Adrenaline Experiences

What Adrenaline Experiences does

Adrenaline Experiences is an Australian online marketplace, founded in 1998 and headquartered in Sydney, that aggregates more than 2,500 adventure experiences across Australia and New Zealand for direct purchase by individual consumers. The platform organizes its catalog into five primary verticals — Flying Adventures (skydiving at 62 locations, hot air ballooning at 28 locations, helicopter rides at 126 locations, scenic flights, indoor skydiving, flight simulators, aerobatic and seaplane flights), Driving Adventures (V8 supercar and rally driving experiences, supercar drive days, drifting, go karting, off-road racing, classic car hire), Water Sports (jet skiing, whale watching, scuba diving, Great Barrier Reef tours, white water rafting, surfing, parasailing), Land Adventures (theme parks, skiing, bungee jumping, escape rooms, rock climbing, segway tours, brewery tours, animal encounters), and Gourmet Adventures (BBQ school, wine tasting, food and wine tours) — plus secondary curated collections for Special Offers, Weekend Adventures, Extreme Adventures, Family Adventures, Winter/Summer Adventures, and New Arrivals.

The core transaction product is the Adrenaline Gift Voucher, available in preset denominations of $100, $150, $250, and $300 or as a custom amount, with a five-year validity window that materially exceeds the 12-36 month industry standard and a flexible redemption policy covering any of the platform's listed experiences. The technology stack is a standard e-commerce marketplace website with credit/debit card processing, Buy Now Pay Later integration (four interest-free installments), and digital voucher delivery; no proprietary AI, mobile app, or API platform is disclosed. The company operates with 11-50 employees and is part of the Big Red Group network, with retail distribution of physical and digital gift vouchers through Blackhawk Network, Woolworths, Coles, Prezzee, Vii, True Rewards, Qantas, Redii, and MasterCard. Marketing is anchored on a content blog, email newsletter acquisition, affiliate partnerships, seasonal promotions, and a 4.7/5 social proof rating accumulated across 40,000+ verified customer reviews.

Name

Adrenaline Experiences

Legal name

Adrenaline

Website

https://adrenaline.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Adrenaline Experiences is an Australian online marketplace, founded in 1998 and part of the Big Red Group, that aggregates 2,500+ adventure experiences across Australia and New Zealand and sells them to consumers primarily through five-year gift vouchers and direct bookings.

Ownership category

akta.pro rank

Product category

Adventure Experience Marketplace

NAICS

Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (71399), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Extreme Sports Experiences (Skydiving, Bungee Jumping) (THAAAAAM)

akta.pro secondary industry

Adventure Sports & Activity Centers (Paragliding, Surf Schools, Guided Activities) (THAAAAAL)

Keywords

• Adventure experience marketplace
• Experience booking platform
• Gift voucher marketplace
• Online activity booking
• Adventure gift platform

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Adventure Booking Commissions: Adrenaline acts as a marketplace aggregator, facilitating bookings between customers and adventure experience operators. The platform earns commissions on transactions completed through its site, connecting over 2,500 adventure experiences across Australia and New Zealand.
2. Gift Voucher Sales: Sale of gift vouchers and e-gift cards in preset denominations ($100, $150, $250, $300) or custom amounts. Vouchers are valid for 5 years and can be redeemed for any adventure on the platform.
3. Third-Party Retail Distribution: Gift vouchers and gift cards sold through authorized third-party retail partners including Blackhawk Network, Woolworths, Coles, Prezzee, Vii, True Rewards, Qantas, Redii, and MasterCard.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Adrenaline Experiences operates an online marketplace that aggregates 2,500+ adventure experiences from third-party operators across Australia and New Zealand, spanning flying, driving, water sports, land, and gourmet categories. The platform sells both individual experience bookings and gift vouchers (valid for 5 years) directly to consumers through its e-commerce website and a network of third-party retail and digital gifting partners.

Product overview

Adrenaline is an online marketplace platform operated by Big Red Group, offering 2,500+ adventure experiences across Australia and New Zealand. The core product consists of five main adventure categories—Flying (skydiving, hot air balloons, helicopter rides, scenic flights, indoor skydiving, flying lessons), Driving (V8 experiences, rally driving, supercar days), Water Sports (jet skiing, whale watching, reef tours, kayaking), Land (theme parks, skiing, canyoning, escape rooms), and Kids activities. The platform's primary transaction product is Gift Vouchers valid for 5 years, redeemable across the entire adventure catalog. Additional product features include Special Offers (rotating discounts), Adventures On Sale (permanent sale category with 39 items), Weekend Adventures, Extreme Adventures, Family Adventures collections, and an editorial Blog content platform. The site also offers location-based browsing across Australian states/territories and New Zealand, with filtering by price range, special features (hotel pickup, bestsellers, meals included), and occasion-based gift categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Adrenaline Marketplace Online marketplace platform connecting consumers with 2,500+ experience providers across Australia and New Zealand, offering activities in five main categories: flying, driving, water sports, land, and gourmet experiences.
• Gift Vouchers Digital and physical gift vouchers valid for up to 5 years, redeemable across 2,500+ adventures. Available in preset denominations ($100, $150, $250, $300) or custom values with flexible exchange policies.
• Skydiving Experiences Tandem skydiving experiences at 62 locations across Australia with jumps from 10,000-15,000 feet, featuring beach, coastal, and inland drop zones.
• Hot Air Ballooning Hot air balloon flights at 28 locations including Hunter Valley, Melbourne, Gold Coast, Barossa Valley, Cairns, Perth, and Canberra, with sunrise flights and breakfast packages.
• Helicopter Rides & Tours Helicopter scenic flights and tours at 126 locations across Australia and New Zealand, featuring city skylines, coastlines, outback landscapes, and Great Barrier Reef views.
• V8 Driving Experiences High-performance V8 supercar and race car driving experiences at venues including Sydney Motorsport Park, Queensland Raceway, and Bathurst Mount Panorama.
• Rally Driving Rally car driving experiences at purpose-built dirt racetracks including multi-lap combo packages with hot laps at Colo Heights and Perth venues.
• Whale Watching Whale watching cruises and swimming experiences with whales at multiple coastal locations including Sydney Harbour, Mooloolaba, and Phillip Island.
• Theme Park Tickets Theme park tickets and passes including Dreamworld, Sea World, Wet'n'Wild, and Movie World on the Gold Coast.
• Indoor Skydiving Indoor skydiving experiences at iFLY venues in Gold Coast and Penrith/Sydney, providing freefall sensation in vertical wind tunnels.
• Water Sports Activities Aquatic activities including jet skiing, cruises, fishing, jet boat rides, shark diving, kayaking, swimming with whales, scuba diving, Great Barrier Reef tours, sailing, white water rafting, dolphin swimming, parasailing, surfing, snorkelling, and wakeboarding.
• Gourmet Adventures Culinary and food-themed experiences including BBQ school, wine tasting, and food & wine tours.

Quantifiable outcome

• 4.7 out of 5 average customer rating from 40k+ reviews

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Big Red GroupcoreOthersBig Red Group is the parent company/network that owns Adrenaline. Adrenaline operates as part of the Big Red Group portfolio of experience and booking platforms.
• Experience OperatorscoreChannel Partner/ Reseller/ DistributorIndependent adventure experience providers that list and deliver services through the Adrenaline platform. The network includes thousands of operators across Australia and New Zealand offering flying, driving, water sports, and land adventures.
• Blackhawk NetworkminorChannel Partner/ Reseller/ DistributorAuthorized gift card distribution partner enabling Adrenaline vouchers to be sold through Blackhawk's retail partner network.
• WoolworthsminorChannel Partner/ Reseller/ DistributorMajor Australian supermarket chain authorized to sell Adrenaline gift vouchers and gift cards in physical retail locations.
• ColesminorChannel Partner/ Reseller/ DistributorMajor Australian supermarket chain authorized to sell Adrenaline gift vouchers and gift cards in physical retail locations.
• PrezzeeminorChannel Partner/ Reseller/ DistributorDigital gifting platform partner offering Adrenaline e-gift cards for purchase and delivery.
• QantasminorChannel Partner/ Reseller/ DistributorAustralian airline loyalty program partner offering Adrenaline gift cards as rewards or for purchase through Qantas store.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RedBalloon: RedBalloon is the closest direct competitor in Australia, operating a similar experience-gifting marketplace with hundreds of activities, gift vouchers, and corporate gifting partnerships; competing head-to-head with Adrenaline for AU gift and leisure share.
• Groupon: Groupon operates an Australian deals and experiences marketplace with discounted local activities and giftable vouchers; competes on price-led discovery and short-validity deals rather than Adrenaline's long-validity gift model.
• GetYourGuide: GetYourGuide operates a global tours and experiences marketplace with growing Australia/NZ coverage (Great Barrier Reef, Sydney, Rotorua, Queenstown), competing in the same discovery and booking funnel as Adrenaline.
• Tinggly: Tinggly is a global experience-gift brand selling no-expiry gift boxes and vouchers redeemable against experiences worldwide; a global analogue to Adrenaline's voucher-led gifting model and a potential international competitor as it expands geographically.
• Viator (Tripadvisor Experiences): Viator is a global experiences marketplace with a significant Australian/NZ inventory of tours, water sports and adventure activities, competing for both consumer and tourist bookings via Tripadvisor's search demand.

Emerging players

• Klook: Klook is an Asia-Pacific travel-experiences platform with growing Australian inventory (theme parks, attractions, tours); overlaps on tourist-driven bookings but is more transaction-led than gift-led like Adrenaline.
• ClassBento: ClassBento is an Australian experience-gifting marketplace focused on classes and workshops (cooking, craft, wellness); partial overlap with Adrenaline's gift category and same AU customer base, but narrower experience mix.

Others

• Prezzee: Prezzee is a digital gift-card marketplace that distributes Adrenaline vouchers as part of a multi-brand gift catalog; adjacent infrastructure provider that could either deepen or disintermediate Adrenaline's gift-channel reach.
• Big Red Group (parent network): Big Red Group is the parent conglomerate owning Adrenaline and sister platforms (Experience Oz, Wotif experiences), relevant as both ecosystem partner and indirect internal competitor for shared AU experience demand.

Broad incumbents

• Wotif (Expedia): Wotif is an established Australian online travel brand (Expedia-owned) that bundles accommodation with experiences and tours; competes in Australian destination discovery and could absorb Adrenaline-adjacent bookings under one travel umbrella.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/adrenaline.com.au
• LinkedInlinkedin.com/company/adrenalin-com-au

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adrenaline Experiences