Suparna Airlines

What Suparna Airlines does

Suparna Airlines (金鹏航空有限责任公司 / Jinpeng Airlines Co., Ltd.) is a mainland-China passenger and cargo carrier headquartered in Shanghai (沪ICP备17046718号-1), operating as a subsidiary under Liaoning Fangda Group (辽宁方大集团) following its 2021 acquisition of HNA Group assets through bankruptcy restructuring. The airline runs domestic routes primarily from Shanghai (Pudong), Shenzhen, and Jinan, and markets itself under the "HNA 海航航空旗下企业" (HNA Aviation Group company) identity alongside sister carriers Hainan Airlines, Hong Kong Airlines, Tianjin Airlines, Capital Airlines, Fuzhou Airlines, West Air, Lucky Air, Beibu Gulf Airlines, Urumqi Airlines, Chang'an Airlines, and HNA Cargo. Its direct-to-consumer storefront spans the yzr.com.cn website, the renewed HNA mobile app (海航APP焕新), WeChat service and subscription accounts (新海航金鹏航空), a 24/7 hotline (95071888), and physical airport counters.

The revenue model combines one-time passenger ticket sales on domestic trunk routes, transaction-fee ancillary services (baggage purchase, VIP lounge access, pet transport, travel insurance, ancillary add-ons), cargo transportation documented via the cargo transport handbook, and recurring revenue from the 金鹏俱乐部 (Jinpeng Club) loyalty program. The loyalty program monetizes through membership fees, co-branded credit cards, a family pooling account (金鹏家庭账户), point purchases, and an integrated points redemption mall (WePoints / 积分商城2.0). Under the post-restructuring "New HNA" (新海航) positioning, Suparna has rolled out the 海航plus membership card, the 金鹏顺心卡 brand card, and the recurring "飞飞乐" Tuesday Lucky Night promotional campaign to drive engagement.

The underlying technology is a standard airline passenger and cargo reservation and booking system integrated with HNA group systems, supporting self-service modules such as flight status tracking, online check-in, self-service flight changes for irregular operations, delay documentation for insurance claims, electronic ticket verification, and ancillary order management. Distribution is digital-first, with passive cross-promotion across HNA group sister-airline websites and apps, and direct sales through the website, app, WeChat ecosystem, and call center; third-party travel agency and OTA distribution is implied but not enumerated.

Name

Suparna Airlines

Legal name

金鹏航空有限责任公司

Website

https://yzr.com.cn

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Suparna Airlines (金鹏航空) is a Shanghai-headquartered Chinese passenger and cargo carrier, owned by Liaoning Fangda Group since the 2021 HNA restructuring. It operates domestic routes from Shanghai (Pudong), Shenzhen, and Jinan and serves individual travelers via the HNA digital platform and the Jinpeng Club loyalty program.

Ownership category

akta.pro rank

Product category

Passenger Air Transportation

NAICS

Air Transportation (481), Nonscheduled Chartered Passenger Air Transportation (481211), Other Support Activities for Air Transportation (488190)

SIC

Air Transportation, Scheduled (4512), Airports, Flying Fields & Airport Terminal Services (4581), Air Transportation, Nonscheduled (4522)

akta.pro primary industry

Long-Haul Full-Service Airlines (Widebody Operators) (THABAAAH)

Keywords

• Domestic passenger flights
• Air cargo transport
• Frequent flyer program
• Ancillary airline services
• Charter passenger aviation

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Passenger Air Transportation: Core revenue from airline passenger tickets for domestic routes covering Shanghai (Pudong), Shenzhen, Jinan, and other destinations in China.
2. Ancillary Services: Revenue from ancillary services including baggage purchases, insurance products, VIP lounge access, and special passenger services.
3. Cargo Transportation: Freight and cargo transport services as noted in cargo transport handbook.
4. Frequent Flyer Program: 金鹏俱乐部 (Jinpeng Club) loyalty program generating revenue through membership fees, co-branded credit cards, and point redemption partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Suparna Airlines operates scheduled domestic passenger air transportation services from bases in Shanghai Pudong, Shenzhen, and Jinan, selling tickets through its official website yzr.com.cn, mobile app, WeChat accounts, and a 24/7 hotline. In addition to passenger flights, it offers ancillary services (extra baggage, VIP lounge access, cabin pet transport, travel insurance), air cargo/freight services, and the cross-airline Jinpeng Club (金鹏俱乐部) frequent flyer program.

Product overview

Suparna Airlines (金鹏航空) operates as an airline under HNA Group, offering a unified passenger service platform accessible via its website yzr.com.cn. The core product is the ticket booking and reservation system, complemented by integrated self-service modules including flight status inquiry, online check-in, and flight modification services. The ancillary ecosystem includes the 金鹏俱乐部 frequent flyer program with family account features, a points redemption mall, VIP lounge access, travel insurance, pet transport services, and baggage purchase options. Promotional offerings include the 新海航飞飞乐 Tuesday lucky draw campaign and the 海航plus membership card. The platform also supports cargo transportation documentation services. All services are accessible through the main website portal with dedicated pages for each module.

Differentiator

Problem solved

Functional benefit

Products and services

• Domestic Passenger Flight Tickets (机票预订服务) Scheduled domestic passenger air transportation services for routes from Shanghai (Pudong), Shenzhen, Jinan, and other Chinese cities, sold online and via hotline.
• Jinpeng Club Frequent Flyer Program (金鹏俱乐部) Membership-based frequent flyer program offering tiered status, point accumulation across HNA Group airlines, VIP privileges, family account pooling, co-branded credit cards, and point redemption.
• Air Cargo Transportation Services (货物运输) Freight and cargo shipping services for shippers across the airline's domestic network, supported by a published cargo transportation handbook.
• Extra Baggage Purchase Service (行李购买) Ancillary paid service letting passengers purchase additional checked baggage allowance above the standard ticket allowance.
• VIP Lounge Access (贵宾休息室) Premium ancillary service granting eligible passengers access to VIP airport lounges.
• In-Cabin Pet Transportation (客舱运输宠物规定) Service allowing passengers to transport pets in the aircraft cabin under specific airline-published rules and requirements.
• Travel Insurance Products (保险须知) Travel insurance offerings sold as ancillary products to provide passenger protection during air travel.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• HNA Group (Hainan Airlines Group)coreStrategic or Co-development PartnerSuparna Airlines operates as a subsidiary under HNA Group (Hainan Airlines). The airline is branded as 'HNA海航航空旗下企业' (HNA Group company) with integrated reservation systems, shared loyalty program (金鹏俱乐部), and cross-airline ticket redemption. HNA Group underwent restructuring and is now under Fangda Group ownership.
• WeChat (Tencent)coreTechnology or IntegrationWeChat official service account (新海航金鹏航空) and WeChat subscription account for customer engagement, promotions, and booking access. Integration with WeChat ecosystem for payments and customer communication.
• Banking Partners (Co-branded Credit Cards)minorGTM or Marketing Partner金鹏俱乐部 offers联名信用卡 (co-branded credit cards) with banking partners. These cards allow users to earn and redeem points across the Jinpeng loyalty program and HNA airline network.
• HNA Sister AirlinesminorStrategic or Co-development PartnerCross-airline partnerships with sister airlines including Hainan Airlines, Hong Kong Airlines, Tianjin Airlines, Capital Airlines, Fuzhou Airlines, West Air, Lucky Air, Beibu Gulf Airlines, Urumqi Airlines, Chang'an Airlines, and HNA Cargo. Allows ticket redemption and benefits across the HNA network.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• China Southern Airlines: Big Three carrier with the largest domestic China network; competes with Suparna on Shenzhen-origin routes and sets pricing benchmarks across the domestic market.
• Air China: Flag carrier and Big Three member; broad incumbent comparable for full-service product positioning, frequent-flyer program and corporate travel procurement relevance.
• China Eastern Airlines: Big Three state-owned carrier dominating the Shanghai market; Suparna's Pudong operations directly compete with China Eastern for slots, corporate contracts and connecting traffic.

Direct peers

• Spring Airlines: China's largest low-cost carrier; competes directly with Suparna on domestic city-pairs and is a useful pricing/benchmark comparable for Chinese domestic unit economics.
• Tianjin Airlines: HNA Group subsidiary operating a similar domestic Chinese full-service / regional model; shares loyalty, distribution and IT systems with Suparna and competes for similar Chinese domestic passengers.
• Hainan Airlines: Flag carrier of the HNA Group and Suparna's direct sister airline; shares the Jinpeng Club loyalty program, integrated reservation system and cross-ticketing infrastructure, making it the closest direct comparable in business model and customer base.
• 9 Air: Chinese LCC subsidiary of HNA Group's broader ecosystem operating low-fare domestic routes; direct comparable for price-sensitive domestic point-to-point economics.
• Capital Airlines: Beijing-based HNA Group carrier operating domestic routes with similar full-service positioning and shared Jinpeng Club integration, directly comparable in network strategy.
• Lucky Air: HNA Group LCC-style subsidiary operating domestic Chinese routes; shares loyalty and distribution infrastructure with Suparna and competes for the same price-sensitive traveler segments.
• Juneyao Airlines: Privately-controlled Shanghai-based full-service carrier; overlaps with Suparna's Shanghai hub focus and competes for similar business and leisure travelers in the Yangtze River Delta.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/suparnaairlines
• Facebookfacebook.com/SuparnaAirlines
• LinkedInlinkedin.com/company/suparna-airlines

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suparna Airlines