Newsco

What Newsco does

Newsco Inc. is a privately held software company headquartered in Raleigh, NC that operates a hardware-agnostic Communication Experience Platform unifying digital signage, CAP-compliant mass SMS alerting, and live data feeds under a single editorial canvas. The platform is composed of three core modules — Dynamic Broadcasts (formerly newscoTV) for rich-media signage with role-based publishing and WCAG 2.2 AA accessibility enforced at publish time, Critical Notifications (formerly newscoALERTS) for full-screen emergency overrides and SMS mass messaging capable of reaching over one million contacts in under an hour with a two-way AI chatbot, and Actionable Data (formerly newscoDATA) for live KPIs, transit, weather, market and AI-curated content integrations. The platform is certified against Samsung, LG, BrightSign, Chrome OS and generic mini-PC displays; supports SSO/SAML and SCIM identity integration; and is delivered with SOC 2 Type II, HIPAA-aware healthcare deployments and regional/sovereign data hosting options, making it procurement-ready for regulated public-sector and healthcare buyers.

The company operates a channel-first go-to-market motion with 1,240+ active integrators and distributors across 38 countries and six continents, complemented by direct enterprise sales into government, corporate and retail estates. A three-tier partner program — Registered, Authorized and Premier — carries front-end margins from 22% to 38%, deal registration protection of 30/60/90 days, MDF funding up to 5% of attainment, quarterly rebates, NFR licenses, and a self-paced Newsco Academy certification; partners close their first registered deal at a 67-day median and 84% close within 90 days. Customers acquire the software on a per-endpoint annual subscription and procure hardware separately from existing display channels. Named deployments include Metro Civic Authority (2,100 endpoints consolidated from 11 prior systems), a state transit and civic network (1,400 screens), Mercy Health (320 screens delivered via Brightline AV) and Aetna (a $184k closed-won deal via Northstar Integrators); across all partner deployments, Newsco governs more than 62,000 endpoints and 12,000+ screens with 99.98% platform uptime in 2025.

Founded in 2017, Newsco operates with 11-50 employees, is privately held with no disclosed funding rounds or institutional investors, and is led by a founder team with backgrounds in industrial design and enterprise communication platforms. AI is embedded as a content curation layer and a two-way SMS assistant rather than as a proprietary model asset, and the platform's defensibility rests primarily on channel scale, certified integrations, the regulatory and accessibility compliance stack, and the long-lived, co-term-renewed nature of signage deployments rather than on AI research depth.

Name

Newsco

Legal name

Newsco Inc.

Website

https://newsco.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Newsco provides a hardware-agnostic Communication Experience Platform unifying digital signage, CAP-compliant SMS emergency alerts, and live data feeds, sold per-endpoint through 1,240+ channel partners across 38 countries to government, corporate, retail, healthcare and campus estates.

Ownership category

akta.pro rank

Product category

Digital Signage Software

NAICS

Information (51), Advertising, Public Relations, and Related Services (5418), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Digital signage software
• Communication experience platform
• Emergency notification system
• Channel partner program
• Real-time data visualization

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Per-Endpoint Software Subscriptions: Newsco is sold as a per-endpoint subscription, billed annually. Every screen on the platform generates recurring license revenue for the lifetime of the deployment. Partners own co-term renewals. Multi-year commits lock in pricing.
2. Partner Services Attach: Partners attach installation, content creation and managed operations services alongside software licenses. Average attach rate of 3.4x services + content alongside hardware. Recurring services revenue co-owned with originating partner.
3. Hardware Pass-Through: Partners source displays, players and mounts through existing distribution channels. Newsco does not carry display inventory; hardware is passed through at partner cost with no margin to Newsco.
4. newscoALERTS SMS / Mass Messaging: SMS mass messaging and two-way AI chatbot engagement sold as part of the platform subscription or as an upsell to existing signage deployments. Reaches 1M+ contacts in under an hour.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Newsco develops and sells a Communication Experience Platform — a hardware-agnostic SaaS that unifies digital signage (newscoTV / Dynamic Broadcasts), CAP-compliant mass emergency alerts with SMS (newscoALERTS / Critical Notifications) and live real-time data feeds (newscoDATA / Actionable Data) on a single editorial canvas. The platform uses an AI content engine to keep screens automatically fresh and is sold as a per-endpoint annual subscription through a global channel partner network and direct sales.

Product overview

Newsco is a Communication Experience Platform — a unified SaaS platform with three core product modules (newscoTV for rich media signage, newscoALERTS for mass SMS and emergency notifications, and newscoDATA for live data feeds) governed from a single editorial canvas. The platform is hardware-agnostic and supports multiple industry verticals (Government, Corporate, Retail, Healthcare, Workplace, Campus) through sub-branded deployments. A Channel Partner Program with tiered tiers (Registered, Authorized, Premier) provides margin, deal registration and vertical playbooks to 1,240+ integrators across 38 countries. Customers deploy via direct purchase or through certified integrators.

Differentiator

Problem solved

Functional benefit

Brands

• Dynamic Broadcasts (formerly newscoTV): Rich media layouts for video, announcements and presentations. Editorial canvas for news, wayfinding, menus and brand moments with templates controlled by the team.
• Critical Notifications (formerly newscoALERTS)
• Actionable Data (formerly newscoDATA)

Products and services

• Newsco Communication Experience Platform The core SaaS Communication Experience Platform that lets organizations govern every screen across every location from a single editorial canvas, combining digital signage, mass emergency SMS alerts and live data feeds with role-based publishing and audit trail. Sold to enterprises, government, healthcare, retail, workplace and campus organizations, typically through certified AV integrators or direct sales.
• newscoTV (Dynamic Broadcasts) Rich media layout editor for video, announcements, wayfinding, menus and brand presentations. Lets comms teams compose on-brand templates with multi-zone layouts and publish to one screen or thousands, with each screen maintaining its own canvas and audience while governed centrally.
• newscoALERTS (Critical Notifications) Instant full-screen takeover emergency alerts across every targeted screen simultaneously with CAP-compliant override, plus mass SMS reaching over one million contacts in under an hour and two-way replies handled by an AI assistant over SMS.
• newscoDATA (Actionable Data) Clean integrations that display real-time corporate metrics, KPIs, performance dashboards, transit feeds, weather, markets and AI-curated web content, refreshed live without spreadsheets or manual updates.

Quantifiable outcome

• 11 fragmented signage systems consolidated to one platform with one emergency override across the estate
• +9 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability5 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Brightline AVcoreChannel Partner/ Reseller/ DistributorBrightline AV is an Authorized Newsco channel partner that registered a 320-screen deployment for Mercy Health (healthcare lobby fleet). Active partner with NFR demo licenses and deal registration capability under the Authorized tier.
• Northstar IntegratorsflagshipChannel Partner/ Reseller/ DistributorNorthstar Integrators is a Premier partner (since 2022) with $1.8M in recurring ARR from Newsco deployments over 3 years, representing 4.6x signage revenue growth and 22% renewal expansion. Closed $184k Aetna Lobby deal. Premier tier with $750k annual attainment and vertical specialization in healthcare.
• Sterling DisplaycoreChannel Partner/ Reseller/ DistributorSterling Display is a Certified Authorized partner that completed Tier II training with 4 certified engineers. Actively closing deals and reporting into the partner portal live activity feed.
• Pacific ProAVcoreChannel Partner/ Reseller/ DistributorPacific ProAV is an Authorized partner that renewed for 24 months with +1,460 additional endpoints, representing expansion within an existing customer account and ongoing recurring revenue.
• Lumen SignageminorChannel Partner/ Reseller/ DistributorLumen Signage is a Registered partner that received approval for $12,000 in Q3 co-marketing MDF funding for a co-branded campaign, indicating early-stage but active engagement in the partner program.
• KestrelminorChannel Partner/ Reseller/ DistributorListed partner in the Newsco channel partner ecosystem. Geographic presence contributing to the 38-country, 6-continent partner coverage.
• Halcyon VisualminorChannel Partner/ Reseller/ DistributorListed partner in the Newsco channel partner ecosystem. Geographic presence contributing to the 38-country, 6-continent partner coverage.
• Meridian COminorChannel Partner/ Reseller/ DistributorListed partner in the Newsco channel partner ecosystem. Geographic presence contributing to the 38-country, 6-continent partner coverage.
• Crane & BloomminorChannel Partner/ Reseller/ DistributorListed partner in the Newsco channel partner ecosystem. Geographic presence contributing to the 38-country, 6-continent partner coverage.
• WayfindrminorChannel Partner/ Reseller/ DistributorListed partner in the Newsco channel partner ecosystem. Geographic presence contributing to the 38-country, 6-continent partner coverage.
• Field & Co.minorChannel Partner/ Reseller/ DistributorListed partner in the Newsco channel partner ecosystem. Geographic presence contributing to the 38-country, 6-continent partner coverage.
• Hudson AVminorChannel Partner/ Reseller/ DistributorListed partner in the Newsco channel partner ecosystem. Geographic presence contributing to the 38-country, 6-continent partner coverage.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Appspace: Appspace is a workplace experience platform that unifies digital signage, employee communications and space booking on a single cloud canvas for enterprise customers — directly overlapping Newsco's workplace and corporate communications positioning and recurring per-endpoint SaaS model.
• Broadsign: Broadsign is a digital signage platform with strong presence in transit, retail and out-of-home networks, offering CMS and audience-aware content delivery — comparable to Newsco's transportation and retail focus and large managed estates.
• Kitcast: Kitcast is an enterprise digital signage platform with per-screen Apple TV / BrightSign support and an emphasis on corporate and retail customers — directly comparable to Newsco's per-endpoint model and enterprise retail/corporate segments.
• ScreenCloud: ScreenCloud is a SaaS digital signage platform sold via per-screen subscription with hardware-agnostic support and content integrations — directly comparable to Newsco on pricing model, hardware flexibility and SMB-to-mid-market positioning.
• Four Winds Interactive (Reflect): Reflect Systems (formerly Four Winds Interactive) is a long-standing enterprise digital signage CMS vendor serving corporate, healthcare, higher-education and government estates with role-based content management — closely comparable to Newsco's verticalized platform and enterprise/government buyer profile.
• Signage Live: SignageLive is a UK-based cloud digital signage CMS with hardware-agnostic support and partner-led distribution across EMEA — overlapping Newsco's hardware-agnostic positioning and international channel-led go-to-market.
• Yodeck: Yodeck (an Intel company) offers cloud-based digital signage with per-screen subscription pricing and a strong channel/reseller motion — overlapping Newsco's per-endpoint SaaS model and partner-led distribution, with a focus on simpler SMB deployments.
• Scala (Stratacache): Scala, owned by Stratacache, is a long-tenured enterprise digital signage CMS used in retail, banking, healthcare and transportation estates — comparable to Newsco on enterprise/government verticals and large endpoint counts per deployment.

Broad incumbents

• Stratacache: Stratacache is a large diversified digital signage and retail media company (parent of Scala) with broad hardware, software and services — a broad incumbent competing across all of Newsco's verticals but at much larger scale and with bundled hardware capabilities.
• Samsung MagicINFO: Samsung MagicINFO is the OEM-bundled signage CMS preinstalled on Samsung commercial displays, offering free or low-cost CMS to display buyers — a broad incumbent that competes with Newsco on hardware-agnostic versatility by leveraging installed display base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newsco