mDoc
mDoc is a Lagos-based digital health company operating the CompleteHealth platform and Kem AI health coach to deliver preventive and chronic-disease self-care, serving 150,000+ coached members and training 17,000+ healthcare workers across Nigeria.
- Company typePrivate
- Founded2013
- HeadquartersApapa, Nigeria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What mDoc does
mDoc is a Lagos, Nigeria-based digital health company founded in 2013 that operates an integrated preventive and chronic-disease management platform serving individuals with conditions such as diabetes, hypertension, and maternal health needs, alongside the healthcare workers who support them. Its core product is CompleteHealth, a consumer-facing application paired with USSD access for low-bandwidth feature-phone users, and is augmented by Kem — a generative-AI health coach deployed in 2025 and trained on Nigerian-context queries including Pidgin English — and by NaviHealth.ai, a clinical decision-support tool used by trained providers in the mDoc Quality Network. The platform also includes NudgeHubs, physical community locations embedded in Lagos markets, and the Digital Mom Project, a maternal-health cohort program launched in November 2023 with MSD for Mothers.
The company's go-to-market blends direct-to-consumer virtual self-care (150,000+ active coached members across 179,000+ registered users and 2.63M+ platform interactions), B2B condition-specific partnerships with pharmaceutical companies including Roche, Boehringer Ingelheim, Merck, and Janssen, B2G contracts with state governments such as Lagos and Ekiti and engagement with the Federal Ministry of Health, and B2B employer and health-plan channels. Operations have historically been funded through non-dilutive grants from international donors including the Bill & Melinda Gates Foundation, GIZ, FCDO, USAID, and Google for Startups, with 17,000+ healthcare workers trained through the mDoc Quality Network. The company is privately held, bootstrapped rather than backed by institutional VC, and operates with 11–50 employees.
mDoc firmographics
Firmographics- Name
- mDoc
- Legal name
- mDoc Healthcare
- Website
- https://mymdoc.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- mDoc is a Lagos-based digital health company operating the CompleteHealth platform and Kem AI health coach to deliver preventive and chronic-disease self-care, serving 150,000+ coached members and training 17,000+ healthcare workers across Nigeria.
- Ownership category
- akta.pro rank
mDoc industry classification
Industry- Product category
- Digital Health / Virtual Self-Care Platform
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Membership/Subscription Concierge Virtual Care (HLALAAAH)
- akta.pro secondary industries
- Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)
Keywords
Where mDoc is headquartered
LocationHeadquarters
- HQ city
- Apapa
- HQ country
- Nigeria
- HQ region
- Africa
Offices6 records
Markets served
mDoc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2C Tiered Pricing: Individual members pay for self-care support packages with tiered pricing across programs including pre-diabetes, diabetes, oncology, weight management, hypertension, women's wellness, and behavioural health.
- B2B Employee Benefits: Providing comprehensive self-care programs as employee wellness benefits to employers, optimizing health outcomes and member engagement.
- B2B Training: Training services through mDoc Quality Network for healthcare providers and workers on quality improvement methodologies and respectful care practices.
- B2G Health Insurance Enrollment: Partnership model working with state governments on health insurance enrollment, connecting members to affordable care.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
mDoc product offering
Product offeringCore offering
mDoc delivers AI-driven virtual self-care support through its CompleteHealth platform, combining a mobile app and USSD code with an AI health coach (Kem) and human health coaches to help individuals manage chronic conditions such as diabetes, hypertension, oncology, pre-diabetes, weight management, behavioural health, and women's wellness. Its four-pillar offering pairs the virtual platform with physical NudgeHubs, the mDoc Quality Network for provider training, and NaviHealth.ai for healthcare facility navigation, monetized via B2C subscriptions, B2B employer benefits, B2B training, and B2G partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- CompleteHealth™: The primary virtual self-care support platform and mobile app delivering integrated care for chronic conditions including diabetes, hypertension, oncology, behavioural health, weight management, and women's wellness.
- NaviHealth.ai™
- NudgeHubs™
- mDoc Quality Network (MQN)™
- Digital Mom Project (DMP)
- Kem
Products and services
- CompleteHealth Mobile application and virtual self-care support platform enabling members to track health information, exercise, nutrition, and connect with virtual coach-led support for chronic conditions including diabetes, hypertension, oncology, weight management, behavioral health, pre-diabetes, and women's wellness. Accessible via Android app, iOS waitlist, and USSD code (*347*339#).
- Kem (AI Health Coach) mDoc's 24/7 AI-powered virtual health coach and wellness chatbot that speaks both Nigerian Pidgin and English. Provides personalized health guidance, evidence-based advice on symptoms, medication, and nutrition, and connects members to human coaches and healthcare facilities via the CompleteHealth app.
- NaviHealth.ai Digital directory of health services and providers enabling members to find the nearest healthcare facilities and services. Includes a real-time feedback platform capturing patient experiences about quality of care received. Used for referral coordination to link patients to appropriate facilities.
- NudgeHubs Physical community-based locations staffed by specialized health coaches and community ambassadors for in-person screenings and consultations. Located at Bariga, Ikorodu, Balogun, Epe, and Alaba in Lagos, Nigeria. Offers face-to-face support for chronic condition management including hypertension and diabetes screenings.
- mDoc Quality Network (MQN) Quality network systems for provider training and tele-education across Africa. Includes the Virtual Learning Network training 3,000+ providers in respectful maternal care practices, and education sessions for healthcare workers and patients.
- Digital Mom Project Maternal health initiative targeting women of reproductive age. Combines the CompleteHealth platform with AI coaching, mental health support, community outreach, and partnerships for nutrition education to reduce maternal mortality in Nigeria.
Quantifiable outcome
- 10-point reduction in average systolic blood pressure for women members
- +5 more outcomes
Companies that use mDoc
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
mDoc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
mDoc partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- State Ministries of HealthcorePartnership for Digital Mom Project implementation in Lagos and Ekiti states, working on maternal health interventions and health insurance enrollment.
- Reel GardeningminorPartnership teaching home gardening for nutrition as part of Digital Mom Project's holistic approach, tying self-care to long-term sustainability goals.
- Access AfyaminorHealthcare partner organization in the mDoc partner ecosystem
- AfriGlobalminorPartner organization in the mDoc healthcare ecosystem
- Boehringer IngelheimminorPharmaceutical company partner in mDoc ecosystem
- Co-Creation HubminorNigerian innovation hub supporting healthcare technology development
- COVID ActionminorCOVID-19 response and action partnership
- ECHOminorHealthcare education and knowledge sharing partnership
- Federal Ministry of Health (Nigeria)coreGovernment health ministry partnership for national health initiatives
- Healthcare Leadership AcademyminorHealthcare education and leadership training partnership
- Jacaranda MaternityminorMaternal health organization partnership for improving birth outcomes
- JanssenminorPharmaceutical company partnership in healthcare ecosystem
- MerckminorPharmaceutical company partner in mDoc ecosystem
- MIT (Massachusetts Institute of Technology)minorAcademic partnership for research and innovation
- RocheminorPharmaceutical company with patient support program through mDoc
- Western UnionminorFinancial services partner in mDoc ecosystem
- World Health OrganizationminorWHO partnership for global health standards and initiatives
- Zoe LifeminorHealthcare partner organization in mDoc ecosystem
- CDMSminorPartner organization in mDoc healthcare ecosystem
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
mDoc competitors and assessment
Company assessmentBroad incumbents
- Teladoc Health: Largest publicly traded global telehealth incumbent offering virtual care across chronic, mental, and primary care for employers, health plans, and consumers. Provides a broad-incumbent benchmark for mDoc's eventual enterprise/B2B telehealth ambitions.
- Ro (Roman): US D2C health platform offering subscription care across chronic conditions (weight, fertility, men's/women's health) with telehealth and pharmacy. Comparable on chronic-condition D2C subscription model, though operates at much larger scale and breadth.
- Babylon Health (now eMed): Global digital health company offering AI-driven triage, subscription primary care, and government partnerships (notably NHS UK and Rwanda). Highly comparable on AI-driven virtual care and government partnership model, though now restructured under eMed.
Emerging players
- Helium Health: Nigeria-based health tech platform providing EMR, hospital management, and patient engagement tools. Overlaps with mDoc's Nigerian market focus and patient-facing digital health tooling, though Helium's core is provider-side rather than consumer-led.
Direct peers
- K Health: AI-driven primary care platform with subscription model offering 24/7 virtual consultations and personalized health guidance. Comparable to mDoc's AI-coach-led CompleteHealth model, though serving a US consumer base.
- HealthTap: US-based D2C telehealth subscription platform providing AI-assisted virtual care and doctor Q&A. Comparable business model and D2C subscription pricing structure to mDoc's CompleteHealth offering.
- Babyl (Babyl Rwanda): Rwanda-based digital health platform offering subscription telehealth via mobile app with SMS/USSD access and government health system integration. Highly comparable to mDoc's hybrid D2C + government partnership model across African markets.
- WellaHealth: Nigeria-based digital health platform focused on chronic disease management (hypertension, diabetes) via subscription plans and pharmacy network. Directly comparable to mDoc on geography, chronic-care focus, and B2C subscription model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
mDoc social profiles
Digital presencemDoc financial estimates
Financial estimateRevenue estimate
Valuation estimate
mDoc leadership team
Management profileNumber of profiles
Profiles3 records
mDoc funding detail
Funding detailFunding overview
Funding rounds6 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mDoc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mDoc
What does mDoc do?
mDoc delivers AI-driven virtual self-care support through its CompleteHealth platform, combining a mobile app and USSD code with an AI health coach (Kem) and human health coaches to help individuals manage chronic conditions such as diabetes, hypertension, oncology, pre-diabetes, weight management, behavioural health, and women's wellness. Its four-pillar offering pairs the virtual platform with physical NudgeHubs, the mDoc Quality Network for provider training, and NaviHealth.ai for healthcare facility navigation, monetized via B2C subscriptions, B2B employer benefits, B2B training, and B2G partnerships.
Is mDoc a public or private company?
mDoc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mDoc founded?
mDoc was founded in 2013. It employs 11 to 50 people.
Where is mDoc based?
mDoc is headquartered in Apapa, Nigeria, in the Africa region.
How does mDoc make money?
Four revenue lines are on record. B2C Tiered Pricing is the primary driver. The others are B2B Employee Benefits, B2B Training and B2G Health Insurance Enrollment.
Who are mDoc's main competitors?
Broad incumbents on record are Teladoc Health, Ro (Roman) and Babylon Health (now eMed). Helium Health is listed as an emerging player. Direct peers are K Health, HealthTap, Babyl (Babyl Rwanda) and WellaHealth.
Does mDoc have an API?
No public API is recorded for mDoc.
What industry is mDoc in?
mDoc's product category is Digital Health / Virtual Self-Care Platform. Its primary akta.pro industry code is HLALAAAH, Membership/Subscription Concierge Virtual Care, with a secondary code of HLALADAA, Primary Care & General Medicine Virtual Care (Employer-Sponsored). Its SIC code is 8090.