Name

Hana Life

Legal name

하나생명보험주식회사

Website

https://hanalife.co.kr

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Hana Life is a South Korean life insurance company and subsidiary of Hana Financial Group, offering individual and group life, health, cancer, annuity, and retirement pension products through direct digital (1Q Direct Insurance), bancassurance, GA, and FP/agent channels, serving Korean consumers, corporate clients, and niche segments such as clergy.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311)

akta.pro primary industry

Universal Life (UL) Insurance (FSAIABAB)

akta.pro secondary industries

Whole Life Insurance (FSAIABAA), Level Term Life Insurance (FSAIAAAA), Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK)

Keywords

• Life insurance
• Health insurance
• Annuity products
• Retirement pension
• Bancassurance

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Insurance Premium Revenue: Hana Life collects recurring insurance premiums from policyholders across life, health, cancer, accident, and annuity insurance products. Premiums are the primary source of revenue, classified into periodic (monthly, quarterly, annual) and single-payment modes.
2. Variable Insurance (변액보험) Investment Returns: Revenue from variable insurance products where policyholder funds are invested in separate accounts (mutual funds/ELW-linked products), generating management fees and performance-based returns.
3. Insurance Contract Loans (보험계약대출): Policy loans extended to policyholders against their policy's cash surrender value, generating interest income.
4. Pension Asset Management (퇴직연금): Corporate retirement pension (퇴직연금) management fees for employer-sponsored DB and DC pension plans, with assets under management generating fee income.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hana Life is a South Korean life insurance company and subsidiary of Hana Financial Group that underwrites and distributes individual and group life, health, cancer, accident, annuity, variable, and retirement pension insurance products. The company sells through direct digital channels (mobile app, 1Q Direct Insurance), bancassurance via Hana Bank and partner banks, GA/agency channels, and corporate retirement pension sales teams, serving individual consumers and corporate clients in South Korea.

Product overview

Hana Life is a life insurance company within the Hana Financial Group offering a comprehensive insurance and financial services portfolio. The company operates multiple product lines including (1) 하나1Q다이렉트보험 for mobile direct sales of health, death, cancer, pension, children's, and accident coverage; (2) 방카슈랑스 and GA distribution channels for bank and agency channel products; (3) 변액자산관리 for variable insurance investment products linked to global fund performance; (4) 하나멤버스/하나머니 as an integrated membership platform with reward points; (5) 퇴직연금/퇴직보험 for corporate retirement solutions; (6) 사이버창구 as the online customer portal for policy management; and (7) specialized products like 목회자복지연금 for clergy. The company also offers mortgage loans through 하나은행 and insurance policy loans against surrender values.

Differentiator

Problem solved

Functional benefit

Brands

• 하나멤버스 (Hana Members): Hana Financial Group's integrated membership platform combining financial transactions and partner benefits. Offers 포인트 전환, 계좌충전, and 바코드 결제 services.
• 하나머니 (Hana Money)
• 하나1Q다이렉트보험 (Hana 1Q Direct Insurance)
• 하나톡 (Hana Talk)
• 하나원큐 (Hana One-Q)

Products and services

• Hana 1Q Direct Insurance (하나1Q다이렉트보험) Mobile-first direct insurance product line covering health, death, cancer, pension savings, children's, traffic accident, and injury coverage sold through the Hana Life mobile app with simplified underwriting for individual consumers.
• Variable Insurance / Variable Asset Management (변액자산관리) Variable insurance and investment products that allow policyholders to invest premiums in diversified global mutual funds and ELS-linked products, generating returns based on underlying fund performance.
• Corporate Retirement Pension (퇴직연금/퇴직보험) Corporate retirement pension and insurance products including defined benefit (DB) and defined contribution (DC) plans and asset-linked retirement products distributed to Korean employers for employee welfare programs.
• Pastoral Worker Welfare Pension Insurance (목회자복지연금) Specialized pension insurance product tailored for clergy and religious workers, providing retirement income combined with disaster coverage for pastoral workers in Korea.
• Apartment Loan / Reverse Mortgage (아파트대출/내집연금) Mortgage loan and reverse mortgage products including the Hana Next My Home Pension (하나넥스트 내집연금) for home financing and retirement income planning for individuals.
• Policy Loan Service (보험계약대출) Policy loan service allowing policyholders to borrow against the cash surrender value of their existing insurance policies, generating interest income for Hana Life.
• AI Insurance Recommendation Service (AI 보험 추천 서비스) AI-powered personalized insurance product recommendation service that helps individual customers select appropriate coverage based on their profile and needs, launched July 2025.
• Hana Members / Hana Money Membership Platform (하나멤버스/하나머니) Hana Financial Group's integrated membership and loyalty platform that lets customers earn Hana Money points on insurance premium payments and redeem them across partner merchants for lifestyle benefits.

Quantifiable outcome

• Hana Life has launched AI-based insurance recommendation service and AI monitoring systems as of 2025.
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Hana Financial Group (하나금융그룹)coreStrategic or Co-development PartnerHana Life is a member company of the Hana Financial Group, a leading Korean financial conglomerate. The group includes Hana Bank, Hana Financial Investments, Hana Capital, Hana Card, Hana Savings Bank, Hana Asset Trust, Hana Alternative Asset Management, Hana FNI, Hana Ventures, Hana Fund Services, Hana Financial T&I, and Finnq. Group companies share customer information and cross-sell products through the Hana Members platform.
• Hana Bank (하나은행)coreChannel Partner/ Reseller/ DistributorHana Bank serves as the primary bancassurance (방카슈랑스) partner for Hana Life, distributing insurance products through its branch network across South Korea. Commission rates and specific product offerings (e.g., (무)Top3 건강보험Ⅱ at 3.98% commission) are disclosed publicly.
• Life Insurance Association of Korea (생명보험협회)coreTechnology or IntegrationHana Life participates in the 'My Insurance Find' (내보험 찾아줌) service operated by the Life Insurance Association, allowing policyholders to view all their insurance contracts across companies in one place.
• Korea Credit Information Services (한국신용정보원)coreTechnology or IntegrationProvides centralized credit and insurance contract information management as a credit information concentration institution under Korean financial regulations. Hana Life shares and receives insurance contract and credit information through this entity.
• Korea Insurance Development Institute (보험개발원)coreTechnology or IntegrationInsurance rate development, actuarial research, and policy data repository. Hana Life submits policy data and receives insurance industry benchmarks and standards from this institution.
• Partner Financial Institutions (SC제일은행, 대구은행, 부산은행, 기업은행, NH농협은행, 제주은행, 경남은행, KB국민은행, 케이뱅크, 우리은행, 전북은행, 광주은행, 신한은행)minorChannel Partner/ Reseller/ DistributorMultiple banks serve as bancassurance (방카슈랑스) distributors for Hana Life insurance products, each with published commission rates ranging from 1.60% to 10.05% depending on product and institution.
• Hana Financial T&I (하나금융티아이)minorImplementation/ SI/ Consulting PartnerIT systems development, maintenance, and management for Hana Life, including document storage and credit information processing.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Samsung Life Insurance: The largest life insurance company in South Korea. Comparable as a Korean life insurance carrier offering individual life, health, and annuity products, but at materially larger scale with significantly broader distribution and brand presence.
• Hanwha Life Insurance: One of Korea's top life insurers, part of Hanwha Group. Directly comparable as a Korean life and health insurance carrier, but larger and with a more diversified product and asset-management footprint than Hana Life.
• Kyobo Life Insurance: Major Korean life insurer operating individual life, annuity, and group insurance products. Closely comparable in product mix to Hana Life, but a larger incumbent with established agency and bancassurance channels.

Direct peers

• KB Life Insurance: Life insurance subsidiary of KB Financial Group, Korea's largest financial group. Highly comparable as a financial-group-affiliated mid-to-large life insurer with primary bancassurance distribution through KB Kookmin Bank branches.
• Shinhan Life Insurance: Life insurance arm of Shinhan Financial Group. Highly comparable to Hana Life in that it is a group-affiliated Korean life insurer leveraging Shinhan Bank's bancassurance channel and shared group customer base.
• Heungkuk Life Insurance: Mid-sized Korean life insurance company offering life, health, and annuity products through agency and bancassurance channels. Closely comparable to Hana Life in scale, product mix, and channel strategy.
• Mirae Asset Life Insurance: Life insurance subsidiary of Mirae Asset Financial Group. Comparable as a Korean financial-group-affiliated life insurer distributing through group channels and direct digital, with a similar variable-insurance product emphasis.
• NH Life Insurance: Life insurance subsidiary of NongHyup Financial Group. Comparable to Hana Life in operating as a Korean group-affiliated life insurer that leverages the parent group's banking and agricultural cooperative distribution channels.
• DB Life Insurance: Life insurance subsidiary of DB Group (formerly Dongbu). Comparable in scale and product offering to Hana Life, with similar bancassurance-led and agency-led distribution within a Korean financial/industrial conglomerate.
• IBK Life Insurance: Life insurance subsidiary of IBK (Industrial Bank of Korea) Group, with bancassurance through IBK's branch network. Comparable to Hana Life in operating as a mid-sized group-affiliated Korean life insurer with bank-led distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ehanalife

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hana Life