What AS Roma does

A.S. Roma S.r.l. is a privately-held Italian professional football club founded in 1927 and headquartered in Rome, Italy, operating under the legal structure of an Italian limited liability company (S.r.l.). The club fields a men's team in Serie A and a women's team in Serie A Femminile, with home matches played at Stadio Olimpico. Beyond its sporting operations, AS Roma runs a diversified commercial portfolio spanning matchday ticketing (season tickets and single-match sales), premium hospitality (VIP packages and Business Club memberships), merchandise retail through both a global online store and physical retail locations, and digital fan engagement via its loyalty program (AS Roma Card) and blockchain-based Fan Token.

The club's product surface is consumer-facing rather than technology-product oriented. It includes a mobile application for iOS and Android, an e-commerce platform (store.asroma.com), youth development programs (International Academies, Football School, and AS Roma Camp), and corporate hospitality services. Its customer base comprises football fans and supporters as the primary segment, alongside corporate partners, VIP hospitality clients, and youth academy participants. Revenue is generated across four primary streams: ticketing and matchday income, merchandising and retail, sponsorship and commercial partnerships (with Eurobet as flagship sponsor, Adidas as kit supplier, and EA Sports, Wizz Air, Auberge Collection, Enel, Toyota, HDI Assicurazioni, and Orodei among the commercial portfolio), and corporate hospitality.

The underlying technology stack is light and engagement-oriented. There is no SaaS platform, no public API, and no developer tooling. The Fan Token represents the most technologically distinctive product, built on blockchain infrastructure to enable tokenized fan participation. Distribution is multi-channel — direct ticket sales, online and physical retail, Business Club memberships, and a broad social media presence across Facebook, X, Instagram, LinkedIn, YouTube, TikTok, WhatsApp, plus email newsletter and mobile app — operated entirely under the club's own brand and digital properties.

Name

AS Roma

Legal name

A.S. Roma S.r.l.

Website

https://asroma.it

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AS Roma is a privately-held Italian professional football club founded in 1927, operating men's and women's teams in Serie A from Rome. It serves global fans, corporate partners, and youth participants through ticketing, merchandise, hospitality, and digital fan engagement products.

Ownership category

akta.pro rank

Product category

Professional Football Club Operations

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sporting Goods Retailers (459110)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE), Sports Events & Match Tickets (THAJAFAE), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Professional football club
• Matchday ticketing
• Premium hospitality services
• Official sports merchandise
• Youth football development

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Distribution channels4 records

Marketing channels9 records

Core offering

AS Roma operates professional men's and women's football teams competing in Italy's Serie A and Serie A Femminile, generating revenue through the sale of match tickets and season tickets, premium hospitality and VIP experiences, official merchandise (kits, training wear, and accessories) sold through its online store and physical retail locations, corporate sponsorships, the AS Roma Card loyalty/membership program, the Fan Token digital engagement product, and youth development programs delivered via International Academies and Football Schools. The club plays its home matches at Stadio Olimpico and uses its digital ecosystem (website, iOS/Android app, fan token) to deepen fan engagement and drive recurring commercial activity.

Product overview

AS Roma is a professional football club offering a unified ecosystem of fan engagement, ticketing, retail, and membership services. The core offering spans two football teams (Men's and Women's), supported by Stadio Olimpico as the home venue. The product portfolio includes: (1) Match tickets and Serie A season tickets for both teams; (2) VIP Hospitality and Business Club premium experiences; (3) AS Roma Card (loyalty/membership card) and Gift Cards; (4) Official online store for merchandise and kits; (5) Fan Token for digital fan engagement; (6) Youth Development programs including International Academies, Football School, and AS Roma Camp; (7) Official mobile application (iOS/Android). The offerings are interconnected: ticketing and membership drive revenue, while retail and fan tokens deepen engagement. There is no SaaS platform, developer tools, or API product.

Differentiator

Problem solved

Functional benefit

Products and services

• AS Roma Official Website (asroma.com) The primary digital hub for AS Roma, providing team information, fixtures, results, standings, news, tickets, merchandise, and fan services for both Men's and Women's teams.
• AS Roma Official Mobile App Official mobile application for iOS and Android devices, enabling fans to access news, fixtures, results, team information, and engage with AS Roma on mobile.
• AS Roma Online Store E-commerce platform for purchasing official merchandise including kits, training wear, retro jerseys, accessories, and commemorative items for fans of both the Men's and Women's teams.
• AS Roma Card Digital membership and loyalty card program enabling fans to access benefits, track engagement, and participate in club activities and competitions.
• AS Roma Fan Token Fan Token program built on blockchain technology allowing fans to participate in club decisions, access exclusive content, and engage more deeply with the AS Roma community.
• Serie A Season Tickets (Men's team) Season ticket packages for Serie A matches for the Men's team, providing guaranteed access to home games throughout the domestic league season.
• VIP Hospitality and Business Club Premium matchday experiences including VIP hospitality packages, business club access, and enhanced stadium facilities for corporate and high-value fans.
• Youth Development (International Academies, Football School, AS Roma Camp) Youth development initiatives including International Academies, Football School (scuolacalcio.asroma.com), and AS Roma Camp providing football training and development programs for young players.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• EurobetflagshipGTM or Marketing PartnerEurobet serves as a major sponsor and partner of AS Roma, appearing prominently in the header and footer of the official website. The partnership includes branding presence and is a key commercial relationship for the club.
• AdidascoreGTM or Marketing PartnerAdidas is the official kit supplier for AS Roma, providing all match kits, training apparel, and official merchandise. The partnership includes performance apparel and co-branded product lines.
• Wizz AirminorGTM or Marketing PartnerWizz Air serves as an airline partner, providing flight sponsorship and travel-related benefits to the club.
• Auberge CollectionminorGTM or Marketing PartnerAuberge Collection is a luxury hospitality partner, appearing as a brand sponsor on the official website.
• OrodeiminorGTM or Marketing PartnerOrodei appears as a brand partner on the AS Roma official website.
• EnelminorGTM or Marketing PartnerEnel is an energy company partner of AS Roma, appearing in the footer partnerships section.
• EA SportscoreGTM or Marketing PartnerEA Sports is the official video game partner, featuring AS Roma in the EA Sports FC video game series.
• ToyotaminorGTM or Marketing PartnerToyota serves as an automotive sponsor, appearing as a brand partner on the official website.
• HDI AssicurazioniminorGTM or Marketing PartnerHDI Assicurazioni is an insurance company partner of AS Roma.
• Fondazione Policlinico Universitario Campus Bio-MedicominorStrategic or Co-development PartnerHealthcare partnership providing medical services and facilities support to the club and its players.

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Real Madrid CF: Global benchmark for football club commercial operations, including ticketing, hospitality, retail, and digital engagement. Useful peer for understanding the upper bound of brand-driven monetization AS Roma could pursue.
• FC Barcelona: Top-tier European incumbent that sets the ceiling on commercial scale (sponsorship, retail, licensing, digital) for AS Roma's aspirational trajectory. Comparable across men's/women's teams and youth development.
• Tottenham Hotspur: Comparable mid-to-top tier European club with strong commercial revenue, owned stadium, and similar sponsor portfolio composition (kit, finance, travel). Relevant benchmark for international brand monetization.
• Atletico Madrid: European peer of similar commercial scale and ownership structure, with comparable product mix across ticketing, hospitality, retail, and sponsorships. Provides a benchmark for non-English European club valuation dynamics.

Direct peers

• AC Milan: Direct Italian football peer and historic rival, similarly operating Serie A matchday, merchandise, hospitality, and youth academy businesses. AC Milan offers a direct benchmark on brand monetization, kit deals (Puma), and Serie A positioning.
• SSC Napoli: Direct Serie A peer with comparable revenue structure (tickets, merchandise, sponsorships, academy) and similar competitive positioning in Italian football's top tier.
• FC Internazionale Milano: Direct Serie A competitor sharing Milan's commercial market. Comparable product mix (matchday, retail, sponsorship with Nike, hospitality), and recent ownership/investment profile parallel to AS Roma.
• ACF Fiorentina: Serie A peer of comparable scale operating men's and women's teams, with similar reliance on kit deals, hospitality, and youth development. Useful benchmark for mid-tier Italian club commercial economics.
• S.S. Lazio: Direct Roman derby rival sharing Stadio Olimpico, offering the closest comparable on local market dynamics, stadium economics, and city-specific sponsorship. Directly competes for the same Roman fan base.
• Juventus FC: Direct Serie A peer operating men's and women's professional football teams in Italy. Comparable in revenue mix (ticketing, merchandise, sponsorship), digital fan engagement programs (fan tokens, app), and youth academy infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/ASRomaEN
• YouTubeyoutube.com/asroma
• Facebookfacebook.com/officialasroma
• LinkedInlinkedin.com/company/as-roma
• Instagraminstagram.com/officialasroma
• TikToktiktok.com/@asroma?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AS Roma