Happify
Happify is a science-based, gamified mental wellness app for individual consumers and employer wellness programs, offering tracks developed with positive psychology researchers to reduce stress and build resilience. Acquired by DarioHealth Corp. in 2022 and rebranded as Dario Mind.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Happify does
Happify is a mental wellness platform that delivers science-based activities and games intended to help users disrupt negative thinking patterns, manage stress, build optimism and mindfulness, and improve confidence and self-esteem. Founded in 2012 and headquartered in New York, the product is distributed as a direct-to-consumer mobile app on iOS and Android and as a web application, with the iOS App Store, Google Play, and a self-serve web signup forming the primary acquisition surface. Content is organized into "tracks" developed in collaboration with named researchers and clinicians in positive psychology, including Barbara Fredrickson, Sonja Lyubomirsky, and John Gottman. Engagement is driven by gamification mechanics such as points, badges, challenges, and leaderboards, with research cited in third-party sources indicating 15-20% improvement in health outcomes and up to 50% higher retention versus standard digital health delivery.
The commercial model is subscription-based, serving individual consumers through self-serve sign-up and extending into the enterprise channel via corporate and employer wellness programs. Marketing relies on app store presence, the website, and earned media coverage in outlets including The New York Times, Forbes, The Today Show, The New Yorker, and Fast Company. Happify operates under DarioHealth Corp. (NASDAQ: DRIO) following a 2022 acquisition, was rebranded as Twill Therapeutics and subsequently as Dario Mind in 2023, and is now part of DarioHealth's multi-condition digital therapeutics platform alongside Dario Move (musculoskeletal) and Dario Connect. The platform supports at least ten language and regional variants, including English, multiple Spanish locales, French, Italian, Japanese, Portuguese, Simplified Chinese, and German.
Happify firmographics
Firmographics- Name
- Happify
- Legal name
- DarioHealth Corp.
- Website
- https://happify.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- Happify is a science-based, gamified mental wellness app for individual consumers and employer wellness programs, offering tracks developed with positive psychology researchers to reduce stress and build resilience. Acquired by DarioHealth Corp. in 2022 and rebranded as Dario Mind.
- Ownership category
- akta.pro rank
Happify industry classification
Industry- Product category
- Digital Mental Wellness
- NAICS
- Educational Support Services (611710), Professional and Management Development Training (61143)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)
- akta.pro secondary industries
- Wellness Program Design & Accountability Coaching (HSADAGAC), Mindfulness, Stress Management & Resilience Training (EDAMAIAD), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)
Keywords
Where Happify is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Happify business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription-based Mental Health App: Happify operates as a subscription-based digital mental health app. Market research indicates the subscription pricing model dominates at 62% market share in the mental health apps sector.
- Corporate/Employer Wellness Programs: Happify scales gamified mental well-being tools through B2B channels including corporate wellness programs and employer-sponsored initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription for individual users |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Happify product offering
Product offeringCore offering
Happify is a mental wellness platform offering science-based activities and games designed to help users disrupt negative thinking, manage stress, and build skills to overcome life challenges. The program is grounded in over a decade of academic research in positive psychology and is delivered via smartphone, tablet, and web applications with gamified tracks targeting stress reduction, optimism, mindfulness, confidence, and self-esteem. Content is created in collaboration with leading researchers such as Barbara Fredrickson, Sonja Lyubomirsky, and John Gottman.
Product overview
Happify (now operating as Dario Mind under Twill Therapeutics, a subsidiary of DarioHealth Corp.) is a single, unified mental wellness platform offering science-based activities and games. The program is designed to train people to disrupt patterns of negative thinking, manage stress, and build skills to overcome life's challenges. Available across smartphone, tablet, and computer platforms. The product features activities targeting specific outcomes including stopping negative thoughts, building optimism and mindfulness, reducing stress and anxiety, and gaining confidence and self-esteem. Content was created in collaboration with leading research scientists and positive psychology experts including Barbara Fredrickson, Sonja Lyubomirsky, and John Gottman.
Differentiator
Problem solved
Functional benefit
Brands
- Happify: Gamified mental well-being app offering science-based activities and games to help users stress less, calm worries, and improve emotional wellness. The app features activities designed to train people to disrupt patterns of negative thinking, manage stress, and build skills to overcome life's challenges.
Products and services
- Happify (now Dario Mind / Twill Therapeutics) A science-based mental wellness platform offering gamified activities and games designed to help individual users and enterprise wellness programs reduce stress, calm worries, disrupt negative thinking, and build optimism, mindfulness, confidence, and self-esteem. Available on iOS, Android, and web.
Companies that use Happify
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Happify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Happify partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DarioHealthcoreHappify/Twill Therapeutics was acquired and rebranded as Dario Mind under DarioHealth Corp. DarioHealth is a digital health company operating multiple therapeutic solutions including Dario Mind (mental health), Dario Move (musculoskeletal), and Dario Connect. The acquisition brought Happify's gamified mental well-being technology into DarioHealth's multi-condition therapeutic platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Happify competitors and assessment
Company assessmentDirect peers
- Headspace: Direct-to-consumer mental wellness and meditation app offering science-backed content and B2B employer solutions. Closest direct peer given overlapping audience, subscription model, and employer channel focus.
- Calm: Leading consumer meditation and mental wellness app with subscription pricing and a B2B arm (Calm Business). Comparable as a same-category subscription wellness platform competing for the same consumer and employer buyer.
- BetterHelp: Online therapy platform connecting users to licensed therapists via subscription. Direct competitor in the mental wellness category, listed alongside Happify as a key player in the mental health apps market.
- Talkspace: Online therapy and mental health subscription platform serving both consumers and enterprise clients. Comparable in subscription mental health delivery model and B2B employer wellness positioning.
- Woebot Health: AI-driven conversational mental health platform delivering CBT-based interventions. Direct peer in the digital mental health interventions (DHID) category, sharing the science-based gamified intervention positioning.
- Sanvello: Mental wellness app offering coaching, therapy, and self-guided content via subscription. Listed alongside Happify as a key mental health apps competitor with overlapping consumer and employer distribution.
- Youper: AI-powered mental wellness app for emotional health support. Comparable as a science-based, app-delivered mental health intervention competing in the same consumer category.
Emerging players
- Lyra Health: Mental health benefits platform providing therapy, coaching, and digital tools to employers. Emerging enterprise-focused peer with overlapping B2B employer wellness channel.
- Spring Health: Mental health benefits provider combining digital tools with in-person and virtual care for employers. Comparable as a digital-plus-services enterprise mental health platform targeting the same B2B buyer.
- MyTherapy: Medication adherence and chronic condition management app listed alongside Happify among key mental health apps competitors. Adjacent peer sharing the consumer health app distribution channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Happify social profiles
Digital presenceHappify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Happify leadership team
Management profileNumber of profiles
Happify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Happify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Happify
What does Happify do?
Happify is a mental wellness platform offering science-based activities and games designed to help users disrupt negative thinking, manage stress, and build skills to overcome life challenges. The program is grounded in over a decade of academic research in positive psychology and is delivered via smartphone, tablet, and web applications with gamified tracks targeting stress reduction, optimism, mindfulness, confidence, and self-esteem. Content is created in collaboration with leading researchers such as Barbara Fredrickson, Sonja Lyubomirsky, and John Gottman.
Is Happify a public or private company?
Happify is a private company. It is classified as corporate owned and is currently operating.
When was Happify founded?
Happify was founded in 2012.
Where is Happify based?
Happify is headquartered in New York, United States, in the North America region.
How does Happify make money?
Two revenue lines are on record. Subscription-based Mental Health App is the primary driver. The others are corporate/Employer Wellness Programs.
Who are Happify's main competitors?
Direct peers on record are Headspace, Calm, BetterHelp, Talkspace, Woebot Health, Sanvello and Youper. Emerging players are Lyra Health, Spring Health and MyTherapy.
Does Happify have an API?
No public API is recorded for Happify.
What industry is Happify in?
Happify's product category is Digital Mental Wellness. Its primary akta.pro industry code is EDALAFAO, Recreation Therapy, Stress Management & Mindfulness Programs, with a secondary code of HSADAGAC, Wellness Program Design & Accountability Coaching. Its NAICS code is 611710 and its SIC code is 7372.