Mabi Hyrbilar
Mabi Hyrbilar is a Swedish car rental company operating 150+ stations across Sweden, Norway, and Finland. Founded in 1989 and part of Hedin Mobility Group, it serves individuals, businesses, and insurance replacement customers across passenger cars, trucks, motorhomes, flexible leasing, and car sharing.
- Company typePrivate
- Founded1989
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Mabi Hyrbilar does
Mabi Hyrbilar (legally MABI Sverige AB) is a Swedish car rental company founded in Stockholm in 1989 and currently operating as a subsidiary of Hedin Mobility Group (Hedin Group). The company runs a multi-brand portfolio consisting of MABI Hyrbilar (core car rental services), MABI Mobility (car sharing and sustainable transport solutions), MABI Truck Rental (heavy commercial vehicles), and Flexilease (flexible corporate leasing). Its service range spans short-term daily rentals to long-term arrangements for individuals, corporate fleets, insurance replacement, motorhome/RV rental, and government procurement clients.
Mabi Hyrbilar firmographics
Firmographics- Name
- Mabi Hyrbilar
- Legal name
- MABI Sverige AB
- Website
- https://mabi.se
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mabi Hyrbilar is a Swedish car rental company operating 150+ stations across Sweden, Norway, and Finland. Founded in 1989 and part of Hedin Mobility Group, it serves individuals, businesses, and insurance replacement customers across passenger cars, trucks, motorhomes, flexible leasing, and car sharing.
- Ownership category
- akta.pro rank
Mabi Hyrbilar industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental and Leasing (53211), Passenger Car Leasing (532112)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH)
- akta.pro secondary industry
- Mobility-as-a-Service / Car Sharing & Pool Fleet (Passenger Vehicles) (TLABAAAI)
Keywords
Where Mabi Hyrbilar is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices9 records
Markets served
Mabi Hyrbilar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Short-term Car Rental: Daily rental of passenger vehicles, vans, minibuses, and trucks with rates varying by vehicle type, duration, and location. Customers pay per rental period with options for additional services like insurance coverage, extra drivers, and accessories.
- Long-term Rental: Extended rental periods for individuals and businesses requiring vehicles for longer durations. Flexible demand-driven alternative to traditional leasing with short-term commitment.
- Truck Rental: Heavy truck rental services under MABI Truck Rental brand for commercial transportation needs
- Mobility Services: Carpool and car sharing solutions developed by MABI Mobility for sustainable car usage in a changing world
- Flexible Leasing: Flexilease brand offering flexible leasing solutions to businesses as a complement to long-term company car leases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Daily car rental starting from SEK 1,125-1,425 depending on location |
| Unit Pricing | Pay-as-you-go | Motorhome rental - daily, weekly and bi-weekly rates |
| Subscription | Pay-as-you-go | Damage protection insurance tiers |
| Unit Pricing | Pay-as-you-go | BMW rental in Gotland |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Mabi Hyrbilar product offering
Product offeringCore offering
MABI Hyrbilar rents passenger cars, vans, minibuses, motorhomes, and heavy trucks on a short-term and long-term basis from more than 150 stations across Sweden, Norway, and Finland, serving private individuals, businesses, and insurance/workshop replacement needs. Through its sub-brands MABI Mobility (car sharing and sustainable mobility), MABI Truck Rental (heavy trucks), and Flexilease (flexible corporate leasing), the company offers a full spectrum of demand-driven vehicle access solutions as alternatives to ownership or long-term leasing.
Product overview
MABI Hyrbilar is a Swedish car rental company and one of Sweden's largest individual car rental businesses, founded in Stockholm in 1989. The company operates as part of Hedin Mobility Group and offers a multi-brand portfolio consisting of: MABI Hyrbilar (core car rental), MABI Mobility (car sharing and sustainable mobility solutions), MABI Truck Rental (heavy trucks), and Flexilease (flexible corporate leasing). The company provides car rental at over 150 locations across Sweden, plus operations in Finland and Norway through MABI Mobility. Services include short-term daily rentals, long-term rentals, corporate solutions with custom booking portals, insurance replacement vehicles, transport vehicle rentals, and motorhome rentals. The company emphasizes environmental certification through SUSA and sustainability leadership in the car rental industry.
Differentiator
Problem solved
Functional benefit
Brands
- MABI Hyrbilar: Car rental services across Sweden.
- MABI Mobility
- MABI Truck Rental
- Flexilease
- Scandia Rent
Products and services
- MABI Hyrbilar (Core Car Rental) Daily and short-term rental of passenger cars at 150+ stations across Sweden, plus locations in Norway and Finland. Available for private individuals and businesses via mabi.se online booking or walk-in at airports, train stations, city centers, and Hedin Automotive dealerships.
- Transportbil (Transport Vehicle Rental) Rental of vans, light trucks, and transport vehicles for moving, commercial transport, and project-based needs. Available at multiple Swedish stations.
- Corporate Car Rental (Hyrbil till företag) Tailored car rental solutions for businesses with custom booking portals, delivery to company addresses, and corporate account management for employee rentals and fleet needs.
- Insurance Replacement Rental (Hyrbil försäkringsärende) Replacement vehicle rental for customers while their primary vehicle is in service or repair, delivered through partnerships with major Swedish insurers.
- Long-term Car Rental (Långtidshyra bil) Extended rental periods for individuals and businesses needing vehicles for longer durations than standard daily rentals, providing a flexible alternative to traditional leasing.
- Flexilease (Flexible Corporate Leasing) Flexible leasing solutions for businesses, offered as a demand-driven complement to long-term company car leasing agreements under the standalone Flexilease brand.
- MABI Truck Rental Dedicated brand providing heavy truck rentals for commercial customers and logistics operators requiring larger transport vehicles.
- Motorhome Rental (Husbilsuthyrning) Motorhome rental service with vehicles from Sun Living, MAN Affinity, and Bürstner, available daily, weekly, and bi-weekly from Linköping with delivery across Sweden. Includes free miles, full insurance, customer service, GPS, gas bottle, power cable, and walkthrough.
- MABI Mobility (Car Sharing and Sustainable Mobility) Car sharing, carpooling, and sustainable mobility solutions developed for changing consumer needs, including operations rebranded from Scandia Rent in Finland.
- Sustainable Mobility Services (Hållbar Mobilitet) Eco-friendly mobility services promoting car sharing and low-environmental-impact vehicles as part of MABI's SUSA-certified sustainability program.
Quantifiable outcome
- Ranked highest among car rental firms in Sustainable Brand Index (SBI) for environmental sustainability
- +1 more outcomes
Companies that use Mabi Hyrbilar
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Mabi Hyrbilar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mabi Hyrbilar partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Hedin AutomotivecoreMABI rental stations are embedded within Hedin Automotive car dealerships across Sweden, creating a co-located car sales and rental model. This partnership provides MABI with physical locations in dealership facilities while offering dealership customers convenient access to rental vehicles.
- Insurance Companies (Various)coreMABI provides replacement vehicle services through partnerships with insurance companies for customers whose vehicles are being repaired or are involved in accidents. Works with all major insurance companies in Sweden.
- Scandia Rent (Formerly Scredo Oy)coreAcquired Finnish car rental company Scredo Oy operating as Scandia Rent. Now rebranded as MABI Mobility, it is one of Finland's largest car rental chains with roots in Finland's very first car rental operations. Expands MABI's geographic footprint into Finland.
- Explore ÅreminorMarketing partnership with Explore Åre offering adventure activities and experiences. MABI promotes Explore Åre services while Explore Åre recommends car rental to customers visiting the Åre mountain region.
- HanselcoreLong-term supplier to Hansel (Finnish public procurement organization), enabling MABI to serve government agencies and businesses throughout Finland with car rental and leasing services.
- LähiTapiola, Autoliitto, Pohjantähti FörsäkringcoreOfficial national partners for replacement cars in Finland. MABI provides replacement vehicle services for policyholders of these insurance companies.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Mabi Hyrbilar competitors and assessment
Company assessmentDirect peers
- Sixt: Germany-headquartered global car rental leader with a strong direct-operated presence across the Nordics; competes directly with MABI for airport and city rental customers in Sweden, Norway and Finland with overlapping daily-rate and long-term lease offerings.
- Europcar: Major European car rental brand with broad Nordic country coverage; competes head-to-head with MABI on short-term daily rentals, corporate accounts and insurance replacement vehicles via its multi-country station network.
- Hertz: Global rental incumbent operating across Scandinavian airports; shares MABI's focus on short-term car rental, premium vehicle categories (Hertz Prestige), and corporate fleet programs.
- Avis Budget Group: Operates Avis and Budget brands with extensive Nordic airport and city stations; competes with MABI on daily rentals, long-term rentals, and corporate mobility contracts.
Broad incumbents
- Enterprise Mobility: World's largest car rental operator with deep European corporate and replacement-vehicle presence; overlaps with MABI's corporate, insurance-replacement and short-term rental segments across the Nordics.
- LeasePlan: Leading European fleet leasing and mobility services provider offering long-term leasing, fleet management and short-term rental; comparable to MABI's Flexilease flexible corporate leasing offering.
- ALD Automotive: Pan-European corporate vehicle leasing and mobility company; competes with MABI/Flexilease in corporate long-term leasing and operational fleet management.
Emerging players
- Care by Volvo: Volvo Cars' subscription-based mobility service offering all-inclusive vehicle access; competes with MABI Mobility and Flexilease in the Nordic flexible-mobility and car-sharing segment.
- Hygglo: Swedish peer-to-peer rental platform for vehicles and equipment; partially overlaps with MABI's short-term and seasonal rental offerings, particularly in the leisure and seasonal vehicle category.
Regional players
- OKQ8 / OK-Mobil: Swedish fuel station and convenience retailer operating car rental at OKQ8 locations; provides a regional Swedish footprint similar in operating model (station-based, geographically distributed) to MABI's franchise network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Mabi Hyrbilar social profiles
Digital presenceMabi Hyrbilar compliance and trust
Trust signalCompliance2 records
Mabi Hyrbilar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mabi Hyrbilar leadership team
Management profileNumber of profiles
Profiles1 record
Mabi Hyrbilar subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mabi Hyrbilar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mabi Hyrbilar M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mabi Hyrbilar
What does Mabi Hyrbilar do?
MABI Hyrbilar rents passenger cars, vans, minibuses, motorhomes, and heavy trucks on a short-term and long-term basis from more than 150 stations across Sweden, Norway, and Finland, serving private individuals, businesses, and insurance/workshop replacement needs. Through its sub-brands MABI Mobility (car sharing and sustainable mobility), MABI Truck Rental (heavy trucks), and Flexilease (flexible corporate leasing), the company offers a full spectrum of demand-driven vehicle access solutions as alternatives to ownership or long-term leasing.
Is Mabi Hyrbilar a public or private company?
Mabi Hyrbilar is a private company. It is classified as corporate owned and is currently operating.
When was Mabi Hyrbilar founded?
Mabi Hyrbilar was founded in 1989. It employs 51 to 100 people.
Where is Mabi Hyrbilar based?
Mabi Hyrbilar is headquartered in Stockholm, Sweden, in the Europe region.
How does Mabi Hyrbilar make money?
Five revenue lines are on record. Short-term Car Rental is the primary driver. The others are long-term Rental, truck Rental, mobility Services and flexible Leasing.
Who are Mabi Hyrbilar's main competitors?
Direct peers on record are Sixt, Europcar, Hertz and Avis Budget Group. Broad incumbents are Enterprise Mobility, LeasePlan and ALD Automotive. Emerging players are Care by Volvo and Hygglo. OKQ8 / OK-Mobil is listed as a regional player.
Does Mabi Hyrbilar have an API?
No public API is recorded for Mabi Hyrbilar.
What industry is Mabi Hyrbilar in?
Mabi Hyrbilar's product category is Car Rental Services. Its primary akta.pro industry code is THADAOAH, Long-Term Corporate Rentals (Monthly/Project-Based), with a secondary code of TLABAAAI, Mobility-as-a-Service / Car Sharing & Pool Fleet (Passenger Vehicles). Its NAICS code is 53211 and its SIC code is 7510.