PropTrack
PropTrack is an Australian property data and valuation platform owned by REA Group, providing an AVM, Home Price Index, and a cloud-based Valuations Platform to banks, valuation firms, mortgage brokers, government, and developers.
- Company typePrivate
- Founded2017
- HeadquartersSydney, Australia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What PropTrack does
PropTrack is an Australian property data and valuation platform that operates as a wholly-owned subsidiary of ASX-listed REA Group Ltd (REA:ASX). The company delivers a cloud-based platform that connects the property valuation lifecycle — ordering, managing, and accepting valuations — between banks, mortgage brokers, valuation firms, local and state government, telecommunications, utilities, proptech, and research organizations. Its flagship capability is a proprietary Automated Valuation Model (AVM) that produces value estimates for more than 12.6 million Australian residential properties, complemented by a monthly hedonic Home Price Index and over 45 years of property history drawn from over 1 trillion data points, with significant data inflow from the realestate.com.au ecosystem.
The product set is structured as a platform-plus-modules architecture: the PropTrack Valuations Platform anchors the offering, with adjacent modules including Desktop (digital assessment), Portfolio Manager, Property Reports, and a Developer Portal exposing property data via APIs. Underlying capabilities combine structured property data with imagery and predictive analytics to automate valuation workflows. Distribution is dual-track: a direct enterprise sales motion for banks, government, and institutional customers, and an API-first self-serve channel for proptech and developer integrations. The company's offerings are tightly integrated into REA Group's broader property platform portfolio, which includes realestate.com.au, realcommercial.com.au, Flatmates.com.au, and Mortgage Choice.
PropTrack generates revenue primarily through enterprise subscriptions to its valuation platform and digital tools, usage-based pricing on its data and API products, and digital property report sales. Pricing is not publicly disclosed and is quote-based, with annual billing cadences. The company runs a content-led marketing motion anchored on the PropTrack Insights Hub, the Home Price Index, and a Weekly Economist Update newsletter that supports top-of-funnel demand generation for the enterprise sales motion.
PropTrack firmographics
Firmographics- Name
- PropTrack
- Legal name
- PropTrack Pty Ltd
- Website
- https://proptrack.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- PropTrack is an Australian property data and valuation platform owned by REA Group, providing an AVM, Home Price Index, and a cloud-based Valuations Platform to banks, valuation firms, mortgage brokers, government, and developers.
- Ownership category
- akta.pro rank
PropTrack industry classification
Industry- Product category
- Property Data and Valuation Software
- akta.pro primary industry
- Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD)
- akta.pro secondary industry
- Estate, Gift & Trust Valuation (BPAHANAL)
Keywords
Where PropTrack is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
PropTrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Platform & Software Subscriptions: PropTrack offers a cloud-based valuation platform and digital valuation tools as a subscription-based service to enterprise customers including banks, mortgage brokers, and valuation firms. The platform includes ordering, management, and acceptance capabilities for property valuations.
- Data & API Access: PropTrack monetizes access to its property data through developer APIs and data products, enabling third-party integration of real-time property data. Pricing is likely based on usage and access tiers.
- Property Reports: Digital assessment solutions and property reports leveraging PropTrack's unique property data and imagery provide revenue from individual property assessment products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/B2B Platform Access |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
PropTrack product offering
Product offeringCore offering
PropTrack provides a cloud-based property data and digital valuation platform that connects the valuation ordering lifecycle to valuation firms, banks, and mortgage brokers. Its offerings include an Automated Valuation Model (AVM), Desktop digital assessment, Portfolio Manager, Property Reports, and a property Data & API product, all backed by over 1 trillion property data points covering 12.6 million+ Australian residential properties and 45+ years of history. The platform also publishes the PropTrack Home Price Index, a monthly hedonic measure of Australian home values.
Product overview
PropTrack is a property data and analytics company offering a platform-plus-modules architecture. The core offering is the PropTrack Valuations Platform, a cloud-based valuation platform that integrates with the Automated Valuation Model (AVM), Desktop assessment tool, Portfolio Manager, and Property Reports modules. Additionally, PropTrack provides Data & APIs for developer access to property data and publishes the Home Price Index as a research product. The platform serves multiple industries including Banking, Mortgage Brokers, Valuations, Government, Telecommunications, Utilities, and Research/Advisory sectors.
Differentiator
Problem solved
Functional benefit
Brands
- PropTrack Valuations Platform: Cloud-based valuation platform connecting valuation ordering lifecycle to valuation firms
- Automated Valuation Model (AVM)
- Desktop
- Portfolio Manager
- Property Reports
- PropTrack Home Price Index
Products and services
- PropTrack Valuations Platform
- Automated Valuation Model (AVM)
- Desktop
- Portfolio Manager
- Property Reports
- Data & APIs
- PropTrack Home Price Index
Quantifiable outcome
- 12.6 million residential properties covered by AVM
- +2 more outcomes
Companies that use PropTrack
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles4 records
PropTrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
PropTrack partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- REA Group LtdcorePropTrack is owned and operated by ASX-listed REA Group Ltd (REA:ASX). As a wholly-owned subsidiary, PropTrack operates within the REA Group ecosystem, leveraging the company's property data assets, realestate.com.au platform reach, and corporate infrastructure. PropTrack branding appears alongside REA Group's other property platforms including realestate.com.au, realcommercial.com.au, Flatmates.com.au, and Mortgage Choice.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
PropTrack competitors and assessment
Company assessmentRegional players
- HouseCanary: US-based property valuation and AVM analytics company serving lenders and institutions; comparable model but operating in the US market rather than Australia.
- Clear Capital: US real estate valuation and analytics provider offering AVMs and appraisal technology to lenders, comparable in function but focused on the US market.
Direct peers
- Cotality (formerly CoreLogic Australia): The dominant Australian property data and AVM provider serving banks and valuers; competes head-to-head with PropTrack on valuation platforms, data and price indices.
- Domain Group: Australian property portal and data business (rival to realestate.com.au) that offers property data and valuation tools to consumers and enterprises, overlapping PropTrack's data and insights offering.
- Pricefinder: Domain-owned Australian property data and valuation platform for agents, valuers and financial institutions, directly comparable to PropTrack's data and reports products.
- Valocity: Property valuation and mortgage collateral platform connecting lenders and valuers across Australia and NZ, closely comparable to PropTrack's Valuations Platform.
Others
- Zillow: US property marketplace whose Zestimate AVM and property data model parallels PropTrack's consumer-facing valuation and data approach in a different geography.
- Nearmap: Australian aerial imagery and location intelligence provider whose property imagery and data enable valuation and assessment use cases adjacent to PropTrack's.
Emerging players
- Landchecker: Australian property data and mapping platform aggregating parcel, planning and sales data, overlapping PropTrack's property insights for professionals.
- HtAG Analytics: Australian property analytics and forecasting startup offering suburb-level valuation and growth data, intersecting PropTrack's predictive analytics and reports.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
PropTrack social profiles
Digital presencePropTrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
PropTrack leadership team
Management profileNumber of profiles
PropTrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PropTrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PropTrack
What does PropTrack do?
PropTrack provides a cloud-based property data and digital valuation platform that connects the valuation ordering lifecycle to valuation firms, banks, and mortgage brokers. Its offerings include an Automated Valuation Model (AVM), Desktop digital assessment, Portfolio Manager, Property Reports, and a property Data & API product, all backed by over 1 trillion property data points covering 12.6 million+ Australian residential properties and 45+ years of history. The platform also publishes the PropTrack Home Price Index, a monthly hedonic measure of Australian home values.
Is PropTrack a public or private company?
PropTrack is a private company. It is classified as corporate owned and is currently operating.
When was PropTrack founded?
PropTrack was founded in 2017. It employs 1,001 to 5,000 people.
Where is PropTrack based?
PropTrack is headquartered in Sydney, Australia, in the Oceania region.
How does PropTrack make money?
Three revenue lines are on record. Platform & Software Subscriptions are the primary driver. The others are data & API Access and property Reports.
Who are PropTrack's main competitors?
Regional players on record are HouseCanary and Clear Capital. Direct peers are Cotality (formerly CoreLogic Australia), Domain Group, Pricefinder and Valocity. Others are Zillow and Nearmap. Emerging players are Landchecker and HtAG Analytics.
Does PropTrack have an API?
Yes. PropTrack offers a developer portal with API access to property data. The portal provides access to over 1 trillion data points covering more than 12 million properties, enabling developers to integrate real-time property data into their solutions. Developer documentation is at developer.proptrack.com.au/docs/apis.
What industry is PropTrack in?
PropTrack's product category is Property Data and Valuation Software. Its primary akta.pro industry code is FSALALAD, Mortgage Point-of-Sale (POS) & Borrower Intake Portals, with a secondary code of BPAHANAL, Estate, Gift & Trust Valuation.