Groundswell Health

What Groundswell Health does

Groundswell Health is a healthcare-focused strategic communications, marketing, and public affairs consultancy founded in 2019 and headquartered in Austin, Texas. The firm provides an integrated suite of professional services including strategic messaging, brand development, web design, graphic design, video production, digital advertising, print collateral, patient volume marketing, enterprise marketing solutions, and advocacy/public affairs support. The company does not operate a proprietary technology platform or software product; its intellectual capital resides in the domain expertise of its co-founders Lance Lunsford and Stephanie Limb and their team of healthcare-specialized communications executives.

Groundswell Health serves a diversified healthcare client base across the United States, with particular depth in rural and community hospitals. Named clients include Haskell Memorial Hospital, Hereford Regional Medical Center, McCamey County Hospital District, Florida Hospital Association, Memorial Hermann, Teaching Hospitals of Texas, Access TeleCare, Oculus Pathology, Inner Circle Autism Network, and Create Healthy. The firm also works through advocacy partnerships with the Texas Organization of Rural and Community Hospitals (TORCH), Texas A&M Health Rural Engagement Program, and HealthConnect, the latter announced in November 2025 to support rural hospital sustainability.

The business operates on a professional services revenue model with project-based and retainer engagements priced custom to client scope. Distribution is exclusively direct-to-client via consultative sales to hospital C-suite executives, marketing leaders, and association leadership, supplemented by partnership-driven introductions. The firm is privately held, founder-owned with no disclosed external investors or parent company, and operates with a small team of 1-10 employees.

Name

Groundswell Health

Legal name

Groundswell

Website

https://ourgroundswell.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Groundswell Health is a healthcare communications, marketing, and public affairs consultancy serving rural hospitals, health systems, advocacy organizations, and specialty providers across the United States. Founded 2019 and headquartered in Austin, Texas, the firm delivers integrated strategic messaging and campaign execution.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Healthcare Marketing and Communications Services: Groundswell Health generates revenue by providing strategic communications, marketing, and public affairs consulting services to healthcare organizations. Services include patient volume marketing, advocacy campaigns, enterprise marketing solutions, digital advertising, video production, website design, print collateral, and brand development. Revenue is project-based or retainer-based for ongoing strategic engagements, aligning with client goals such as patient volume growth, reputation management, and community engagement.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Groundswell Health is a healthcare-focused strategic communications and marketing consultancy that delivers integrated campaigns to hospitals, health systems, and healthcare associations. Services span Advocacy and Public Affairs, Patient Volume Marketing, Enterprise Marketing Solutions, Digital Marketing and Advertising, Video production, Website Design, and Print Collateral, sold through custom project-based or retainer engagements.

Product overview

Groundswell Health operates as a healthcare marketing and communications agency offering an integrated suite of services centered around strategic messaging, digital marketing, and brand development. The core offering portfolio includes Strategic Messaging and Brand Development as foundational services, supported by Web Design and Graphic Design capabilities, all delivered through channels including Digital Marketing and Advertising, Video production, and Print Collateral. The company serves healthcare organizations through Patient Volume Marketing (for hospitals and practices) and Enterprise Marketing Solutions (for larger health systems), with additional Advocacy and Public Affairs services. The company does not offer a SaaS platform or software product; rather, it provides professional services and campaign execution for its healthcare clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Advocacy and Public Affairs Standalone service for healthcare organizations that delivers policy communications, community engagement, government relations support, and advocacy campaigns to influence legislators, payers, and community stakeholders on behalf of the client.
• Patient Volume Marketing Standalone service focused on driving patient volume for healthcare organizations through geographic targeting, service line promotion, and strategic campaign development tailored to hospitals and physician practices.
• Enterprise Marketing Solutions Standalone service providing comprehensive marketing solutions for large health systems and enterprise healthcare organizations, handling complex buying groups with varied needs across multi-channel campaigns and brand strategy.
• Digital Marketing and Advertising Standalone service covering Facebook, Instagram, and Google ads, plus organic social media management, executed with precision geo-targeting, keyword analysis, and demographic data for healthcare clients.
• Video Standalone service offering video production capabilities for healthcare clients, including patient storytelling, on-site interviews, and cinematic production deployed across social, websites, and traditional media.
• Website Design Standalone service providing custom website design and development, including responsive design, UI design, and patient-first webpage architecture for healthcare organizations.
• Print Collateral Standalone service producing traditional print marketing materials, including flyers, posters, and brochures, used for healthcare marketing, patient education, and community outreach.

Quantifiable outcome

• Significant increase in online traffic and appointment bookings for Haskell Memorial Hospital within 90 days of campaign launch
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• HealthConnectminorStrategic or Co-development Partner · 1 November 2025Groundswell Health and HealthConnect partnered to strengthen the future of rural hospitals, as announced in November 2025. The partnership focuses on collaborative efforts to support rural hospital sustainability and community engagement.
• Texas Organization of Rural & Community Hospitals (TORCH)coreStrategic or Co-development Partner · 1 January 2023Groundswell Health partnered with TORCH in 2023 and again in 2024 to build and deploy educational materials and resources supporting informed Medicare decision-making among Texas rural hospital beneficiaries. The multi-channel campaign included bilingual flyers, social media templates, website articles, PowerPoint presentations, and lawmaker outreach materials, reaching approximately 100 Texas rural and critical access hospitals over each six-month initiative.
• Texas A&M Health Rural Engagement ProgramcoreStrategic or Co-development Partner · 1 January 2023Groundswell Health partnered with the Texas A&M Health Rural Engagement Program to support rural hospital community engagement on Medicare Advantage issues. The partnership developed educational content and outreach campaigns to inform Medicare beneficiaries and policymakers about the impact of increasing Medicare Advantage enrollment on rural healthcare sustainability.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sage Growth Partners: Healthcare strategy, marketing, and communications consultancy serving providers, health systems, and health technology companies. Comparable as a healthcare-specialized firm offering strategic marketing and growth services to provider clients.
• AbelsonTaylor: Long-established healthcare advertising and marketing agency serving pharmaceutical, biotech, and provider clients. Comparable as a healthcare-specialized integrated marketing agency with creative, digital, and brand capabilities.
• Hailey Sault: Healthcare marketing agency serving hospitals, health systems, and clinics with digital, brand, and patient acquisition services. Comparable as a healthcare-specialized integrated marketing agency targeting rural and community providers.
• Crosby Marketing Communications: Integrated marketing and communications agency with a strong healthcare practice serving federal health agencies and providers. Comparable as an integrated healthcare marketing firm offering advertising, digital, and public engagement work.
• W2O Group (Real Chemistry): Healthcare-focused communications, marketing, and data-science firm serving biopharma, providers, and consumer health. Comparable as a healthcare-specialist offering integrated communications, public affairs, and digital marketing services.
• ReviveHealth: Healthcare-focused marketing and communications agency serving providers, payers, and health tech. Closely comparable in offering integrated strategic communications, digital, and public relations to healthcare organizations.
• Jarrard Phillips Cate & Hancock: Healthcare-specialized strategic communications and change management firm serving hospitals, health systems, and providers. Most directly comparable to Groundswell in focus on healthcare provider communications, advocacy, and executive positioning.
• The Reis Group: Healthcare-focused public relations and communications firm serving providers, insurers, and health associations. Comparable as a healthcare-specialized PR firm offering strategic communications and public affairs to provider clients.

Broad incumbents

• FINN Partners: Large global PR and marketing firm with a dedicated health practice serving providers, payers, and health tech. Comparable as a broader-scope incumbent offering strategic communications and public affairs in healthcare.
• Edelman: Global communications firm with one of the largest health practices, including provider, payer, and public health work. Comparable as a broad incumbent offering strategic communications, public affairs, and brand work to healthcare clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OurGroundswell
• Facebookfacebook.com/ourgroundswell
• LinkedInlinkedin.com/company/our-groundswell-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groundswell Health