more in advisory/research than in volunteer-led association form.
Emerging players
- Google Skillshop: Google's free online training and certification platform covering Google Analytics and other marketing/analytics products. Comparable to DAA as a training and certification channel for digital analytics practitioners, but vendor-aligned rather than independent.
Broad incumbents
- Coursera: Large online education platform offering analytics courses and professional certificates from universities and vendors. Comparable to DAA in delivering analytics education and credentials, but as a broad incumbent rather than a niche professional association.
Regional players
- Association for Data-driven Marketing & Advertising (ADMA): Australia-based association for data-driven marketing and advertising, offering training, events, and certifications. Comparable to DAA in serving analytics/marketing professionals via education and credentials, but with primary geographic focus in APAC.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Digital Analytics Association social profiles
Digital presenceDigital Analytics Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Analytics Association leadership team
Management profileNumber of profiles
Profiles2 records
Digital Analytics Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Analytics Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Analytics Association
What does Digital Analytics Association do?
The Digital Analytics Association operates as a non-profit professional membership body for the digital analytics field, providing community, education, and industry events to help member organizations and practitioners with data acquisition, exploration, deduction, and application challenges. The association serves analytics professionals and the organizations that employ them through its website, programs, and governance structure.
Is Digital Analytics Association a public or private company?
Digital Analytics Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Digital Analytics Association founded?
Digital Analytics Association was founded in 2003. It employs 1 to 10 people.
Where is Digital Analytics Association based?
Digital Analytics Association is headquartered in Wakefield, United States, in the North America region.
How does Digital Analytics Association make money?
Five revenue lines are on record. Event Attendance is the primary driver. The others are educational Programs, awards Programs, advertising/Sponsorship and consulting Services.
Who are Digital Analytics Association's main competitors?
Direct peers on record are IIBA (International Institute of Business Analysis), IAPP (International Association of Privacy Professionals), American Marketing Association, DAMA International, Insights Association, ESOMAR and International Institute of Analytics (IIA). Google Skillshop is listed as an emerging player. Coursera is listed as a broad incumbent. Association for Data-driven Marketing & Advertising (ADMA) is listed as a regional player.
Does Digital Analytics Association have an API?
No public API is recorded for Digital Analytics Association.
What industry is Digital Analytics Association in?
Digital Analytics Association's product category is Professional Association / Analytics Education. Its primary akta.pro industry code is EDADAFAK, Digital Assessment Platforms & Computer-Based Testing Authorities, with a secondary code of BPAGAFAL, Digital Rights, Privacy & Free Expression Advocacy. Its NAICS code is 81392 and its SIC code is 8600.