The Academic College of Tel Aviv-Yaffo

What The Academic College of Tel Aviv-Yaffo does

The Academic College of Tel Aviv-Yaffo is a private, non-profit higher education institution headquartered in central Tel Aviv-Yaffo, Israel, operating under the supervision of the Israeli Council for Higher Education (CHE). Founded in 1994, it is organized into six academic schools — Computer Science and Artificial Intelligence, Behavioral Sciences, Nursing Sciences, Government and Society, Information Systems, and Management and Economics — delivering roughly 15 bachelor's and master's degree programs to an enrollment of approximately 4,000 students, with a stated alumni base of 23,223 graduates.

The college's academic infrastructure includes the proprietary MAMA learning management system (mama.mta.ac.il), the MyMTA student portal, online examination and registration systems, "Path to Degree" preparatory programs that substitute for the psychometric exam, the Jaffa Institute for Research and Development, a Resilience Center, a Career Management Center, and on-campus dormitories. The leadership team comprises Prof. Michal Parnas (Rector, since 2022; PhD Hebrew University, sublinear algorithms researcher), Prof. Dalit Naor (Dean of Computer Science, since 2021; former IBM Research, Stanford postdoc), Prof. Sami Hamdan (Head of Educational Psychology; Bar-Ilan PhD; consultant to Israel's National Suicide Prevention Program), and Dorit Weil Lutan (Dean of Nursing Sciences). Marketing spans website, an Arabic and English mirror site, a "Make an Impact" branded podcast, and active social channels on LinkedIn, TikTok, YouTube, Instagram and Facebook.

Revenue is generated primarily through tuition charged at Israeli university rates, supplemented by an unspecified mix of continuing education, scholarships, and applied research activity. Customer-facing "customers" are individual matriculated students rather than enterprise accounts; no enterprise customer logos are present in the input. The 2026 strategic agenda includes a comprehensive curriculum renewal of the School of Computer Science and AI and the launch of a B.Sc. in Data Science Implementation and Artificial Intelligence, designed to align graduate output with Israeli high-tech demand and to strengthen recruitment through digital-first channels.

Name

The Academic College of Tel Aviv-Yaffo

Legal name

The Academic College of Tel Aviv-Yaffo

Website

https://mta.ac.il

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

The Academic College of Tel Aviv-Yaffo is a CHE-regulated private Israeli higher education institution, serving ~4,000 students across six schools and 15 undergraduate and graduate degree programs in computer science, AI, nursing, psychology, economics, management, and information systems.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHABAA

Comprehensive Doctoral Research Universities (Multi-Disciplinary)

Education/Higher Education (Colleges & Universities)/Private Research Universities

SECONDARYEDAHABAB

STEM-Focused Research Universities (Engineering & Applied Sciences)

Education/Higher Education (Colleges & Universities)/Private Research Universities

Keywords

• Higher education
• Undergraduate degree programs
• Graduate degree programs
• Computer science education
• Nursing education

Headquarters

HQ city

Tel Aviv-jaffa

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Academic Program Fees: Tuition fees from undergraduate and graduate degree programs, certificate courses, preparatory programs, and continuing education programs. Tuition is charged at university rates set by the Israeli Council for Higher Education.

Pricing tiers

Distribution channels1 record

Marketing channels6 records

Core offering

The Academic College of Tel Aviv-Yaffo is a private higher education institution operating six academic schools that deliver undergraduate (B.A., B.Sc., B.S.N.) and graduate (M.A., M.Sc., M.B.A.) degree programs to approximately 4,000 students across computer science, nursing, psychology, information systems, management, economics, and government studies. The institution charges tuition at Israeli university rates set by the Council for Higher Education and offers supplementary services including the MAMA learning management system, MyMTA student portal, preparatory ("The Path to Degree") programs, campus dormitories, and a Career Management Center.

Product overview

The Academic College of Tel Aviv-Yaffo is a higher education institution organized into six academic schools: the School of Computer Science and Artificial Intelligence, School of Behavioral Sciences, School of Nursing Sciences, School of Government and Society, School of Information Systems, and School of Management and Economics. The institution offers over 15 undergraduate and graduate degree programs including B.Sc. and M.Sc. in Computer Science, B.Sc. in Data Science and AI Implementation, B.A./M.A. in Psychology, M.B.A., B.S.N./M.A. in Nursing, B.A. in Economics and Management, B.A. in Philosophy/Economics/Political Science, M.A. in Youth Studies, M.A. in Family Studies, and M.A. in Organizational Consulting. Supporting infrastructure includes preparatory programs ("The Path to Degree"), MAMA learning management system, MyMTA student portal, research centers (Jaffa Institute, Youth Studies Community), and student services (Career Management Center, Resilience Center, campus dormitories). The college reports approximately 4,000 students and 23,223 alumni, with 32 years of operation.

Differentiator

Problem solved

Functional benefit

Brands

• Make an Impact: A branding initiative and podcast featuring interviews with students, alumni, and faculty about experiences and impact in academic and professional fields.

Products and services

• School of Computer Science and Artificial Intelligence One of the largest Computer Science schools in Israel, offering B.Sc. and M.Sc. in Computer Science with focus on theoretical and practical studies including Machine Learning and AI. Targets students seeking technology careers in Israeli high-tech industry. Includes new B.Sc. in Data Science Implementation and AI (2026).
• School of Behavioral Sciences School offering undergraduate B.A. in Psychology and graduate M.A. programs in Psychology, Educational Psychology, Family Studies, Youth Studies, and Organizational Consulting and Development. Targets students pursuing careers in psychology, social work, organizational development, and education.
• School of Nursing Sciences School offering nursing programs at bachelor's (B.S.N., including academic conversion track for existing healthcare professionals) and master's (M.A.) levels with clinical training components. Targets students entering nursing and practicing nurses seeking academic credentials.
• School of Government and Society School offering programs in government, public policy and society studies, including the B.A. in Philosophy, Economics and Political Science (PPE). Targets students interested in public policy, governance, and interdisciplinary social sciences.
• School of Information Systems School offering B.Sc. and M.Sc. (without thesis) in Information Systems, focused on information systems practice. Targets students pursuing careers in IT, data management, and information systems.
• School of Management and Economics School offering B.A. in Economics and Management, M.B.A. in Business Administration, and combined B.A./M.B.A. tracks (also combined with PPE). Targets students pursuing careers in business, finance, marketing, and management.
• "The Path to Degree" Preparatory Programs Series of preparatory programs that replace the psychometric exam for admission to undergraduate degrees in Computer Science, Economics/Management, Information Systems, Data Science Implementation and AI, PPE, Psychology, and Mathematics (intensive track). Targets prospective students who prefer an alternative to the national psychometric examination.
• B.Sc. in Data Science Implementation and Artificial Intelligence New undergraduate degree combining data science and AI implementation, launched in 2026 as part of the School of Computer Science and AI program renewal. Targets students pursuing careers in data science, machine learning, and applied AI roles.

Quantifiable outcome

• Over 23,000 graduates have completed programs and entered professional careers
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Reichman University (formerly IDC Herzliya): Israel's leading private multi-disciplinary higher education institution. Most directly comparable as a private, non-university-status degree-granting institution serving the same Israeli student market with similar program breadth (business, CS, social sciences).
• Sapir Academic College: Large Israeli private academic college with multi-disciplinary programs (CS, business, social sciences). Closely comparable in scale, college (non-university) status, and tuition-regulation model.
• College of Management Academic Studies (COMAS): Israeli private academic college with strong business and social science programs. Comparable in college status, CHE tuition regulation, and target student segments.
• Afeka Tel Aviv Academic College of Engineering: Tel Aviv-based private academic college focused on engineering and applied sciences. Comparable as a private college in the same city with STEM emphasis and similar student demographics.
• Holon Institute of Technology (HIT): Israeli private academic college with strong STEM and design programs. Comparable in college status, technology-oriented curriculum, and Israeli student market.
• Ono Academic College: Multi-disciplinary Israeli private academic college with health, business, and social science programs. Comparable in scale, college (non-university) status, and tuition model.
• Jerusalem College of Technology (JCT): Israeli private academic college with strong STEM and engineering programs. Comparable in college status, CHE regulation, and industry-integration orientation.
• Azrieli College of Engineering Jerusalem: Israeli private engineering-focused academic college. Comparable as a private college with STEM emphasis serving the Israeli higher-education market.

Broad incumbents

• Tel Aviv University: Israel's largest public research university, located in the same Tel Aviv metropolitan area. Competes for the same student pool with stronger research prestige and broader doctoral programs.

Regional players

• Academic College of Law and Business: Israeli private academic college focused on law, business, and social sciences. Comparable in college status and tuition model, though more specialized in law/business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MtaCollege
• Facebookfacebook.com/AcademitTLV
• LinkedInlinkedin.com/company/the-academic-college-of-tel-aviv-yaffo
• Instagraminstagram.com/academit_telaviv
• TikToktiktok.com/@academit_telaviv

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Academic College of Tel Aviv-Yaffo