Shuttlefare
Shuttlefare is a privately held online marketplace that aggregates airport shuttle, private transfer, bus, and car rental providers, enabling travelers to search, compare, and book ground transportation across 66 popular US/Canadian airports and 1,400+ worldwide, earning transaction fees from its network of transportation partners.
- Company typePrivate
- Founded2008
- HeadquartersOld Saybrook, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Shuttlefare does
Shuttlefare (legally ShuttleFare.com, LLC) is an online airport ground transportation aggregator and booking marketplace founded in 2008 and headquartered in Old Saybrook, Connecticut. The core product, Shuttlefare.com, enables travelers to search, compare, and reserve shared shuttles, private SUVs/transfers, limousines, and intercity bus and car rental options from third-party transportation providers operating out of 66 popular airports in the US and Canada and, by the company's claim, 1,400+ airports worldwide. The platform monetizes by earning transaction fees or commissions from transportation providers on each booking routed through the marketplace, with no publicly disclosed pricing. Distribution is direct-to-consumer via the website and mobile web, supplemented by phone bookings, SEO-driven airport-specific content pages, a travel agent referral program with commissions, corporate/convention discount programs, and group bookings of 15+ passengers.
The technology stack centers on a meta-search and booking engine aggregating inventory from partners including Super Shuttle, GO Airport Shuttle, Mears Transportation, Bell Trans, Continental Airport Express, USA Airport Limo, PrimeTime, Karmel Shuttle, Execucar, Talixo, and ICS Book a Limo, with a partner-facing API and a single customer-facing AI chatbot (the AI Shuttlefare Assistant) supporting search, cancellation, and general inquiries. The company maintains related operations under affiliated entity Parking Access, LLC (airport parking via parkingaccess.com), and reports cumulative scale of 2M+ rides booked and a 4.8/5 customer rating. In 2020 the company acquired SKOOT, and it is developing a Mews Marketplace integration to embed its booking flow into hotel property management systems. The company is privately held, bootstrapped (no disclosed funding rounds), reports 1-10 employees, and does not disclose revenue.
Shuttlefare firmographics
Firmographics- Name
- Shuttlefare
- Legal name
- ShuttleFare.com, LLC
- Website
- https://shuttlefare.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shuttlefare is a privately held online marketplace that aggregates airport shuttle, private transfer, bus, and car rental providers, enabling travelers to search, compare, and book ground transportation across 66 popular US/Canadian airports and 1,400+ worldwide, earning transaction fees from its network of transportation partners.
- Ownership category
- akta.pro rank
Shuttlefare industry classification
Industry- Product category
- Airport Ground Transportation Marketplace
- NAICS
- Transit and Ground Passenger Transportation (485), Charter Bus Industry (48551), Taxi and Ridesharing Services (48531)
- SIC
- Transportation Services (4700), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Airport Shuttle (Shared-Ride) Operators (THAIAFAA)
- akta.pro secondary industry
- Airport Express & Intercity Shuttle Operators (TLAFAFAC)
Keywords
Where Shuttlefare is headquartered
LocationHeadquarters
- HQ city
- Old Saybrook
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shuttlefare business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Others
Revenue model
- Transaction fees from transportation providers: Shuttlefare earns revenue by taking a transaction fee or commission from transportation providers when rides are booked through the platform. The platform facilitates bookings between customers and shuttle operators, earning a share of each transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Shared ride shuttle - most affordable option |
| Transaction based/ take rate | Pay-as-you-go | Private SUV/transfer - premium direct service |
| Other | Pay-as-you-go | Corporate/convention discounts |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Shuttlefare product offering
Product offeringCore offering
Shuttlefare operates an online meta-search and booking platform that aggregates airport shuttle and private ground transportation providers across 1,400+ airports worldwide. Travelers use the site to search, compare, and reserve shared shuttles, private SUVs, and group transportation from partner operators such as Super Shuttle, GO Airport Shuttle, Mears Transportation, and Bell Trans. The platform also exposes a partner API, supports travel-agent and corporate booking programs, and supplements transportation offerings with airport parking, intercity bus, and car-rental options.
Product overview
ShuttleFare.com is a travel technology platform operating as an airport shuttle search, comparison, and booking marketplace. The core platform aggregates airport shuttle routes and private transportation specialists from over 1,400 airport locations worldwide, enabling travelers to search, compare, and reserve shared shuttles, private transfers, and various ground transportation options. The platform functions as a meta-search and booking engine, connecting users with third-party transportation providers including shuttle services, bus companies, and car rental options. The product portfolio includes the core ShuttleFare.com booking platform, a partner-facing API for B2B integrations, the AI-powered Shuttlefare Assistant for customer support, plus companion services for airport parking, around-town transportation, bus bookings, and car rentals. The company also offers corporate and convention discount programs and is developing a Mews Marketplace integration for hotel partners.
Differentiator
Problem solved
Functional benefit
Products and services
- ShuttleFare.com Booking Platform Online consumer platform that aggregates airport shuttle, private SUV/transfer, bus, and car-rental options from multiple licensed transportation providers; travelers can search and compare routes, see fixed pricing, reserve rides, manage cancellations, and access customer service by web, mobile, or phone. Targeted at individual travelers, with secondary use by corporate travel programs, travel agents, and conventions.
- Shuttlefare Partner API API product enabling third-party integrators and B2B partners to access Shuttlefare's shuttle fare data, search functionality, and reservation capabilities, allowing distribution of airport ground transportation through partner platforms (e.g., hotel property management systems).
Quantifiable outcome
- 2,000,000+ rides booked since 2008
- +2 more outcomes
Companies that use Shuttlefare
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Shuttlefare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Shuttlefare partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Karmel ShuttleminorTransportation provider partner in Shuttlefare's network offering airport shuttle services. Listed among trusted operators across the platform's network.
- GO Airport ShuttlecoreMajor transportation provider partner featured prominently on the platform. Provides shared and private shuttle services across multiple airports including JFK, LGA, BOS, and others.
- Mears TransportationcoreEstablished transportation provider in Shuttlefare's network offering ground transportation services at various airports.
- Bell TransminorTransportation provider partner listed among trusted operators on the Shuttlefare platform.
- Continental Airport ExpressminorAirport transportation provider partner in Shuttlefare's network.
- USA Airport LimominorLimousine service partner providing premium airport transportation options on the platform.
- PrimeTimeminorTransportation provider partner listed among trusted operators on Shuttlefare.
- Super Airport ShuttleminorTransportation provider partner in Shuttlefare's operator network.
- Super ShuttlecoreMajor shuttle brand partnered with Shuttlefare since 2008. Known brand in airport shuttle industry providing shared ride services.
- ExecucarminorPrivate car and limousine service partner on the platform.
- TalixominorTransportation provider partnered with Shuttlefare for airport ground transportation services.
- ICS Book a LimominorLimousine booking service partner on the Shuttlefare platform.
- Parking Access, LLCcoreParent company operating as Shuttlefare.com, LLC. Listed in GDPR compliance documentation as the entity responsible for data processing.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Shuttlefare competitors and assessment
Company assessmentDirect peers
- Mozio: Mozio is a global airport ground-transport aggregator that connects travelers with airport shuttles, taxis, and private transfers across thousands of cities. It is the closest direct competitor to Shuttlefare, operating a similar multi-supplier marketplace and travel-agent/OEM API distribution model.
- Jayride: Jayride is an airport transfer marketplace that aggregates shuttle, private car, and limousine operators globally and sells to both consumers and travel partners. It competes with Shuttlefare on shared-shuttle aggregation and B2B distribution of airport ground transport.
- Welcome Pickups: Welcome Pickups operates a pre-booked airport transfer marketplace with its own driver network in 80+ cities. It is comparable to Shuttlefare as a pre-booked airport ride marketplace, though it owns supply rather than purely aggregating third parties.
- Hoppa: Hoppa is an airport transfer booking platform that aggregates shuttle and private transfer operators worldwide and sells through consumer, OTA, and affiliate channels. It directly overlaps with Shuttlefare's marketplace, supplier aggregation, and B2B distribution model.
- Transferz: Transferz is a ground-transport distribution platform that connects OTAs, airlines, and hotels with local transfer suppliers via API and marketplace. It is highly comparable to Shuttlefare's aggregation-plus-API distribution approach and increasingly targets the hospitality upsell channel.
Emerging players
- Rome2Rio: Rome2Rio is a multi-modal transport metasearch engine covering flights, trains, buses, ferries, and driving, with growing coverage of airport transfer options. It is comparable to Shuttlefare on the comparison/discovery side and overlaps on airport-to-city ground transport.
- Blacklane: Blacklane offers pre-booked premium airport transfer and chauffeur services globally with its own driver network and partner supply. It overlaps with Shuttlefare's private SUV and limo offerings but skews to higher-end, professionally-driven service.
Broad incumbents
- Booking.com (Ground Transport): Booking.com has expanded its offering beyond hotels to include airport taxis and ground transport, leveraging massive direct traffic. It is a broad incumbent that competes with Shuttlefare for the same traveler search and booking intent at the airport.
- Kayak (Ground Transport): Kayak is a major travel metasearch engine that has added airport ground transport and shuttle search to its portfolio. It competes with Shuttlefare on metasearch/aggregator positioning and benefits from significantly larger traffic and brand recognition.
Others
- Talixo: Talixo is a European airport transfer and taxi booking platform that aggregates professional driver supply and is also a Shuttlefare partner. It is comparable as a supplier-side counterpart and adjacent aggregator in the same supplier ecosystem Shuttlefare distributes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Shuttlefare social profiles
Digital presenceShuttlefare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shuttlefare leadership team
Management profileNumber of profiles
Shuttlefare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shuttlefare M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shuttlefare
What does Shuttlefare do?
Shuttlefare operates an online meta-search and booking platform that aggregates airport shuttle and private ground transportation providers across 1,400+ airports worldwide. Travelers use the site to search, compare, and reserve shared shuttles, private SUVs, and group transportation from partner operators such as Super Shuttle, GO Airport Shuttle, Mears Transportation, and Bell Trans. The platform also exposes a partner API, supports travel-agent and corporate booking programs, and supplements transportation offerings with airport parking, intercity bus, and car-rental options.
Is Shuttlefare a public or private company?
Shuttlefare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shuttlefare founded?
Shuttlefare was founded in 2008. It employs 1 to 10 people.
Where is Shuttlefare based?
Shuttlefare is headquartered in Old Saybrook, United States, in the North America region.
How does Shuttlefare make money?
One revenue line is on record: transaction fees from transportation providers.
Who are Shuttlefare's main competitors?
Direct peers on record are Mozio, Jayride, Welcome Pickups, Hoppa and Transferz. Emerging players are Rome2Rio and Blacklane. Broad incumbents are Booking.com (Ground Transport) and Kayak (Ground Transport). Talixo is listed as an others.
Does Shuttlefare have an API?
Yes. Shuttlefare exposes a public API. Developer documentation is at www.shuttlefare.com/partners/api.
What industry is Shuttlefare in?
Shuttlefare's product category is Airport Ground Transportation Marketplace. Its primary akta.pro industry code is THAIAFAA, Airport Shuttle (Shared-Ride) Operators, with a secondary code of TLAFAFAC, Airport Express & Intercity Shuttle Operators. Its NAICS code is 485 and its SIC code is 4700.