Chimp Management

What Chimp Management does

Chimp Management is a UK-based private limited company (Company Number: 08185752) founded in 2012 by Professor Steve Peters, a consultant psychiatrist, to commercialize "The Chimp Model," a proprietary simplified neuroscience framework for understanding and managing thoughts, emotions, and behaviors. The company operates from Chapeltown, Sheffield, and serves three primary customer segments: individuals seeking personal development, organizations across corporate, sport, and healthcare sectors (including named clients such as INEOS, Unilever, LEGO, National Grid, Kenwood UK, VolkerWessels, and DJH), and schools (staff, students, leaders, and parents). The product portfolio centers on The Chimp Model as the unifying intellectual framework, delivered through an On-Demand digital learning platform, live mentor-led webinar courses, the 8-stage CPD-accredited Mind Management Skills for Life programme, one-to-one mentoring clinics, executive mentoring, in-person workshops and keynotes, an annual conference (now in its 7th year), retreats, one-day seminars, and a schools programme that includes the Me and My Chimp workshop series for primary pupils.

The business operates a multi-channel go-to-market spanning product-led growth (self-service On-Demand subscriptions via Worldpay recurring billing), sales-led enterprise engagement (bespoke corporate workshops and keynotes), event-driven acquisition (annual conference at £365pp, seminars at £100-£165, retreats at £260-£290), and community-led retention through The Troop membership. Revenue streams include subscriptions (Troop, On-Demand), per-person programme fees (£225 for Mind Management Skills for Life), event ticketing, one-to-one session fees, book sales (paperback, Kindle, audiobook via Amazon and Audible), and professional services for corporate clients. The intellectual property is reinforced by a four-book catalogue led by The Chimp Paradox, which has sold over 1 million copies and was the UK bestselling self-help title per the Nielsen TCM Chart in 2020. Credibility is further anchored by a 200-participant clinical trial conducted with RDaSH NHS Trust and the University of Sheffield, validating programme effectiveness on burnout and wellbeing for NHS mental health nurses. The company is founder-led with no disclosed external institutional funding and a headcount estimated at 11-50, including roughly 11 Psychological Skills Mentors.

Name

Chimp Management

Legal name

Chimp Management Ltd

Website

https://chimpmanagement.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Chimp Management is a UK-based mind management education company that commercializes The Chimp Model through digital courses, live programmes, corporate workshops, mentoring, events, and books for individuals, organizations, and schools.

Ownership category

akta.pro rank

Product category

Mind Management Training

NAICS

Professional and Management Development Training (61143), Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Mind management training
• Psychological skills mentoring
• Emotional intelligence coaching
• Corporate wellbeing programmes
• Behavioural change workshops

Headquarters

HQ city

Chapeltown

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. On-Demand Subscription: Monthly subscription access to The Troop membership area providing exclusive videos, practical tools, and member-only offers. Operated through Worldpay recurring payments.
2. Webinar Courses: Live, mentor-led courses with four 60-minute sessions across four stages: Foundation, Advanced, Maintenance and Troubleshooting.
3. Events and Conferences: In-person events including annual conferences (£365pp), one-day seminars (£100-£165), and retreats (£260-£290). Venue at Crowne Plaza Sheffield.
4. Mind Management Skills for Life Programme: 8-session bi-weekly or weekly programme delivered via Zoom at £225 per person, or £7 for individual sessions. CPD accredited.
5. One-to-One Mentoring: 45-minute virtual clinic sessions with Psychological Skills Mentors for personal development and wellbeing support.
6. Books: Sale of published books including The Chimp Paradox (£9.49-£9.99), A Path Through the Jungle, My Hidden Chimp, and The Silent Guides. Available in paperback, Kindle, and audiobook formats.
7. Corporate Workshops and Keynotes: Bespoke programmes and workshops for organisations, delivered face-to-face or digitally to support team wellbeing and development.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Chimp Management provides mind management education built around The Chimp Model, a proprietary neuroscience-based psychological framework developed by Professor Steve Peters. The company delivers digital learning through the On-Demand platform, live mentor-led webinar courses, the 8-stage Mind Management Skills for Life programme, one-to-one mentoring clinics, corporate workshops and keynotes, school-based programmes, in-person events (conferences, retreats, seminars), and a portfolio of bestselling books. Offerings are tailored for three distinct audiences: individuals seeking personal emotional skills development, organisations supporting team wellbeing and leadership, and schools delivering community-wide mental health education.

Product overview

Chimp Management offers a unified mind management education ecosystem built around The Chimp Model, a simplified neuroscience framework developed by Professor Steve Peters. The core product portfolio spans digital learning (Mind Management On-Demand platform and Webinar Courses), live programmes (Mind Management Skills for Life 8-stage programme), one-to-one mentoring, organisational workshops and keynotes, and annual events including conferences and retreats. A complementary book series—The Chimp Paradox, A Path Through the Jungle, The Silent Guides, and My Hidden Chimp—provides written resources. The Troop membership community provides exclusive content and tools. All offerings are interconnected through The Chimp Model framework, allowing individuals, organisations, and schools to engage at different depths (self-directed, group, or individual) and formats (digital, virtual, or in-person).

Differentiator

Problem solved

Functional benefit

Brands

• The Troop: Mailing list community providing exclusive videos, practical tools, and member-only offers for events and programmes.
• The Chimp Model
• Mind Management Skills for Life

Products and services

• Mind Management On-Demand

Quantifiable outcome

• Mind Management Skills for Life programme shown to be effective in reducing occupational burnout and improving psychological wellbeing for NHS nurses (clinical trial with 200 participants)
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• RDaSH NHS Trust (Rotherham, Doncaster & South Humberside)coreStrategic or Co-development PartnerGroundbreaking research trial with RDaSH NHS Trust and University of Sheffield to test The Chimp Model effectiveness on burnout and wellbeing for 200 mental health nurses. First clinical trial into the Model demonstrating programme effectiveness.
• University of SheffieldcoreStrategic or Co-development PartnerAcademic partner for clinical research trial with RDaSH NHS Trust on Mind Management Skills for Life programme effectiveness in improving occupational burnout and psychological wellbeing.
• Gathimba Edwards FoundationminorOthersCharity sponsorship - Chimp Management sponsors a child monthly through this charity. One of four company-supported charities alongside Steve's Annual Christmas Conference donations.
• Ashbourne Animal WelfareminorOthersCharity supported annually with one-off donations as part of Chimp Management's charitable giving programme.
• Cardiac Risk in the Young (CRY)minorOthersCharity supported annually with one-off donations. Tim Buckle (mentor) has personal connection and raises funds through rescue chicken egg sales.
• 4YPminorOthersCharity supported annually with one-off donations as part of Chimp Management's charitable giving programme.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Mind Gym: UK-headquartered performance improvement company delivering workshops, coaching and digital tools to corporates on mindset, leadership and behaviour change. Highly comparable to Chimp Management's corporate workshops, executive mentoring and On-Demand-for-organisations offering.
• Mindvalley: Global personal growth education platform offering courses, memberships and live events from named authors and teachers. Same archetype as Chimp Management: single-IP-driven, multi-format (books, courses, events, community), direct-to-consumer.
• The School of Life: London-based educational business that sells books, courses, workshops and therapy around emotional intelligence and self-understanding, with a strong author-led brand (Alain de Botton). Same model as Chimp Management: proprietary psychological/philosophical framework monetised across books, classes, events and digital.
• Mind Tools: UK-based personal and management development training business delivering books, e-learning and resources on leadership, communication and performance. Closely comparable to Chimp Management's Mind Management Skills for Life programme and corporate training portfolio.
• Positive Intelligence: Mental fitness coaching and app platform for performance and wellbeing, founded by Shirzad Chamine. Same niche as Chimp Management (mental performance for leaders and teams), with a similar founder-led, framework-based, B2B-and-consumer hybrid model.

Broad incumbents

• BetterUp: Large, well-funded enterprise coaching and mental wellness platform combining 1:1 coaching, AI and measurement tools. Competes with Chimp Management for corporate L&D and wellbeing budgets, but operates at much greater scale and breadth.
• Calm: Leading meditation and mental wellness app and employer benefit, with original audio content, sleep stories and masterclasses. Overlaps with Chimp Management's On-Demand consumer offering and corporate wellbeing channel.
• Headspace: Global consumer and employer mental wellness app with meditation, sleep and focus content. Competes for the same consumer mind-management wallet and corporate wellbeing contracts, with a vastly larger content library, app distribution and brand spend.

Emerging players

• Happify: Digital mental wellness platform offering self-guided activities, courses and employer solutions for stress and resilience. Comparable to the On-Demand platform's positioning, though narrower in scope than Chimp Management's multi-format stack.

Regional players

• Mind (UK charity): Major UK mental health charity providing information, advice, local services and workplace training. Not a commercial peer but the closest UK reference point for the consumer mental wellness and employer training audience Chimp Management serves.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/chimpmanagement
• YouTubeyoutube.com/channel/UCWgZP5upNi_3y4L_xmREsSQ
• Facebookfacebook.com/ChimpManagement
• LinkedInlinkedin.com/company/chimp-management-ltd-
• Instagraminstagram.com/chimpmanagement_ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chimp Management