U.C. Sampdoria

Professional Football Clubsampdoria.it

U.C. Sampdoria is an Italian professional football club founded in 1946 and based in Genoa, competing in Serie BKT with a women's team in Serie A Femminile eBAY, generating revenue from matchday, media rights, sponsorship, player trading, and merchandise.

Company typePrivate
Founded1946
HeadquartersGenoa, Italy
Headcount101–250
GTM typeB2C
OfferingServices

What U.C. Sampdoria does

U.C. Sampdoria S.p.A. is an Italian professional football club founded on August 12, 1946 and headquartered in Genoa, Liguria. The club's men's first team competes in Serie BKT (the Italian second division) following relegation from Serie A TIM at the end of the 2021/22 season; in 2023/24 it finished 7th and was eliminated in the playoff preliminary round by Palermo. The club also fields Samp Women in Serie A Femminile eBAY and operates an integrated youth academy spanning U8 through Primavera for males and U8 through U19 for females, alongside the Next Generation Sampdoria grassroots program.

The business is structured around five revenue streams: matchday (tickets and hospitality at Stadio Luigi Ferraris/Marassi plus premium packages like the Love Experience), media rights distributed by Lega Serie B, commercial and sponsorship (anchored by main sponsor Banca Ifis, kit supplier Macron, and back-jersey sponsor IBSA Italia), player trading (recent permanent transfers and loans of assets such as Damsgaard, Thorsby, and Colley), and merchandise and retail through the SampCity 300 sqm concept store in Genoa and shop.sampdoria.it. Supporting infrastructure includes a 1,387 sqm administrative and operational headquarters at the Mugnaini sports center in Bogliasco (inaugurated December 2023) and a CSR platform, Samp for People, which partners with local hospitals including San Martino, Galliera, and the Istituto Giannina Gaslini.

Sampdoria is privately held as a Società per Azioni with no public listing. In May 2023 the Board of Directors signed a preliminary agreement for a capital increase with Gestio Capital and Aser Holding, conditional on completion of a Debt Restructuring Agreement with creditors, signaling a financial restructuring phase following relegation. Recent strategic activity centers on leadership refresh (new head coach Corradi and new Director of Communication Declercq appointed in June 2026), infrastructure consolidation in Bogliasco, and direct-to-consumer fan engagement through digital channels and physical retail.

U.C. Sampdoria firmographics

Firmographics

Name: U.C. Sampdoria
Legal name: U.C. Sampdoria S.p.a.
Website: https://sampdoria.it
Company type: Private
Founded year: 1946
Operating status: Operating
Headcount range: 101–250 employees
Short description: U.C. Sampdoria is an Italian professional football club founded in 1946 and based in Genoa, competing in Serie BKT with a women's team in Serie A Femminile eBAY, generating revenue from matchday, media rights, sponsorship, player trading, and merchandise.
Ownership category
akta.pro rank

U.C. Sampdoria industry classification

Industry

Product category: Professional Football Club
NAICS: Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)
SIC: Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)
akta.pro primary industry: Team & Club Coaching (seasonal team coaching) (HSADAEAF)

Keywords

Professional football club
Serie A competition
Matchday ticket sales
Sports merchandise
Football academy

Where U.C. Sampdoria is headquartered

Location

Headquarters

HQ city: Genoa
HQ country: Italy
HQ region: Europe

Offices4 records

Markets served

U.C. Sampdoria business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

Matchday Revenue: Ticket sales for home matches at Stadio Luigi Ferraris (Marassi) including season tickets and individual match tickets. The club generates revenue from matchday attendance, concessions, and premium hospitality experiences.
Media Rights: Broadcasting rights revenue from participation in Serie BKT (Italian second division). Revenue distribution from Lega Serie B for TV and media rights.
Commercial and Sponsorship: Sponsorship deals including kit supplier Macron, main sponsor Banca Ifis (with Ernesto Furstenberg Fassio as main sponsor), and back jersey sponsor IBSA Italia. Revenue from licensed merchandise, product partnerships, and commercial activities.
Player Trading: Transfer fees from player sales and loans. Examples include Mikkel Damsgaard permanent transfer to Brentford, Morten Thorsby to Union Berlin, Omar Colley to Besiktas, and various loan arrangements with option to buy clauses.
Merchandise and Retail: Sales of official merchandise including replica kits (Home, Away, Third 2025/26), accessories, and branded products through Sampdoria Point stores and online shop.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Season tickets - Serie BKT 2023/24

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

U.C. Sampdoria product offering

Product offering

Core offering

U.C. Sampdoria is an Italian professional football club that fields a men's senior team competing in Serie A and associated domestic cup competitions, operates a youth academy developing professional players, and delivers live football matchday experiences to supporters. Beyond on-pitch competition, the club sells tickets, season-ticket memberships, branded merchandise, and licenses commercial sponsorship rights.

Product overview

U.C. Sampdoria's product and service portfolio centers on its professional football operations, including the men's first team competing in Serie BKT and the women's team in Serie A Femminile eBAY. Supporting the core football business, the club operates an official merchandise e-commerce platform and SampCity, a 300 m² multi-floor concept store combining retail, ticketing, service center, and event space. The club's youth development infrastructure encompasses the Academy program (U8 through Primavera) and Next Generation Sampdoria grassroots initiative. Additional offerings include the Samp for People CSR initiative and premium match day hospitality experiences.

Differentiator

Problem solved

Functional benefit

Brands

SampCity: Official concept store of U.C. Sampdoria located in Genoa, spanning 300 m² across three floors with store, service center, ticketing, events, and exhibition areas.
Samp for People

Quantifiable outcome

18,229 season tickets sold in 2023/24 season
+2 more outcomes

Companies that use U.C. Sampdoria

Customer profile

Named customers5 records

Segments4 records

Ideal customer profiles2 records

U.C. Sampdoria technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

U.C. Sampdoria partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core, secondary and minor.

MacroncoreChannel Partner/ Reseller/ DistributorOfficial kit supplier for U.C. Sampdoria. Provides match kits, training wear, and official merchandise. Macron logo appears on official website.
EatalysecondaryStrategic or Co-development PartnerPartnership for Samp for People initiative during COVID-19. Helped prepare and deliver 610 meals per day to San Martino (450) and Galliera (160) hospitals. Food partners included Icam (chocolate), La Granda (meat), La Molisana (pasta), OrtoBra (vegetables), Parmalat-Latte Oro (milk).
Istituto Giannina GaslinisecondaryStrategic or Co-development PartnerPediatric hospital in Genoa supported through Samp for People initiative. Inaugural event in November 2019 featured Sampdoria players as servers at Eataly fundraiser. Partnership for ongoing hospital support.
Sampdoria eSports (Twitch)minorOtherseSports team competing under Sampdoria brand. Twitch channel (sampdoria_eSports) for competitive gaming content.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

U.C. Sampdoria competitors and assessment

Company assessment

Broad incumbents

AS Roma: Serie A Italian club with similar single-stadium, single-city operating footprint; relevant benchmark for matchday economics and ownership-transition case studies.
Juventus FC: Largest Italian club by revenue; benchmark for sponsorship and media-rights ceilings, and for capital-structure case studies of Italian football clubs undergoing shareholder resets.
FC Internazionale Milano: Top-tier Italian club and Milan co-tenant of San Siro; relevant for Serie A media-rights and stadium economics that Sampdoria is aspiring back into.
SSC Napoli: Italian club with strong regional identity, academy-driven player trading, and CSR/community engagement — parallel model to Sampdoria at Serie A scale.
AC Milan: Top-tier Italian club historically co-located in Milan; relevant benchmark for sponsorship, media-rights, and matchday revenue scale, even though financially and commercially much larger than Sampdoria.

Direct peers

Brescia Calcio: Italian club oscillating between Serie A and Serie B with comparable scale, Italian-only operations, and academy-driven player trading. Useful benchmark for Serie B operating economics.
Torino FC: Italian club with similar size, single-city orientation, and an oscillation between Serie A and Serie B; directly comparable on commercial ceiling and Serie B promotion economics.
Genoa Cricket and Football Club: Co-tenants of Stadio Luigi Ferraris in Genoa and direct geographic rival; also a recently Serie A/B club with similar scale, infrastructure, and Italian-only commercial footprint. The Derby della Lanterna is the most natural point-for-point comparable.
Palermo FC: Italian southern club competing in Serie BKT; eliminated Sampdoria from the 2023/24 Serie B promotion playoffs. Closest direct competitive comparable in division, scale, and financial profile post-restructuring.
US Sassuolo Calcio: Italian club with strong player-trading and academy economics similar to Sampdoria's model. Comparable mid-tier Italian football business reliant on developing and selling talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

U.C. Sampdoria financial estimates

Financial estimate

Revenue estimate

Valuation estimate

U.C. Sampdoria leadership team

Management profile

Number of profiles

U.C. Sampdoria funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

U.C. Sampdoria M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U.C. Sampdoria

What does U.C. Sampdoria do?

Is U.C. Sampdoria a public or private company?

U.C. Sampdoria is a private company. It is classified as unknown and is currently operating.

When was U.C. Sampdoria founded?

U.C. Sampdoria was founded in 1946. It employs 101 to 250 people.

Where is U.C. Sampdoria based?

U.C. Sampdoria is headquartered in Genoa, Italy, in the Europe region.

How does U.C. Sampdoria make money?

Five revenue lines are on record. Matchday Revenue is the primary driver. The others are media Rights, commercial and Sponsorship, player Trading and merchandise and Retail.

Who are U.C. Sampdoria's main competitors?

Broad incumbents on record are AS Roma, Juventus FC, FC Internazionale Milano, SSC Napoli and AC Milan. Direct peers are Brescia Calcio, Torino FC, Genoa Cricket and Football Club, Palermo FC and US Sassuolo Calcio.

Does U.C. Sampdoria have an API?

No public API is recorded for U.C. Sampdoria.

What industry is U.C. Sampdoria in?

U.C. Sampdoria's product category is Professional Football Club. Its primary akta.pro industry code is HSADAEAF, Team & Club Coaching (seasonal team coaching). Its NAICS code is 711211 and its SIC code is 7997.