My Bump My Baby

What My Bump My Baby does

My Bump My Baby is a US-based pregnancy imaging center founded in December 2022 by UK-trained midwife Charlotte Williams, operating both fixed imaging centers (a New York Midtown headquarters at 16 East 40th Street and a Los Angeles location) and an in-home mobile ultrasound service across New York, Los Angeles, and Atlanta. Services span elective reassurance/confirmation scans (priced $250-$300) and provider-referred diagnostic imaging (dating, nuchal translucency, detailed anatomy, biophysical profile, amniotic fluid index, fetal/placental position, umbilical Doppler, $300-$850), delivered via 3D4D-capable equipment and performed exclusively by ARDMS-certified Diagnostic Medical Sonographers with OBGYN specialization. All diagnostic interpretations are reviewed by Maternal Fetal Medicine (MFM) physician partners, with comprehensive reports forwarded to the patient's obstetric provider for continuity of care. A 10-language sonographer roster (English, Spanish, Hindi, Hebrew, Farsi, Russian, Albanian, Chinese, Arabic, Bengali) is a stated inclusion differentiator, and a 20% military discount is offered alongside a separate foundation channel.

The commercial model is a fee-for-service plus packaged-prepay structure: multi-scan packages range from $900 (Each Trimester Gets Better, 3 scans) to $3,000 (Watch Me Grow, 10 appointments), with event-based gender reveal and baby-shower ultrasound services starting at $400 (in-home) and $600 (venue). Distribution is hybrid — direct booking via website and WhatsApp, healthcare-provider referrals from OBGYN physicians, midwives, and doulas, and event-driven on-site services. A 501c3 affiliate, the My Bump My Baby My World Foundation (established June 2023), provides three free sonograms per pregnancy to low-income minority and military families, and the company plans three 2026 launches: the Bump Chat podcast, The My Bump My Baby Shop e-commerce brand, and the My Bump Hub maternal ecosystem platform connecting families with 30+ provider categories. The company is privately held, founder-owned, and self-funded, with no disclosed institutional capital.

Operationally, MFM physician partnerships extend the network's reach into every US state, supporting trust and continuity-of-care claims. The company competes in an elective ultrasound services niche adjacent to — but distinct from — hospital-based obstetric imaging, with its main differentiators being the in-home delivery model, multilingual staffing, MFM-overseen diagnostic reporting, and an emerging ecosystem platform play via My Bump Hub.

Name

My Bump My Baby

Legal name

My Bump My Baby

Website

https://mybumpmybaby.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

My Bump My Baby is a US pregnancy imaging center providing elective and diagnostic 3D4D ultrasound in-office (NYC, LA) and in-home across NYC, LA, and Atlanta, with ARDMS-certified sonographers, MFM physician oversight, and multilingual support for expectant parents.

Ownership category

akta.pro rank

Product category

Prenatal Ultrasound Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

akta.pro secondary industries

Maternal-Fetal Medicine (High-Risk Pregnancy) Centers (HLAFAJAB), Maternal, Neonatal & Pediatric Remote Monitoring (HLACAPAG)

Keywords

• Pregnancy ultrasound services
• Prenatal imaging center
• Maternal healthcare
• 3D 4D imaging
• Diagnostic sonography

Headquarters

HQ city

Flushing

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Elective Ultrasound Services: One-time fee-for-service model for elective pregnancy ultrasound scans including confirmation, peace of mind/reassurance scans, and 3D4D imaging sessions. Individual scans range from $250-$300.
2. Diagnostic Ultrasound Imaging: Provider-referred diagnostic imaging services including dating ultrasound, nuchal translucency, anatomy scans, biophysical profiles, and doppler studies. Pricing ranges from $300-$850 per scan.
3. Package Deals: Bundled ultrasound packages including 'Each Trimester Gets Better' ($900 for 3 scans), '5 Golden Scans' ($1800 for 5 customizable scans), and 'Watch Me Grow' ($3000 for 10 appointments).
4. Event Services: Gender reveal and baby shower ultrasound services offered in-home (starting at $400) or in-office ($350), and event-based ultrasound services (starting at $600).
5. E-commerce Sales: Sale of family lifestyle products including matching outfits, gift sets, and signature bump and baby butter through The My Bump My Baby Shop (launching January 2026).
6. Bump Chat Podcast: Pregnancy podcast launching January 2026, featuring interviews with midwives, doulas, OB-GYNs, sonographers, and mothers discussing maternity care topics.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

My Bump My Baby is a pregnancy imaging center that performs elective and diagnostic ultrasound scans using 3D4D point-of-care technology, delivered both in-office (NYC, LA) and in-home across regional markets. Services are staffed by ARDMS-certified Diagnostic Medical Sonographers (OBGYN specialization) with Maternal Fetal Medicine physician oversight for diagnostic interpretation, supplemented by gender reveal/event ultrasound, multi-scan packages, gift cards, and a non-profit foundation that provides free scans to underserved families.

Product overview

My Bump My Baby is a pregnancy imaging center offering both elective and diagnostic ultrasound services. The core offering includes in-office and in-home sonogram services utilizing 3D4D imaging technology, performed by registered diagnostic medical sonographers with OBGYN specialization and Maternal Fetal Medicine oversight. The company operates 2 in-office centers in NYC and LA, with home ultrasound services available. Service portfolio includes confirmation ultrasounds, peace of mind/reassurance scans (2nd and 3rd trimester), diagnostic imaging (dating, nuchal translucency, anatomy, biophysical profile, amniotic fluid index, fetal/placental position, umbilical dopplers), gender reveal events, and multi-scan packages. The broader maternal ecosystem includes My Bump Hub (upcoming platform for provider connections and AI-guided support), The Bump Shop (e-commerce), Bump Chat Podcast, and the My Bump My Baby My World Foundation (non-profit for underserved families).

Differentiator

Problem solved

Functional benefit

Brands

• My Bump Hub: The First Complete Maternal Ecosystem - a technology platform connecting families with providers, services, resources, products, and communities throughout every stage of the parenting journey from fertility through parenthood. Launching September 2026.
• My Bump My Baby My World Foundation
• The Bump Shop

Products and services

• Confirmation Ultrasound Elective pregnancy confirmation sonogram intended to confirm pregnancy and provide an initial fetal assessment. A transvaginal scan may be recommended for pregnancies under 8 weeks. Includes referral assistance to an OBGYN or midwife if the patient has not yet established prenatal care. Performed by ARDMS-certified diagnostic medical sonographers with MFM or midwife oversight.
• Peace of Mind Reassurance Ultrasound (2nd Trimester) Elective reassurance sonogram available from 14 weeks of pregnancy, providing a brief 2D session to see the baby and a summary report for personal records. Designed for expectant parents seeking additional peace of mind between scheduled prenatal visits.
• Peace of Mind Reassurance Ultrasound (3rd Trimester) Elective reassurance sonogram available from 28 weeks of pregnancy, performed in 3D/4D with a summary report for personal records. Booked in advance for a personalized experience.
• Dating Ultrasound Provider-referred diagnostic ultrasound imaging to establish or confirm gestational dating. Requires a referral from an obstetric provider and is reviewed and interpreted by Maternal Fetal Medicine physician partners; the detailed report is forwarded to the patient's continuing obstetric care provider.
• Nuchal Translucency Ultrasound Provider-referred first-trimester diagnostic ultrasound to measure nuchal translucency as part of prenatal screening. Requires a provider referral and is interpreted by MFM physician partners.
• 2nd Trimester Detailed Anatomy Ultrasound Comprehensive second-trimester diagnostic anatomy scan — the most detailed scan option offered. Requires a provider referral and is reviewed and interpreted by Maternal Fetal Medicine physician partners, with the report forwarded to the referring obstetric provider.
• Biophysical Profile Provider-referred diagnostic ultrasound to evaluate fetal well-being through movement, tone, breathing, and amniotic fluid assessment. Requires a provider referral and is interpreted by MFM physician partners.
• Amniotic Fluid Index Provider-referred diagnostic ultrasound to assess amniotic fluid levels. Requires a provider referral and is interpreted by MFM physician partners.
• Fetal Position / Placental Position Ultrasound Provider-referred diagnostic ultrasound to assess fetal and placental positioning. Requires a provider referral and is interpreted by MFM physician partners.
• Umbilical Doppler Ultrasound Provider-referred diagnostic Doppler ultrasound to evaluate umbilical artery blood flow. Requires a provider referral and is interpreted by MFM physician partners.
• Each Trimester Gets Better Package Bundle of three prepaid elective ultrasound scans — one per trimester — offering both 2D and 3D/4D imaging of the baby's development throughout pregnancy at a discount versus individual scan pricing.
• 5 Golden Scans Package Customizable bundle allowing families to choose five scans across their pregnancy, with both 2D and 3D/4D imaging and flexible scheduling for convenience.
• Watch Me Grow Package Premium bundle of ten scheduled sonogram appointments with weekly cadence capturing baby's developmental milestones, in both 2D and 3D/4D, with images and videos delivered after each appointment.
• Gender Reveal / Baby Shower Ultrasound (At Home) At-home gender-reveal sonogram service for expectant parents at least 15 weeks pregnant. Includes a limited baby check and gender reveal (when the baby cooperates), plus all images and videos. A 20% military discount is available on in-home services.
• Gender Reveal / Baby Shower Ultrasound (In-Office) In-office gender-reveal sonogram session for groups (typically larger than 5 attendees), including children and extended family. For pregnancies of at least 15 weeks.
• Ultrasound at Events On-site ultrasound attendance at baby showers or other pregnancy-related events. Includes a peace-of-mind scan before party viewing, with a remote-connect option so distant family members can watch the live ultrasound.
• Ultrasound Service Gift Cards Digital gift cards sold via Square that allow friends and family to gift ultrasound packages or individual scans from My Bump My Baby.
• Doula Matching Service Referral service that connects expectant families with doulas in their area as part of the My Bump My Baby maternal care community.
• My Bump My Baby My World Foundation (Free Sonogram Program) Free reassurance ultrasound program — three sonograms, one per trimester — provided to low-income minority families and military families who could not otherwise afford quality imaging. Operated by the affiliated 501c3 My Bump My Baby My World Foundation.

Quantifiable outcome

• Reduces wait times in hospitals by providing alternative point-of-care ultrasound at home
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Maternal Fetal Medicine (MFM) Physician PartnerscoreTechnology or IntegrationMFM physician partners in every state review and interpret all diagnostic ultrasound scans, ensuring medical accuracy and providing detailed reports forwarded to patients' obstetric care providers.
• OBGYN PhysicianscoreChannel Partner/ Reseller/ DistributorCollaboration with OBGYN physicians who refer patients for elective and diagnostic ultrasound services. Reports are forwarded to continuing obstetric care providers.
• MidwivescoreChannel Partner/ Reseller/ DistributorPartnership with midwives for patient referrals and collaborative care. Company helps direct patients to providers if they have not yet established obstetric care.
• DoulascoreChannel Partner/ Reseller/ DistributorDoulas join the My Bump community and refer expectant parents seeking ultrasound services. Platform supports doula network building within the maternal ecosystem.
• Trusted Partners in Other StatesminorChannel Partner/ Reseller/ DistributorNetwork of trusted partners in states beyond NYC, LA, and ATL offering 3D4D imaging, in-home sonogram options, and pregnancy confirmation services for families searching for ultrasound near them.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SneakPeek: Offers elective prenatal ultrasound and early gender reveal services direct to consumers, with home test kits and partner ultrasound locations—directly competing with My Bump My Baby's elective, reassurance, and gender-reveal offerings.
• Peek-a-Baby 3D/4D Ultrasound: Regional boutique offering elective 3D/4D ultrasound, gender reveals, and reassurance scans in a similar consumer-facing, family-inclusive format to My Bump My Baby's in-office experience.
• First Glimpse 3D/4D Ultrasound: Standalone elective 3D/4D ultrasound boutique providing gender determination and bonding scans in a non-clinical setting—comparable service mix and target customer to My Bump My Baby's elective line.
• Little Bellies Ultrasound: Specialty 3D/4D/HD ultrasound boutique operating in multiple US markets with elective and gender-reveal packages; comparable premium elective positioning and package pricing to My Bump My Baby.
• Tiny Toes 3D/4D Ultrasound: Regional boutique providing elective 3D/4D ultrasounds, gender determination, and keepsake imaging—directly comparable consumer offering and use cases.

Broad incumbents

• The Bump (Everyday Health Group): Established pregnancy and parenting content platform with vendor marketplace, registry, and editorial coverage. Comparable in serving expectant parents along the full journey, and a potential competitor or partner for My Bump Hub ecosystem ambitions.
• BabyCenter: Large global pregnancy and parenting platform with provider directories, content, and commerce. Overlaps with My Bump My Baby's stated ecosystem vision of connecting families with 30+ categories of maternal care providers.

Emerging players

• Peanut: Social and matching platform for women across fertility, pregnancy, and motherhood; overlaps with My Bump Hub's community and provider-matching features from a technology-first angle.
• Winnie: Marketplace for childcare and family services with provider directories; comparable to My Bump Hub's planned directory of 30+ categories of maternal and family care providers.

Others

• Trice Imaging: Cloud-based medical imaging management and sharing platform used by ultrasound providers; relevant as potential enabling technology or competitor for My Bump My Baby's imaging workflow and remote MFM interpretation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mybumpmybaby
• Xx.com/mybumpmybaby
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/mybumpmybaby

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Bump My Baby