Reachdesk
Reachdesk is a London-headquartered B2B SaaS platform that lets enterprise sales, marketing, customer success, and HR teams send personalized physical gifts, eGift cards, and swag at scale across 180+ countries via a global marketplace, warehousing network, and deep CRM integrations.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Reachdesk does
Reachdesk is a B2B corporate gifting and swag SaaS platform founded in London in 2018 and headquartered at Mindspace Shoreditch, with additional offices in New York and Lisbon. The platform enables enterprise sales, marketing, customer success, and HR teams to send personalized physical gifts, eGift cards, and branded merchandise to recipients in 180+ countries, backed by a curated Marketplace of 8,500+ gift options and over 1.1 million square feet of warehousing across the US, UK, EU, Canada, and Australia. The architecture combines a central platform with native integrations to 15+ enterprise systems, including Salesforce, HubSpot, Marketo, Salesloft, Outreach, Gong, 6sense, Demandbase, Amazon, and HRIS platforms such as HiBob, BambooHR, and Workday. The product surface has been extended with an AI assistant (Gifty) for gift recommendation and message generation, an Intelligent Search capability, plus modules for Events Fulfillment, Swag Management, Creative Services, Employee Engagement, and Reachdesk Insights for pipeline and revenue attribution. Reachdesk is SOC 2 Type II certified and holds multiple G2 badges including Grid Leader and Best Results.
Reachdesk operates a tiered enterprise SaaS subscription (Core, Plus, Premium plans) with the Core tier starting at $20,000/year, billed annually, layered with usage-based revenue from physical gifts, eGift cards, shipping, and warehousing. Total annual customer program spend is typically $25,000 to $150,000 or more, and Reachdesk backs the platform with a 5x first-year pipeline ROI guarantee. Distribution is sales-led enterprise field sales with a "Book a demo" motion, supplemented by a partner program and a vendor program that grows the marketplace supply side. The company has disclosed approximately $49 million in total funding across a 2020 round led by Five Elms Capital and a 2021 Series B of $43 million led by Highland Europe with participation from Highland Capital Partners, HubSpot Ventures, and Concept Ventures, and operates through Reachdesk Ltd (UK) and Reachdesk Holdings Inc. (Delaware).
Reachdesk firmographics
Firmographics- Name
- Reachdesk
- Legal name
- Reachdesk Ltd
- Website
- https://reachdesk.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Reachdesk is a London-headquartered B2B SaaS platform that lets enterprise sales, marketing, customer success, and HR teams send personalized physical gifts, eGift cards, and swag at scale across 180+ countries via a global marketplace, warehousing network, and deep CRM integrations.
- Ownership category
- akta.pro rank
Reachdesk industry classification
Industry- Product category
- B2B Corporate Gifting & Engagement Software
- NAICS
- Packaging and Labeling Services (56191)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Gift Sourcing & Procurement (Local & Online) (HSACANAB)
- akta.pro secondary industries
- Gift Returns, Exchanges & Recipient Support (HSACANAM), B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Reachdesk is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Reachdesk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- SaaS Platform Subscription: Reachdesk operates on a tiered subscription model (Core, Plus, Premium plans) with annual billing. Pricing starts at $20,000/year for the Core plan. Additional costs are incurred for gifts, shipping, and warehousing based on usage. The company guarantees 5x ROI on pipeline generated in the first year.
- Usage-Based Gift Fulfillment: Customers pay for physical gifts, eGift cards, and swag based on their sending volume. Total annual program spend typically ranges from $25,000 to $150,000 or more, depending on the number of sends, gift types, and geographic distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core Plan - Entry-level enterprise subscription |
| Subscription | Annual | Plus Plan - Mid-tier with expanded features |
| Subscription | Annual | Premium Plan - Full-featured enterprise tier |
| Usage-based | Pay-as-you-go | Usage-based costs (gifts, shipping, warehousing) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Reachdesk product offering
Product offeringCore offering
Reachdesk operates a B2B corporate gifting and swag SaaS platform that enables enterprise sales, marketing, customer success, and HR teams to send personalized physical gifts, eGift cards, and branded merchandise at scale across 180+ countries. The platform combines a curated marketplace of 8,500+ gift options, an AI gift assistant (Gifty), global warehousing infrastructure, and native CRM integrations to deliver measurable pipeline and revenue ROI for revenue teams.
Product overview
Reachdesk is a unified B2B corporate gifting SaaS platform launched in 2018, built as a platform-plus-modules architecture. The core Reachdesk Platform serves as the central hub connecting CRM systems, ABM tools, and sales engagement platforms, through which teams send personalized physical gifts, eGifts, and branded swag at scale. The portfolio is anchored by the Reachdesk Marketplace (8,500+ gift options), augmented by the Gifty AI assistant for hyper-personalized gift selection and message generation, and complemented by Global Warehousing and Events Fulfillment modules for logistics. Additional modules—Swag Management (with a Shopify Store Portal), Creative Services, Employee Engagement, and Reachdesk Insights (reporting/ROI dashboard)—extend the platform across the full gifting lifecycle. The platform integrates natively with Salesforce, HubSpot, Marketo, Salesloft, Outreach, Gong, and other major CRM and sales tools, and supports sends to 180+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Reachdesk Platform Unified B2B corporate gifting and swag platform enabling enterprise sales, marketing, customer success, and HR teams to send personalized physical gifts, eGift cards, and branded merchandise at scale with CRM-connected ROI attribution across 180+ countries. Built as a platform-plus-modules architecture serving Fortune 500-level B2B clients.
- Gifty (AI Gift Assistant) AI-powered chatbot assistant within the Reachdesk platform that recommends hyper-personalized gifts from the Reachdesk Marketplace and Amazon based on recipient persona, location, budget, and occasion, and generates tailored gift notes and outreach messages with instant translation for global campaigns.
- Reachdesk Marketplace Global corporate gifting marketplace offering 8,500+ physical and eGift options sourced from local vendors across 180+ countries, featuring intelligent search, personalization options, and recipient choice functionality.
- Global Warehousing Global fulfillment infrastructure spanning the US, UK, EU, Canada, and Australia with over 1.1 million square feet of warehouse space, enabling secure storage and local-speed shipping of gifts and swag to 180+ countries, including two-day delivery to 96% of the U.S.
- Events Fulfillment Event logistics service handling swag sourcing, storage, and shipping to and from events, with on-site fulfillment support and centralized campaign management for field marketing activations and webinar attendance incentives.
- Swag Management Branded merchandise management solution for creating, storing, tracking, and sending custom swag at scale, including a Shopify-powered Store Portal for seamless merchandise experiences.
- Creative Services White-glove campaign design and execution service including branded bulk swag sourcing, custom bundles and packaging, campaign concept development, and high-touch campaign management support for enterprise gifting programs.
- Employee Engagement Employee gifting solution for celebrating milestones, onboarding, and driving retention with personalized swag and gifts tied to the employee journey, integrated with HR systems such as HiBob, BambooHR, and Workday.
- Reachdesk Insights (Reporting) Analytics and ROI reporting dashboard integrated with CRM platforms to track gifting engagement, pipeline influence, and closed revenue attribution, enabling revenue teams to measure the business impact of gifting campaigns.
Quantifiable outcome
- 212% increase in response rates
- +9 more outcomes
Companies that use Reachdesk
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
Reachdesk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability7 records
Feature9 records
Reachdesk partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- ITS LogisticscoreITS Logistics provides personalized fulfillment operations for Reachdesk's North American operations, achieving 99% order accuracy and 98% on-time fulfillment rates. The partnership centralized Reachdesk's North American fulfillment at ITS's Dallas-Fort Worth campus, enabling two-day delivery to 96% of the U.S. Following initial success, Reachdesk expanded into event logistics with ITS, reducing event shipment error rates by over 90%.
- SalesforcecoreDeep CRM integration with Salesforce enabling triggered sends from lifecycle stages, opportunity changes, ABM campaigns, renewal milestones, and event follow-ups. Fully integrated with Reachdesk's campaigns, budgets, tracking, and reporting.
- HubSpotcoreCRM and marketing automation integration with HubSpot, enabling automated gifting workflows and campaign management directly within HubSpot.
- Marketo (Adobe)coreIntegration with Marketo marketing automation platform enabling gifting triggers and campaign automation for enterprise marketing teams.
- SalesloftsupportingIntegration with Salesloft sales engagement platform enabling gifting workflows for SDR and AE outreach sequences.
- OutreachsupportingIntegration with Outreach sales engagement platform for automated gifting within sales sequences.
- GongsupportingIntegration with Gong revenue intelligence platform for gifting tied to conversation insights and deal intelligence.
- 6sensesupportingIntegration with 6sense ABM platform for intent-based gifting triggers and account targeting.
- DemandbasesupportingIntegration with Demandbase ABM platform enabling account-based gifting campaigns.
- Chili PipersupportingIntegration with Chili Piper scheduling platform enabling gifting tied to meeting bookings.
- OraclesupportingIntegration with Oracle marketing and enterprise platforms for gifting automation.
- MicrosoftsupportingIntegration with Microsoft ecosystem for enterprise gifting workflows.
- ZapiersupportingZapier integration enabling Reachdesk to connect with thousands of other apps and automate gifting workflows.
- AmazoncoreAmazon US and UK fully integrated into Reachdesk workflows, including campaigns, budgets, availability rules, tracking, and reporting. Enables next-day delivery options through access to Amazon's catalog.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Reachdesk competitors and assessment
Company assessmentDirect peers
- Snappy: Snappy is a B2B gifting platform enabling enterprise teams to send personalized gift collections to recipients, with a curated catalog model and CRM integrations comparable to Reachdesk's marketplace approach.
- Loop & Tie: Loop & Tie is a B2B gifting platform focused on choice-based corporate gifting, serving enterprise sales and customer success teams with a similar gift-card-plus-marketplace model to Reachdesk.
- Tremendous: Tremendous operates a global payout and rewards platform for businesses — including gift cards, prepaid cards, and donations — competing with Reachdesk's eGift and reward fulfillment for enterprise sales and HR use cases.
- Alyce: Alyce is a B2B personal gifting platform that lets senders choose a gift and recipients pick a specific item, overlapping directly with Reachdesk's Marketplace and Recipient's Choice functionality.
- Printfection: Printfection is a B2B swag management and fulfillment platform with an online store model, directly competing with Reachdesk's Swag Management module for branded merchandise distribution.
- Sendoso: Sendoso is the largest direct competitor to Reachdesk in the B2B corporate gifting and direct mail space, offering a similar SaaS platform with gifting marketplace, CRM integrations, and global fulfillment for enterprise sales and marketing teams.
- Giftbit: Giftbit is a digital gift card delivery platform for businesses, overlapping with Reachdesk's eGift card capabilities and CRM-triggered sending workflows.
- Postal: Postal (formerly Lob Direct) provides a B2B gifting and direct mail platform with a curated marketplace and CRM integrations, competing head-to-head with Reachdesk for enterprise sales and marketing automation budgets.
Emerging players
- Carro: Carro is an emerging B2B gifting platform offering curated, choice-based gift sends for sales and customer success teams, competing in the same niche as Reachdesk with a smaller footprint.
- CorporateGift: CorporateGift.com is a B2B corporate gifting service providing custom gift sourcing and delivery, partially overlapping with Reachdesk's marketplace-driven approach for mid-market customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Reachdesk social profiles
Digital presenceReachdesk compliance and trust
Trust signalCompliance1 record
Reachdesk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reachdesk leadership team
Management profileNumber of profiles
Profiles8 records
Reachdesk funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reachdesk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reachdesk
What does Reachdesk do?
Reachdesk operates a B2B corporate gifting and swag SaaS platform that enables enterprise sales, marketing, customer success, and HR teams to send personalized physical gifts, eGift cards, and branded merchandise at scale across 180+ countries. The platform combines a curated marketplace of 8,500+ gift options, an AI gift assistant (Gifty), global warehousing infrastructure, and native CRM integrations to deliver measurable pipeline and revenue ROI for revenue teams.
Is Reachdesk a public or private company?
Reachdesk is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reachdesk founded?
Reachdesk was founded in 2018. It employs 101 to 250 people.
Where is Reachdesk based?
Reachdesk is headquartered in New York, United States, in the North America region.
How does Reachdesk make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are usage-Based Gift Fulfillment.
Who are Reachdesk's main competitors?
Direct peers on record are Snappy, Loop & Tie, Tremendous, Alyce, Printfection, Sendoso, Giftbit and Postal. Emerging players are Carro and CorporateGift.
Does Reachdesk have an API?
No public API is recorded for Reachdesk.
What industry is Reachdesk in?
Reachdesk's product category is B2B Corporate Gifting & Engagement Software. Its primary akta.pro industry code is HSACANAB, Gift Sourcing & Procurement (Local & Online), with a secondary code of HSACANAM, Gift Returns, Exchanges & Recipient Support. Its NAICS code is 56191 and its SIC code is 7331.