Spaceship Media
Spaceship Media is a private journalism organization that convenes fact-based, moderated conversations between divided communities using a proprietary seven-step Dialogue Journalism methodology, serving news organizations, media companies, and civic institutions.
- Company typePrivate
- Founded2016
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Spaceship Media does
Spaceship Media is a private, mission-driven journalism organization founded in 2016 by co-founders Eve Pearlman and Jeremy Hay and headquartered in the San Francisco Bay Area (Oakland). The company has developed and operates a proprietary methodology called Dialogue Journalism — a structured, seven-step process (Build, Gather, Welcome, Experience, Carry, Nourish, Share) for convening and supporting fact-based, moderated conversations between people on opposite sides of polarizing social and political fractures. Its core technical and intellectual assets are the seven-step methodology itself, a FactStacks content format (non-narrative compendiums of facts directly responding to community questions), the Triangle of Trust framework, and a specialized moderation framework for online communities. The firm produces publishable content and case studies from these dialogues rather than selling a software product.
Spaceship Media serves news organizations, media companies, educational institutions, government agencies, and nonprofits seeking to bridge divides in their communities. Named partners include TIME, Fresno Bee (McClatchy), AL.com (Alabama Media Group), Seattle Times Education Lab, Minnesota Public Radio, Univision, Bay Area News Group, Southern California News Group, Advance Local, Reveal from the Center for Investigative Reporting, Essential Partners, Solutions Journalism Network, and NEWSCo/Lab at Arizona State University, among others. The Triangle of Trust model creates sustained engagement between divided communities and journalism organizations serving them.
The company monetizes through multiple revenue streams: (1) consulting services sold in four tiers (Webinar, Hourly, Select, Premium) to news organizations and enterprises; (2) speaking engagements, primarily by CEO Eve Pearlman, at conferences and universities; (3) project-specific grants from philanthropic funders such as the Jim Bettinger News Innovation Fund and Phocas Financial; and (4) donations through its FlipCause platform. A 79-page Dialogue Journalism Toolkit is offered as a free downloadable PDF, functioning as a lead-generation asset. Distribution is primarily direct B2B sales supplemented by earned media (Nieman Reports, NYT, The Atlantic, TED Blog) and a community-led motion in which completed projects generate case studies and inbound demand.
Spaceship Media firmographics
Firmographics- Name
- Spaceship Media
- Legal name
- Spaceship Media
- Website
- https://spaceshipmedia.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spaceship Media is a private journalism organization that convenes fact-based, moderated conversations between divided communities using a proprietary seven-step Dialogue Journalism methodology, serving news organizations, media companies, and civic institutions.
- Ownership category
- akta.pro rank
Spaceship Media industry classification
Industry- Product category
- Journalism Consulting Services
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)
- akta.pro secondary industry
- Business, Politics & Current Affairs Documentaries (MPADADAJ)
Keywords
Where Spaceship Media is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spaceship Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consulting Services: Consulting engagements sold to media organizations and other entities seeking to implement dialogue journalism. Service tiers include Webinar (periodic video seminars), Hourly (check-ins and brief advice), Select (deeper engagement support), and Premium (comprehensive consultation for new projects).
- Speaking Engagements: Keynotes and workshops by CEO Eve Pearlman on dialogue journalism, journalistic innovation, and conversation across difference.
- Grants and Donations: Project-specific grant funding from organizations such as the Jim Bettinger News Innovation Fund, and philanthropic donations through their FlipCause platform.
- Toolkit Sales: Downloadable Dialogue Journalism Toolkit (79-page PDF) available for free download, with additional materials including testimonials and resources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Webinar - Periodic video seminars on best practices |
| Other | Pay-as-you-go | Hourly - Check-ins and brief advice sessions |
| Subscription | Monthly | Select - Deeper engagement support |
| Subscription | Multi-year contract | Premium - Comprehensive consultation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Spaceship Media product offering
Product offeringCore offering
Spaceship Media provides Dialogue Journalism, a proprietary seven-step methodology for convening and moderating fact-based conversations between people on opposite sides of polarizing social and political fractures. The company sells consulting engagements, moderation training, and project design services to news organizations, and produces a downloadable Dialogue Journalism Toolkit documenting the methodology. Co-founder Eve Pearlman also delivers paid speaking engagements on dialogue, civic discourse, and journalistic innovation.
Product overview
Spaceship Media offers a methodology-based service centered on Dialogue Journalism — a seven-step process for convening fact-based conversations between divided communities. Their core offering is the Dialogue Journalism Methodology, supported by a downloadable Toolkit resource. Services include Consulting (with multiple engagement tiers: Webinar, Hourly, Select, and Premium) and Speaking engagements by co-founder Eve Pearlman. The company works with media organizations as partners to design and manage conversation experiences across various social and political divides. This is not a software or technology product — it is a service and methodology offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Dialogue Journalism Methodology A proprietary seven-step methodology (Build, Gather, Welcome, Experience, Carry, Nourish, Share) for convening and supporting fact-based conversations between people on opposite sides of polarizing social and political fractures, designed to help news organizations better engage divided audiences and rebuild trust.
- Consulting Services Paid consulting engagements offered in four tiers — Webinar (periodic video seminars), Hourly (check-ins and brief advice), Select (deeper engagement support for existing projects), and Premium (comprehensive consultation for new projects) — covering moderation training, project design, and methodology implementation for media organizations and other clients.
- Speaking Engagements Paid keynotes, workshops, and talks delivered by co-founder Eve Pearlman on dialogue journalism, journalistic innovation, conversation across difference, diversity and inclusion, and the changing news ecosystem. Past venues include TED, Knight Foundation, Facebook Accelerate, Commonwealth Club, University of Oregon, and CUNY.
- Dialogue Journalism Toolkit A 79-page downloadable PDF toolkit providing detailed documentation of the seven-step Dialogue Journalism method, including case studies, moderation strategies, reporting approaches, and storytelling guidance, made available for free download on the Spaceship Media website.
Quantifiable outcome
- Hundreds of women engaged across political divides in The Many project
- +3 more outcomes
Companies that use Spaceship Media
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles1 record
Spaceship Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Spaceship Media partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Fresno Bee (The McClatchy Company)coreCrossing the Line project bringing together residents of North and South Fresno to address socioeconomic and racial divides. Fresno Bee reporter Brianna Calix assigned to project, with ongoing news coverage.
- TIMEcoreCollaborated on Guns: An American Conversation project, with TIME providing video coverage of the project kickoff and ongoing editorial coverage.
- NEWSCo/Lab at Arizona State UniversitycoreCollaborative partner in Crossing the Line project, providing research and innovation support for dialogue journalism implementation.
- Advance LocalcoreMajor media partner for Guns: An American Conversation, with Advance Local properties (AL.com, NJ.com, MLive, Syracuse.com, Cleveland.com) providing extensive editorial coverage.
- NewseumminorHost venue for the two-day gathering of Guns: An American Conversation project launch at their Washington D.C. location.
- Essential PartnerscoreCollaboration partner on Guns: An American Conversation, providing facilitation expertise and factsheets on the gun debate.
- Reveal from the Center for Investigative ReportingcoreCollaborated on Guns: An American Conversation project, providing investigative reporting perspective.
- Libraries/LibrarianscorePartnership with librarians in The Many project to provide research and reporting for FactStacks, leveraging library public trust and research capabilities.
- Minnesota Public Radio (MPR)/American Public RadiocoreFeeding the Future project addressing rural-urban divide in Minnesota's food and farming conversation. MPR provided reporter Elizabeth Dunbar and digital editorial support.
- Seattle Times Education LabcoreAward-winning partner for The Homeroom project, designing and managing conversation about inequities faced by students of color in Washington.
- UnivisioncoreNews partner for Talking Across Borders immigration enforcement conversation, bringing Spanish-language media perspective.
- Bay Area News GroupcoreNews partner for Talking Across Borders immigration enforcement conversation, with executive editor Neil Chase involved in project design.
- Southern California News GroupcoreNews partner for Talking Across Borders immigration enforcement conversation.
- AL.com (Alabama Media Group)coreLong-standing partner on multiple projects including Talking Politics (Trump vs Clinton voters) and Tackling the Gap (achievement gap in Alabama schools).
- Solutions Journalism NetworkcoreCollaborative partner on Tackling the Gap project, providing solutions journalism framework and support.
- Alameda Police DepartmentcoreOfficers and Students project bringing together police officers and students of color at Encinal High School to address implicit bias and law enforcement practices.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Spaceship Media competitors and assessment
Company assessmentDirect peers
- Solutions Journalism Network: Solutions Journalism Network trains and supports newsrooms in constructive, solutions-focused reporting — an existing Spaceship Media partner on Tackling the Gap that serves the same newsroom audience with a complementary editorial methodology.
- Braver Angels: Braver Angels is a national bridging organization that convenes red/blue Americans in structured dialogue — operating in the same polarization/bridging space as Spaceship Media but with a movement-building rather than journalism-anchored model.
- City Bureau: City Bureau is a civic journalism nonprofit that develops field-based, community-anchored reporting pipelines — operating in the trust-and-engagement-in-journalism space with similar small-team, mission-driven structure.
- More in Common: More in Common works to bridge divisions and reduce polarization through research, narrative, and dialogue programs — comparable mission, comparable target audiences (civic organizations, media, foundations), and similar convening methodology.
- Hearken: Hearken provides audience engagement tools and services to newsrooms, helping them involve communities in story selection and reporting — a directly adjacent engagement-journalism platform model targeting the same news organization buyers.
- Trusting News: Trusting News works with journalists and newsrooms to build audience trust through research-backed strategies — comparable target customer (local/regional US newsrooms) and overlapping mission around journalism trust restoration.
- Essential Partners: Essential Partners provides dialogue and deliberation training, including factsheets and facilitation on divisive issues — already working alongside Spaceship Media on Guns: An American Conversation and operating in the same structured-dialogue category.
- Cortico: Cortico builds technology and programs to surface under-heard community voices and improve public discourse — closely aligned with Spaceship Media's mission of bridging divides and rebuilding trust in journalism and civic conversation.
Emerging players
- The Coral Project (Mozilla Foundation): The Coral Project builds open-source tools to strengthen journalism community engagement — comparable newsroom-engagement mission with a software/platform delivery model that could complement or substitute Spaceship's service-led approach.
Broad incumbents
- American Press Institute: American Press Institute is an established journalism training and research organization that addresses audience engagement and trust at industry scale — a broader incumbent that overlaps with Spaceship's training-and-research work for newsrooms.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Spaceship Media social profiles
Digital presenceSpaceship Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spaceship Media leadership team
Management profileNumber of profiles
Profiles3 records
Spaceship Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spaceship Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spaceship Media
What does Spaceship Media do?
Spaceship Media provides Dialogue Journalism, a proprietary seven-step methodology for convening and moderating fact-based conversations between people on opposite sides of polarizing social and political fractures. The company sells consulting engagements, moderation training, and project design services to news organizations, and produces a downloadable Dialogue Journalism Toolkit documenting the methodology. Co-founder Eve Pearlman also delivers paid speaking engagements on dialogue, civic discourse, and journalistic innovation.
Is Spaceship Media a public or private company?
Spaceship Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spaceship Media founded?
Spaceship Media was founded in 2016. It employs 1 to 10 people.
Where is Spaceship Media based?
Spaceship Media is headquartered in Brooklyn, United States, in the North America region.
How does Spaceship Media make money?
Four revenue lines are on record. Consulting Services are the primary driver. The others are speaking Engagements, grants and Donations and toolkit Sales.
Who are Spaceship Media's main competitors?
Direct peers on record are Solutions Journalism Network, Braver Angels, City Bureau, More in Common, Hearken, Trusting News, Essential Partners and Cortico. The Coral Project (Mozilla Foundation) is listed as an emerging player. American Press Institute is listed as a broad incumbent.
Does Spaceship Media have an API?
No public API is recorded for Spaceship Media.
What industry is Spaceship Media in?
Spaceship Media's product category is Journalism Consulting Services. Its primary akta.pro industry code is MPADADAK, Branded Documentary / Nonfiction (Corporate & NGO), with a secondary code of MPADADAJ, Business, Politics & Current Affairs Documentaries. Its NAICS code is 516 and its SIC code is 7812.