Shades of Green Permaculture Design

What Shades of Green Permaculture Design does

Shades of Green Permaculture Design, Inc. is a privately held, woman-owned regenerative landscape design, build, and education firm headquartered in Avondale Estates, Georgia (Atlanta metro). Founded in 2008 by Brandy M. Hall, the firm specializes in applying permaculture design methodology to urban and suburban residential properties in the southeastern United States, with technical expertise in earthworks (contour and diversion swales, rain gardens, infiltration pits), water cycle restoration, soil building through sheet mulching, food forest design, and ecological planting. The company operates a consult-design-build-caretaking lifecycle that anchors long-term client relationships, supported by specialized teams for Install, Design, Caretaking, and EcoLawns operations.

The business operates across five revenue streams: (1) project-based regenerative landscape design, build, and caretaking services for residential clients; (2) EcoLawns Atlanta, a recurring monthly subscription for all-electric, all-organic bi-weekly lawn maintenance with 12-month contracts; (3) sale of 'The Complete Guide to Home Permaculture' book by Brandy Hall via Amazon, Barnes & Noble, and Bookshop.org; (4) online courses and virtual coaching delivered through a Kajabi platform, including the Permaculture Design Course 'Beginning with Home: Climate Solutions from the Ground Up'; and (5) pro-bono Community Giveback services (not a revenue stream, but a mission-driven program committing 1% of revenue to nonprofit partners). The go-to-market motion is sales-led and relationship-driven, anchored by discovery calls, content marketing through the PawPaw Patch blog, free guides, Instagram, email newsletter, client testimonials, and B Corp / BBB trust signals.

The company is a Certified B Corporation with BBB accreditation and has donated over $100,000 in materials and in-kind services through its Community Giveback Program since inception. Its flagship community partnership is with The ArtsXchange in East Point, GA. Shades of Green has no disclosed external funding, no subsidiaries, no public listing, and is privately controlled by the founder. The company currently operates with a stable, full team and is not actively hiring.

Name

Shades of Green Permaculture Design

Legal name

Shades of Green Permaculture Design, Inc.

Website

https://shadesofgreenpermaculture.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Shades of Green Permaculture Design is a woman-owned, B Corp-certified regenerative landscape design, build, and education firm based in Avondale Estates, Georgia, serving Atlanta-metro residential clients with permaculture-based landscape transformation, EcoLawns subscription maintenance, published books, and online courses.

Ownership category

akta.pro rank

Product category

Sustainable Landscape Design and Ecological Land Care Services

NAICS

Landscape Architectural Services (541320), Landscaping Services (561730)

akta.pro primary industry

Residential Landscape Design (HSAIABAA)

akta.pro secondary industries

Garden Bed Design, Layout & Planting Plans (HSAIAFAA), Outdoor Kitchens & Living Space Build-Out (Softscape Integration) (HSAIABAH), Residential Landscaping & Lawn Care (BPABADAB)

Keywords

• Permaculture design
• Regenerative landscaping
• Ecological landscape design
• Sustainable lawn care
• Edible landscape consulting

Headquarters

HQ city

Avondale Estates

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Landscape Design, Build & Caretaking Services: Core revenue from regenerative landscape design, installation, and ongoing caretaking services for residential clients in the Atlanta metro area. The consult-design-build-caretaking process generates project-based design fees and recurring caretaking revenue.
2. EcoLawns Atlanta Subscription: Recurring monthly subscription for eco-friendly lawn maintenance using all-electric equipment and organic methods. Bi-weekly service with monthly auto-renewal and 12-month contracts. Base service covers lawns up to 4,000 SF.
3. The Complete Guide to Home Permaculture (Book): Sale of published book 'The Complete Guide to Home Permaculture' by Brandy Hall, available in hardcover, eBook, and audiobook formats through Amazon, Barnes & Noble, and Bookshop.org.
4. Online Courses and Virtual Coaching: Revenue from Permaculture Design Course ('Beginning with Home: Climate Solutions from the Ground Up'), virtual coaching sessions, and potentially the Regenerative Backyard Blueprint online course.
5. Community Giveback Program: Pro-bono and donated services; not a revenue stream but a marketing and mission-driven program. The company donates 1% of annual revenue in pro-bono services and materials to community organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Shades of Green Permaculture Design is a regenerative landscape design, build, and education firm applying permaculture principles to urban and suburban residential properties in the Atlanta metro area. Core deliverables include consult-design-build-caretaking landscape services, earthworks and rain garden water management, sheet mulching, food forest design, and Lazy Lawns polyculture conversions, delivered by in-house Design, Install, and Caretaking teams. Recurring revenue comes from the EcoLawns Atlanta all-electric organic lawn maintenance subscription, supplemented by online permaculture courses, virtual coaching, and the published book "The Complete Guide to Home Permaculture."

Product overview

Shades of Green Permaculture Design operates as a regenerative landscape design, build, and education firm offering multiple interconnected service lines. The core offering is regenerative landscape design services encompassing the consult-design-build-caretaking process. EcoLawns Atlanta serves as a specialized sub-brand providing organic lawn care with electric equipment. Educational offerings include The Complete Guide to Home Permaculture book and the PawPaw Patch blog. The company also runs a Community Giveback Program supporting nonprofit organizations with pro-bono design and installation services.

Differentiator

Problem solved

Functional benefit

Brands

• EcoLawns Atlanta: A regenerative lawn care service branch operating in Atlanta that uses all electric equipment and organic lawn care methods to build soil and support pollinators. The service manages diversified meadow and polyculture lawns.

Products and services

• Regenerative Landscape Design, Build & Caretaking Services Full-service regenerative landscape design, build, and caretaking for residential properties in the Atlanta metro area. Engages clients through a consult-design-build-caretaking process covering permaculture-based landscape plans, earthworks (swales, rain gardens, infiltration pits), sheet mulching, food forests, lazy lawns, edible and ecological planting, and ongoing caretaking visits.
• EcoLawns Atlanta Subscription Lawn Care Recurring bi-weekly regenerative lawn maintenance for intown Atlanta (ITP) properties up to 4,000 SF, delivered on a 12-month monthly auto-renewal contract. Includes mowing, edging, blowing, hand weeding, and compost/debris management using 100% electric equipment and strictly organic methods, with warm-season, cool-season, and year-round service coverage.
• Permaculture Design Course (Beginning with Home) Online Permaculture Design Course covering climate solutions and home-scale permaculture practice, accessible via Student Portal. Targeted at homeowners, renters, first-time gardeners, climate-conscious families, landscape professionals seeking continuing education, and permaculture beginners who want a structured curriculum rather than DIY self-study.
• Virtual Coaching Sessions Live virtual coaching engagements for DIY homeowners who want expert guidance on permaculture implementation at their own property, complementing the published book and online courses with personalized feedback.
• The Complete Guide to Home Permaculture (Book) Published book authored by Founder & CEO Brandy Hall, providing a comprehensive guide to transforming yards into resilient, productive ecosystems with strategies for rain gardens, cisterns, swales, soil building with compost and mulch, and design of beautiful, edible, low-maintenance landscapes via real-world urban and suburban case studies. Distributed via Amazon, Barnes & Noble, Bookshop.org, and the firm's website.

Quantifiable outcome

• Over $100,000 donated in materials and in-kind services through Community Giveback Program since inception, including $20,000 to The ArtsXchange alone.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The ArtsXchangecoreStrategic or Co-development Partner · 18 February 2023Shades of Green's flagship Community Giveback project. The ArtsXchange (an inclusive, multi-cultural arts center in East Point, GA) received over $20,000 in donated design and installation planning services. Shades of Green leads regenerative landscape design for the transformation of an underutilized greenspace into a productive ecosystem. Filmmaker Jonathan Banks is documenting the journey.
• Nourish BotanicaminorStrategic or Co-development Partner · 22 September 2020Shades of Green supported Nourish Botanica's crowdfunding campaign (a black-owned greenhouse and eatery initiative in Atlanta) through blog coverage and social media promotion. This partnership aligns with Shades of Green's community-focused mission and food justice values.
• ThinkTableminorStrategic or Co-development Partner · 22 September 2020ThinkTable (partner of Nourish Botanica, founded by Jerome Kendrick) is a collaborative food systems organization. Shades of Green's support of Nourish Botanica indirectly connects to this partner through the Nourish Botanica initiative.
• Morehouse Medical School's Health Equity Advisory BoardminorStrategic or Co-development PartnerThe ArtsXchange is a member of this board. Through the Community Giveback partnership with The ArtsXchange, Shades of Green is indirectly connected to this health equity initiative, supporting environmental health as part of the broader mission.
• Partnership for Southern Equity - Justice40 Accelerator / Greening America's CitiesminorStrategic or Co-development PartnerThe ArtsXchange participates in Greening America's Cities commitment through the Partnership for Southern Equity's Justice40 Accelerator. Shades of Green's landscape project with The ArtsXchange is part of this broader urban greening and land reclamation initiative.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bartlett Tree Experts: National residential and commercial tree and landscape services firm with arboriculture expertise and stewardship-focused positioning. Comparable broad incumbent in landscape services for higher-end residential clients, though Bartlett's specialty is tree care rather than permaculture design.
• TruGreen: Largest U.S. residential lawn care company, offering fertilization, weed control, and increasingly 'natural' and organic programs nationwide. Broad incumbent offering eco-positioned lawn maintenance at scale, comparable in end-customer (homeowner) and category (lawn care) but operating at much larger geographic and capital scale than Shades of Green's EcoLawns.
• Scotts Miracle-Gro: Largest U.S. consumer lawn and garden products company (Scotts, Miracle-Gro, Ortho) now extending into lawn care services and 'natural' product lines. Broad incumbent whose conventional chemical-driven portfolio philosophically contrasts with Shades of Green's permaculture stance, but increasingly competes for the same eco-conscious homeowner dollar.
• Davey Tree Expert Co. Large, established U.S. tree care and residential/commercial landscape services firm with sustainability positioning (Davey Resource Group, ecosystem services). Comparable as a broad landscape services incumbent serving residential and institutional clients, though much larger and less specialized in permaculture.

Direct peers

• Whole Systems Design: Vermont-based permaculture design and education consultancy led by renowned permaculture practitioner Ben Falk. Comparable as a permaculture design and education firm offering residential landscape design plus published educational content, though operating in a different U.S. region.
• Midwest Permaculture: Permaculture education and design firm offering Permaculture Design Certification courses, site consultations, and design services. Directly comparable on the education side (PDC courses, coaching) and adjacent on the design/build side; a peer in methodology rather than geography.
• Reedy River Landscapes: Permaculture and regenerative landscape design/build firm based in Greenville, South Carolina. Closest direct peer in scale and methodology: small Southeastern design/build firm specializing in permaculture, edible landscapes, and ecological design for residential clients.

Emerging players

• Yardzen: Online landscape design marketplace that pairs homeowners with vetted designers for virtual landscape plans. Emerging tech-enabled peer targeting the same residential landscape design customer with a different (digital-first, no install) delivery model; competes for the same top-of-funnel awareness spend.
• Tilly: Online landscape design platform offering homeowner design packages and connections to local contractors. Comparable emerging peer using a digital design-then-install model, addressing similar residential pain points (high-input conventional landscapes) but with a different unit economics and geographic model.

Regional players

• The Natural Gardener: Austin, Texas-based organic gardening center and landscape services firm with strong educational programming and regenerative landscaping practice. Regional peer with similar values-driven, organic-first positioning and educational content, but does not directly compete in the Atlanta market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/shades_of_green_permaculture
• Facebookfacebook.com/shadesofgreenpermaculture
• LinkedInlinkedin.com/company/shades-of-green-permaculture

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shades of Green Permaculture Design