Unix
Unix is a privately held Japanese multi-service beauty salon chain operating 20+ mall-based locations across Greater Tokyo, offering hair, spa, nail, bridal, and visiting beauty services alongside its own proprietary UNIX shampoo, wax, and Natural Care product line.
- Company typePrivate
- Founded1959
- HeadquartersWarabi, Japan
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Unix does
Unix is a privately held Japanese beauty salon chain that operates 20+ physical locations primarily inside major shopping malls across the Greater Tokyo metropolitan area, covering Tokyo, Kanagawa, Chiba, and Saitama prefectures. Its core service offering spans hair styling (cut, color, perm, straightening, treatment), head and facial spa services, nail care, bridal hair and makeup, and visiting beauty for care facilities and homebound clients. The company segments its customers across adult women (primary), Muslim women via the MUSLIMAH BEAUTY female-only service, families with children, men, bridal customers, and elderly/disabled clients, with pricing structured by five geographic area zones and a five-tier stylist designation ladder. Beyond service revenue, Unix operates an in-house and online Pro Item Store (launched September 2022) selling proprietary UNIX-branded shampoo, wax, and Natural Care night serum products, with parallel distribution through an Amazon storefront.
The business model is direct-to-consumer, pay-as-you-go per service, supported by a member points program and recurring seasonal campaigns (Summer Spa, Winter Spa, Pollen Countermeasure Spa, Black Friday, Point Redemption Festival). Customer acquisition relies on mall foot traffic at anchor locations in AEON, LaLaport, MARK IS, and ARIO properties, supplemented by HotPepper Beauty marketplace listings, the SalonNet Direct 24/7 web reservation system, location-specific Instagram accounts, LINE official accounts, and a Note content blog. Unix's distribution advantage rests on long-tenured anchor-tenant positions in flagship Japanese mall operators, with a stated ~10,000 customers annually at major locations such as Kashiwa.
The company's differentiation strategy combines multi-service breadth under one roof with internal talent development (the UNIX CONTEST annual competition, SABFA technical awards, and the nurture training salon launched January 13, 2026 at Aeon Mall Urawa Misono to train new stylists at junior pricing). President and Representative Director Yoshinobu Mizushima leads the firm, which marked its 50th anniversary in 2024 with a logo refresh. The company is privately held with 251-500 employees, headquartered in Warabi, Saitama Prefecture, and does not publicly disclose revenue.
Unix firmographics
Firmographics- Name
- Unix
- Legal name
- 株式会社UNIX
- Website
- https://unix.co.jp
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Unix is a privately held Japanese multi-service beauty salon chain operating 20+ mall-based locations across Greater Tokyo, offering hair, spa, nail, bridal, and visiting beauty services alongside its own proprietary UNIX shampoo, wax, and Natural Care product line.
- Ownership category
- akta.pro rank
Unix industry classification
Industry- Product category
- Beauty Salon Services
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Haircutting & Styling Services (HSALAAAD)
- akta.pro secondary industries
- Women's Hair Salons (HSALAAAA), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
Keywords
Where Unix is headquartered
LocationHeadquarters
- HQ city
- Warabi
- HQ country
- Japan
- HQ region
- Asia
Offices21 records
Markets served
Unix business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Hair Services: Core hair services including cutting, coloring, perming, straightening, and treatments. Pricing varies by area zone (5 different price areas) and stylist level (new stylist to creator).
- Spa & Wellness Services: Head spa, facial spa, foot spa services using Ayurvedic oils and aromatherapy. Offered at select locations with therapist staff.
- Nail Services: Gel nails, soft gel, Para Gel courses, hand and foot care. Offered at select locations including APEX tower, 北戸田店, and others.
- Bridal Services: Bridal hair and makeup services both in-salon and at wedding venues.
- Product Sales: Sale of proprietary UNIX products including original shampoo, wax, night serum, and professional hair care items. Also sells KINUJO and other branded products at select locations.
- Member Points Program: Point accumulation and redemption system for customers, including seasonal point campaigns (ポイント還元祭)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Area 1-5 pricing zones with varying base prices |
| Unit Pricing | Pay-as-you-go | Seasonal Campaign Pricing |
| Unit Pricing | Pay-as-you-go | nurture Junior Stylist Pricing |
| Subscription | Monthly | Recruitment-based compensation for stylists |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Unix product offering
Product offeringCore offering
UNIX is a Japanese beauty salon chain operating 20+ mall-based locations across the Greater Tokyo area, delivering in-salon hair styling (cut, color, perm, straightening), head spa, facial and foot spa, nail care, bridal, eyelash, and visiting beauty services to individual consumers. The chain also develops and retails its own proprietary UNIX-branded hair care products (Original Shampoo, Original Wax, Natural Care Night Serum) and operates an internal training salon (nurture) for new stylists.
Product overview
UNIX is a Japanese beauty salon chain offering hair styling, spa, nail, and bridal beauty services across 20+ locations in the Greater Tokyo area (Tokyo, Kanagawa, Chiba, and Saitama prefectures). The core offering is a multi-service salon model combining hair services (cut, color, perm, straightening) with dedicated spa, nail, and bridal divisions. UNIX also sells proprietary hair care products (original shampoo, wax, Natural Care line) and has launched sub-branded services including the training salon "nurture," MUSLIMAH BEAUTY for Muslim women, ear lobule jewelry, eyelash extensions, and visiting beauty services. The company also operates an online Pro Item Store and collaborates with fashion brands (RagOut).
Differentiator
Problem solved
Functional benefit
Brands
- UNIX nurture: Training salon for new stylists located within Aeon Mall Urawa Misono, providing junior stylist services at reduced prices with instructor supervision.
Products and services
- Hair Salon Services (Cut, Color, Perm, Straightening) Core hair styling services including cutting, coloring, perming, digital perm, and straightening/relaxing treatments offered across all UNIX salon locations in Greater Tokyo.
- Head Spa Services
Quantifiable outcome
- ~10,000 customers served annually at major locations
- +2 more outcomes
Companies that use Unix
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles4 records
Unix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Unix partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- 775 FM Radio (775夕焼けステーション)minorPresident Mizushima appeared on radio show 'リーダーズバトン' on 775 FM discussing business succession and company vision.
- KINUJO (キヌジョウ)minorProfessional hair product brand KINUJO introduced at renovated UNIX イオンモール北戸田店 as part of renovation opening October 2025.
- RagOut (by ABEIL)coreUNIX partnered with apparel brand RagOut (by ABEIL/アベイル) for collaborative fashion items. Popular Instagram influencer Rina (@rinachishima), long-time UNIX salon model, designed the collaboration products. UNIX creative team handled hair makeup and direction. First collaboration launched August 2024, second collaboration followed in January 2025.
- MUSLIMAH BEAUTY / Halal Beauty CommunitycoreMUSLIMAH BEAUTY service at Makuhari and Omiya locations offering female-only hair services compliant with Muslimah beauty needs. Services include female-only staff, secluded private spaces, and halal-conscious approach. Female hairdressers only, all services provided by female staff.
- JOY Kids Port Anffy (託児サービス)minorChildcare partnership service at UNIX ららぽーと湘南平塚店, allowing parents to use salon services while children are cared for nearby. Children aged 1 year to 6th grade elementary accepted, with first child free for up to 2.5 hours with salon use.
- Nocty Plaza (ノクティポイント)minorPoint card partnership at ノクティプラザ溝口店 where customers earn Nocty points (1 point per ¥220) redeemable at checkout. Bonus: 20x points on last weekend of each month.
- EPOS CardminorEPOS card holders receive 10% discount on services at UNIX 溝口店. Discount applies only to the EPOS card holder receiving services and cannot be combined with other discounts or member programs.
- SalonNet ( salon booking platform)coreWeb reservation technology partner providing the SalonNet Direct booking system used across all UNIX locations for online appointment booking 24/7.
- HotPepper Beauty (ホットペッパー)coreMarketing and booking platform partner listing all UNIX locations, services, pricing, and reviews. Primary online discovery and booking channel for customers.
- PRO Item Products (プロフェッショナルアイテム)minorUNIX Pro Item Store opened September 2022, selling professional beauty products and tools to customers.
- Aujua (オージュア)minorAujua hair care product line carried at select UNIX locations including イオンモール浦和美園店, offering professional-grade hair treatment products for sale.
- Keraaste (ケラスターゼ)minorKeraaste professional hair care products used in treatments at various UNIX locations, with certified Keraaste Care coaches on staff.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Unix competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Unix social profiles
Digital presenceUnix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unix leadership team
Management profileNumber of profiles
Profiles1 record
Unix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unix
What does Unix do?
UNIX is a Japanese beauty salon chain operating 20+ mall-based locations across the Greater Tokyo area, delivering in-salon hair styling (cut, color, perm, straightening), head spa, facial and foot spa, nail care, bridal, eyelash, and visiting beauty services to individual consumers. The chain also develops and retails its own proprietary UNIX-branded hair care products (Original Shampoo, Original Wax, Natural Care Night Serum) and operates an internal training salon (nurture) for new stylists.
Is Unix a public or private company?
Unix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unix founded?
Unix was founded in 1959. It employs 251 to 500 people.
Where is Unix based?
Unix is headquartered in Warabi, Japan, in the Asia region.
How does Unix make money?
Six revenue lines are on record. Hair Services are the primary driver. The others are spa & Wellness Services, nail Services, bridal Services, product Sales and member Points Program.
Does Unix have an API?
No public API is recorded for Unix.
What industry is Unix in?
Unix's product category is Beauty Salon Services. Its primary akta.pro industry code is HSALAAAD, Haircutting & Styling Services, with a secondary code of HSALAAAA, Women's Hair Salons. Its NAICS code is 812112 and its SIC code is 2844.