Black Girl Fest

What Black Girl Fest does

Black Girl Fest, operating legally as Black Girl Festival Ltd., is a London-based cultural studio and consultancy that helps brands, businesses, and institutions create culturally relevant and authentic connections with Black audiences. From its headquarters at Netil House, Westgate Street E8 3RL in East London, the company operates as a private limited company incorporated in England and Wales (company number 10996818) and is structured as a founder-owned enterprise with no disclosed institutional funding or parent company. The core offering is organised around four service modules: Research & Insights (first-party data, bespoke qualitative and quantitative surveys, cultural conversations), Consultancy (DEI and community engagement, public speaking, culture-led strategic solutions), Social Impact (community building, Black youth engagement, programme design), and Comms & Strategy (branded content production, sponsored content, bespoke brand campaigns). Revenue is generated on a project-based, professional-services basis with quote-based pricing that is not publicly disclosed, and the go-to-market is enterprise-direct with engagement initiated via [email protected].

Underlying technology is modest and digital-marketing-stack in nature: a Squarespace-hosted website handles publishing and commerce, Stripe processes payments and refunds, Typeform is used for survey data capture, and Google receives third-party user data. Beyond this, the company operates two digital programmes — Girlhood Digital (a learning, mentoring, and industry-connections destination for young Black girls aged 13-18) and BGF Library (an anytime digital library of classes, workshops, and exclusive content for creatives, founders, and entrepreneurs) — together with the annual Black Girl Festival event. Customer evidence centres on a roster of named enterprise clients across fashion/luxury (Dior), sportswear (Nike, Jordan Brand), beauty (Glossier), swimwear (Speedo), and music/streaming (Spotify), with O2, Uber, and ASOS additionally referenced.

Name

Black Girl Fest

Legal name

Black Girl Festival Ltd.

Website

https://blackgirlfest.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Black Girl Fest (Black Girl Festival Ltd.) is a London-based cultural studio and consultancy that helps global brands create authentic connections with Black audiences through research, DEI consultancy, branded content, and community programmes, including a digital platform for Black girls and an annual festival.

Ownership category

akta.pro rank

Product category

Cultural Marketing Consultancy

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

akta.pro secondary industry

Virtual Community Festivals & Cultural Events (Online Celebrations) (MPAGAOAK)

Keywords

• Cultural marketing consultancy
• Community engagement services
• Diversity and inclusion consulting
• Branded content production
• Event management services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services / Consultancy Projects: Project-based consulting engagements with brands and businesses including research & insights, DEI consultancy, culture-led strategy, branded content production, community building programs, and event experiences.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Black Girl Fest Studios is a cultural studio and consultancy that helps brands, businesses, and institutions create culturally relevant and authentic connections with Black audiences through four service lines: Research & Insights (first-party data, bespoke surveys), Consultancy (DEI and community engagement, culture-led strategy), Social Impact (community building and Black youth engagement), and Comms & Strategy (branded content production and bespoke brand campaigns). The studio operates the annual Black Girl Festival event and the Girlhood Digital and BGF Library community programmes.

Product overview

Black Girl Fest Studios is a cultural studio and consultancy offering a portfolio of services including Research & Insights, Consultancy, Social Impact, and Comms & Strategy. The core offering centers on helping brands create culturally relevant connections with Black audiences through social innovation, events and experiences, and branded content. The company operates two digital programmes: Girlhood Digital (an online learning platform for young Black girls aged 13-18) and BGF Library (a digital content library). The portfolio also includes the annual Black Girl Festival event and various branded projects with clients including Nike, Jordan Brand, Glossier, Speedo, and Spotify.

Differentiator

Problem solved

Functional benefit

Brands

• Girlhood Digital: An online destination for young Black girls aged 13-18 to learn new creative skills, featuring free access to exclusive content, opportunities, and mentoring.
• BGF Library

Products and services

• Black Girl Fest Studios A cultural studio and consultancy specializing in social innovation, community, and experiences that works with brands, businesses, and institutions to create culturally relevant connections with Black audiences. The umbrella offering that packages the studio's Research & Insights, Consultancy, Social Impact, and Comms & Strategy services.
• Girlhood Digital An online destination for young Black girls aged 13-18 providing free access to exclusive content, creative-skills learning, industry connections, mentoring opportunities, and programmes designed to develop the next generation of Black female creatives.
• BGF Library A digital library offering anytime access to a growing collection of classes, workshops, and exclusive content for creatives, founders, and entrepreneurs in the Black community.
• Black Girl Festival The annual Black Girl Festival event bringing together the Black community for celebration, cultural experiences, and engagement.
• Research & Insights First-party data and insights, bespoke qualitative and quantitative surveys, and cultural insights and conversations delivered to brands seeking to understand Black audiences.
• Consultancy DEI and community engagement advisory, public speaking, and culture-led strategic solutions delivered to brands, businesses, and institutions.
• Social Impact Community building, Black youth engagement, and programme design services delivered to brands and institutions seeking socially impactful cultural work.
• Comms & Strategy Branded content production, sponsored BGF content, and bespoke brand campaigns delivered to brands targeting Black audiences.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GlossiercoreStrategic or Co-development PartnerPartnership on the Black Beauty Grant Programme, supporting and empowering Black beauty entrepreneurs and creators through funding and visibility.
• Jordan BrandcoreStrategic or Co-development PartnerOff The Court and Summer Of Sports initiatives bringing sports culture and brand experiences to Black communities.
• NikecoreStrategic or Co-development PartnerMake Moves Fund partnership with Spotify supporting sports and movement initiatives for Black youth and community engagement.
• SpotifycoreStrategic or Co-development PartnerCo-partner with Nike on Make Moves Fund supporting music and sports programming for Black communities.
• SpeedominorStrategic or Co-development PartnerBGF Swim Stories campaign creating branded content around swimming and aquatic activities targeting Black audiences.
• DiorminorStrategic or Co-development PartnerHigh-fashion brand partnership for cultural events and experiences targeting Black audiences.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• The Black Curriculum: UK social enterprise focused on Black British history and youth engagement, overlapping with BGF's Social Impact and youth (Girlhood Digital) programming areas, though operating primarily in education rather than brand consultancy.
• Black Ballad: UK-based members' club and media platform for Black women, sharing BGF's audience focus and community-led content approach but operating on a consumer media model rather than B2B consultancy.

Broad incumbents

• GroupM: WPP's media investment group with growing multicultural and inclusive media capabilities; competes with BGF for enterprise brand budgets targeting Black audiences and represents the broader holding-company competitive threat.
• Dentsu: Global advertising holding company with multicultural and cultural-fluency capabilities across its agencies; a potential competitor for large enterprise DEI and multicultural marketing engagements that BGF also pursues.
• Ogilvy: Global advertising and PR holding agency with dedicated multicultural and DEI practices that compete for the same enterprise brand briefs as BGF, representing the type of incumbent that BGF positions against as a specialist alternative.
• Publicis Groupe: Global communications group with multicultural practice arms (e.g., Publicis Multicultural); competes with BGF for enterprise brand assignments targeting Black and diverse audiences at scale.

Direct peers

• Burrell Communications: A US-based multicultural marketing agency with deep Black-consumer expertise, offering brand strategy, creative, and content — a close functional analogue to BGF's services across Research & Insights, Consultancy, and Comms & Strategy.
• IW Group: A multicultural PR and marketing agency specializing in Asian American and diverse audiences, providing cultural strategy, events, and branded content — comparable to BGF's community-led, project-based engagement model with enterprise brands.
• UniWorld Group: One of the longest-standing US multicultural marketing agencies focused on Black and Hispanic audiences, offering strategy, creative, and content production for enterprise brands — directly comparable to BGF's multicultural marketing studio model.
• Captura Group: A US multicultural marketing and communications agency serving Hispanic and diverse audiences with research, strategy, and creative — a close operational analogue to BGF's combination of Research & Insights, cultural strategy, and branded content for brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/blackgirlfest
• Facebookfacebook.com/blackgirlfestival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Girl Fest