Excellence Peterbilt

What Excellence Peterbilt does

Excellence Peterbilt (legal name: Camions Excellence Peterbilt inc) is a Peterbilt-branded heavy-duty truck dealership network headquartered in Sainte-Julie, Quebec, and operating as part of the Lussier Group, a diversified Quebec conglomerate. Founded in 1997, the company runs eight dealership locations across Quebec (Sainte-Julie, Laval, Saint-Jacques-le-Mineur, Drummondville, Montréal, Trois-Rivières, Sherbrooke TRP parts center, and Joliette) supported by 465+ employees, 8 field sales representatives, and 25 in-house parts consultants. Its product portfolio spans new Peterbilt trucks (highway 579 UltraLoft and vocational models such as dump, refuse, crane, and snow trucks), inspected used trucks, genuine Peterbilt/Paccar/TRP parts distribution (including a 24/7 Online Parts Counter / OPC), full mechanical service, an SAAQ-certified inspection agency at four sites, an in-house Excellence Atelier Hydraulique division for custom hydraulic systems, natural gas conversions and electric/hydrogen truck programs, and chrome/accessories including Minimizer fenders.

The business model is a multi-revenue dealership stack: hardware sales of new and used trucks, hardware sales of parts and accessories, professional services through mechanical and hydraulic service and SAAQ inspections, and managed services including Paclease truck leasing plus an in-house financing department. Pricing is quote-based and not publicly disclosed for trucks and service; the OPC platform imposes a $4,000 annual minimum order commitment, and the Peterbilt Preferred loyalty program drives repeat purchasing. Distribution is hybrid: eight physical dealerships with extended service hours (some 24-hour by appointment), the OPC e-commerce platform, and field sales coverage of Western Quebec. Target customer segments are vocational operators (construction, waste, municipalities, snow/road maintenance), long-haul trucking companies, fleet operators with multi-truck maintenance and regulatory needs, and independent owner-operators.

Strategically the company has invested in alternative-energy leadership (natural gas conversion facilities in Montreal, electric and hydrogen truck adoption), proprietary capabilities (Excellence Atelier Hydraulique, Peterbilt Training Center of Excellence for staff development), and regulatory licensing (SAAQ agent status expanded to four sites in 2025). Geographic expansion continued with the April 2025 opening of its 8th dealership in Joliette, Lanaudière, and the firm is recognized as one of the largest heavy-truck parts distributors in Quebec.

Name

Excellence Peterbilt

Legal name

Camions Excellence Peterbilt inc

Website

https://excellence-peterbilt.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Excellence Peterbilt operates an eight-location Peterbilt heavy-duty truck dealership and parts distribution network across Quebec, offering new and used trucks, mechanical service, hydraulic conversions, SAAQ inspections, leasing, financing, and alternative-energy vehicles to fleet operators, vocational carriers, long-haul fleets, and owner-operators.

Ownership category

akta.pro rank

Product category

Heavy Truck Dealership and Commercial Vehicle Services

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Hydraulic & Pneumatic Systems Service (Liftgates, Air Systems) (TLAKABAJ)

Keywords

• Heavy truck dealership
• Commercial vehicle sales
• Truck parts distribution
• Truck service and maintenance
• Commercial truck leasing

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Truck Sales: Sales of new Peterbilt heavy-duty trucks including vocational trucks (dump trucks, refuse trucks, crane trucks, salt/snow trucks), long-haul trucks (579 UltraLoft), and alternative energy trucks (natural gas, electric).
2. Used Truck Sales: Sales of pre-owned heavy-duty trucks from their used vehicle inventory, inspected and certified by their expert technicians.
3. Parts Distribution: Distribution of genuine Peterbilt parts, Paccar components, and TRP parts through 8 dealership locations and the 24/7 Online Parts Counter (OPC). One of the largest distributors of heavy truck parts in Quebec.
4. Service and Maintenance: Mechanical service, body shop, hydraulic workshop, SAAQ mechanical inspections, and preventive maintenance services across all 8 locations.
5. Vehicle Financing: Financing solutions for heavy-duty trucks offered through their financing department.
6. Truck Leasing: Flexible leasing options for heavy-duty trucks through their location services and Paclease partnership.
7. Chrome and Accessories: Sales of premium chrome parts including rims, bumpers, mirrors, trims, and specialized Minimizer products (fenders, floor mats) for truck customization.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Excellence Peterbilt is a Quebec-based Peterbilt heavy-duty truck dealership network operating 8 locations across the province. The company sells new and used Peterbilt trucks (highway and vocational models), distributes genuine Peterbilt and TRP parts, provides mechanical service and maintenance, custom hydraulic installations, SAAQ-certified inspections, natural gas conversions, and offers truck leasing through Paclease and financing solutions. It also operates the 24/7 Online Parts Counter (OPC) e-commerce platform.

Product overview

Excellence Peterbilt operates as a heavy-duty truck dealership network offering a comprehensive portfolio of products and services. The core offerings include new and used Peterbilt trucks (highway and vocational models), heavy truck parts distribution (Peterbilt, Paccar, TRP brands), mechanical service, and hydraulic workshop services through Excellence Atelier Hydraulique. Supporting services include truck leasing via Paclease, financing, extended warranties, SAAQ mechanical inspections, natural gas conversion, and the 24/7 Online Parts Counter (OPC) platform. The company also offers specialized accessories including Minimizer products and chrome parts. With 8 locations across Quebec and over 465 employees, the company serves as a one-stop solution for heavy-duty trucking needs, complemented by the Peterbilt Training Center for staff development.

Differentiator

Problem solved

Functional benefit

Products and services

• New Peterbilt Trucks Sale of new Peterbilt heavy-duty trucks, including highway trucks such as the 579 UltraLoft and vocational trucks (dump trucks, refuse trucks, crane trucks, salt/snow trucks, and natural gas/electric models) for fleet operators and owner-operators.
• Used Trucks

Quantifiable outcome

• More than 465 employees dedicated to service quality
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• AmaverneqminorGTM or Marketing Partner · 1 January 2025Sponsorship of 2025 golf tournament raising awareness about post-traumatic stress disorder (PTSD) among truck drivers and promoting mental health resources in the transportation industry.
• Autisme MontérégiecoreStrategic or Co-development PartnerPartnership with non-profit organization mandated by Quebec's Ministry of Health and Social Services to support individuals with autism spectrum disorder and their families. Excellence Peterbilt supports this cause as part of their CSR commitment, including sponsoring the Fondation Emergo golf tournament.
• Fondation En CœurminorGTM or Marketing PartnerCharitable partnership through sponsorship of Truck'n Roll En Cœur event in Bedford, which promotes trucking careers and raises funds for children with heart conditions.
• Fondation EmergominorGTM or Marketing PartnerSponsored golf tournament in 2023 and 2024 to support Quebec families living with autism.
• Transport RobertminorGTM or Marketing PartnerClient partnership supporting Grand Défi Pierre Lavoie cycling challenge that promotes healthy lifestyles.
• Ordre des Pédaliers de l'AvenirminorGTM or Marketing PartnerDonated $500 to support people living with multiple sclerosis through this cycling initiative.
• PacleasecoreChannel Partner/ Reseller/ DistributorTruck leasing partnership providing flexible leasing options for heavy-duty trucks through Excellence Peterbilt locations, with dedicated Paclease representative Patrick Murray.
• GRACOcoreTechnology or IntegrationSpecialized partnership for automatic lubrication systems installation. Excellence Atelier Hydraulique specializes in installing GRACO's automatic lubrication systems to ensure constant greasing of critical parts.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Rush Enterprises: The largest Peterbilt dealer network in North America and publicly traded commercial truck retailer. Operates a multi-location full-service truck dealership model (sales, parts, service, financing) closely comparable to Excellence Peterbilt's business model, just at a much larger scale.
• Premier Truck Group: Multi-brand commercial truck dealership group offering new and used truck sales, parts, and service across the U.S. and Canada. Closely comparable as a full-service heavy-duty truck dealer network serving fleet customers with similar multi-revenue-stream operations.
• Velocity Vehicle Group: Commercial truck dealership group operating multiple brands and locations. Comparable in multi-location heavy-duty truck sales, parts distribution, and service model targeting fleet and vocational customers.
• Camions Freightliner Québec (Freightliner dealer network): Competing heavy-duty truck brand dealer network operating in Quebec, offering Freightliner sales, parts, and service. Directly competes with Excellence Peterbilt for the same fleet and vocational truck buyers in the same Quebec geography.
• Carrier Truck Centers (Volvo / Mack): Volvo and Mack heavy-duty truck dealer group with locations in Quebec and Eastern Canada. Directly competes for fleet customers with similar sales-parts-service offerings in the same regional market.
• Kenworth dealers in Quebec (Paccar sibling brand): Sister Paccar brand dealer network operating in Quebec. Competes for the same heavy-duty truck customers from within the same OEM parent (Paccar), offering a near-identical full-service dealership model.

Broad incumbents

• Penske Commercial Trucks: Large diversified commercial vehicle retailer and lessor with broad geographic coverage. Overlaps with Excellence Peterbilt on truck sales and leasing (including Paclease-style offerings), but operates at much larger scale across multiple brands and geographies.
• Paccar Inc. Parent manufacturer of Peterbilt (and Kenworth). Not a direct competitor but the controlling OEM whose product strategy, dealer agreements, and brand investment directly determine Excellence Peterbilt's competitive position and access to inventory.

Others

• Minimizer: Manufacturer of heavy-duty polyethylene fenders and floor mats that Excellence Peterbilt distributes. A product partner/supplier rather than a competitor — comparable as an ecosystem participant whose branded accessories flow through the dealer's chrome/accessories revenue stream.
• GRACO: Manufacturer of automatic lubrication systems installed by Excellence Atelier Hydraulique. A technology/integration partner — comparable as an adjacent supplier whose products enable the dealer's specialized hydraulic service offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Excellence-peterbilt
• Facebookfacebook.com/ExcellencePeterbilt
• LinkedInlinkedin.com/company/excellence-peterbilt
• Instagraminstagram.com/excellence_peterbilt
• TikToktiktok.com/@excellencepeterbilt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excellence Peterbilt