Hoppa
Hoppa is a UK-based global mobility marketplace aggregating 70,000+ local transport providers across 182+ countries, offering fixed-price airport transfers, shuttles, and ride-hailing to individual travelers and embedding its platform via API and white-label into payment networks including Mastercard, Visa, UnionPay, and Alipay.
- Company typePrivate
- Founded2004
- HeadquartersWoking, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Hoppa does
Hoppa, founded in 2004 in Woking, United Kingdom, originally as Resorthoppa, is a global mobility marketplace that aggregates 70,000+ vetted local transport providers across 182+ countries and 2,600+ airports and resorts, layering on top of that an on-demand ride-hailing network covering 20,000+ cities through integrations with 30+ ride-hailing platforms. Its consumer-facing product lets travelers search, compare, and book fixed-price airport transfers — shared shuttles, private cars, minibuses and coaches, plus wheelchair-accessible vehicles — via website, iOS, and Android apps, with real-time flight tracking, 60-minute free waiting time, and free first child seat bundled into the quoted price.
Under the hood, the platform is built as an aggregator with an Open API, Widget, SDK, and white-label integration suite (marketed as hoppa Business) that allows travel brands, super-apps, and payment networks to embed hoppa's transportation inventory and booking flow under their own branding. Notable technical components include AI-powered 24/7 customer support, automated flight-monitoring-driven driver dispatch, and integration into the Mastercard Agent Pay infrastructure that enables authenticated AI-agent-initiated bookings and tokenized payments across Asia-Pacific markets, with parallel integrations into Visa, UnionPay, and Alipay.
The business operates a marketplace transaction model: earning commission on consumer transfer bookings, B2B platform fees from API/SDK/white-label licensees, and transaction-based revenue from ride-hailing. Pricing is unit-based per vehicle (no subscriptions disclosed), with surcharges for overtime, night-time service, holidays, and additional child seats, and a fixed-price guarantee at booking. The company is private, no institutional rounds beyond a $6.4M 2017 BOOST&Co transaction are disclosed, and it has cumulatively served 40M+ travelers with an annual throughput of more than 205,000 vehicles.
Hoppa firmographics
Firmographics- Name
- Hoppa
- Legal name
- hoppa
- Website
- https://hoppa.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hoppa is a UK-based global mobility marketplace aggregating 70,000+ local transport providers across 182+ countries, offering fixed-price airport transfers, shuttles, and ride-hailing to individual travelers and embedding its platform via API and white-label into payment networks including Mastercard, Visa, UnionPay, and Alipay.
- Ownership category
- akta.pro rank
Hoppa industry classification
Industry- Product category
- Airport Transfer & Ground Transportation Marketplace
- NAICS
- Taxi and Ridesharing Services (48531), Taxi and Ridesharing Services (485310)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE)
Keywords
Where Hoppa is headquartered
LocationHeadquarters
- HQ city
- Woking
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Hoppa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain
Revenue model
- Transaction Commission: Hoppa earns a commission on each transfer booking completed through its platform. The platform charges travelers for the booking service while paying local transport providers their fare portion, with the margin representing revenue.
- B2B Platform Services: Revenue generated from business partners integrating via API, Widget, SDK, or white-label solutions. Partners access the marketplace infrastructure to offer hoppa's transportation services under their own branding.
- Ride-Hailing Integration: On-demand ride-hailing services in 20,000+ cities through integration with 30+ ride-hailing platforms, generating transaction-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Shared Shuttle - Budget-friendly shared transport |
| Unit Pricing | Pay-as-you-go | Private Car - Direct door-to-door service |
| Unit Pricing | Pay-as-you-go | Private MPV/Minibus - Group transportation |
| Unit Pricing | Pay-as-you-go | Executive/Luxury Transfers - Premium vehicles |
| Unit Pricing | Pay-as-you-go | Coach - Large group transport |
| Unit Pricing | Pay-as-you-go | Wheelchair Accessible Vehicles |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Hoppa product offering
Product offeringCore offering
Hoppa operates a global online marketplace that aggregates 70,000+ vetted local transport providers across 182+ countries and 2,600+ airports/resorts, allowing travelers to compare and book airport transfers (shared shuttle, private car, minibus, coach, wheelchair-accessible vehicles) and on-demand ride-hailing. The platform also sells B2B integration through its hoppa Business Trade Account offering API, widget, SDK and white-label solutions to travel brands, super apps and payment networks.
Product overview
Hoppa is a global mobility platform operating as a multi-modal marketplace that aggregates airport transfers, ride-hailing, private taxis, and shuttle transportation services. The platform connects travellers to 70,000+ vetted local fleet providers across 182+ countries, 2,600+ airports and resorts, and 20,000+ cities. The core offering consists of shared shuttles, private cars, minibuses, coaches, and wheelchair-accessible vehicles, complemented by on-demand ride-hailing. The business-to-business division (hoppa Business) provides partner integration via Open API, Widget, SDK, and White Label solutions for travel brands. The consumer-facing platform and the B2B integration tools constitute the complete product portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Airport Transfers Pre-booked airport transfer service connecting passengers to 70,000+ vetted local fleet providers across 182+ countries and 2,600+ airports and resorts for individual travelers, families, and groups.
- Shared Shuttle Budget-friendly shared transfer service with multiple drop-off points along a fixed route for solo travelers and cost-conscious groups.
- Private Car/Taxi Door-to-door private transfer with direct routes and professional drivers, accommodating up to 5 passengers, suited for families, couples, and business travelers.
- Private Minibus Spacious transfer vehicle for groups of up to 22 passengers with luggage space, suited for large families and traveling teams.
- Private Coach Large-group transfer service for up to 60 passengers, offering the most efficient transport for sports teams, tour groups, and business events.
- Wheelchair Accessible Transfer Adapted vehicle service for travelers with mobility needs, including motorized wheelchair accommodation and special assistance options.
- Ride-Hailing On-demand instant ride booking service available in 20,000+ cities worldwide through integration with 30+ ride-hailing platforms, enabling same-day transport without advance booking.
- hoppa Business (Trade Account Platform) Self-service B2B global marketplace for ground transportation targeting travel brands and partners, offering pre-booked transfers and ride-hailing via API, Widget, SDK, or white-label integration, with VAT invoicing and AI-powered 24/7 support.
- hoppa Mobile App (iOS & Android) Native mobile application on Google Play and Apple App Store enabling passengers to compare transfer and ride-hailing options, manage bookings, and book rides on the go, with first-ride 20% discount (capped at $4) for new app users.
Quantifiable outcome
- 40M+ travelers have booked through the platform
- +2 more outcomes
Companies that use Hoppa
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Hoppa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability1 record
Feature5 records
Hoppa partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and supporting.
- MastercardflagshipMastercard selected hoppa as the global mobility provider for its Agent Pay infrastructure, enabling AI agents to autonomously book and pay for ride-hailing services. The partnership has powered authenticated agentic transactions across multiple Asia Pacific markets including Australia, New Zealand, Singapore, Malaysia, India, South Korea, Taiwan, and Hong Kong. Hoppa serves as the transportation platform enabling secure, tokenized AI-initiated transactions.
- CardInfoLinkcoreFacilitated the connection between Mastercard Agent Pay infrastructure and hoppa's platform for AI agent processing of booking and payment transactions in Hong Kong.
- HSBCcoreParticipating bank supporting AI agentic payment transactions in Hong Kong, processing payments using Mastercard Agent Pay infrastructure with tokenized credentials.
- DBS Hong KongcoreParticipating bank supporting AI agentic payment transactions in Hong Kong and Singapore through Mastercard Agent Pay with tokenized credentials.
- Citi Hong KongsupportingSupporting bank for AI agentic payment transactions in Hong Kong, with card types supported across the Mastercard Agent Pay infrastructure.
- Hang Seng BanksupportingSupporting bank for AI agentic payment transactions in Hong Kong, with card types supported across the Mastercard Agent Pay infrastructure.
- Standard Chartered Hong KongsupportingSupporting bank for AI agentic payment transactions in Hong Kong, with card types supported across the Mastercard Agent Pay infrastructure.
- Mox BanksupportingSupporting digital bank for AI agentic payment transactions in Hong Kong, with card types supported across the Mastercard Agent Pay infrastructure.
- CIMB Group Holdings BerhadcoreParticipating bank in Malaysia's first authenticated AI agentic payment pilot with RHB Banking Group, processing transactions through Mastercard Agent Pay.
- RHB Banking GroupcoreParticipating bank in Malaysia's first authenticated AI agentic payment pilot with CIMB Group Holdings Berhad, processing transactions through Mastercard Agent Pay.
- UOBcoreParticipating bank supporting AI agentic payment transactions in Singapore through Mastercard Agent Pay infrastructure with tokenized credentials.
- UnionPaycoreTrusted by UnionPay to power global mobility ecosystems and agentic travel transactions, integrating hoppa's transportation infrastructure with UnionPay's payment capabilities.
- VisacoreTrusted by Visa to power global mobility ecosystems and agentic travel transactions, integrating hoppa's transportation infrastructure with Visa's payment network.
- AlipaycoreTrusted by Alipay to power global mobility ecosystems and agentic travel transactions, integrating hoppa's transportation infrastructure with Alipay's payment platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Hoppa competitors and assessment
Company assessmentDirect peers
- KiwiTaxi: International airport transfer booking platform operating across 100+ countries with fixed-price pre-booked service. Directly comparable aggregator model targeting tourists and corporate clients in the same product category as hoppa.
- Welcome Pickups: Athens-based airport transfer marketplace operating in 100+ destinations with vetted local drivers. Directly competes with hoppa in pre-booked airport transfers for leisure travelers and is one of hoppa's closest comparables on business model and customer profile.
- HolidayTaxis: Long-standing UK-based airport transfer aggregator serving European and global holiday destinations. Closely comparable to hoppa in market positioning, customer base (UK/European leisure travelers), and transfer-only product focus.
- GetTransfer: Global marketplace for pre-booked transfers and chauffeur services across 150+ countries. Competes head-to-head with hoppa on aggregator model, B2B API offering, and leisure/business traveler segments.
- Transferz: Amsterdam-based ground transportation platform offering pre-booked airport transfers with a B2B focus via API/white-label solutions. Comparable to hoppa in both consumer marketplace and partner-embedded distribution strategy.
Broad incumbents
- Booking.com: Largest online travel agency globally, with a growing airport transfer product that competes directly with hoppa. As a broad incumbent, Booking.com has materially larger customer demand and marketing budget, but treats transfers as part of a much wider travel inventory.
- Uber: Global ride-hailing super-app that competes with hoppa's on-demand ride-hailing aggregation layer via Uber Reserve and Uber Charter. While Uber is a broad incumbent, it competes on overlapping airport-transfer and city ride-hailing use cases and could disintermediate hoppa's supply.
- Viator (Tripadvisor): Major online travel experience and transfer aggregator, owned by Tripadvisor. Operates in overlapping ground-transport categories as part of a broader tours/activities portfolio and competes for the same leisure-traveler booking intent.
Emerging players
- Klook: Asia-Pacific-focused travel activities and ground transport booking platform. Comparable to hoppa on digital marketplace model, Asia Pacific distribution strength, and API/white-label partner integration.
- Mozio: Aggregator API for ground transportation serving OTAs, airlines, and travel platforms globally. Directly comparable to hoppa Business on B2B distribution via API/white-label, with similar supply-aggregation model but a more partner-embedded go-to-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Hoppa social profiles
Digital presenceHoppa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoppa leadership team
Management profileNumber of profiles
Profiles1 record
Hoppa funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoppa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoppa
What does Hoppa do?
Hoppa operates a global online marketplace that aggregates 70,000+ vetted local transport providers across 182+ countries and 2,600+ airports/resorts, allowing travelers to compare and book airport transfers (shared shuttle, private car, minibus, coach, wheelchair-accessible vehicles) and on-demand ride-hailing. The platform also sells B2B integration through its hoppa Business Trade Account offering API, widget, SDK and white-label solutions to travel brands, super apps and payment networks.
Is Hoppa a public or private company?
Hoppa is a private company. It is classified as unknown and is currently operating.
When was Hoppa founded?
Hoppa was founded in 2004. It employs 11 to 50 people.
Where is Hoppa based?
Hoppa is headquartered in Woking, United Kingdom, in the Europe region.
How does Hoppa make money?
Three revenue lines are on record. Transaction Commission is the primary driver. The others are B2B Platform Services and ride-Hailing Integration.
Who are Hoppa's main competitors?
Direct peers on record are KiwiTaxi, Welcome Pickups, HolidayTaxis, GetTransfer and Transferz. Broad incumbents are Booking.com, Uber and Viator (Tripadvisor). Emerging players are Klook and Mozio.
Does Hoppa have an API?
Yes. Hoppa provides an Open API for smooth system integration and data sharing, enabling partners to embed booking capabilities. Additional developer tools include Widget (lightweight embeddable components), SDK (complete development tools), and White Label solutions for full brand customization.
What industry is Hoppa in?
Hoppa's product category is Airport Transfer & Ground Transportation Marketplace. Its primary akta.pro industry code is BPAMAIAE, Ride-Hailing & Taxi Aggregation Platforms. Its NAICS code is 48531 and its SIC code is 4100.