Preferred Business Brokers
Preferred Business Brokers is a privately held, Georgia-based business brokerage firm founded in 1996 that represents sellers of main street and middle-market private businesses across metro Atlanta and the Southeast, generating revenue primarily through transaction commissions on closed acquisitions, supplemented by appraisal and financing referral fees.
- Company typePrivate
- Founded1996
- HeadquartersSandy Springs, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Preferred Business Brokers does
Preferred Business Brokers, Inc. is a privately held, founder-owned business brokerage firm headquartered in Dunwoody, Georgia (metro Atlanta), founded in 1996 by Matt Wochele, CBI, following a 17-year career in investment banking. The firm represents sellers (and selectively advises buyers) of privately held businesses, spanning both main street transactions (salons, daycare, restaurants, retail, small assisted living) and middle-market acquisitions (manufacturing, electrical contracting, wholesale/distribution, healthcare). Its core service lines are Buying a Business, Selling a Business, and Merging a Business, supported by add-on offerings that include independent business appraisals, financing source facilitation, and confidentiality protocols (blind listings, NDAs, controlled buyer disclosures). The firm has no proprietary technology platform; its digital footprint is a WordPress-style listings website (preferredbrokers.com) that catalogs active and sold businesses with photos, SDE, revenue, and asking-price detail, supplemented by light social media and direct phone/email engagement.
The business model is primarily transaction-fee: revenue is generated through commissions earned on successfully closed business acquisition deals, supplemented by one-time fees for standalone appraisal engagements and implicit referral economics from financing facilitation. Pricing is quote-based and not publicly disclosed. Go-to-market is relationship-led and consultative, targeting private business owners in metro Atlanta, the broader Southeast U.S., and select out-of-state destinations; lead generation combines SEO-indexed listings, inbound contact forms, and referrals within the Georgia business community, with no paid advertising or third-party marketplace channels. The firm is principally served by two named brokers — Matt Wochele (President/Managing Broker) and J. Snypp III (Vice President/Associate Broker) — both holding GABB Million Dollar Club status for 20+ consecutive years, with Wochele among the first three recipients of the Silver Phoenix Award (25-year million-dollar-plus closings). The principal industry affiliations are the Georgia Association of Business Brokers (GABB), in which Wochele serves as Vice President, and the International Business Brokers Association (IBBA).
Firmographics list 101-250 employees, which is inconsistent with explicit source language describing a small firm with "at least two named brokers" plus additional agents; this headcount ambiguity is the principal data gap and limits precise revenue and scale triangulation. No firm-level revenue, funding events, M&A activity, or ownership changes are disclosed. The company operates as a tightly held, direct-engagement brokerage with no third-party marketplace channels, franchise operations, or reseller relationships.
Preferred Business Brokers firmographics
Firmographics- Name
- Preferred Business Brokers
- Legal name
- Preferred Business Brokers, Inc.
- Website
- https://preferredbrokers.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Preferred Business Brokers is a privately held, Georgia-based business brokerage firm founded in 1996 that represents sellers of main street and middle-market private businesses across metro Atlanta and the Southeast, generating revenue primarily through transaction commissions on closed acquisitions, supplemented by appraisal and financing referral fees.
- Ownership category
- akta.pro rank
Preferred Business Brokers industry classification
Industry- Product category
- Business Brokerage Services
- NAICS
- Wholesale Trade Agents and Brokers (42512)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Sell-Side Business Brokerage (FSAEAIAC)
- akta.pro secondary industry
- Professional Practice Brokerage (Medical/Dental/Legal/Accounting) (FSAEAIAI)
Keywords
Where Preferred Business Brokers is headquartered
LocationHeadquarters
- HQ city
- Sandy Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Preferred Business Brokers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Success-based brokerage commissions: Revenue is generated primarily through commissions earned on successfully closed business acquisition transactions. The firm represents sellers (and via mission statement, helps buyers too) of private businesses, earning fees when deals close — typical industry practice for business brokerages.
- Independent appraisal fees: Standalone independent business appraisal services offered as a separate engagement, typically a one-time professional services fee.
- Financing referral / facilitation: Referrals and facilitation with financing sources for buyers; revenue dynamics not specified but consistent with referral or facilitation arrangements in M&A brokerage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Business brokerage commissions (quote-based, success-based) |
| One time/ perpetual license | Pay-as-you-go | Independent business appraisals (quote-based) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Preferred Business Brokers product offering
Product offeringCore offering
Preferred Business Brokers is a private business brokerage firm that represents owners of private businesses in the sale, purchase, and merger of their companies, ranging from main street businesses to middle-market acquisitions. The firm delivers buyer-side and seller-side representation, confidential listing management, independent business appraisals, and introductions to financing sources to facilitate deal closings. Services are personally delivered by its two principal brokers, Matt Wochele (CBI) and J. Snypp III, primarily across metro Atlanta and the state of Georgia.
Product overview
Preferred Business Brokers operates as a unified service offering rather than a platform-plus-modules product. Its core offering is a complete business brokerage experience anchored by three primary service lines — Buying a Business, Selling a Business, and Merging a Business — delivered by experienced professionals (Matt Wochele, CBI and J. Snypp). These core lines are supported by supplementary add-on services including Financing Sources, Independent Appraisals, and Confidentiality, all of which together constitute the firm's "complete business brokerage experience" as described on its Services page.
Differentiator
Problem solved
Functional benefit
Products and services
- Selling a Business Seller-side representation service that prepares the owner and the business for sale, leverages the firm's experience to qualify buyers, manage confidentiality, structure the deal, and shepherd the transaction to closing.
- Buying a Business Buyer-side representation service that qualifies buyers on motivation, hands-on vs. passive preference, target industry, and capital availability, then guides them through the acquisition process from search through closing.
- Merging a Business Merge advisory service that brings two businesses together for mutual benefit, requiring experienced analysis of each company's goals to identify and structure a successful combination transaction.
- Independent Appraisals Standalone valuation service that provides independent business appraisals for owners and buyers evaluating private businesses prior to a sale, acquisition, or merger.
- Financing Sources Supplementary service connecting buyers to a curated network of financing sources to help fund business acquisitions and facilitate closings.
- Confidentiality Services
Quantifiable outcome
- Matt Wochele has been personally involved in hundreds of private business sales
- +2 more outcomes
Companies that use Preferred Business Brokers
Customer profileSegments5 records
Ideal customer profiles3 records
Preferred Business Brokers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Preferred Business Brokers partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship / core industry affiliation, core industry affiliation and minor / vendor.
- Georgia Association of Business Brokers (GABB)flagship / core industry affiliationLong-standing industry body membership. Matt Wochele serves as Vice President of the GABB board, and J. Snypp is a former GABB board member and recent continuing-education class instructor. GABB operates the only accredited real estate school in Georgia that focuses on business brokerage. Preferred Business Brokers' brokers have been on the GABB Million Dollar Club for 20+ consecutive years and have received the Phoenix and Silver Phoenix Awards through GABB.
- International Business Brokers Association (IBBA)core industry affiliationMatt Wochele is a member of the IBBA, the leading international trade association for business brokers. Membership supports access to industry best practices, education, and peer networking.
- Curiosity Marketing Groupminor / vendorSite Designed By Curiosity Marketing Group — vendor responsible for the design/build of the Preferred Business Brokers website (preferredbrokers.com).
Scale indicators5 records
Recent moves5 records
Expansion highlights3 records
Preferred Business Brokers competitors and assessment
Company assessmentDirect peers
- VR Business Brokers: Business brokerage franchise specializing in SMB mergers and acquisitions, business valuations, and seller representation across the U.S.
- Murphy Business Sales: Large U.S. business brokerage franchise network offering main-street and middle-market M&A intermediation, business valuations, and seller representation — directly comparable to Preferred Business Brokers' core services.
- Sunbelt Business Brokers: One of the largest business brokerage networks in North America, providing M&A intermediation, business appraisals, and franchise sales — competes head-to-head for the same SMB seller segment.
- Transworld Business Advisors: Global business brokerage, M&A, and franchise consulting firm that also targets main-street and middle-market business sales, with a similar seller-representation model.
- First Choice Business Brokers: Business brokerage franchise with a focus on SMB M&A transactions, offering listings, valuations, and seller representation similar to Preferred Business Brokers.
- Georgia Business Sales: Regional Georgia-based business brokerage that competes directly with Preferred Business Brokers for Atlanta and Southeast main-street and middle-market deals.
- Acquisition Advisors: M&A advisory firm focused on lower-middle-market business sales, providing valuations, buyer sourcing, and deal structuring comparable to Preferred's middle-market offering.
- Peak Business Brokers: Business brokerage firm offering M&A intermediation, business valuations, and seller representation for SMBs across multiple U.S. regions.
- Calder Capital: M&A advisory firm specializing in lower-middle-market business sales, with comparable valuation, deal sourcing, and seller representation services.
Others
- IBBA (International Business Brokers Association): Industry trade association of which Preferred Business Brokers is a member; not a competitor but a peer-relevant ecosystem player for benchmarking standards, education, and referrals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Preferred Business Brokers social profiles
Digital presencePreferred Business Brokers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Preferred Business Brokers leadership team
Management profileNumber of profiles
Profiles2 records
Preferred Business Brokers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Preferred Business Brokers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Preferred Business Brokers
What does Preferred Business Brokers do?
Preferred Business Brokers is a private business brokerage firm that represents owners of private businesses in the sale, purchase, and merger of their companies, ranging from main street businesses to middle-market acquisitions. The firm delivers buyer-side and seller-side representation, confidential listing management, independent business appraisals, and introductions to financing sources to facilitate deal closings. Services are personally delivered by its two principal brokers, Matt Wochele (CBI) and J. Snypp III, primarily across metro Atlanta and the state of Georgia.
Is Preferred Business Brokers a public or private company?
Preferred Business Brokers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Preferred Business Brokers founded?
Preferred Business Brokers was founded in 1996. It employs 101 to 250 people.
Where is Preferred Business Brokers based?
Preferred Business Brokers is headquartered in Sandy Springs, United States, in the North America region.
How does Preferred Business Brokers make money?
Three revenue lines are on record. Success-based brokerage commissions are the primary driver. The others are independent appraisal fees and financing referral / facilitation.
Who are Preferred Business Brokers's main competitors?
Direct peers on record are VR Business Brokers, Murphy Business Sales, Sunbelt Business Brokers, Transworld Business Advisors, First Choice Business Brokers, Georgia Business Sales, Acquisition Advisors, Peak Business Brokers and Calder Capital. IBBA (International Business Brokers Association) is listed as an others.
Does Preferred Business Brokers have an API?
No public API is recorded for Preferred Business Brokers.
What industry is Preferred Business Brokers in?
Preferred Business Brokers's product category is Business Brokerage Services. Its primary akta.pro industry code is FSAEAIAC, Sell-Side Business Brokerage, with a secondary code of FSAEAIAI, Professional Practice Brokerage (Medical/Dental/Legal/Accounting). Its NAICS code is 42512 and its SIC code is 6163.