121 Group

What 121 Group does

121 Group operates 121 Mining Investment, a global curated-event platform connecting mid-tier and emerging mining company executives with institutional and qualified investors through pre-arranged one-to-one meetings. The product is structured around six annual in-person conferences spanning London, New York, Hong Kong, Dubai and Cape Town, supplemented by a fully virtual Global Online event, with companies paying participation fees and investors qualifying for complimentary access. The platform supports a two-sided network of 645 mining companies and 2,914 qualified investors (with broader reach into 20,000+ sophisticated investors across the Americas, Europe, Asia and Australasia), and 10,457 pre-arranged meetings have been facilitated to date.

The business is event-driven rather than software-driven: revenue is generated primarily through mining-company participation fees and sponsorship packages, with a year-round Investor Engagement Program and a media partnership with The Assay extending monetization beyond the conference calendar. The go-to-market relies on a freemium model for investors (complimentary upon qualification) and direct enterprise sales to mining company sponsors and participants, with marketing executed through dedicated event landing pages, partner networks and content syndication. Headcount is reported in the 11-50 range, indicating heavy operational leverage from the parent organization's infrastructure.

Strategically, 121 Mining Investment operates as a specialized vertical brand within Hyve Group, a diversified global event organizer, which provides venue, sponsorship and back-office infrastructure. The company's positioning emphasizes depth of investor network, geographic breadth across major mining-finance centers, and the curation mechanic of pre-screened, pre-scheduled meetings as differentiators versus open-format mining conferences.

Name

121 Group

Legal name

121 Mining Investment (121 Group)

Website

https://weare121.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

121 Group operates 121 Mining Investment, a global curated-event platform connecting mining company executives with institutional investors through pre-arranged one-to-one meetings across six financial centers and a virtual event series, operating as a vertical of Hyve Group.

Ownership category

akta.pro rank

Product category

Mining Investment Conferences

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

General & Multi-Industry Trade Show Organizers (THAHABAA)

akta.pro secondary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Mining investment events
• Investor conferences
• Deal sourcing events
• Natural resources events
• Institutional investor meetings

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Mining Company Participation Fees: Mining companies pay a participation fee to attend events, which includes access to pre-arranged meetings, event materials, and networking opportunities.
2. Sponsorship Revenue: Companies can sponsor events for visibility and brand presence at mining investment conferences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

121 Group organises and operates a global series of investor introduction and deal sourcing events focused on the natural resources, technology and property sectors, with a primary emphasis on mining. The core offering consists of in-person conferences in London, New York, Hong Kong, Dubai, and Cape Town, plus a fully remote Global Online event, where mining company executives are matched with institutional investors in pre-arranged one-to-one meetings. The company also provides the 121 Investor Engagement Program, delivering year-round tailored access to a network of more than 20,000 sophisticated mining investors.

Product overview

121 Mining Investment is a global event series platform that connects mining company executives with institutional investors through pre-arranged one-to-one meetings. The core offering consists of in-person events in London, New York, Dubai, Cape Town, and Hong Kong, plus a fully remote Global Online event. Additional offerings include the year-round Investor Engagement Program for ongoing access to the investor network, and a partnership with The Assay for market insights and investment outlooks. The platform facilitates over 10,000 meetings annually across its global event series.

Differentiator

Problem solved

Functional benefit

Brands

• The Assay: A print and online platform packed with investment outlooks and market insights from leading fund managers and analysts.

Products and services

• 121 Mining Investment Events A global series of in-person and virtual mining investment conferences held in London, New York, Hong Kong, Dubai, Cape Town, and a fully remote Global Online event. Designed for mining company executives and institutional investors seeking pre-arranged one-to-one meetings to raise capital or source deal-ready mining projects.
• 121 Investor Engagement Program A year-round investor relations program offering mining companies tailored, ongoing access to a network of more than 20,000 sophisticated mining investors. Designed for mining issuers seeking continuous investor engagement outside the conference calendar.

Quantifiable outcome

• 10,457+ pre-arranged one-to-one meetings facilitated
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• B2i DigitalcoreGTM or Marketing Partner · 5 June 2026B2i Digital has been named the Official Marketing Partner of 121 Mining Investment New York conference scheduled for June 15-16, 2026 at Convene in Manhattan. B2i Digital will provide marketing coverage across press and social media, host a dedicated landing page, and leverage its network of over 1.7 million market participants to drive registrations and meeting requests.
• The AssayminorGTM or Marketing PartnerThe Assay is a print and online platform packed with investment outlooks and market insights from leading fund managers and analysts. Content partnership providing insights and market coverage for the mining investment community.
• Hyve GroupcoreOthers121 Mining Investment is organized by Hyve Group, a global event organizer. Website footer credits Hyve Group as the event organiser.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mines and Money: Mines and Money is a leading global mining investment conference series also owned by Hyve Group, directly competing/overlapping with 121 Mining Investment across London, Hong Kong, and online editions. Most directly comparable as a sister brand within the same parent, serving the same mining-issuer-to-investor matching use case.
• Investing in African Mining Indaba: Mining Indaba is the largest African mining investment conference held in Cape Town — overlapping geographically with 121 Cape Town and serving the same mining-company/institutional-investor matching model. Direct competitor for mining-issuer capital-raise attention and sponsorship dollars.
• PDAC Convention: The Prospectors & Developers Association of Canada convention in Toronto is the world's premier mineral-exploration and mining investment event, attracting 25,000+ attendees. Directly comparable as a mining-investor matching venue with a curated 1-2-1 component, and the dominant North American competitor to 121 New York.
• Precious Metals Summit (Metals & Mining): Precious Metals Summit (now Metals & Mining) runs invitation-only mining-investor conferences in North America and Europe with a curated 1-2-1 meeting format very similar to 121's. Directly comparable in business model and target audience of mining executives and institutional investors.
• Resourcing Tomorrow: Resourcing Tomorrow (formerly Mines and Money London flagship) is a major London mining-investment conference with curated 1-2-1 meetings and institutional-investor attendance, directly competing with 121 London. Highly comparable event format and audience.

Broad incumbents

• BMO Global Metals & Mining Conference: BMO Capital Markets hosts a flagship invitation-only mining-investor conference in Florida — a comparable event-format mining-investor matching platform run by a major investment bank rather than a pure-play organizer. Overlaps on the investor side of 121's network.
• Citi Mining Conference: Citi's annual mining conference in Miami is another major investment-bank-hosted mining-investor event comparable to 121's flagship offerings in scope and target audience. Represents bank-led competitive supply for mining-issuer investor-relations mindshare.
• World Mining Congress: World Mining Congress is a long-running international mining industry congress with a broader policy/technical focus but overlapping mining-investor audience. Less directly competing on curated 1-2-1 deal-making than 121, but competes for global mining-event attention.

Regional players

• Asia Mining Congress: Asia Mining Congress is a regional mining-investment conference primarily serving Asian mining-issuer and investor audiences. Comparable to 121 Hong Kong in target geography and audience, but with less global investor reach.

Others

• B2i Digital: B2i Digital is a digital marketing and investor-relations firm that serves as Official Marketing Partner to 121 Mining Investment events. Comparable as an ecosystem enabler in the mining-investor matching space, distributing deal flow to its 1.7M+ market participant network rather than running proprietary events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Investinmining
• Facebookfacebook.com/weare121
• LinkedInlinkedin.com/company/121-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 121 Group