Fan Plus International

What Fan Plus International does

Fan Plus International Operations Pty Ltd (FAN+) is an Australian e-commerce marketplace headquartered in Sydney that connects fans with Australian sporting clubs, athletes, and entertainment personalities through paid live experiences. The company's product portfolio spans training clinics, athlete meet-and-greets, corporate hospitality packages, personalised video messages, online auctions of premium experiences and memorabilia, digital gift cards in denominations from $50 to $1,000, and owned live events such as the FAN+ Footy Show. Pricing per experience ranges from approximately $37 for entry-level video shout-outs to more than $20,000 for elite international experiences, with auction economics based on a 1.75-3.5% platform fee plus standard card processing via Stripe.

The platform is built as a self-serve web storefront with integrated booking, payment, gift functionality, and a dedicated FAN+ for Business program for corporate clients. Distribution is anchored by TEG (Ticketek Entertainment Group), which holds a majority stake acquired in 2023, providing access to Ticketek's promotional database and ticketing infrastructure. FAN+ also distributes through partnerships with NRL and NBL clubs (Sydney Kings, Canterbury Bankstown Bulldogs, Wests Tigers, Perth Wildcats), charitable organisations (Australian Sports Foundation, Charity Bounce, NICI), and a small set of B2B clients (Accolade Wines, Scape Australia). The geographic footprint nominally spans Australia, New Zealand, and the USA, supported by multi-currency checkout across eleven currencies.

Monetisation is primarily transactional: one-time experience sales, gift card sales, auction transaction fees, and bundled B2B corporate packages, with a percentage of each sale directed to charitable partners. The business operates with a very lean team of 1-10 employees and has not publicly disclosed revenue. Strategic backing includes Artesian VC and BRW Rich Listers, and the company was selected from 500 global applicants for the Qantas AVRO accelerator in 2018, where it won the Sales Maestro Award.

Name

Fan Plus International

Legal name

Fan Plus International Operations Pty Ltd

Website

https://fanplus.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

FAN+ is an Australian e-commerce marketplace that sells paid live experiences — training clinics, meet-and-greets, video messages, auctions, and corporate hospitality — connecting fans with sporting clubs, athletes, and entertainment personalities, majority-owned by TEG (Ticketek Entertainment Group).

Ownership category

akta.pro rank

Product category

Sports Fan Experience Marketplace

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

akta.pro secondary industry

Virtual Fan Events & Meet-and-Greets (Q&A, VIP Access) (MPAGAOAG)

Keywords

• Fan experience marketplace
• Sports entertainment platform
• Athlete meet greet
• Corporate hospitality experiences
• Sports memorabilia auctions

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Experience Sales: One-time transaction revenue from sale of sporting and entertainment experiences including training clinics, meet-and-greets, corporate hospitality, and personal appearances. Prices range from approximately $37 to over $20,000 depending on experience type and athlete/talent involved.
2. Gift Cards / Digital Vouchers: Digital gift card sales in preset denominations ($50, $100, $250, $500, $1000) that can be redeemed for experiences on the platform. Valid for 3 years from purchase.
3. Auction Platform: Online auctions for premium experiences and memorabilia with auction platform fees ranging from 1.75% to 3.5% plus standard credit card transaction fees. Reserve prices may apply.
4. Corporate Experiences: B2B corporate packages including team building sessions, licensed venue events (FAN+ Footy Show), and staff recognition programs. Includes promotional support via TEG ticketing network.
5. Charitable Donations: Percentage of sales donated to charitable organisations including Australian Sports Foundation, with donation options starting from $5.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Fan Plus International (FAN+) operates an online marketplace connecting fans with sporting clubs, athletes and entertainment personalities through live experiences including training clinics, meet-and-greets, corporate hospitality, personalised video messages, memorabilia auctions and virtual interactions. The platform aggregates experiences from multiple sports codes (AFL, NRL, NBL, Super Netball, cricket, rugby union, motorsport, tennis) and entertainment talent, with proceeds supporting charitable organisations such as the Australian Sports Foundation.

Product overview

FAN+ is a unified e-commerce marketplace platform that connects fans with sporting clubs, athletes, and personalities through live experiences. The core platform enables browsing, purchasing, and booking of experiences with a 12-month validity and free exchanges policy. The product portfolio includes Sporting Experiences (training clinics, athlete meet-and-greets, team experiences, international events), Entertainment Experiences, Video Shout Outs/Messages (personalised video greetings from celebrities), Corporate Experiences/Hospitality (private suites, corporate boxes, chairman's lounges), Gifting Solutions (gift cards, game day experiences), Auctions (exclusive experiences with auto-bidding), FAN+ Footy Show (live venue events), FAN+ for Business (corporate rewards programs), Training Clinics (one-on-one sessions with athletes), Virtual Experiences (remote video conferences and Q&As), and Charitable Experiences. The platform processes payments via Stripe and is operated by Fan Plus International Operations Pty Ltd (ACN 627 253 436), with TEG (Ticketek Entertainment Group) as parent company.

Differentiator

Problem solved

Functional benefit

Products and services

• Sporting Experiences Online purchase of access to athletes, sporting clubs and sporting events including training clinics, athlete meet-and-greets, Aussie Rules, Rugby League and international sporting events. Targeted at individual sports fans, gift purchasers and international travellers.
• Entertainment Experiences Live entertainment experiences with celebrities, TV personalities and entertainment talent, sold through the FAN+ marketplace for individual consumers and gift purchasers.
• Video Messages / Video Shout Outs Personalised video greeting messages recorded by athletes, celebrities and sporting legends and delivered to the recipient via mobile or email within specified timeframes. Priced from $37 to $200+ depending on talent. Non-commercial use only.
• Corporate Experiences / Hospitality Corporate hospitality packages including private suites, corporate boxes, chairman's lounges and team building experiences at sporting venues across Australia. Priced per person from approximately $220 (e.g., Manly Sea Eagles 4 Pines Tree House) up to $10,098+ minimum for 7-person corporate boxes.
• Digital Gift Cards Electronic gift vouchers in denominations of $50, $100, $250, $500 and $1,000 redeemable for any experience on the FAN+ platform. Valid for 3 years from purchase and available as a physical mailed gift card option.
• Auctions Online auction platform for exclusive sporting and entertainment experiences, memorabilia and unique fan opportunities with reserve pricing, bid increments and auto-bidding functionality. Platform fees range from 1.75% to 3.5% plus standard credit card transaction fees.
• FAN+ Footy Show Live event product delivering footy events to licensed venues, featuring current players, footy legends, live interviews, giveaways and games, with full event management included.
• FAN+ for Business Dedicated B2B rewards and recognition program offering sporting experiences for employees, customers and corporate events. Includes staff recognition programs, team building events, corporate hospitality and client entertainment packages.
• Training Clinics Personalised one-on-one or group training sessions with professional athletes across various sports including AFL, rugby, basketball, tennis, boxing, soccer and athletics. Priced from $80 (netball) to $510+ for personal training sessions with athletes, including photo opportunities and memorabilia signing.
• Virtual Experiences Remote experiences including video conferences, Q&A sessions via FaceTime, virtual cooking classes and mentoring sessions with athletes and celebrities, sold through the FAN+ marketplace.
• Charitable Experiences & Donations Experiences and donation offerings supporting charities including Australian Sports Foundation, Charity Bounce, National Indigenous Culinary Institute and Men of League Foundation, with donation options starting from $5 and a percentage of each experience sale donated back to the charity.

Quantifiable outcome

• Experiences valid for 12 months (now extended to 18 months for gift cards)
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor, flagship and core.

• USA Sporting TeamsminorChannel Partner/ Reseller/ Distributor · 1 January 2019Startup Daily reports on FAN+ gathering momentum in the USA with partnerships with sporting teams in the USA. Provides travellers with ultimate sporting and entertainment experiences through one central marketplace.
• Qantas (AVRO Accelerator)flagshipStrategic or Co-development PartnerSelected out of 500 global applicants for Qantas AVRO accelerator program. The program provided opportunity to work with Qantas Group business units to develop, incubate and scale the business. Launched fully functional e-commerce website in 12 weeks and partnered with leading sporting organisations. Awarded 'Sales Maestro Award'.
• Australian Sports Foundation (ASF)coreGTM or Marketing PartnerFAN+ partnered with Australian Sports Foundation (ASF). Ryan Holloway, Commercial Director ASF: 'We are very excited to be working with FAN+ and raising awareness and donations for the Australian Sports Foundation via the sale of an experience.' Percentage of each sale donated back to ASF.
• Scape AustraliaminorStrategic or Co-development PartnerFAN+ partnered with Scape Australia to deliver student experience programs at Scape facilities across Australia. Craig Carracher and Stephen Gaitanos, Founders Scape Australia: 'We highly recommend their service, delivery, execution and activation. FAN+ is a very innovative company to work with.' Activation with Olympic table tennis players at Scape Swanston in Melbourne.
• Accolade WinesminorGTM or Marketing PartnerFAN+ works with Accolade Wines on their partnerships and corporate entertaining. Paul Moutzouris, NSW State Manager: 'Accolade Wines have been able to open up and deliver new opportunities for our brands via FAN+, their skills and expertise have been invaluable and we are excited to be working with their organisation.'
• Wests TigersminorChannel Partner/ Reseller/ DistributorJosh Atherton, Corporate Partnerships Manager, West Tigers: 'FAN+ have been a great addition for Wests Tigers. They have helped generate sales growth and new partnership opportunities over the past 24 months.' FAN+ working with the Tigers across introduction of new partners and corporate hospitality and experience sales.
• Jenny Souris FoundationminorGTM or Marketing PartnerFAN+ assisted the Jenny Souris Foundation in launching their fundraising auction for their first digital event. Buddy Salhab, CEO: 'We highly recommend their platform for your fundraising activities.' FAN+ provided system, organisation and delivery with 10/10 rating.
• Charity BounceminorGTM or Marketing PartnerCharity Bounce is a not-for-profit organisation that exists to inspire positive change. FAN+ offers donation options starting from $6 supporting their programs delivered by youth workers in partnership with professional sports.
• National Indigenous Culinary Institute (NICI)minorGTM or Marketing PartnerNICI is an industry-inspired program to create highly skilled indigenous chefs. FAN+ offers donations supporting NICI's trainee program with elite training and mentorship opportunities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Fever: Fever is a global experiences marketplace specializing in live entertainment, events, and immersive experiences. It operates across major cities including Australia and competes with FAN+ for live experience mindshare, particularly in corporate entertainment and ticketed live event categories.
• ClassPass: ClassPass is a subscription-based platform for fitness and wellness experiences that overlaps with FAN+'s training clinics and athlete-led fitness sessions. While focused on recurring fitness access, ClassPass represents an alternative model (subscription vs. one-time purchase) that athletes could choose to monetize their training offerings.

Broad incumbents

• Airbnb Experiences: Airbnb Experiences is a global marketplace where hosts (including athletes) offer in-person and online experiences. While broader in scope and global in reach, it competes with FAN+ in the online video messaging and meet-and-greet spaces, and represents a much larger platform that could expand further into sports talent experiences.
• TEG / Ticketek Entertainment Group: TEG is FAN+'s majority owner and operates Ticketek, Australia's largest ticketing platform, plus live entertainment events and venues. As a broad incumbent, TEG provides ticketing infrastructure, event inventory, and promotional reach that FAN+ leverages, while also representing the strategic parent whose priorities shape FAN+'s market positioning.
• Eventbrite: Eventbrite is a global event ticketing and experience marketplace. While focused on self-service event creation, it overlaps with FAN+ in enabling ticket sales for sports and entertainment experiences, and represents a potential alternative platform for athletes and clubs to host their own fan experiences directly.

Direct peers

• Cameo: Cameo is the most direct competitor to FAN+ in the personalized video shoutout space, connecting fans with athletes, celebrities, and personalities for paid video messages at comparable price points ($30-$300+). Both platforms monetize fan-to-talent relationships through one-time purchases, though Cameo operates globally while FAN+ has a stronger Australian sports focus and broader live experience offering.
• RedBalloon: RedBalloon is an Australian experience marketplace offering giftable experiences including sports, adventure, and dining. Like FAN+, it sells experience-based gifts to consumers and corporates, though RedBalloon is broader in category coverage while FAN+ specializes specifically in athlete and sporting talent experiences.
• Adrenaline.com.au: Adrenaline is a leading Australian experience marketplace focused on adventure, driving, and sporting experiences. It overlaps with FAN+ in sports-adjacent experiences and corporate gifting, serving similar Australian consumer and corporate buyer segments with comparable experience-based product offerings.

Regional players

• Goldstar: Goldstar is a US-based marketplace for discounted tickets to sports, theater, and entertainment events. While primarily a ticket discount platform, it overlaps with FAN+'s sports event ticketing and experience categories and represents an alternative channel where corporate and consumer buyers source live event access.
• WISK (Corporate Hospitality): WISK operates in Australian corporate hospitality and event management, including corporate boxes and premium sporting experiences. It competes most directly with FAN+'s corporate hospitality and B2B corporate experiences offerings, serving the same mid-market and enterprise buyers in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• Instagraminstagram.com/officialfanplus
• Xx.com/fan_plus_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fan Plus International