Homestore and More
Home Store and More is a privately held Irish homeware retailer founded in 2004, operating 24 stores across Ireland plus a national e-commerce platform serving all 32 counties, with 900+ team members and an owned distribution centre supplying 11+ home product categories.
- Company typePrivate
- Founded2004
- HeadquartersWalkinstown, Ireland
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Homestore and More does
Home Store and More is an Irish homeware retailer founded in 2004 that operates 24 physical stores across Ireland alongside a national e-commerce platform (homestoreandmore.ie), selling directly to Irish households. The company is privately held under the legal entity Ogalas Unltd, with no identified parent company or external institutional ownership, and has grown organically from its first store in Tallaght, West Dublin to a national footprint of 24 locations supported by 900+ team members.
Its assortment spans 11+ home categories including Bedding, Curtains & Blinds, Electrical & Lighting, Furniture, Garden & Outdoor, Home Décor & Candles, Kitchen & Cookware, Laundry & Cleaning, Nursery & Kids, Pets & Leisure, and Storage, with differentiated exclusive brands such as Emma Mattress and the Bailey & Cole private label. The technology backbone consists of an e-commerce site (built on a Demandware/Salesforce Commerce Cloud-style platform visible in asset URLs) integrated with a store locator, inventory management, and a free Click + Collect service guaranteeing collection within 2 hours from any store. A mobile app and E-Gift Cards extend the digital surface, while home delivery covers all 32 Irish counties.
The business model is direct-to-consumer retail: one-time product purchases (price points from €2.49 for small accessories up to €759 for premium mattresses), standard delivery at €5.99 with free delivery above €50, and free Click + Collect, with no subscription or recurring revenue component. Revenue is generated through hardware/merchandise sales across both physical stores and the e-commerce channel. A 170,000 sq ft owned distribution centre in Baldonnell, Co. Dublin underwrites supply chain and inventory across the network, and the marketing mix combines organic social (Facebook, Instagram, TikTok, YouTube), email, content marketing (buying guides), SEO, and Trustpilot reviews.
Homestore and More firmographics
Firmographics- Name
- Homestore and More
- Legal name
- Ogalas Unltd
- Website
- https://homestoreandmore.ie
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Home Store and More is a privately held Irish homeware retailer founded in 2004, operating 24 stores across Ireland plus a national e-commerce platform serving all 32 counties, with 900+ team members and an owned distribution centre supplying 11+ home product categories.
- Ownership category
- akta.pro rank
Homestore and More industry classification
Industry- Product category
- Homeware Retail
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)
- akta.pro secondary industry
- Home, Furniture & Home Improvement Online Retailers (CRAFADAE)
Keywords
Where Homestore and More is headquartered
LocationHeadquarters
- HQ city
- Walkinstown
- HQ country
- Ireland
- HQ region
- Europe
Offices20 records
Markets served
Homestore and More business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Retail Product Sales: One-time product sales across multiple categories including bedding, curtains, kitchen, cookware, furniture, garden, home décor, and more. Revenue generated through physical retail stores and e-commerce website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across all product categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Homestore and More product offering
Product offeringCore offering
Homestore and More is an Irish homeware retailer operating 24 physical stores and an e-commerce website that sells thousands of products across categories including bedding, curtains and blinds, kitchen and cookware, electrical and lighting, furniture, garden and outdoor, home décor, laundry and cleaning, nursery and kids, pets and leisure, and storage. The company supports orders via free Click + Collect within 2 hours, home delivery to 32 Irish counties, and E-Gift Cards, with an in-house 170,000 sq ft distribution centre in Baldonnell, Co. Dublin.
Product overview
Home Store + More is an Irish homeware retail chain offering a comprehensive range of products for the home. The company operates both physical stores (24 locations across Ireland) and an e-commerce platform. Its product portfolio spans multiple categories including Bedding, Curtains & Blinds, Electrical & Lighting, Furniture, Garden & Outdoor, Home Décor & Candles, Kitchen & Cookware, Laundry & Cleaning, Nursery & Kids, Pets & Leisure, and Storage. Key product offerings include curtains and window treatments (with curtain poles, tie backs, and holdbacks as sub-categories), bedding items like duvets, pillows, and the Emma mattress brand, kitchen appliances and cookware, garden furniture and equipment, and home décor items. The company provides additional services including a free Click + Collect service (2-hour pickup), home delivery to 32 counties, and E-Gift Cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Bedding Bed linens including duvet covers, bed sheets, pillows, duvets, mattresses, mattress toppers, and kids' bedding, sold to Irish consumers in-store and online.
- Curtains & Blinds Window treatments including curtains (blackout, eyelet, pencil pleat, ready-made), blinds (roller, roman, venetian), curtain poles, tie backs, and holdbacks, sold to Irish consumers.
- Electrical & Lighting Electrical appliances including air fryers, blenders, coffee machines, kettles, microwaves, vacuum cleaners, audio equipment, and lighting solutions, retailed to consumers under brands such as Russell Hobbs, Tefal, Brabantia, and Nordhaus.
- Furniture Home furniture including sofas, armchairs, tables, bedroom furniture, office furniture, bathroom furniture, and shelving, sold to Irish consumers.
- Garden & Outdoor Outdoor products including BBQs, garden furniture, camping equipment, gardening tools, hot tubs, paddling pools, and water sports gear, sold seasonally and year-round to Irish consumers.
- Home Décor & Candles Decorative items including artificial plants and flowers, candles, diffusers, soft furnishings, wall art, mirrors, clocks, and lighting, sold to Irish consumers including Yankee Candle products.
- Kitchen & Cookware Kitchen products including cookware sets, pots and pans, baking equipment, dining ware, glassware, cutlery, and kitchen appliances, retailed to consumers under brands such as Tefal, Pyrex, Russell Hobbs, and Brabantia.
- Laundry & Cleaning Cleaning and laundry products including vacuum cleaners, steam cleaners, mops, laundry detergents, clothes airers, and ironing boards.
- Nursery & Kids Baby and children's products including baby essentials, toys, nursery bedding, kids bedroom furniture, and kids' curtains, sold to Irish parents and gift buyers.
- Pets & Leisure Pet supplies including pet beds, collars, toys, and grooming products, plus sports and outdoor equipment and arts and crafts supplies.
- Storage Storage solutions including storage boxes, containers, shelving units, ottomans, vacuum storage bags, and home organisation products.
- Emma Mattress Mattress brand sold at Home Store + More through an exclusive partnership with Emma, featuring the Emma Original Mattress and related sleep products.
- Click + Collect Free collection service allowing customers to order online and pick up in-store within 2 hours.
- E-Gift Cards Digital gift cards available for purchase online, instantly delivered via email, redeemable in-store and online across the Home Store + More catalog.
Companies that use Homestore and More
Customer profileSegments2 records
Ideal customer profiles2 records
Homestore and More technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Homestore and More partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Bailey & ColecoreExclusive private label partnership for curtain hardware including curtain poles, rings, and holdbacks. Bailey & Cole branded products sold exclusively at Home Store + More stores.
- Emma MattresscorePartnership to sell Emma mattresses and related bedding products. Emma is a leading direct-to-consumer mattress brand.
- BrabantiaminorReseller of Brabantia home products including clothes airers, bins, and kitchen organization items.
- PyrexminorReseller of Pyrex kitchenware and cookware products.
- Russell HobbsminorReseller of Russell Hobbs electrical appliances including kettles, toasters, and kitchen appliances.
- TefalminorReseller of Tefal cookware and kitchen appliances.
- Yankee CandleminorReseller of Yankee Candle products including candles, diffusers, and home fragrances.
- SilentnightminorReseller of Silentnight bedding products including mattresses, duvets, and pillows.
- NordhausminorReseller of Nordhaus home appliances including dehumidifiers.
- BRITAminorReseller of BRITA water filter products and accessories.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Homestore and More competitors and assessment
Company assessmentDirect peers
- Dunelm: UK's leading homewares retailer with store estate plus a fast-growing digital channel, offering bedding, curtains, kitchen, furniture and décor. Closest large public-market comparable for an omnichannel, multi-category home retailer with strong private-label and exclusive programmes.
- The Range: UK value variety chain offering thousands of home, garden, kitchen and furnishings products across large-format stores with growing e-commerce. Strongly comparable in 'one-stop home value variety' positioning and value-driven assortment strategy.
- Woodie's: Ireland's largest home improvement and DIY retailer (part of Grafton Group). Highly comparable as a domestic Irish home-focused multi-category retailer with both physical stores and an online offering targeting Irish households.
- Wayfair: Pure-play online home furnishings and décor marketplace operating in the UK and Ireland. Comparable as an e-commerce-led home retailer competing for the same online home-shopping demand, but without a physical store footprint.
- Homesense: Off-price home and housewares sister brand of TK Maxx, offering ever-changing assortment of branded home goods at discount prices. Comparable business model as an off-price variety home retailer sourcing excess inventory from major brands.
- JYSK: Scandinavian value home furnishings retailer operating physical stores and online across Ireland. Comparable as a discount-positioned, multi-category home specialist focused on furniture, bedding, storage and garden categories.
Broad incumbents
- IKEA: Global home furnishings giant with a significant Irish store and online presence, dominating furniture, storage and kitchen categories. Comparable as an omnichannel category leader but at materially larger scale and with owned-product differentiation.
- B&M: UK-listed value variety discount retailer with hundreds of stores, including a meaningful home, kitchen and garden assortment. Comparable as a large-scale low-cost value retailer competing for the same value-conscious home shopper.
- Harvey Norman: Large-format Irish/ANZ retailer spanning furniture, bedding, kitchen appliances and home electronics. Comparable as a multi-category big-box Irish retailer with franchise-style store operations and online channel.
Emerging players
- Lakeland: UK/Ireland-trading specialist kitchen, cookware and home retailer with stores and a strong catalogue/digital channel. Comparable on shared kitchen, cookware and home-decor categories and on a specialist-but-multi-category proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Homestore and More social profiles
Digital presenceHomestore and More financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homestore and More leadership team
Management profileNumber of profiles
Homestore and More funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homestore and More M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homestore and More
What does Homestore and More do?
Homestore and More is an Irish homeware retailer operating 24 physical stores and an e-commerce website that sells thousands of products across categories including bedding, curtains and blinds, kitchen and cookware, electrical and lighting, furniture, garden and outdoor, home décor, laundry and cleaning, nursery and kids, pets and leisure, and storage. The company supports orders via free Click + Collect within 2 hours, home delivery to 32 Irish counties, and E-Gift Cards, with an in-house 170,000 sq ft distribution centre in Baldonnell, Co. Dublin.
Is Homestore and More a public or private company?
Homestore and More is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Homestore and More founded?
Homestore and More was founded in 2004. It employs 251 to 500 people.
Where is Homestore and More based?
Homestore and More is headquartered in Walkinstown, Ireland, in the Europe region.
How does Homestore and More make money?
One revenue line is on record: retail Product Sales.
Who are Homestore and More's main competitors?
Direct peers on record are Dunelm, The Range, Woodie's, Wayfair, Homesense and JYSK. Broad incumbents are IKEA, B&M and Harvey Norman. Lakeland is listed as an emerging player.
Does Homestore and More have an API?
No public API is recorded for Homestore and More.
What industry is Homestore and More in?
Homestore and More's product category is Homeware Retail. Its primary akta.pro industry code is CRAEAGAH, Home & Kitchen Value Variety Stores (Small Housewares & Décor), with a secondary code of CRAFADAE, Home, Furniture & Home Improvement Online Retailers. Its NAICS code is 449 and its SIC code is 5700.