What Hailey Sault does

Hailey Sault is a B2B digital performance marketing agency specializing in healthcare and wellness brands, founded in 1975 and headquartered in Duluth, Minnesota with a secondary office in Minneapolis. The firm operates a vertical specialization model targeting hospitals and health systems, behavioral and mental health providers, regional and rural health systems, women's health and family care organizations, specialty practices including orthopedics, employee health and B2B healthcare, and destination marketing organizations. Services are organized around three pillars: human-centered strategy (behavioral persona development, positioning, and patient journey mapping), integrated marketing strategy (coordinated search, social, display, video, email, and content campaigns), and performance and growth optimization (media planning, executive dashboards, and AI-assisted analytics connecting campaigns to operational outcomes such as appointments and service-line volume). The core methodology combines human-centered design research with AI-assisted analysis, content production, and performance measurement, packaged in part through a 45-Day Activation Model that compresses strategic foundation, creative development, and campaign launch into a 45-day sprint.

Name

Hailey Sault

Legal name

Hailey Sault

Website

https://haileysault.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Hailey Sault is a B2B digital performance marketing agency for healthcare and wellness brands. Founded 1975 and based in Duluth, Minnesota, the firm delivers human-centered strategy, integrated campaigns, and AI-assisted performance optimization to hospitals, health systems, and specialty care providers.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Healthcare marketing services
• Digital performance marketing
• Integrated marketing strategy
• Patient engagement campaigns
• Brand strategy consulting

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Marketing Consulting: B2B consulting engagement model providing human-centered strategy development, integrated marketing planning, and performance optimization services to healthcare organizations. Engagement structure includes foundation planning, campaign development, and ongoing monthly/quarterly refinement phases with capability transfer to client teams.
2. Campaign Development & Execution: Connected campaign execution spanning search, social, display, video, email, and content working as coordinated effort. Includes creative strategy, content development, and brand voice guidelines.
3. Media Planning & Optimization: Paid search, social, display, and programmatic campaign management optimized around meaningful business outcomes. Budgets shift based on performance data.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Hailey Sault is a B2B digital performance marketing agency delivering integrated marketing, growth, brand strategy, and digital engagement services exclusively to health and wellness brands. Core service pillars are Human-Centered Strategy (behavioral persona research, positioning, journey mapping), Integrated Marketing Strategy (connected campaign planning and execution across search, social, display, video, email, and content), and Performance & Growth Optimization (media planning, testing, executive dashboards tied to patient volume and margin). Engagements are delivered under a 45-Day Activation Model with capability transfer to client teams.

Product overview

Hailey Sault is a digital performance marketing agency for health and wellness brands, not a software product company. The company offers a portfolio of marketing services organized around three pillars: Human-Centered Strategy (audience research, positioning, decision journey mapping), Integrated Marketing (campaign planning, content development, connected campaign execution across channels), and Performance & Growth Optimization (media planning, testing, measurement, executive dashboards, predictive planning). Services are delivered through specialized verticals for healthcare markets including hospitals & health systems, behavioral & mental health, regional & rural health, women's health, and B2B healthcare. The company also offers an accelerated engagement model called the 45-Day Activation Model for faster campaign deployment.

Differentiator

Problem solved

Functional benefit

Brands

• The Institute for Healthcare Excellence: An organization creating performance-driven cultures with enhanced well-being, greater stability and new capacities for growth, led by CEO Mike Seyfer alongside Hailey Sault.
• Believe in Better Project
• Believe in Better Podcast

Products and services

• Human-Centered Strategy Strategic consulting service that uncovers patient motivations, fears, life circumstances, and decision triggers through behavioral personas and human-centered design research to inform market positioning and messaging for healthcare and wellness brands.
• Integrated Marketing Strategy Coordination of search, social, display, video, email, and content marketing into unified, on-brand campaigns, including creative strategy, content development, and brand voice guidelines aligned with healthcare client growth objectives.
• Performance & Growth Optimization Ongoing measurement, testing, and refinement of marketing campaigns connected to business outcomes such as scheduled appointments, service-line volume, and revenue, including paid-media optimization and executive performance dashboards.
• 45-Day Activation Model Accelerated engagement model that compresses strategy foundation, creative development, and campaign launch into a single 45-day sprint, providing rapid onboarding and earlier time-to-campaign for healthcare clients.

Quantifiable outcome

• 51.14% patient volume increase in targeted market
• +8 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Believe in Better ProjectcoreStrategic or Co-development Partner · 1 October 2019Annual workshop bringing together North America's leading health visionaries to drive continued transformation of a healthcare system in crisis. Mike Seyfer serves as co-founder alongside industry leaders. The initiative represents core company thought leadership positioning and brand-building activity.

Scale indicators10 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Ogilvy Health: Global health-focused network of Ogilvy offering advertising, PR, and digital to pharma and health systems; broader incumbent that competes with Hailey Sault for enterprise healthcare mandates while serving a much wider portfolio.
• Publicis Health: Large health-specialized network within Publicis Groupe offering creative, media, and digital transformation to healthcare clients; competes on enterprise RFPs but operates across pharma, payer, and provider broadly.
• Razorfish Health: Health and wellness digital agency within Razorfish/Somos covering patient engagement, CRM, and experience design for health brands; broader incumbent competing on digital mandates with hospitals and payers.

Direct peers

• Geonetric: Healthcare-specialized digital marketing agency serving hospitals and health systems with similar capabilities in web, search, content, and patient acquisition — directly comparable offering and customer base to Hailey Sault.
• Healthcare Success: Healthcare marketing agency specialized in patient acquisition, digital marketing, and ROI tracking for hospitals and healthcare practices; direct competitor on performance-marketing mandates.
• Aha Media Group: Boutique healthcare content marketing and SEO agency for hospitals and health systems; overlaps with Hailey Sault on patient-volume-driven content and search strategies.
• Smith & Jones (now part of Aspirion): Healthcare and B2B marketing agency known for branding and lead generation for hospitals and healthcare brands; comparable in vertical specialization and integrated offering.
• Wax Custom Communications: Healthcare-focused creative and marketing agency offering branding, digital, and content services to hospital systems; competes for the same CMO/CMO-buyers as Hailey Sault.

Emerging players

• Praxis Growth: Emerging mid-sized healthcare marketing agency focused on rural and community health systems; partial overlap with Hailey Sault's regional/rural health segment.

Others

• BVK (David+Vista Group agency): Mid-market independent agency with healthcare and destination marketing practice — adjacent rather than direct competitor, comparable to Hailey Sault on destination marketing (DMO) engagements like Visit Saint Paul.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/haileysault
• Xx.com/HaileySault

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hailey Sault