What Doering does

Doering Fleet Management, operating legally as Doering Leasing Co., is a privately held U.S. fleet management company founded in the mid-1990s and headquartered in Brookfield, Wisconsin, with five additional regional offices covering the Midwest, South, Southeast, and West Coast. The firm serves private companies, government agencies (federal, state, county, local), non-profits, private-equity-backed firms, and executive fleets, typically managing fleets ranging from 5 to 1,500 vehicles with an average client fleet size of approximately 62 vehicles.

The company generates revenue across four primary streams: fleet leasing (open-end and closed-end leases with mileage bands from 2,000 to 200,000 miles annually and municipal/government lease structures including one-dollar buyout options), a la carte managed services (maintenance management, fuel management, fleet strategy, fleet buying power), limited fleet consulting engagements, and EV leasing marketed through the TesLease sub-brand, which also operates a keyless carshare technology platform for closed-group users at residential, commercial, and multi-family properties. Proprietary technology assets include the registered Fleet Wellness® program, the Fleet Wellness Index (FWI) benchmarking methodology, customized vehicle maintenance guides (VMGs), and the TesLease carshare platform. Quantified client outcomes cited by the company include 25-40% net cost savings through managed maintenance programs, 10-30% higher remarketing proceeds versus private sales, and 30-50% lower operating costs for EV fleets versus ICE vehicles.

Doering's go-to-market combines a consultative, relationship-led direct sales motion with inside sales for government accounts (staffed by dedicated specialists Bob Crowe and Joanne Cornier) and a heavy content-marketing layer (University of Fleet blog, YouTube, podcasts, whitepapers, and email newsletter) that drives inbound leads. The company emphasizes manufacturer-independent, total-cost-of-ownership-based vehicle recommendations as a key differentiator against OEM-aligned competitors, and operates as an owner-operated private business with no disclosed external investors, M&A activity, or parent company.

Name

Doering

Legal name

Doering Leasing Co.

Website

https://doeringfleetmanagement.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Doering Fleet Management is a U.S. private firm headquartered in Wisconsin that provides fleet leasing, managed services, consulting, EV leasing via its TesLease sub-brand, and government leasing to private companies, government agencies, non-profits, and PE-backed firms with fleets of 5 to 1,500 vehicles.

Ownership category

akta.pro rank

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fleet Leasing: Core revenue stream providing flexible open-end and closed-end lease options for vehicles ranging from 2,000 to 200,000 miles per year. Leases are structured to suit any situation or vehicle type, serving fleets typically from 5 to 1,000 vehicles. Includes municipal lease/finance options with one dollar buyout alternatives and competitive rates.
2. Fleet Management Services: A la carte fleet services including maintenance management, fuel management, fleet strategy, and fleet buying power. Services are offered in layers to maximize fleet management savings. Revenue is generated through service fees bundled with leasing or charged separately.
3. Fleet Consulting: Limited consulting engagements for municipal and private fleet consulting, including outsourced fleet management and administration services. Offered in optimal annual check-ups and analysis arrangements.
4. EV Leasing (TesLease®): Specialized electric vehicle leasing through the TesLease brand, including business EV leasing, EV fleet solutions, and carshare programs. Operating costs reported 30-50% less than ICE vehicles.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Doering Fleet Management is a national fleet management company providing turnkey fleet solutions for fleets typically ranging from 5 to 1,000 vehicles. Core offerings include custom fleet leasing (open-end and closed-end), à la carte fleet services (maintenance management, fuel management, fleet strategy, fleet buying power), fleet consulting, government fleet leasing/financing, and electric vehicle leasing under the TesLease® brand, all delivered through the proprietary Fleet Wellness® methodology.

Product overview

Doering Fleet Management is a national fleet management company offering a comprehensive suite of turnkey fleet solutions primarily for fleets of 5 to 1,000 vehicles. The core offerings include Fleet Leasing (open-end and closed-end leases), Fleet Services (a la carte maintenance management, fuel management, fleet strategy, and buying power), Fleet Consulting, and Government Leasing. The company also operates TesLease as an EV-specific leasing sub-brand, and has developed Fleet Wellness, a proprietary holistic fleet management program. Additional offerings include off-lease vehicle inventory sales. Services are offered nationwide with locations in Wisconsin (headquarters), Nebraska, Oklahoma, Tennessee, Florida, and California.

Differentiator

Problem solved

Functional benefit

Brands

• TesLease: EV fleet leasing brand serving clients nationwide using electric vehicles, transforming business mobility with EV solutions including business EV leasing, EV fleets, and TesLease Carshare Program.
• Fleet Wellness®

Products and services

• Fleet Leasing Custom fleet leasing solutions including open-end and closed-end leases structured to suit any situation, vehicle type, term, mileage (2,000-200,000 miles per year), or application. Designed for commercial businesses operating 5 to 1,000 vehicle fleets seeking flexible financing and acquisition.
• Fleet Services A la carte fleet management services including maintenance management with A.S.E. certified mechanics, nationwide fuel management, fleet strategy consulting, and fleet buying power through large fleet rebates. Clients select only the services they need and value; best savings come from layering services together.
• Fleet Consulting Fleet industry advisory and consulting engagements for businesses, non-profits, and government agencies grounded in 30+ years of fleet expertise. Includes outsourced fleet management and administration services, annual check-ups, and analysis arrangements.
• TesLease® EV Leasing and Carshare Electric vehicle leasing brand offering customized business EV leases, EV fleet solutions for executive/incentive, municipal/government, livery/limo/RideShare, and general fleet applications, plus a TesLease Carshare Technology Platform for scheduling, locking, unlocking, reporting damage, and starting vehicles without keys in residential, commercial, non-profit, condo, and apartment complexes.
• Government Leasing Nationwide government fleet vehicle leasing, financing, and fleet management services for federal, state, county, and local agencies. Includes municipal leases with one dollar buyout alternatives, closed-end lease programs, competitive rates, customized upfitting/equipment, EV and alternative fuel options, and used vehicle leasing.
• Fleet Wellness® Program Proprietary holistic fleet management program that measures fleet performance against benchmarks and industry best practices across cost savings, cash flow, operational efficiencies, driver safety, and reliability. Includes the Fleet Wellness Index (FWI) numerical scoring system benchmarking against peer groups by vehicle mix, age, type, condition, branding, and financing.
• Off-Lease Vehicle Inventory Sale of off-lease and used vehicles from returned fleet inventories available through Doering Leasing Co., enabling remarketing of vehicles at the end of lease terms.

Quantifiable outcome

• 25-40% net cost savings through managed fleet maintenance programs vs. non-managed programs
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• eIQ MobilitycoreTechnology or IntegrationDoering Fleet Management and eIQ Mobility partnered to simplify the deployment of electric vehicles for clients with light and medium duty applications. This partnership provides integrated EV fleet solutions combining Doering's fleet management expertise with eIQ Mobility's EV technology and deployment capabilities.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Element Fleet Management: Element is the largest pure-play fleet management company in North America, providing leasing, maintenance, and accident management. Highly comparable to Doering in core service categories (leasing, maintenance, fuel management) though operating at vastly greater scale across enterprise and mid-market.
• Enterprise Fleet Management: Enterprise Fleet Management is a major direct competitor serving mid-market and large commercial fleets with fleet leasing, management, and maintenance services. Most comparable to Doering on customer profile (mid-size companies) and core service mix.
• ARI (Holman): ARI is the fleet management arm of Holman, providing outsourced fleet leasing, maintenance, and advisory services. Highly comparable mid-to-large market positioning, full-service fleet model, and TCO-driven advisory closely mirror Doering's offering.
• Amerifleet: Amerifleet provides fleet management and ancillary services to commercial and government clients in North America. Comparable to Doering on core fleet management service categories and mid-market/government customer mix.
• Holman Fleet Management: Holman Fleet Management is the parent brand combining Holman's fleet operations with ARI. Directly comparable as a full-service fleet management competitor including government fleet programs and EV transition advisory.
• Merchants Fleet: Merchants Fleet is a mid-market focused fleet management company providing leasing, maintenance, and EV advisory. Closely matches Doering on customer focus (small to mid-size fleets, government), service bundle, and consultative sales motion.
• Wheels Donlen: Wheels Donlen, formed from the merger of Wheels and Donlen, is a major North American fleet management company. Comparable across leasing, maintenance management, and EV advisory, with stronger scale in the upper mid-market than Doering.

Regional players

• Jim Pattison Lease: Jim Pattison Lease is a Canadian fleet management company providing full-service leasing, fleet management, and EV advisory. Highly comparable service offering to Doering but primarily serves Canadian markets with limited direct US overlap.

Broad incumbents

• LeasePlan USA (Ayvens): LeasePlan USA (now part of Ayvens after the ALD merger) is a global fleet management and vehicle leasing giant. Overlaps with Doering on vehicle leasing and management but operates at significantly larger scale and a broader international portfolio.

Others

• eIQ Mobility: eIQ Mobility is an EV fleet planning and deployment partner that collaborates with Doering on EV solutions. Comparable as a complementary EV-transition specialist; not a direct competitor but an adjacent ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/DoeringFleet
• Xx.com/doeringfleet
• Facebookfacebook.com/DoeringFleet
• LinkedInlinkedin.com/company/doering-leasing-co-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doering