The Range
The Range is a UK home, leisure, and garden variety retailer operating 280+ stores and an e-commerce platform with a Mirakl-powered third-party marketplace. Founded in 1989 in Plymouth, it sells across 16 product departments and serves value-conscious UK consumers under parent CDS Superstores (Norton Group Holdings).
- Company typePrivate
- Founded1989
- HeadquartersPlymouth, United Kingdom
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What The Range does
The Range is a UK home, leisure, and garden variety retailer founded in 1989 in Plymouth, operating more than 280 physical stores nationwide alongside an e-commerce platform at therange.co.uk. The company sells across 16 product departments spanning furniture, garden and outdoor living, home furnishings and lighting, cooking and dining, decorating and DIY, bathroom, technology and appliances, baby and toys, pets and leisure, stationery and crafts, and clothing and health and beauty. Revenue is generated primarily through direct retail and e-commerce sales of physical goods, supplemented by marketplace commission income from third-party sellers (accounting for 45% of online sales) on a Mirakl-powered platform that replaced previous in-house infrastructure in March 2025. Distribution combines 280 stores, click-and-collect in 260 locations, and free home delivery on orders over £59, with payment options including Klarna, Clearpay, PayPal, and Western Union.
The Range is owned by CDS Superstores, which is controlled by Norton Group Holdings. The group reported £1.47bn revenue and £10.5m pre-tax profit for the year ending February 2025, marking a return to profitability following the integration of brands rescued from administration, notably Wilko (acquired 2023) and part of Homebase (acquired 2024). The broader CDS Superstores family also encompasses Bathstore and Homebase kitchen collections, which are integrated into The Range's site navigation. The platform attracted over 200 million visits during 2025, with social channels across Instagram, TikTok, Facebook, Pinterest, and YouTube used as top-of-funnel discovery vehicles alongside email and content marketing.
The Range firmographics
Firmographics- Name
- The Range
- Legal name
- The Range
- Website
- https://therange.co.uk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- The Range is a UK home, leisure, and garden variety retailer operating 280+ stores and an e-commerce platform with a Mirakl-powered third-party marketplace. Founded in 1989 in Plymouth, it sells across 16 product departments and serves value-conscious UK consumers under parent CDS Superstores (Norton Group Holdings).
- Ownership category
- akta.pro rank
The Range industry classification
Industry- Product category
- Home and Garden Variety Retail
- NAICS
- General Merchandise Retailers (455), Department Stores (4551)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)
- akta.pro secondary industries
- Multi-Price-Point Variety Stores (CRAGAJAI), Off-Price Mixed General Merchandise (Home-Focused) Retail (CRAEACAJ)
Keywords
Where The Range is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Range business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Store Sales: Revenue generated from physical retail sales across 280 UK stores selling home, garden, furniture, and general merchandise across 16 departments
- E-commerce Sales: Online sales through therange.co.uk platform, including direct sales and third-party marketplace
- Marketplace Commission: Commission revenue from third-party marketplace sellers accounting for 45% of online sales, powered by Mirakl platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across all departments |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
The Range product offering
Product offeringCore offering
The Range operates a UK home and garden variety retail business through 280 physical stores and an e-commerce platform (therange.co.uk) selling products across 16 departments including furniture, garden, home furnishings, DIY, cooking and dining, bathroom, technology, baby and toys, pets, stationery, and clothing. The company combines own-inventory retail with a Mirakl-powered third-party marketplace that contributes 45% of online sales.
Product overview
The Range is a UK home and garden variety retailer offering a broad portfolio of products across 16 departments. The core offering consists of physical retail stores (over 280 locations) combined with an e-commerce platform. The Range operates a hybrid marketplace model with its own inventory supplemented by a Mirakl-powered third-party marketplace (accounting for 45% of online sales). The product portfolio spans furniture, garden & outdoor living, home furnishings, cooking & dining, decorating & DIY, bathroom, technology & appliances, baby & toys, pets, stationery & arts & crafts, and clothing & beauty. The company also integrates sub-brands Wilko and Homebase kitchen/bathroom collections under the CDS Superstores family umbrella.
Differentiator
Problem solved
Functional benefit
Products and services
- The Range Online Marketplace Third-party marketplace platform powered by Mirakl technology, enabling external sellers to list products alongside The Range's own inventory on therange.co.uk. Third-party partners account for 45% of online sales.
- Furniture Comprehensive furniture range including sofas, chairs, beds, mattresses, bedroom furniture, dining room furniture, office furniture, and kids furniture across multiple collections for UK consumers.
- Garden & Outdoor Living Garden furniture, sheds, garden structures, barbecues, outdoor heating, pools, outdoor plants, garden tools, and outdoor dining equipment for UK consumers.
- Home Furnishings & Lighting Curtains, blinds, bedding, rugs, cushions, throws, mirrors, wall art, candles, home fragrances, and lighting including floor lamps, table lamps, ceiling lights, and smart lights for UK consumers.
- Cooking, Dining & Household Cookware, baking supplies, tableware, kitchen appliances, glassware, cleaning products, laundry supplies, and vacuums for UK consumers.
- Decorating & DIY Wallpaper, paint, tiles, flooring, power tools, hand tools, ladders, building materials, electrical accessories, and hardware for UK consumers.
- Bathroom Baths, showers, bathroom furniture, fixtures, fittings, towels, mirrors, heating, and lighting for UK consumers.
- Technology & Appliances Televisions, smart home technology, tablets, laptops, gadgets, phones, audio equipment, chargers, extension leads, and household appliances for UK consumers.
- Baby, Kids & Toys Toys, outdoor play equipment, paddling pools, puzzles, board games, Nerf products, prams, car seats, nursery furniture, and baby feeding products for UK consumers.
- Pets & Leisure Pet food, pet supplies for dogs, cats, small pets, fish, reptiles, and birds, plus sports equipment, camping gear, and cycling products for UK consumers.
- Stationery, Arts & Crafts Office supplies, pens, pencils, notebooks, party supplies, art supplies, craft kits, sewing supplies, die-cutting products, and yarn for UK consumers.
- Clothing, Health & Beauty Clothing, watches, accessories, jewellery, fragrances, health products, beauty electricals, make-up, skin care, hair care, and mobility aids for UK consumers.
- Wilko Acquired homeware and household products brand operating online through The Range's platform, with dedicated redirects for decorating, kitchen, and pets categories.
- Iceland at The Range Frozen food partnership offering Iceland products available within select The Range stores.
Quantifiable outcome
- 45% of online sales from third-party marketplace
- +1 more outcomes
Companies that use The Range
Customer profileSegments1 record
Ideal customer profiles1 record
The Range technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
The Range partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MiraklcoreThe Range partnered with Mirakl to upgrade the technology powering its online marketplace, replacing previous in-house infrastructure with Mirakl's AI-powered platform. The transition completed in March following a phased onboarding process, enabling third-party marketplace sellers to contribute 45% of online sales.
- Google CloudcoreThe Range is investing in Google Cloud technologies as part of a wider digital transformation program at parent company CDS Superstores, supporting the e-commerce platform modernization initiative.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Range competitors and assessment
Company assessmentDirect peers
- Argos (Sainsbury's): Argos is a UK multi-category general merchandise retailer offering home, furniture, garden, technology, and toys with a strong click-and-collect network — directly comparable to The Range's omnichannel variety model.
- Matalan: Matalan is a UK variety value retailer combining clothing, home, and household categories at accessible price points — closely comparable to The Range's broad-merchandise, value-positioned model.
- B&M: B&M is one of the UK's largest value variety retailers, competing head-on with The Range across home, garden, DIY, and general merchandise at value price points through a similar large physical store estate.
- Poundland / Dealz: Poundland is a UK discount variety chain selling household essentials, homewares, and seasonal goods at fixed low prices — overlapping with The Range's general merchandise and value variety position.
- Home Bargains: Home Bargains is a leading UK discount variety retailer offering home, garden, DIY, and general merchandise at competitive prices — overlapping closely with The Range's value assortment and store-based convenience proposition.
- Dunelm: Dunelm is the UK's leading home furnishings and soft goods retailer. While more category-focused, it directly competes with The Range across home furnishings, bedding, lighting, and kitchen.
Others
- Homebase: Homebase is a UK home and garden DIY retailer now partially owned by The Range's parent (Norton Group) following a 2024 rescue acquisition — making it both an internal brand and a structural adjacent peer in home improvement.
Emerging players
- Wayfair: Wayfair is a pure-play online home furnishings and furniture marketplace in the UK, directly comparable to The Range's online marketplace model and competing for the same digital home shopper.
Broad incumbents
- B&Q: B&Q is the UK's largest DIY and home improvement retailer, directly overlapping with The Range's decorating, DIY, garden, and kitchen categories with a specialist value proposition.
- IKEA: IKEA is the global incumbent in flat-pack furniture and home furnishings; it competes with The Range's furniture, storage, kitchen, and home decor categories from a much larger scale and category-leadership position.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Range social profiles
Digital presenceThe Range financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Range leadership team
Management profileNumber of profiles
Profiles1 record
The Range subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Range funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Range M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Range
What does The Range do?
The Range operates a UK home and garden variety retail business through 280 physical stores and an e-commerce platform (therange.co.uk) selling products across 16 departments including furniture, garden, home furnishings, DIY, cooking and dining, bathroom, technology, baby and toys, pets, stationery, and clothing. The company combines own-inventory retail with a Mirakl-powered third-party marketplace that contributes 45% of online sales.
Is The Range a public or private company?
The Range is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Range founded?
The Range was founded in 1989. It employs 5,001 to 10,000 people.
Where is The Range based?
The Range is headquartered in Plymouth, United Kingdom, in the Europe region.
How does The Range make money?
Three revenue lines are on record. Retail Store Sales are the primary driver. The others are E-commerce Sales and marketplace Commission.
Who are The Range's main competitors?
Direct peers on record are Argos (Sainsbury's), Matalan, B&M, Poundland / Dealz, Home Bargains and Dunelm. Homebase is listed as an others. Wayfair is listed as an emerging player. Broad incumbents are B&Q and IKEA.
Does The Range have an API?
No public API is recorded for The Range.
What industry is The Range in?
The Range's product category is Home and Garden Variety Retail. Its primary akta.pro industry code is CRAEAGAA, Traditional Variety Stores (General Variety & Five-and-Dime), with a secondary code of CRAGAJAI, Multi-Price-Point Variety Stores. Its NAICS code is 455 and its SIC code is 5331.