Motherboard (formerly roHealth)

Name

Motherboard (formerly roHealth)

Legal name

Motherboard

Website

https://usemotherboard.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Employee Benefits Management Software

NAICS

Professional Employer Organizations (561330)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF)

Keywords

• Employee benefits platform
• Health insurance benefits
• Benefits management software
• Corporate wellness platform
• HR benefits administration

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Usage-based benefit cost recovery: Employers pay for benefits only when employees actually use them (pay-for-what-they-use model). The platform aggregates and resells vendor benefits and is compensated through the margin between vendor rates and employer subscription/benefit budget allocations.
2. Platform commission from vendor referrals: Businesses can apply to become Motherboard merchants/vendors, gaining visibility to thousands of potential customers, with the platform acting as a marketplace intermediary.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Motherboard operates a unified employee benefits management platform that enables Nigerian employers to offer customizable benefits across health insurance, food/groceries, and energy/transportation sourced from 1000+ third-party providers. Employers allocate benefit budgets to employees, who independently select and switch their preferred providers (HMOs, food vendors, fuel stations) within those budgets, while employers pay only for benefits the workforce actually uses. The platform also functions as a two-sided marketplace where vendors (HMOs, food retailers, fuel stations) apply to be listed and gain access to employer and employee customers.

Product overview

Motherboard is an employee benefits management platform formerly known as roHealth. The platform operates as a unified ecosystem with three core benefit categories: Motherboard Health (health insurance from 10+ HMOs with 230+ plans), Motherboard Food (food and grocery benefits from 25+ vendors), and Motherboard Energy (fuel vouchers from 4000+ filling stations). The core Motherboard platform serves as the central hub where employers allocate customizable benefit budgets and employees independently select their preferred providers. Additional modules include Bulk User Management for group administration, Subscription Management for tracking employee subscriptions, Group Benefits Integration for assigning benefits to entire groups, and a Health Plan Recommendation Algorithm. The platform also maintains a Vendor Marketplace for merchant onboarding and offers an employee referral feature.

Differentiator

Problem solved

Functional benefit

Brands

• Motherboard Energy: Fuel and transportation benefits category providing fueling solutions and fuel vouchers from over 4000 filling stations nationwide.
• Motherboard Health
• Motherboard Food

Products and services

• Motherboard Platform A unified cloud-based employee benefits management platform that allows Nigerian employers to allocate customizable benefits budgets to employees across health, food, and energy categories. Employees independently choose from 1000+ providers within their budget, switch providers anytime, and claim vouchers via SMS.
• Motherboard Mobile App Mobile application (accessed via app.usemotherboard.com) enabling employees to view benefits, select providers, receive vouchers via SMS, and manage their benefits accounts.
• Motherboard Health Health and wellness benefits category providing access to health insurance from 10+ major HMOs including AXA Mansard, Reliance HMO, Leadway Health, Hygeia HMO, Avon HMO, Bastion Health, DOT HMO, and others, covering health insurance, pharmacy, spa, and skincare benefits.
• Motherboard Food Food and grocery benefits category providing access to 25+ food vendors including Shoprite, SPAR, Krispy Kreme, Casper & Gambini's, Prince Ebeano, Grocery Bazaar, and Justrite. Employers assign food budgets and employees select vendors within budget.
• Motherboard Energy Energy and transportation benefits category providing fuel vouchers redeemable at 4000+ filling stations nationwide including AP Filling Station, Bovas, Enyo Oil & Gas, Mobil Oil, and Pinnacle Oil & Gas. Also includes fuel financing for large operations.
• Vendor Marketplace Two-sided marketplace component where businesses apply to be listed as Motherboard vendors (HMOs, food retailers, fuel stations) and gain visibility to thousands of potential employer and employee customers across Nigeria.

Quantifiable outcome

• Employers only pay for benefits their workforce actually uses — no wasted spend on unused HMO allocations or pre-committed benefit packages.
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• DotminorStrategic or Co-development Partner · 1 August 2023Motherboard partnered with Dot to further endorse its commitment to providing flexible health benefits to Africans. The partnership aimed to expand access to health benefits by integrating Dot's offerings within the Motherboard platform for Nigerian employees and employers.
• Nigerian National Insurance Commission (NAICOM)coreOthers · 23 February 2023Motherboard obtained a Broker's License from NAICOM, the regulatory body overseeing all health insurance matters in Nigeria. This regulatory milestone enables Motherboard to provide more tailored life and non-life insurance products directly to Nigerian employers and employees.

Scale indicators8 records

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• Hygeia HMO: Established Nigerian HMO with a wide range of corporate and individual health plans. Provides a competing path for Nigerian employers seeking health benefits, currently distributed partly through Motherboard's marketplace.
• Reliance HMO: Nigerian HMO combining traditional health plans with technology-enabled enrollment and provider networks. Comparable as a tech-forward HMO serving Nigerian employer groups, and a current Motherboard vendor partner.
• AXA Mansard: One of Nigeria's largest insurance companies offering group life, group health, and employee benefits products. Currently a Motherboard vendor partner but also a direct competitor for large employer benefit contracts in Nigeria.
• Leadway Health: Major Nigerian HMO and health insurer with established employer group health plan offerings. Comparable as an incumbent alternative to Motherboard's aggregated marketplace for businesses seeking single-carrier benefits.

Direct peers

• Kangpe: Nigerian health insurance and telemedicine platform providing employer-sponsored health plans with a network of HMOs and providers. Overlaps with Motherboard in the employer-group health benefits category within Nigeria.
• WellaHealth: Nigerian digital health insurance platform offering affordable health plans to individuals and employer groups across Nigeria. Directly comparable as a technology-enabled health benefits distributor serving similar Nigerian SMB and employer customers.

Emerging players

• Curacel: Pan-African insurance infrastructure platform enabling digital distribution and claims management for insurers. Comparable as an emerging African insurance-tech platform with overlapping employer-distribution ambitions.
• mDoc: Nigerian health-tech company providing chronic disease management and workplace wellness programs to employers. Adjacent as an emerging player offering employer-sponsored health benefits with a different technology and clinical focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/usemotherboard
• YouTubeyoutube.com/@usemotherboard/featured
• Facebookfacebook.com/usemotherboard
• LinkedInlinkedin.com/company/usemotherboard
• Instagraminstagram.com/usemotherboard

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motherboard (formerly roHealth)