CR Peterson + Associates
CR Peterson + Associates is a privately held manufacturer's representative firm that sells and markets commercial foodservice equipment from 25+ leading manufacturers to restaurants, hotels, hospitals, and institutional foodservice operators across New England and the New York Metro region.
- Company typePrivate
- Founded1964
- HeadquartersAvon, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CR Peterson + Associates does
CR Peterson + Associates is a privately held manufacturer's representative firm specializing in the sales and marketing of commercial foodservice equipment. Founded in 1962 and headquartered at 355 Bodwell Street, Avon, Massachusetts, the company represents a portfolio of more than 25 industry-leading manufacturers — including Blodgett (ovens), Middleby Marshall (conveyor ovens), TurboChef (rapid-cook ovens), PITCO (fryers), Hatco (warming/holding/cooling), Perfect Fry (ventless fryers), Carter-Hoffmann (holding and transport), Synesso (espresso), and Rotisol (rotisseries) — across the New England and New York Metro territories. The company serves end customers including restaurants, fast-food chains, hotels, hospitals, and institutional foodservice operators, providing equipment selection guidance, on-site and in-lab demonstrations, training, and post-sale service coordination.
The firm's core technical and physical assets are limited but differentiated for a rep business: a state-of-the-art Culinary Lab at headquarters that functions as a fully equipped commercial kitchen for equipment demonstrations with guest chefs, supported by digital channels including a demo request portal, service request portal, and spec credit form. Technology investments are described as supporting the marketing agent network rather than constituting a proprietary product or platform.
Revenue is generated through manufacturer's representative commissions on equipment sold within the firm's distribution territory. The firm operates with 11–50 employees and no disclosed revenue, funding, or ownership structure. Memberships in MAFSI, the Massachusetts Restaurant Association, NECSA, and the Massachusetts School Nutrition Association underscore its positioning within regional foodservice trade ecosystems.
CR Peterson + Associates firmographics
Firmographics- Name
- CR Peterson + Associates
- Legal name
- CR Peterson + Associates
- Website
- https://crpeterson.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CR Peterson + Associates is a privately held manufacturer's representative firm that sells and markets commercial foodservice equipment from 25+ leading manufacturers to restaurants, hotels, hospitals, and institutional foodservice operators across New England and the New York Metro region.
- Ownership category
- akta.pro rank
CR Peterson + Associates industry classification
Industry- Product category
- Commercial Foodservice Equipment Distribution
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
Keywords
Where CR Peterson + Associates is headquartered
LocationHeadquarters
- HQ city
- Avon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CR Peterson + Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Manufacturer's Representative/Commission Revenue: C.R. Peterson Associates generates revenue as a manufacturer's representative for commercial foodservice equipment manufacturers. They represent an assembled portfolio of industry-leading manufacturers and earn commissions on sales within their distribution network across New England and New York Metro regions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
CR Peterson + Associates product offering
Product offeringCore offering
CR Peterson + Associates is a manufacturer's representative firm that sells, specifies, and supports commercial foodservice equipment on behalf of leading manufacturers for foodservice operators across New England and the New York metro area. The firm coordinates equipment demonstrations through its Culinary Lab, processes service requests, and earns commissions on equipment sales routed through the represented manufacturer brands.
Product overview
CR Peterson + Associates is a sales and marketing representative firm specializing in commercial foodservice equipment distribution. The company operates as a portfolio of industry-leading manufacturers rather than a single unified product. Core services include a Culinary Lab for equipment demonstrations and training, Demo Request services for on-site or in-lab training, and Service Request coordination with manufacturers. The company distributes over 25 equipment brands including Blodgett ovens (convection, combi, deck ovens), TurboChef rapid cook ovens, Carter-Hoffmann holding and transport equipment, Perfect Fry ventless fryers, Middleby Marshall conveyor ovens, PITCO commercial fryers, along with specialty equipment from Hatco, John Boos, MagiKitch'n, Dispense-Rite, ANETS, Rotisol, Synesso, Wunder-Bar, Imperial, Josper, U-Line, Quantum Food Service, Newton Beverage Solutions, Southbend, ICETRO, Bloomfield, and Arctic Walk-Ins. Additionally, the company provides access to ENERGY STAR resources and the Middleby Advantage rebate program.
Differentiator
Problem solved
Functional benefit
Products and services
- Blodgett commercial cooking equipment
Companies that use CR Peterson + Associates
Customer profileSegments2 records
Ideal customer profiles1 record
CR Peterson + Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CR Peterson + Associates partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- BlodgettcoreBlodgett is the leading manufacturer of commercial ovens in the world, serving restaurants, fast-food chains, hotels, hospitals, and institutions. Product offerings include convection ovens, hydrovection ovens, combi ovens, rotating rack ovens, deck ovens, heavy duty ranges, and steam equipment. C.R. Peterson represents Blodgett in New England and New York Metro regions.
- TurboChefcoreSince 1991, TurboChef Technologies has pioneered rapid cooking through design of rapid-cook ovens that are versatile, user-friendly, and energy-efficient. Products include rapid cook ovens utilizing air impingement with microwave assistance, conveyor ovens, and the Double Batch Oven with independent dual cavities.
- Carter-HoffmanncoreCarter-Hoffmann has been pioneering solutions for the foodservice industry since 1947, starting as a welding shop and inventing the first banquet service carts. Now a leading supplier of commercial foodservice equipment for holding and transporting, serving hotels, resorts, chain restaurants, healthcare facilities, and institutions.
- Perfect Fry CompanycoreSince 1986, Perfect Fry Company has been a leading supplier of ventless deep fryers for the foodservice industry. Their countertop commercial ventless fryers require no hood installation and offer preset cook times, low operating costs, and the smallest footprint in their segment.
- Middleby MarshallcoreMiddleby Marshall is the world leader in conveyor cooking. Their ovens feature the patented Energy Management System for energy cost savings. The WOW² series utilizes advanced VAF impingement technology with full control of air flow on top and bottom of the baking chamber.
- HatcocoreSince 1950, Hatco has been a leader in creating innovative ideas for the foodservice industry. Employee-owned since 2007, Hatco specializes in warming, holding, and cooling equipment built for durability and maximum performance with exceptional customer service.
- John BoosminorJohn Boos is a renowned name in kitchen essentials, offering Boos home and butcher blocks, countertops, and stainless-steel solutions for commercial kitchens. Products are available throughout every US state.
- MagiKitch'nminorMagiKitch'n is an industry-leading manufacturer of griddles, grills, and charbroilers for the foodservice industry. Their Series 600 charbroilers feature computer-designed even heat patterns with edge-to-edge 600°F temperature consistency.
- Dispense-RiteminorDispense-Rite has produced quality cup dispensers and related products for the foodservice industry for over 60 years. Their products are installed in tens of thousands of locations and are preferred by major convenience stores and QSR restaurants.
- PITCOcoreSince 1918, Pitco has been designing equipment for quality fried foods. Headquartered in Bow, NH, Pitco is 'The World's Most Reliable Fryer Company' with products including low oil volume fryers, high efficiency units, and the Solstice Supreme reaching 70% thermal efficiency.
- BloomfieldminorBloomfield is a leading manufacturer of commercial coffee brewing equipment built for reliability, consistency, and performance. Products include pourover and automatic coffee brewers, airpots, thermal servers, hot water dispensers, and tea brewing systems.
- ICETROminorICETRO America manufactures commercial ice and beverage equipment for foodservice, hospitality, and high-volume environments. Products include snowflake ice machines, modular ice machines, undercounter units, ice dispensers, slush machines, and ice storage bins.
- Arctic Walk-InsminorArctic Walk-Ins has been manufacturing walk-in coolers and freezers since 1981, with 40 years of cold-storage design and engineering excellence. Factories on both east and west coast enable custom building or quick shipping anywhere in the United States.
- Powerhouse DynamicsminorPowerhouse Dynamics provides cloud-based enterprise asset and asset management solutions for multi-site operators. Their SiteSage and Open Kitchen platforms are IoT-based systems serving the Food Service, Food Retail, and Retail industries, monitoring thousands of pieces of equipment.
- ImperialminorImperial Commercial Cooking Equipment has been a family-owned company since 1957 with the mission to be the preferred global supplier of high quality, top value cooking equipment to the foodservice industry.
- Wunder-BarminorWunder-Bar's flexible hose post-mix dispenser is the world's gold standard, found in 90% of bars and taverns worldwide. They also offer food dispensing systems for condiments, heated cheese, oils, salad dressings, and more.
- SynessominorSynesso is a premiere global manufacturer of commercial espresso machines for the specialty coffee market. Each machine is hand-crafted to order at their factory in Seattle, known for temperature stability, build quality, long-term reliability, and precision performance.
- SouthbendminorSouthbend, a division of the Middleby Corporation, is recognized as a global leader in heavy-duty commercial cooking equipment with 100+ years of innovation in energy savings, cooking speed, automation, and safety.
- JosperminorJosper offers elegant combinations of a grill and oven in a single machine, aimed at the HoReCa sector, steak houses, brasseries, tapas bars, and haute cuisine. The company combines tradition with modern technology over 50 years of development.
- ANETSminorFor 80 years, Anetsberger Bros. has innovated the cooking industry with a full line of high quality fryers, griddles, and pasta cookers since 1926. The ANETS Pasta Pro commercial pasta cookers offer consistent, easy-to-use self-contained units.
- RotisolminorSince 1954, Rotisol S.A. has been crafting rotisseries and catering equipment from facilities in Chelles, France. The Wittig family-owned company offers the MasterFlame series with visible flames and chain-driven spits for dramatic roasting displays.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
CR Peterson + Associates competitors and assessment
Company assessmentBroad incumbents
- TriMark Corporation: TriMark is the largest U.S. foodservice equipment distributor and design-build firm, operating nationally with deep manufacturer relationships and a full equipment, supplies, and design portfolio. Directly comparable as a manufacturer's representative and equipment distributor serving the same end markets (restaurants, hospitality, institutions) though at much larger scale.
- Clark Associates: Clark Associates is a major foodservice equipment and supplies distributor operating Restaurant Depot and Clark Food Service Equipment. Comparable as a multi-regional foodservice equipment distributor/representative serving restaurant and institutional customers with a broad manufacturer portfolio.
- Edward Don & Company: Edward Don is one of the largest U.S. foodservice equipment and supplies distributors, serving restaurants, schools, healthcare, and hospitality. Comparable as a broad-line foodservice equipment distributor with manufacturer representation across the same product categories CR Peterson covers.
Direct peers
- Singer Equipment Company: Singer Equipment is a regional foodservice equipment representative and distributor serving the Mid-Atlantic and Northeast with a multi-manufacturer portfolio across cooking, refrigeration, and warewashing. Directly comparable as a manufacturer's rep firm with similar business model and customer base.
- The Boelter Companies: Boelter is a regional foodservice equipment representative, distributor, and design-build firm serving the Midwest. Comparable as a manufacturer's rep firm with a similar portfolio of premium equipment brands and similar sales-and-marketing-led GTM motion.
- Central Restaurant Products: Central Restaurant Products is a multi-line foodservice equipment distributor serving restaurants, schools, and institutions across the Midwest and beyond. Comparable as a manufacturer's representative / distributor of commercial foodservice equipment with overlapping product categories (cooking, holding, refrigeration).
- Wasserstrom Company: Wasserstrom is a long-standing foodservice equipment and supplies distributor serving restaurants, hospitality, and institutions nationally. Comparable as a broad-line manufacturer's representative with a similar 60+ year operating history and similar customer segments.
Regional players
- Zepole Supply Co. Zepole is a growing regional foodservice equipment and supplies distributor serving parts of the U.S. with physical stores and delivery. Comparable as a regional foodservice equipment distribution peer serving similar restaurant and institutional customers.
Others
- MAFSI (Manufacturers' Agents Association for the Foodservice Industry): MAFSI is the industry association for foodservice manufacturer's rep firms, of which CR Peterson is a member. MAFSI member firms collectively represent the closest peer set of independent regional rep agencies operating with the same business model across the U.S.
- Powerhouse Dynamics: Powerhouse Dynamics (SiteSage/Open Kitchen) is a CR Peterson partner that provides IoT-based asset and energy management for foodservice operators. Comparable as a connected-kitchen technology partner that CR Peterson distributes, representing the adjacent smart-kitchen / foodservice tech ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CR Peterson + Associates social profiles
Digital presenceCR Peterson + Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
CR Peterson + Associates leadership team
Management profileNumber of profiles
Profiles1 record
CR Peterson + Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CR Peterson + Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CR Peterson + Associates
What does CR Peterson + Associates do?
CR Peterson + Associates is a manufacturer's representative firm that sells, specifies, and supports commercial foodservice equipment on behalf of leading manufacturers for foodservice operators across New England and the New York metro area. The firm coordinates equipment demonstrations through its Culinary Lab, processes service requests, and earns commissions on equipment sales routed through the represented manufacturer brands.
Is CR Peterson + Associates a public or private company?
CR Peterson + Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CR Peterson + Associates founded?
CR Peterson + Associates was founded in 1964. It employs 11 to 50 people.
Where is CR Peterson + Associates based?
CR Peterson + Associates is headquartered in Avon, United States, in the North America region.
How does CR Peterson + Associates make money?
One revenue line is on record: manufacturer's Representative/Commission Revenue.
Who are CR Peterson + Associates's main competitors?
Broad incumbents on record are TriMark Corporation, Clark Associates and Edward Don & Company. Direct peers are Singer Equipment Company, The Boelter Companies, Central Restaurant Products and Wasserstrom Company. Zepole Supply Co. is listed as a regional player. Others are MAFSI (Manufacturers' Agents Association for the Foodservice Industry) and Powerhouse Dynamics.
Does CR Peterson + Associates have an API?
No public API is recorded for CR Peterson + Associates.
What industry is CR Peterson + Associates in?
CR Peterson + Associates's product category is Commercial Foodservice Equipment Distribution. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting.