What Primax Colombia does

Primax Colombia S.A. is a Colombian fuel distribution and retail services company founded in 1955 and headquartered in Bogotá. The company operates a network of owned and independently operated service stations across Colombia, offering differentiated fuel products — Extra G-prix premium gasoline and Max Pro Diesel — alongside convenience services and the Puntos Colombia loyalty program. Its customer base spans individual vehicle owners and drivers, fleet operators and corporate accounts (served through Primax Card and Flotas Pluxee), and industrial businesses requiring specialized fuels and bulk supply.

The company's underlying technology is centered on fuel distribution and retail operations, supported by an electronic invoicing platform (Primax Solutions / Facturación Electrónica) and sustainability infrastructure including 23% solar energy utilization. Distribution channels include a branded service station network, direct enterprise sales for fleet accounts, franchise-style independent station operators, and a partnership with Pluxee for fleet management services. The company has earned four consecutive years of Platinum Sustainability Seal certification from Icontec, with a record 95.5% score in 2026, plus Carbon Neutral and Green Seal certifications.

Primax generates revenue primarily through per-transaction fuel sales at retail and corporate fleet rates (Primax Card, Flotas Pluxee), with pricing set at market rates and not publicly disclosed. On June 24, 2026, Biomax Biocombustibles S.A. acquired 94.99% of Primax from Global Monastir S.L., integrating Primax into the UNO Corp corporate group. The combined Primax-Biomax entity holds approximately 30% market share in Colombia's fuel distribution market, positioning it as the second-largest player. Fitch Ratings placed Primax on Positive Watch, indicating potential credit rating upgrade as the integration strengthens scale and strategic importance.

Name

Primax Colombia

Legal name

Primax Colombia S.A.

Website

https://primaxcolombia.com.co

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Short description

Primax Colombia is a Colombian fuel distribution and retail services company operating a network of service stations across Colombia, offering differentiated fuels (Extra G-prix, Max Pro Diesel), fleet management solutions (Primax Card, Flotas Pluxee), and the Puntos Colombia loyalty program for individual consumers, corporate fleets, and industrial customers.

Ownership category

akta.pro rank

Product category

Fuel Distribution and Retail

NAICS

Gasoline Stations (4571), Gasoline Stations with Convenience Stores (457110)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industries

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

Keywords

• Fuel distribution
• Service stations
• Fleet management
• Premium gasoline
• Loyalty programs

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Retail: Sale of differentiated fuel products including Extra G-prix and Max Pro Diesel through owned and partner service stations across Colombia, generating revenue through per-transaction fuel sales at retail prices.
2. Fleet Fuel Management: Corporate fleet fuel solutions through Primax Card and Flotas Pluxee programs, providing fuel cards and account management services to business customers with volume-based pricing.
3. Loyalty Program: Puntos Colombia loyalty program partnership generating customer retention through point accumulation and redemption at participating service stations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Primax Colombia operates a national network of fuel service stations offering differentiated fuel products (Extra G-prix premium gasoline and Max Pro Diesel premium diesel). It complements fuel retail with fleet management solutions (Primax Card and Flotas Pluxee), the Puntos Colombia loyalty program for individual consumers, and Primax Solutions electronic billing platform for business clients. Industrial clients are served through specialized fuel supply programs.

Product overview

Primax Colombia operates a network of fuel service stations offering differentiated fuel products including Extra G-prix (premium gasoline) and Max Pro Diesel (premium diesel). The company provides a multi-product ecosystem comprising loyalty programs (Puntos Colombia), fleet payment solutions (Primax Card), fleet management services (Flotas Pluxee), and digital invoicing platforms (Primax Solutions). The offering is structured as a unified service station network complemented by value-added services for both retail consumers and industrial/business customers.

Differentiator

Problem solved

Functional benefit

Brands

• Extra G-prix: Premium fuel product offered at Primax stations
• Max Pro Diesel
• Puntos Colombia
• Primax Card
• Primax Solutions

Products and services

• Extra G-prix

Quantifiable outcome

• 95.5% Platinum Sustainability Seal score — highest recorded since 2020
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Autogas CoescominorStrategic or Co-development Partner · 18 June 2026Autogas Coesco is part of the conditional integration process between Primax and Biomax, with specific conditions imposed by the SIC for the three-way integration.
• Puntos ColombiacoreGTM or Marketing PartnerPuntos Colombia is the loyalty program partner at Primax service stations. Customers can accumulate and redeem Puntos Colombia at participating Primax stations, creating a loyalty ecosystem benefiting both brands.
• PluxeecoreGTM or Marketing PartnerPluxee provides fleet fuel management solutions in partnership with Primax through the Flotas Pluxee program, offering corporate customers fuel card and expense management services.
• Universidad de AntioquiaminorStrategic or Co-development PartnerPrimax partnered with Universidad de Antioquia to strengthen research in the motorcycle sector, supporting academic research and development initiatives in the transportation energy space.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Terpel: Terpel is Colombia's leading fuel distribution and service station operator with ~41% market share. It is Primax's most direct domestic competitor, operating an overlapping branded service station network with similar retail fuel, fleet, and convenience offerings in the same Colombian market.
• Biomax Biocombustibles: Biomax Biocombustibles is a Colombian fuel distributor that acquired 94.99% of Primax in June 2026, forming the combined ~30% market share entity. It operates a directly overlapping branded service station and fuel distribution business in Colombia with similar product and fleet offerings.

Regional players

• Copec: Copec is the leading fuel retail and distribution operator in Chile and a major Latin American downstream player. It is comparable to Primax as a regional branded service station operator with adjacent convenience and fleet services, though it primarily serves Chile rather than Colombia.
• YPF: YPF is Argentina's largest integrated oil and gas company with an extensive branded retail service station network. It is comparable to Primax as a vertically positioned fuel retailer in a neighboring Latin American market with similar station, fleet, and consumer offerings.
• Petrobras Distribuidora: Petrobras Distribuidora operates one of the largest fuel distribution and service station networks in Brazil. Comparable to Primax as a major South American downstream fuels retailer with branded stations, fleet solutions, and convenience services, though focused on Brazil rather than Colombia.

Broad incumbents

• Shell Mobility: Shell Mobility operates one of the world's largest branded service station and fleet fuel networks. Comparable to Primax as a global fuel retail incumbent with premium differentiated fuels (e.g., V-Power), loyalty programs, and fleet card offerings, though operating as part of a much broader integrated energy portfolio.
• TotalEnergies Marketing & Services: TotalEnergies operates a large global branded service station network with differentiated fuels, fleet cards, and convenience retail. Comparable to Primax as a global fuel retail incumbent offering similar premium fuel and fleet B2B solutions, though operating across a much wider geographic footprint.
• BP Pulse / bp retail: BP operates a global branded retail fuel network with differentiated fuels, loyalty programs, and convenience retail. Comparable to Primax as a global fuel retail incumbent, though BP operates at much greater scale and with a broader energy transition portfolio.
• Chevron (Retail / Texaco): Chevron operates a large global fuel retail and branded station network including Texaco-branded sites across Latin America. Comparable to Primax as a global fuel retail incumbent with differentiated fuels (Techron) and fleet offerings present in the Latin American market.

Emerging players

• Puma Energy: Puma Energy is a mid-sized downstream fuel marketer focused on emerging markets across Latin America, Africa, and Asia. Comparable to Primax as a multi-market branded fuel retailer with overlapping service station and fleet operations, with a similar scale profile and emerging-markets orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/primaxcolombia
• LinkedInlinkedin.com/company/primax-colombia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primax Colombia