Mornington Peninsula Shire
Mornington Peninsula Shire is a Victorian local government council delivering approximately 72 municipal services — including waste management, planning, rates, roads, and community facilities — to 175,153 residents across the Mornington Peninsula, operating on a $235 million annual budget with around 1,005 employees.
- Company typePrivate
- Founded-
- HeadquartersRosebud, Australia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Mornington Peninsula Shire does
Mornington Peninsula Shire is a local government council operating under Victoria's Local Government Act 2020, delivering approximately 72 distinct municipal services to 175,153 residents across a 723 km² peninsula region with 192 km of coastline. Core service lines include waste management, rates and valuations, planning and building regulation, road and open space maintenance, family and children's services, youth services, community buildings, and economic and tourism development. The Shire is funded primarily through property rates on 101,000+ rateable properties (averaging $1,630 per residential property), supplemented by user fees, rental income from 227 community buildings valued at $184 million, and federal/state government grants, operating on an annual budget of $235 million AUD with approximately 1,005 employees.
The Shire's technology footprint centres on a Granicus-powered online services portal offering self-service access to rate payments, bin day lookups, planning applications, campsite and sports ground bookings, library services, pet registrations, and electronic rates notices, complemented by a GIS-based spatial mapping platform covering planning zones, flood and bushfire prone areas, waste collection areas, and council infrastructure. Service delivery operates through a multi-channel model combining customer service centres in Rosebud, Mornington, Hastings, and Flinders (handling 30,000 in-person visits and 140,000 calls annually), the digital portal, a Shape Mornington Peninsula community engagement platform, and sub-brands such as Mornington Peninsula Business, Mornington Peninsula Produce, and Peninsula Buzz.
The entity is governed by 11 elected councillors, each representing a single ward under a structure effective from the October 2024 local government general election, with Chief Executive Officer Mark Stoermer leading the executive team. The Shire maintains strategic partnerships with the Victorian Electoral Commission, the Department of Home Affairs (for citizenship ceremonies), Echelon Claims Assessors, the Mornington Peninsula Regional Gallery, and the Mornington Peninsula Regional Tourism Board. It operates within a single Australian jurisdiction (Victoria), is not privately owned or listed, and is not subject to traditional commercial growth, M&A, or funding-round dynamics.
Mornington Peninsula Shire firmographics
Firmographics- Name
- Mornington Peninsula Shire
- Legal name
- Mornington Peninsula Shire
- Website
- https://mornpen.vic.gov.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mornington Peninsula Shire is a Victorian local government council delivering approximately 72 municipal services — including waste management, planning, rates, roads, and community facilities — to 175,153 residents across the Mornington Peninsula, operating on a $235 million annual budget with around 1,005 employees.
- Ownership category
- akta.pro rank
Mornington Peninsula Shire industry classification
Industry- Product category
- Local Government Services
- NAICS
- Administration of Housing Programs, Urban Planning, and Community Development (9251), Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Urban Planning and Community and Rural Development (925120)
- SIC
- Refuse Systems (4953), Sanitary Services (4950), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Mayor/City Manager & General Administration (BPAIACAA)
- akta.pro secondary industries
- Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Public Works Departments (Streets, Bridges, Stormwater, Fleet, Maintenance) (BPAIALAD), Public Works / In-House Municipal Collection Operations (EUAIAAAF)
Keywords
Where Mornington Peninsula Shire is headquartered
LocationHeadquarters
- HQ city
- Rosebud
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Mornington Peninsula Shire business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Rates and Valuations: Property rates constitute the primary revenue source. The Shire manages 101,000+ rateable properties with an average residential rates of $1,630 per property. Additional revenue comes from special rates, charges, and rate rebates/concessions.
- Service Fees and Charges: Various fees for services including planning applications, building permits, animal registrations, rental income from 227 community buildings valued at $184 million, and other user-pays services.
- Government Grants and Funding: Federal and state government grants for specific programs and services, including community services, infrastructure projects, and public health initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Residential Properties - Average annual rates |
| Other | Pay-as-you-go | Community Buildings |
| Other | Annual | Councillor Allowances |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Mornington Peninsula Shire product offering
Product offeringCore offering
Mornington Peninsula Shire is a local government council delivering approximately 72 municipal services to residents, ratepayers, businesses, and visitors across the Mornington Peninsula. Core offerings include waste and recycling collection, maintenance of 1,702 km of roads, planning and building approvals, family and children's services, community buildings, parks and reserves, libraries, animal registrations, foreshore campsite bookings, and rates and valuations administration. The Shire operates with an annual budget of $235 million and approximately 1,005 employees.
Product overview
Mornington Peninsula Shire operates a unified digital services portal offering access to its approximately 72 council services. The online platform integrates service categories including waste management (bin day lookup, recycling, composting), online payments (rates, permits, fees), planning and building services, campsite and sports ground bookings, library services, pet registrations, and community engagement tools. The council also provides a GIS mapping service and community consultation platform. All services are accessible through the main website at mornpen.vic.gov.au, which is powered by Granicus platform.
Differentiator
Problem solved
Functional benefit
Brands
- Mornington Peninsula Business: Business support and development portal for the peninsula region
- Mornington Peninsula Produce
- Peninsula Buzz
Products and services
- Mornington Peninsula Shire Online Services Portal The council's main website providing digital access to over 70 council services including online payments, planning applications, booking systems, and community information.
- Find Your Bin Day Service Online tool allowing residents to search their address and find their garbage, recycling, and green waste collection schedule.
- Online Payments Digital payment system for rates, permits, fees, and other council charges.
- Report a Problem Online form system for residents to report issues such as potholes, illegal dumping, abandoned vehicles, and other council-related problems.
- Campsite Booking System Online reservation system for foreshore camping at Rosebud, McCrae, Rye, and Sorrento locations.
- Library Services Digital and physical library services across multiple branches on the peninsula.
- Planning Applications Portal Online portal for viewing and submitting planning applications, building permits, and strategic planning information.
- Community Engagement Platform (Shape Mornington Peninsula) Online engagement platform for residents to participate in council consultations and share feedback on community issues.
- Online Maps (GIS) Geographic Information System mapping tool providing information on waste collection areas, flood zones, planning zones, and council infrastructure assets.
- Electronic Rates Notices Digital delivery service for rate notices, allowing residents to receive rates information electronically.
- Pet Registration Online system for registering dogs and cats and managing pet ownership compliance.
Companies that use Mornington Peninsula Shire
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Mornington Peninsula Shire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mornington Peninsula Shire partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Victorian Electoral Commission (VEC)coreThe VEC conducts the 2026 Briars Ward By-Election following Councillor Anthony Marsh's resignation. The by-election is conducted by postal vote closing 6pm on Friday 2 October 2026.
- Department of Home AffairscoreThe Shire conducts Citizenship Ceremonies on behalf of the Department of Home Affairs for residents who have successfully completed their citizenship application.
- Echelon Claims AssessorsminorClaims matters may be referred to Echelon for independent review and assessment. Echelon manages claims for multiple local government bodies.
- Mornington Peninsula Regional GallerycoreThe gallery is managed separately but promoted through Shire's marketing channels. Website: mprg.mornpen.vic.gov.au
- Mornington Peninsula Regional Tourism BoardcorePartnership for tourism promotion and visitor management. The region receives 7.9 million visitors annually with approximately $1.8 billion in spending.
Scale indicators17 records
Recent moves7 records
Expansion highlights5 records
Mornington Peninsula Shire competitors and assessment
Company assessmentDirect peers
- Frankston City Council: Neighbouring Victorian local government council covering an urban-fringe interface with the Mornington Peninsula, delivering comparable municipal services, planning, waste, and community infrastructure to a similar scale population.
- Bass Coast Shire Council: Victorian coastal shire with a tourism-led economy and seasonal visitor flows akin to Mornington Peninsula, providing comparable roads, waste, and foreshore management services on the same statutory footing.
- Cardinia Shire Council: Adjacent peri-urban Victorian shire with a comparable mix of rural land, growth-area residential development, and council service delivery obligations.
- Bayside City Council: Metropolitan Victorian council delivering similar local-government services to a coastal bayside community with overlapping planning, waste, and community-building responsibilities.
- Kingston City Council: Victorian local government authority of comparable scale and service breadth, with comparable portfolio of community buildings, open space, and rate-based revenue.
- City of Casey: One of Victoria's largest growth-area councils, providing comparable municipal services including roads, waste, planning, and community infrastructure to a similar statutory framework.
- Surf Coast Shire Council: Victorian coastal shire with tourism-driven visitation patterns similar to Mornington Peninsula, operating the same statutory local government service model with comparable coastal management obligations.
- City of Greater Dandenong: Victorian local government council delivering the same statutory range of municipal services to a comparably diverse community under the Local Government Act 2020.
- Yarra Ranges Council: Large Victorian shire with a mix of urban townships and rural interface land, comparable in service scope, infrastructure footprint, and statutory obligations.
- Manningham City Council: Metropolitan Victorian council with a comparable ratepayer base, community-building portfolio, and local government service-delivery mandate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mornington Peninsula Shire social profiles
Digital presenceMornington Peninsula Shire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mornington Peninsula Shire leadership team
Management profileNumber of profiles
Profiles8 records
Mornington Peninsula Shire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mornington Peninsula Shire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mornington Peninsula Shire
What does Mornington Peninsula Shire do?
Mornington Peninsula Shire is a local government council delivering approximately 72 municipal services to residents, ratepayers, businesses, and visitors across the Mornington Peninsula. Core offerings include waste and recycling collection, maintenance of 1,702 km of roads, planning and building approvals, family and children's services, community buildings, parks and reserves, libraries, animal registrations, foreshore campsite bookings, and rates and valuations administration. The Shire operates with an annual budget of $235 million and approximately 1,005 employees.
Is Mornington Peninsula Shire a public or private company?
Mornington Peninsula Shire is a private company. It is classified as state government owned and is currently operating.
When was Mornington Peninsula Shire founded?
Mornington Peninsula Shire was founded in -1. It employs 501 to 1,000 people.
Where is Mornington Peninsula Shire based?
Mornington Peninsula Shire is headquartered in Rosebud, Australia, in the Oceania region.
How does Mornington Peninsula Shire make money?
Three revenue lines are on record. Rates and Valuations are the primary driver. The others are service Fees and Charges and government Grants and Funding.
Who are Mornington Peninsula Shire's main competitors?
Direct peers on record are Frankston City Council, Bass Coast Shire Council, Cardinia Shire Council, Bayside City Council, Kingston City Council, City of Casey, Surf Coast Shire Council, City of Greater Dandenong, Yarra Ranges Council and Manningham City Council.
Does Mornington Peninsula Shire have an API?
No public API is recorded for Mornington Peninsula Shire.
What industry is Mornington Peninsula Shire in?
Mornington Peninsula Shire's product category is Local Government Services. Its primary akta.pro industry code is BPAIACAA, Mayor/City Manager & General Administration, with a secondary code of BPAIACAF, Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities). Its NAICS code is 9251 and its SIC code is 4953.