Farmacie Italiane

What Farmacie Italiane does

Farmacie Italiane S.r.l. is a privately-held Italian pharmacy group operating 68 points of sale across the country under the brand 'Gruppo Farmacie Italiane,' including locations at Rome Fiumicino Airport terminals T1 and T3, major shopping centers, and railway stations in cities such as Rome, Milan, Naples, Bologna, Palermo, Genoa, Catania, and Messina. The group employs more than 600 professionals and positions itself as the first 100% Italian-owned pharmacy chain with national coverage, competing against foreign-owned pharmacy operators. Beyond traditional dispensing, the network delivers an expanding catalog of in-pharmacy clinical services including ECG, Holter monitoring, spirometry, dermatology screening, blood tests (glycemia, lipid profile, hemoglobin, INR, PCR, Vitamin D), genetic testing, metabolic risk assessment, flu vaccinations, nursing services, and telemedicine consultations.

The underlying technology platform combines an e-commerce storefront (Farmacia Loreto, with nearly 200,000 SKUs and 24-hour shipping), an electronic prescription management system (Ricetta Elettronica Digitale) supporting home delivery, a telemedicine channel, a mobile application for loyalty and bookings, and a centralized Fidelity Card program that issues 20 points per euro spent redeemable for vouchers. The AFIT (Affiliazione Farmacie Italiane) program functions as a channel and franchise mechanism, allowing independent pharmacies to affiliate and access the group's purchasing power, digital tools, and brand. B2B convention agreements with companies and public institutions extend employee wellness benefits including preferential pricing, click-and-collect, and home delivery.

Revenue is generated through retail and para-pharmaceutical product sales across the owned network, e-commerce transactions, recurring AFIT affiliation fees and shared procurement economics, and corporate convention arrangements. The company is owned by F2i SGR S.p.A. (on behalf of the F2i Terzo Fondo per le Infrastrutture), Farmacrimi S.r.l., and Medeopart 5 S.r.l., with governance comprising a seven-member Board of Directors, a five-member Collegio Sindacale, and a Supervisory Board appointed under D.Lgs. 231/2001. Sustainability reporting has been published annually since 2022.

Name

Farmacie Italiane

Legal name

Farmacie Italiane S.r.l.

Website

https://gruppofarmacieitaliane.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Farmacie Italiane is a privately-held Italian pharmacy group operating 68 retail points of sale and an e-commerce platform (Farmacia Loreto), serving Italian consumers with pharmaceuticals, health screenings, telemedicine, and a loyalty program, plus an AFIT affiliation network for independent pharmacies.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Mail-Order & Home Delivery Pharmacies (HLAFALAD), Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF), Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Retail pharmacy
• Online pharmacy
• Health screening services
• Medication dispensing
• Loyalty programs

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Pharmacy & Para-pharmacy Sales: Sale of pharmaceutical and para-pharmaceutical products through 50+ owned pharmacies and para-pharmacies across Italy.
2. E-commerce Sales: Online sale of pharma and para-pharma products via farmacialoreto.it with 24-hour delivery and dedicated customer service.
3. AFIT Affiliation Program: Independent pharmacy affiliation program offering access to group purchasing power, digital tools, and brand affiliation in exchange for membership/fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Farmacie Italiane operates a network of 50+ owned pharmacies and para-pharmacies across Italy, supplemented by an e-commerce platform (Farmacia Loreto) offering nearly 200,000 pharmaceutical and parapharmaceutical products with 24-hour delivery. The group delivers retail dispensing of medications, over 20 in-pharmacy health services (blood tests, ECG, Holter monitoring, vaccinations, spirometry, dermatology, telemedicine), electronic prescription management, a Fidelity Card loyalty program with mobile app, and B2B corporate convention agreements.

Product overview

Farmacie Italiane operates as an Italian pharmacy group with over 50 physical pharmacies and an online store (Farmacia Loreto) serving customers nationwide. The company offers a comprehensive ecosystem of products and services including the Fidelity Card loyalty program with mobile app integration, nearly 200,000 pharmaceutical and parapharmaceutical products available through e-commerce with 24-hour delivery, and over 20 health screening/testing services ranging from blood tests (glycemia, lipid profile, hemoglobin, INR, PCR) to cardiac monitoring (ECG, Holter ECG, Holter pressure), respiratory tests (spirometry), dermatological services, telemedicine consultations, nursing services, flu vaccinations, genetic testing, and metabolic risk assessments. The group also operates the AFIT affiliation program for independent pharmacists seeking to join the network.

Differentiator

Problem solved

Functional benefit

Products and services

• Farmacia Loreto E-commerce Online pharmacy platform offering nearly 200,000 pharmaceutical and parapharmaceutical products with 24-hour shipping, secure payments, and dedicated customer service via email, phone, and chat.
• Fidelity Card Loyalty Program Free loyalty card program that allows customers to accumulate points on purchases and redeem them for purchase vouchers ranging from €2 to €180 across physical stores and online.
• Farmacie Italiane Mobile App Mobile application for iOS and Android that lets customers manage their Fidelity Card points balance, check promotions, and book pharmacy services.
• AFIT (Affiliazione Farmacie Italiane) Affiliation program for independent pharmacists that grants access to group purchasing power, digital tools, brand affiliation, and operational support in exchange for membership fees.
• Telemedicina Remote medical consultation service using secure digital platforms that allows patients to interact with doctors and specialists for health monitoring and therapeutic guidance.
• ECG Elettrocardiogramma Non-invasive electrocardiogram service that records the heart's electrical activity and produces cardiac trace readings to detect rhythm anomalies, arrhythmias, and other cardiac conditions with rapid results.
• Holter Pressorio 24-hour ambulatory blood pressure monitoring service that records blood pressure continuously to detect and control hypertension or hypotension conditions.
• Holter ECG Extended cardiac monitoring service that records the heart's electrical activity for 24-72 hours to identify arrhythmias and other cardiac anomalies.
• Spirometria Pulmonary function test that measures respiratory capacity and evaluates lung operation for detecting breathing difficulties or monitoring conditions such as asthma.
• Emoglobina ed Emocromo Blood analysis service measuring hemoglobin concentration and blood cell composition to diagnose anemia and other blood disorders.
• Esame Glicemia Blood sugar test that measures glucose levels to diagnose and monitor diabetes and other metabolic disorders.
• INR Esame Coagulazione Coagulation test that evaluates blood clotting to monitor anticoagulant therapies and prevent thrombosis risks.
• Profilo Lipidico Blood test measuring cholesterol and other blood fats to assess cardiovascular risk.
• PCR Proteina C Reattiva Blood test measuring C-Reactive Protein levels for diagnosing acute inflammation or monitoring chronic diseases.
• Vaccini Antinfluenzali Seasonal flu vaccination service administered in-pharmacy by specialized personnel to prevent influenza and reduce complications.
• Prestazioni Infermieristiche Nursing services including wound care, medication administration, vital parameter monitoring, and home care assistance provided by qualified personnel.
• Terapie Dermatofunzionali Dermatofunctional therapies combining aesthetic and therapeutic treatments for skin conditions such as acne, irritation, and aging.
• Dermatologia Dermatology skin health assessment service that evaluates skin condition and identifies alterations, irritations, or suspicious moles.
• Vitamina D Test Blood test evaluating Vitamin D levels for bone health, immune system function, and overall organism wellness.
• Esame Genetico DNA analysis test that identifies hereditary predispositions to certain diseases and supports understanding of personal health profiles.
• Rischio Metabolico Metabolic risk examination evaluating key metabolic parameters including blood sugar, cholesterol, and triglycerides to identify imbalances.
• PCR (marcatori infiammatori) Inflammatory marker test that detects current infections through analysis of specific blood inflammatory markers.
• Ricetta Elettronica Digitale Electronic prescription dispensing service available via telematic and telephone channels that allows digital retrieval of medical prescriptions and home delivery of prescribed medications.
• Click and Collect Online ordering and in-store pickup service that lets customers reserve products via digital channels and collect them at a chosen pharmacy without queuing.
• Convenzioni Aziendali (Corporate Conventions) B2B convention agreements with companies and public institutions that provide employees preferential access to Farmacie Italiane services, including phone/WhatsApp ordering, electronic prescriptions, click and collect, free delivery over €50, workplace delivery, and home medication delivery.

Quantifiable outcome

• Over 50 physical pharmacies and para-pharmacies + 1 online store serving customers nationwide
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• AFIT Independent Pharmacy NetworkcoreChannel Partner/ Reseller/ DistributorAFIT (Affiliazione Farmacie Italiane) is the group's affiliation program enabling independent pharmacies to join the Farmacie Italiane network, gaining access to digital tools, purchasing agreements, brand affiliation, and operational support while maintaining independence.
• Enti e Società ConvenzionatecoreGTM or Marketing PartnerCorporate and institutional partners that sign convention agreements with Farmacie Italiane to provide employee health benefits. Benefits include phone/WhatsApp ordering, electronic prescriptions, click and collect, free delivery over €50, workplace delivery, and home medication delivery.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dr. Max (LloydsFarmacia): Dr. Max is a leading Central European pharmacy chain that operates LloydsFarmacia in Italy. Directly comparable as a multi-store retail pharmacy operator with strong private-equity backing, expanding through acquisitions of independent pharmacies and offering similar in-pharmacy services (telemedicine, screenings, vaccinations).
• Apoteca Natura: Italian pharmacy network and brand consortium grouping hundreds of independent pharmacies under a unified banner with shared services, training, and digital tools. Highly comparable as a competing affiliation/consortium model targeting Italian independent pharmacies, with overlapping services and customer proposition.
• Hippocrates Holding: Italian pharmacy holding company aggregating regional pharmacy chains under a single corporate umbrella. Directly comparable as a PE-backed multi-store Italian pharmacy operator pursuing the same consolidation thesis with central purchasing, digital platforms, and shared back-office.
• Gabrielli Group: Italian pharmacy chain operating a network of owned pharmacies across central Italy. Comparable as a domestic chain competitor with overlapping in-store services, electronic prescription handling, and an emerging omnichannel offering targeting the same Italian consumer base.
• Farmacia Igea: Italian pharmacy group with multiple retail locations and digital commerce. Comparable as a domestic chain competitor combining physical retail with online sales of pharma and parapharma products, plus in-pharmacy health services.

Broad incumbents

• Phoenix Group: European pharmaceutical wholesale and retail group operating BenU pharmacies and other banners across multiple countries, including pharmacy retail in Italy. Comparable as a much larger incumbent in the same industry, combining wholesale scale with retail pharmacy networks.
• Celesio / McKesson Europe: European pharmaceutical distribution and pharmacy retail group (formerly Celesio/LloydsPharmacy), part of McKesson. Comparable as a broad incumbent operating pharma wholesale and retail across Europe, with strategic interest in digital pharmacy and home delivery.

Emerging players

• DocMorris: European online pharmacy marketplace and mail-order operator with an active Italian presence. Comparable as a digital-native pharmacy model competing for the same online OTC and prescription customers; represents the online-channel threat to Farmacie Italiane's e-commerce business.
• Shop Apotheke Europe: European online pharmacy operating across Germany, Italy, Austria, and other markets. Comparable as a digital pharmacy player focusing on prescription and OTC delivery, competitive in the same e-commerce segment that Farmacia Loreto targets.

Others

• Federfarma: National federation representing Italian community pharmacies. Comparable as the industry association and cooperative network that coordinates purchasing, lobbying, and shared services for independent pharmacies—an alternative affiliation model to AFIT and a key ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gruppofarmacieitaliane
• LinkedInlinkedin.com/company/farmacie-italiane

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmacie Italiane