REIWA

What REIWA does

REIWA (Real Estate Institute of Western Australia (Inc)) is a not-for-profit incorporated association founded in 1920 and headquartered in Subiaco, Western Australia. It functions simultaneously as the statutory peak industry body representing real estate professionals in the state and as the operator of reiwa.com, Western Australia's leading consumer-facing property listings marketplace. REIWA represents more than 1,350 member agencies — approximately 90% of the WA real estate sector — together with over 9,700 individual members, and is the de facto gatekeeper of professional accreditation in the state's property industry.

The core product, reiwa.com, is an integrated property marketplace covering residential, commercial, rural, and business-for-sale verticals across Perth and regional WA. Its technology stack combines a sophisticated property search experience with interactive mapping enriched by third-party data sources: Cotality (formerly CoreLogic) for automated valuations, Landgate via the Shared Location Information Platform for cadastral boundaries, zoning, heritage and easement information, Western Power for utility infrastructure overlays, the WA Department of Education for school catchment, and Google Maps for street view, lifestyle, and transport. REIWA also publishes native iOS and Android apps, an API feed following the REA XML specification with REIWA-specific extensions for member integrators, and a property calculators suite (borrowing power, stamp duty, repayment, etc.). Operations span only 11-50 employees.

The business model is hybrid: recurring membership subscriptions paid by agencies and individual members form the foundation, while advertising and listing-related revenue from premium placement, banner ads, sponsored editorial, and newsletter sponsorships across a 39,000-subscriber weekly database generates a second stream. Property owners must use a REIWA member agent to list on the platform, effectively gating supply through the membership base. REIWA also operates a Registered Training Organisation for industry education and the Community REInvest philanthropic program partnered with The Salvation Army, which has raised over $1.6 million since 2013. As a not-for-profit, REIWA does not publicly disclose revenue or accept external investment.

Name

REIWA

Legal name

Real Estate Institute of Western Australia (REIWA) (Inc)

Website

https://reiwa.com.au

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

REIWA is the not-for-profit peak industry body for real estate professionals in Western Australia, operating the leading state property listings marketplace reiwa.com on behalf of over 1,350 member agencies covering roughly 90% of the sector.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Membership Organizations (8600)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Property listings platform
• Real estate association
• Agent directory services
• Property market intelligence
• Real estate training

Headquarters

HQ city

Subiaco

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: REIWA operates as a not-for-profit organization that reinvests profits back into reiwa.com. Revenue is generated through membership fees from over 1,350 member agencies representing 90% of the WA real estate sector, with over 9,700 individual members.
2. Advertising and Listings: Property listing packages on reiwa.com with premium placement and feature property upgrades. Banner ads, sponsored news articles, and dedicated email marketing to database of over 39,000 weekly newsletter subscribers. API feed access for agents to integrate with REIWA listings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

REIWA operates reiwa.com, Western Australia's leading online property marketplace, providing comprehensive residential, commercial, rural, and small business property listings for Perth and regional WA. The platform offers property search, interactive mapping with government and lifestyle data, market intelligence, valuation reports via Cotality, and an agent finder directory. The organization functions as the peak industry body, representing over 1,350 member agencies (90% of the sector) and 9,700+ individual members through membership subscriptions, training, and advocacy.

Product overview

REIWA operates reiwa.com as a unified property marketplace platform for Western Australia, encompassing property listings, agent discovery, and market intelligence. The core platform includes the main reiwa.com website along with the Agent Finder directory, the REIWA Insights Hub for market data and analysis, and the Property Calculators Suite for financial planning. The platform integrates interactive mapping with government and lifestyle data, and offers a mobile app. Additional services include the free Information Service, REIWA Training for professional development, and the Community REInvest philanthropic program.

Differentiator

Problem solved

Functional benefit

Products and services

• reiwa.com Property Marketplace WA's leading online property marketplace covering residential, commercial, rural, and small business properties across Perth and regional Western Australia, with sophisticated search, filtering, and interactive maps.
• Agent Finder
• REIWA Insights Hub
• Property Calculators Suite
• REIWA Mobile App
• REIWA Training
• REIWA Information Service
• Community REInvest Program Philanthropic program facilitating real estate agents to support West Australians experiencing homelessness through fundraising, volunteering, and service delivery in partnership with The Salvation Army.
• Cotality Property Reports
• REIWA API Feed

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

One partnership is on record.

• The Salvation Army (WA)coreOthers · 1 January 2013REIWA's Community REInvest is a philanthropic program established in 2013 through which real estate agents support West Australians experiencing homelessness. REIWA agents raise funds, volunteer hundreds of hours annually, serve food at Salvation Army Community Lunches, and help with Christmas Cheer activities. The program has raised over $1.6 million for The Salvation Army in WA since inception.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Real Estate Institute of New South Wales (REINSW): The NSW peak industry body for real estate professionals — the direct state-level analogue of REIWA, operating its own listings platform, training, and accreditation model for ~25,000 members across NSW.
• Real Estate Institute of Victoria (REIV): Victoria's peak real estate industry body offering member accreditation, training and a property listings portal — a direct peer by mission, structure, and product surface to REIWA.
• Real Estate Institute of Queensland (REIQ): Queensland's state-level real estate institute providing membership accreditation, training and a property search experience — closely comparable in scope and value proposition to REIWA.
• Real Estate Institute of South Australia (REISA): South Australia's peak real estate body, comparable in role and offerings to REIWA, supporting member agencies with accreditation, training and industry representation.

Broad incumbents

• REA Group (realestate.com.au): The dominant Australian property portal operator running realestate.com.au; competes directly with REIWA on listings, audience and agent advertising spend at a national scale.
• Domain Holdings (Domain Group): Major national residential property portal competing with reiwa.com for WA consumer attention and agent advertising budgets, with broader media and ancillary services.
• Cotality (CoreLogic RP Data): Australia's largest property data and analytics provider; a key upstream data partner to REIWA (powering Cotality price estimates) and a broader-incumbent competitor in property valuation and market insights.
• PropTrack: Property data and analytics provider affiliated with News Corp, offering property reports and valuations similar to Cotality — competes at the data layer feeding property portals and institutes.

Emerging players

• RateMyAgent: Australian agent-review and listings platform overlapping with REIWA's Agent Finder and listings surfaces, providing consumer review-driven agent discovery and listing distribution.
• OpenAgent: Online agent-matching and comparison platform serving Australian property consumers — overlaps with REIWA's Agent Finder directory and targets the same buyer/seller lead-generation flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/REIWA
• Facebookfacebook.com/reiwa
• LinkedInlinkedin.com/company/reiwa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REIWA