What Caseling Custom Cases does

Caseling Inc. (d/b/a Caseling Custom Cases) is a privately held B2B manufacturer of custom protective carrying cases, founded in 2009 and headquartered in Montgomery, New York, with 51–100 employees. The company designs and produces three core product platforms — Hard Shell (EVA) Cases built from ethylene vinyl acetate foam via thermoforming, Soft Cases & Bags (custom sewn), and Plastic Hard Cases (blow-molded) — and sells them across six vertical solutions: Medical & Emergency, Consumer Electronics, Military & Security, Tools & More, Sports & Outdoor, and Office & Education. Notable technical components include a proprietary in-house 3D rendering service that lets buyers preview realistic case designs before tooling, and material capabilities spanning EVA, polyester (600+ denier), nylon, neoprene, PU leather, ABS, and polyethylene blends.

The firm operates a sales-led go-to-market model built around a structured 8-step process from consultation and 3D rendering through prototype approval, production, and quality inspection. Pricing is quote-based, determined by material, complexity, and quantity, with stated minimum order quantities of 1,000–2,000 units and average production lead times of roughly 20 business days after a 10-business-day physical sample. Distribution is primarily direct B2B (enterprise) with international shipping from the NY headquarters; a secondary Amazon marketplace channel handles consumer SKUs such as hard stethoscope cases.

The business model is custom contract manufacturing paired with embedded design/consulting services, where the case itself doubles as a branded marketing asset (the firm cites research that a single promotional bag can generate over 5,000 impressions annually). No external funding, M&A activity, or institutional investors are disclosed. Documented customer outcomes include near-total elimination of equipment damage reports for a medical device client and 100% customer satisfaction with zero complaints after a custom polyethylene case implementation for a tools manufacturer. The firm has no publicly disclosed revenue or headcount growth metrics.

Name

Caseling Custom Cases

Legal name

Caseling Inc.

Website

https://caseling.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Caseling Custom Cases is a privately held US B2B manufacturer (founded 2009, Montgomery, NY) that designs and produces custom EVA, soft, and plastic hard carrying cases for enterprise buyers across medical, military, electronics, tools, sports, and office/education verticals, using a quote-based sales-led model with in-house 3D rendering and global shipping.

Ownership category

akta.pro rank

Product category

Custom Carrying Cases and Protective Packaging

akta.pro primary industry

Crates & Cases (Wooden/Plastic/Metal, Export Cases) (IMALAFAG)

akta.pro secondary industry

Blow-Molded Industrial Containers & Crates (Non-packaging) (IMANAGAF)

Keywords

• Custom carrying cases
• EVA molded cases
• Branded case packaging
• Protective equipment cases
• Custom foam interiors

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Branded Case Manufacturing: B2B manufacturing and sale of custom branded carrying cases. Orders are custom-manufactured per customer specifications with minimum order quantities. Pricing is quote-based, determined by material, complexity, and quantity. The company designs, engineers, and manufactures custom cases based on client needs.
2. Design and Consultation Services: Included as part of the custom case manufacturing process - initial consultation, 3D rendering, prototype development, and quality inspection are part of the service offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Caseling Custom Cases designs, engineers, and manufactures custom branded carrying cases for businesses, including Hard Shell (EVA) cases, Soft Cases & Bags, and Plastic Hard Cases. The company delivers end-to-end services from consultation and 3D rendering through prototyping and production, with minimum order quantities starting at 1,000-2,000 units and applications across medical, military, electronics, sports, office, and tools industries.

Product overview

Caseling Custom Cases is a custom carrying case manufacturer offering three core product lines: Hard Shell (EVA) Cases (semi-rigid foam-molded cases), Soft Cases & Bags (custom sewn flexible cases), and Plastic Hard Cases (blow-molded rigid cases). The company provides industry-specific solutions including Medical & Emergency, Consumer Electronics, Office & Education, Military & Security, Sports & Outdoor, and Tools & More cases. Their service includes a comprehensive 8-step custom design process featuring 3D rendering, prototype development, and quality inspection. Founded in 2009, the company operates from Montgomery, New York and combines U.S. design expertise with overseas manufacturing efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Hard Shell (EVA) Cases Semi-rigid custom cases made from ethylene vinyl acetate (EVA) foam that fuse lightweight portability with durable protection. Features include custom color, shape, size, and material options, foam or partitioned interiors, and custom branding for businesses across multiple industries.
• Soft Cases & Bags
• Plastic Hard Cases
• Medical & Emergency Cases
• Consumer Electronics Cases
• Office & Education Cases
• Military & Security Cases
• Sports & Outdoor Cases
• Tools & More Cases
• Hard Stethoscope Cases
• 3D Rendering Design Service

Quantifiable outcome

• Almost 100% elimination of equipment damage complaints for medical device client after switching from soft cases to custom EVA cases
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pelican Products: Pelican is the dominant global manufacturer of high-performance protective cases (storm, protector, air cases) used across military, electronics, medical, and industrial segments. Caseling competes directly with Pelican in the custom-Branded B2B segment and overlaps across multiple target verticals.
• SKB Cases: SKB makes injection-molded and roto-molded hard cases with custom foam interiors for music, military, industrial, and electronics markets. SKB's custom foam service and industrial-grade cases are direct competitive alternatives to Caseling's EVA and blow-molded offerings.
• Nanuk (Plasticase): Nanuk produces lightweight, watertight protective cases primarily targeting photography, electronics, and tactical markets. Nanuk competes with Caseling's Plastic Hard Cases and EVA offerings across several shared verticals, especially consumer electronics.
• Gator Cases: Gator (Gator Frameworks) makes protective cases, bags, and racks for musical instruments, audio, and AV equipment. They overlap with Caseling in the Custom soft case and foam-lined hard case categories for pro audio and electronics clients.
• OtterBox: OtterBox is a leading protective case brand focused on consumer electronics and mobile devices. While more consumer/DTC-focused than Caseling, OtterBox overlaps directly in branded electronics carrying cases and competes for OEM accessory-branded case business.
• Incase: Incase designs protective carrying solutions (sleeves, bags, shells) for laptops, tablets, and mobile devices, with a strong brand-driven aesthetic. Incase competes with Caseling's Soft Cases & Bags line in the consumer-electronics packaging market.
• Case Logic: Case Logic (now part of Thule Group) manufactures bags and cases for consumer electronics, cameras, and accessories. Their sewing-led soft case capability mirrors Caseling's Soft Cases & Bags product line for enterprise-branded electronics customers.
• ZARGES: ZARGES (a part of the Accell Group) makes aluminum-framed protective cases, containers, and access solutions used across industrial, medical, and defense markets. ZARGES overlaps with Caseling in providing heavy-duty custom-branded protective cases for industrial and military clients.
• HPRC (Hard Resin Product Cases): HPRC manufactures rugged, waterproof hard cases for audiovisual, military, and outdoor markets from Italy. Their molded hard-case product directly parallels Caseling's Plastic Hard Cases for defense and electronic equipment applications.
• B&W International: B&W International is a German manufacturer of hard-shell protective cases (rugged.Case line) targeting industrial, outdoor, and tactical customers. Their custom foam and rugged case offering is a close analog to Caseling's enterprise-focused EVA and polyethylene case portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGivPwhu4T9gs4Y7-4BGHsw
• Facebookfacebook.com/CaselingCustomCases
• LinkedInlinkedin.com/company/caseling-custom-cases
• Instagraminstagram.com/caselingcustomcasesofficial
• Xx.com/caseling_custom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caseling Custom Cases