What Mace Promotions does

Mace Promotions, operating through its legal entity Mace (Ireland) Limited, is a privately-held B2B consultancy specialising in corporate gifting and sustainable merchandise. The company partners with large multinational corporations to design, source, and supply branded merchandise, employee gifts, new hire kits, recognition rewards, sponsorship items, and event-specific merchandise including pop-up stores. Its stated purpose is to align branded merchandise programs with corporate sustainability and social responsibility objectives.

The business is differentiated primarily by a stack of sustainability credentials rather than proprietary technology: B Corp certification, EcoVadis Platinum rating, ISO 14001 certification, CDP participation, and SEDEX membership, complemented by the 'Mace Cares' social upliftment initiative operating in South African townships. The underlying capability is supply chain curation and project-based merchandising rather than software. No API, mobile app, or proprietary platform is disclosed; the merchandise web-store offering is described as a service-delivered solution. Customers include a roster of global enterprise brands such as Vodafone, PayPal, Meta, Oracle, KPMG, HubSpot, EY, Liverpool FC, and eBay.

Mace Promotions is headquartered in Dún Laoghaire, Dublin, with additional offices in London, China, South Africa, and the United States, enabling multi-region delivery. The revenue model is project-based, with custom quotes per client engagement and no publicly disclosed pricing. GTM is sales-led, targeting enterprise procurement, HR, marketing, and events teams via direct relationship sales and inbound project inquiries through the corporate website.

Name

Mace Promotions

Legal name

Mace (Ireland) Limited

Website

https://macepromotions.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Mace Promotions is a Dublin-headquartered B2B consultancy that designs, sources, and supplies sustainable corporate merchandise, gifting platforms, and event stores for global enterprise clients including Vodafone, PayPal, Meta, and Oracle.

Ownership category

akta.pro rank

Product category

Corporate Merchandise and Gifting Services

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Trade Show Giveaways & Event Premiums (BPAFAMAG)

akta.pro secondary industries

Premiums, On-Pack & Pack-In Promotions (BPAFAMAJ), Sponsorship Activation & Experiential Marketing (THAHAGAC)

Keywords

• Corporate merchandise
• Promotional products
• Sustainable gifting
• Employee gifts
• Branded merchandise

Headquarters

HQ city

Dún Laoghaire

HQ country

Ireland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Corporate Merchandise and Gifting: Provides custom gifting platforms, corporate merchandise programs, employee gifts, new hire kits, merchandise web-stores, milestone event items, and event-specific stores for enterprise clients. Revenue generated through product sales and consulting services for sustainable merchandise programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Mace Promotions is a global gifting and sustainable merchandise consultancy that designs, sources, and supplies custom-branded merchandise and gifting programs for corporate clients. Its offering spans custom gifting platforms, corporate merchandise programmes, employee gifts, new hire kits, merchandise web-stores, sponsorship merchandise, conference and event merchandise, reward programmes, and pop-up event stores. Service is delivered through a sales-led B2B engagement model with custom project pricing.

Product overview

Mace Promotions operates as a global gifting and sustainable merchandise consultancy, providing a comprehensive suite of merchandise and gifting solutions. The company offers custom gifting platforms, corporate merchandise programs, employee gifts, new hire kits, merchandise web-stores, sponsorship services, conference and event merchandise, customer and employee reward programs, sales campaign support, pop-up event stores, and milestone event items. All offerings emphasize sustainability and responsible sourcing, with B Corp certification. The portfolio is delivered as consultancy services rather than a software platform, with no API or technology product components identified.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Gifting Platforms Bespoke custom gifting solutions tailored to client specifications, enabling companies to create personalized merchandise and gift items for various purposes. Targeted at enterprise clients seeking differentiated gifting experiences.
• Corporate Merchandise Programmes Comprehensive corporate merchandise programs designed to help companies build brand identity through promotional products and branded merchandise, delivered as an end-to-end managed service for enterprise clients.
• Employee Gifts Curated gift collections for employee recognition, onboarding, anniversaries, and workplace appreciation initiatives, delivered to enterprise HR and people operations teams.
• New Hire Kits Welcome and onboarding kits for new employees, containing branded merchandise and welcome materials, designed for HR and people operations teams.
• Merchandise Web-Stores E-commerce platforms for corporate merchandise, enabling employees or customers to browse and order branded products on behalf of enterprise clients.
• Sponsorship Services Merchandise solutions for sponsorship programs and branded promotional items for sponsored events and partnerships, designed for brand and marketing teams.
• Conferences and Events Merchandise Branded merchandise and promotional items specifically designed for conferences, trade shows, and corporate events, delivered to event and marketing teams.
• Customer and Employee Reward Programmes Incentive and reward program solutions including branded merchandise to recognize customer loyalty and employee achievements, delivered to enterprise HR, sales, and loyalty teams.
• Sales and Customer Acquisition Campaigns Promotional merchandise and branded items to support sales initiatives and customer acquisition efforts, designed for sales and marketing teams.
• Pop-up Event-Specific Stores Temporary branded retail locations for events, enabling on-site merchandise sales and brand experiences at conferences, sponsorships, and corporate events.
• Milestone Event Items Commemorative merchandise and celebration items for corporate milestones, anniversaries, and special occasions, delivered to enterprise marketing and HR teams.

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• B CorporationcoreOthersCertified B Corporation member, demonstrating commitment to meeting high standards of social and environmental performance, transparency, and accountability. This certification is central to Mace's sustainability positioning.
• EcoVadiscoreOthersAchieved Platinum rating from EcoVadis, one of the world's most trusted sustainability ratings, validating their environmental and social practices.
• NSAI (National Standards Authority of Ireland)supportingOthersISO 14001 certified through NSAI for environmental management systems.
• CDP (Carbon Disclosure Project)supportingOthersParticipates in CDP climate disclosure program.
• SEDEXsupportingOthersMember of SEDEX platform for ethical supply chain data and responsible sourcing verification.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• 4imprint Group: One of the world's largest direct distributors of promotional products, publicly listed on the London Stock Exchange. Directly comparable to Mace in B2B promotional merchandise across enterprise and SMB customers.
• HALO: Major US-based corporate gifting and branded merchandise company offering similar end-to-end enterprise programs including employee gifts, events, and recognition solutions. Closest US-headquartered peer to Mace's service model.
• Loopper: European B2B promotional products distributor with strong sustainability positioning and similar service-led model. Headquartered in the Netherlands, directly comparable to Mace's enterprise merchandise focus.
• National Pen: Global provider of branded writing instruments, apparel, and promotional products serving enterprise clients. Comparable to Mace in product breadth and corporate customer focus.
• Custom Ink: Custom branded apparel and merchandise provider for businesses, groups, and events. Comparable to Mace in custom branded merchandise for corporate and event use cases.
• Boundless: Corporate gifting and branded merchandise platform serving enterprise clients with employee recognition and customer gifting programs. Direct competitor to Mace's B2B gifting offerings.
• Quality Logo Products: US-based promotional products distributor with a broad catalog of branded merchandise. Comparable to Mace as a B2B promotional merchandise supplier, though more catalog-led and less service-led.

Emerging players

• Sendoso: Tech-enabled corporate gifting platform that automates direct mail and gift sending for B2B teams. Represents the software-first evolution of the corporate gifting category Mace operates in.
• Reachdesk: B2B gifting and direct mail platform integrated with sales tech stacks (Salesforce, HubSpot). Competes with Mace for enterprise gifting budgets with a software-led approach.
• Snappy Gifts: Enterprise gifting platform enabling recipient choice of gifts. Competes for the same enterprise gifting budgets as Mace with a more software-enabled, recipient-experience-focused model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mace_promotions
• Facebookfacebook.com/themerchandiseexperts
• LinkedInlinkedin.com/company/mace-promotions

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mace Promotions