Mdm Ling Bakery
Mdm Ling Bakery Private Limited is a Singapore-based bakery founded in 2017 that manufactures traditional and festive cookies, steamed buns, kueh lapis, and mooncakes across 50+ SKUs, sold direct-to-consumer via e-commerce, a flagship Jewel Changi Airport store, and NTUC/Shopee, serving individual gifters, tourists, and corporate clients.
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mdm Ling Bakery does
Mdm Ling Bakery Private Limited is a Singapore-based, founder-owned bakery founded in 2017 that manufactures traditional and festive cookies, snacks, steamed buns, kueh lapis, and mooncakes for the Singapore market. The company operates a direct-to-consumer e-commerce storefront and a flagship retail location at Jewel Changi Airport (open 10am-10pm daily), with supplementary distribution through NTUC supermarkets and Shopee for select bun products. Its portfolio spans 50+ SKUs across five festive verticals — Chinese New Year, Hari Raya, Deepavali, Christmas, and Mid-Autumn — alongside evergreen cookies and a signature bun line (Tau Sar Pau, lotus paste, salted egg yolk lava, black sesame, yam paste). Production is described as semi-automated using proprietary home recipes, with Halal certification from Malaysia, Agri-Food & Veterinary Authority of Singapore approval, and GMP accreditation on select products.
The company monetizes through one-time purchase of physical products at price points ranging from approximately $8.90 (Ma Lai Gao) to $225 (Tenfold Reunion Bundle), gift cards in $20/$50/$100 denominations, and corporate bulk orders above $1,500 routed through a dedicated WhatsApp sales line. Free delivery applies for orders above $100 in Singapore (lower thresholds for CNY and Christmas items). Customer segments are split between individual consumers (primary) — driven by gifting, tourist purchases at Jewel Changi, and personal snacking — and corporate clients (secondary) purchasing hampers and customized packages. The business is bootstrapped with no disclosed funding rounds, no disclosed revenue, and is a member of Singapore Tourism Board's Made with Passion initiative. Marketing runs across Facebook, Instagram, LinkedIn, TikTok, YouTube, email, WhatsApp Business, and earned media features in Straits Times, Business Times, and multiple lifestyle publications. Geographic scope is Singapore-only with no disclosed international expansion plans.
Mdm Ling Bakery firmographics
Firmographics- Name
- Mdm Ling Bakery
- Legal name
- Mdm Ling Bakery Private Limited
- Website
- https://mdmlingbakery.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mdm Ling Bakery Private Limited is a Singapore-based bakery founded in 2017 that manufactures traditional and festive cookies, steamed buns, kueh lapis, and mooncakes across 50+ SKUs, sold direct-to-consumer via e-commerce, a flagship Jewel Changi Airport store, and NTUC/Shopee, serving individual gifters, tourists, and corporate clients.
- Ownership category
- akta.pro rank
Mdm Ling Bakery industry classification
Industry- Product category
- Festive Bakery Products
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052)
- akta.pro primary industry
- Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)
- akta.pro secondary industries
- Specialty Food Gift Shops & Hampers (CRAHAGAN), DTC Bakery & Desserts Delivery (AFAIANAF), Cookie & Brownie Shops (THAFAGAF)
Keywords
Where Mdm Ling Bakery is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Mdm Ling Bakery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: Direct-to-consumer sales of cookies, snacks, buns, and festive products through e-commerce website and retail store at Jewel Changi Airport.
- Corporate Bulk Orders: Corporate orders above $1500 with customized packages, handled through dedicated sales contact (8428 6006).
- Gift Cards: Prepaid gift cards available in denominations of $20, $50, and $100.
- Third-Party Retail Distribution: Selected products like buns distributed through NTUC supermarkets and Shopee marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard individual products |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Free Delivery Threshold |
| Unit Pricing | Multi-year contract | Corporate Bulk Orders |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Mdm Ling Bakery product offering
Product offeringCore offering
Mdm Ling Bakery manufactures and sells festive cookies, snacks, steamed buns, kueh lapis, and mooncakes targeted at Singapore consumers and corporate buyers for occasions including Chinese New Year, Hari Raya, Deepavali, Christmas, and Mid-Autumn Festival. The portfolio spans over 50 products with Halal-certified, vegetarian, vegan, and egg-free options, sold via an e-commerce website, a flagship retail store at Jewel Changi Airport, NTUC supermarkets, and Shopee. Corporate bulk orders above SGD 1,500 are supported through a dedicated sales contact.
Product overview
Mdm Ling Bakery is a Singapore-based bakery specializing in traditional and festive cookies, snacks, steamed buns, and specialty cakes. The product portfolio includes six core product categories: Cookies & Snacks (traditional cookies, pineapple tarts, love letters, shrimp rolls, and specialty cookies for Chinese New Year, Hari Raya, Christmas, and Deepavali), MLB Signature Buns (steamed buns including Tau Sar Pau, lotus paste buns, salted egg yolk lava buns, black sesame buns, and yam paste buns), Gift Bundles and Hampers (Tenfold Reunion Bundle, Abundance Eight Bundle, Tenfold Raya Blessings Bundle, and Eight Raya Delights Bundle), Kueh Lapis (layer cakes including Fortune Kueh Lapis and Layers to Success), Mid-Autumn Mooncakes (in decorative gift packaging like The Dawn Bag, The Dusk Bag, The Painted Garden, and Court of Peonies), and Eco-friendly Bags (reusable gift bags in multiple sizes). The company offers Halal certified, vegetarian-friendly, vegan, and egg-free options across most products. Products are available through their e-commerce platform with delivery in Singapore for orders above $100.
Differentiator
Problem solved
Functional benefit
Products and services
- Cookies and Snacks Range of traditional and modern cookies and snacks including pineapple balls, butter cookies, love letters, shrimp rolls, cuttlefish strips, and specialty cookies for Chinese New Year, Hari Raya, Christmas, and Deepavali celebrations, with Halal-certified, vegetarian, and egg-free options.
- Gift Bundles and Hampers Curated gift sets and hampers including the Tenfold Reunion Bundle (SGD 225), Abundance Eight Bundle, Tenfold Raya Blessings Bundle (SGD 221), and Eight Raya Delights Bundle (SGD 184.40), featuring assorted cookies and snacks in decorative packaging.
- Kueh Lapis Layer Cakes Layer cakes including the signature Layers To Success Kueh Lapis and Fortune Kueh Lapis (embossed with the Fortune symbol, crafted with prunes, available in 500g and 1kg sizes at SGD 48-SGD 92), featuring traditional recipes with premium ingredients.
- MLB Signature Steamed Buns Soft steamed buns including Tau Sar Pau (red bean, 8-hour slow-cooked filling), Lotus Paste Bun, Salted Egg Yolk Lava Custard Bun (Liu Sha Pau), Black Sesame Pau, Yam Paste Bun (Orh Nee Pau), Vegetable Bun (vegan and egg-free), Cantonese Steamed Cake (Ma Lai Gao), and Muar-vellous Otah, available in 6-piece packs.
- Mid-Autumn Mooncakes Traditional and snow skin mooncakes in decorative gift packaging including The Dawn Bag, The Dusk Bag, The Painted Garden, and A Court of Peonies collections, with lotus, chocolate, pandan, and red dates flavors in 4-piece keepsake tins and leather bags.
- MLB Gift Card Digital gift card available in SGD 20, SGD 50, and SGD 100 denominations for redemption against any Mdm Ling Bakery purchase.
- Mid-Autumn Tea Moments Set Traditional teapot and matching cups set with floral finish designed for Mid-Autumn celebrations; mooncakes and tea not included; priced at SGD 32.
- Eco-friendly Reusable Bags Sustainable reusable bags with floral patterns available in Small (fits 2 bottles), Medium (fits 6 bottles), and Large (fits 12 bottles).
Companies that use Mdm Ling Bakery
Customer profileSegments2 records
Ideal customer profiles2 records
Mdm Ling Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mdm Ling Bakery partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Mdm Ling Bakery competitors and assessment
Company assessmentBroad incumbents
- Goodwood Park Hotel (Cake & Pastries): Heritage Singapore hotel with a strong bakery and mooncake business, especially during Mid-Autumn Festival. Direct overlap with Mdm Ling Bakery on premium mooncake gifting and corporate seasonal orders.
- BreadTalk: Singapore-listed bakery and patisserie chain operating across Asia with broad portfolio of buns, cakes, and festive cookies. Larger incumbent serving the same gifting and snacking occasions as Mdm Ling Bakery, but at significantly larger scale and broader category scope.
Regional players
- Pine Garden (Cake Boutique): Singapore bakery specializing in traditional ang ku kueh and festive Chinese baked goods including mooncakes. Comparable to Mdm Ling Bakery on heritage Chinese festive gifting items and Singapore-only distribution.
Direct peers
- Bengawan Solo: Iconic Singapore heritage bakery producing traditional cookies, kueh lapis, and festive hampers for CNY, Hari Raya, and other occasions. Direct competitor to Mdm Ling Bakery in the premium festive cookie and hamper segment, with similar NTUC and airport retail penetration.
- Sunnyhills: Singapore-based brand best known for pineapple tarts sold in premium gift packaging, with retail at Changi Airport and Orchard. Directly comparable to Mdm Ling Bakery on premium festive cookies, halal-friendly positioning, and tourist-trail retail.
- Polar Puffs & Cakes: Singapore-headquartered bakery chain producing cookies, puffs, and traditional cakes with broad retail distribution including supermarkets. Comparable to Mdm Ling Bakery on multi-channel baked goods distribution and gifting-oriented SKUs.
- Tong Heng Bakery: Long-established Singapore bakery specializing in traditional pastries including kueh lapis and seasonal festive treats. Overlaps with Mdm Ling Bakery on traditional Chinese festive baked goods and gift purchases.
Emerging players
- Cookie Casa: Singapore boutique cookie brand specializing in small-batch, premium cookies and curated hampers. Closely comparable to Mdm Ling Bakery on product format (cookies) and gifting/hamper positioning targeting younger consumers and corporate buyers.
- Four Seasons Durian: Singapore dessert and pastry company producing durian-based and traditional cakes, mooncakes, and seasonal cookies. Comparable to Mdm Ling Bakery on festive gifting cakes (mooncakes, kueh lapis) targeting Singapore consumers.
Others
- NTUC FairPrice (House Brand/Finest): Singapore supermarket chain that both hosts MLB's buns and runs its own festive cookie/bakery offerings at scale. Relevant as a retail partner and as a competitive mass channel shaping festive gifting choice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mdm Ling Bakery social profiles
Digital presenceMdm Ling Bakery compliance and trust
Trust signalCompliance3 records
Mdm Ling Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mdm Ling Bakery leadership team
Management profileNumber of profiles
Profiles1 record
Mdm Ling Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mdm Ling Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mdm Ling Bakery
What does Mdm Ling Bakery do?
Mdm Ling Bakery manufactures and sells festive cookies, snacks, steamed buns, kueh lapis, and mooncakes targeted at Singapore consumers and corporate buyers for occasions including Chinese New Year, Hari Raya, Deepavali, Christmas, and Mid-Autumn Festival. The portfolio spans over 50 products with Halal-certified, vegetarian, vegan, and egg-free options, sold via an e-commerce website, a flagship retail store at Jewel Changi Airport, NTUC supermarkets, and Shopee. Corporate bulk orders above SGD 1,500 are supported through a dedicated sales contact.
Is Mdm Ling Bakery a public or private company?
Mdm Ling Bakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mdm Ling Bakery founded?
Mdm Ling Bakery was founded in 2017. It employs 11 to 50 people.
Where is Mdm Ling Bakery based?
Mdm Ling Bakery is headquartered in Singapore, Singapore, in the Asia region.
How does Mdm Ling Bakery make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are corporate Bulk Orders, gift Cards and third-Party Retail Distribution.
Who are Mdm Ling Bakery's main competitors?
Broad incumbents on record are Goodwood Park Hotel (Cake & Pastries) and BreadTalk. Pine Garden (Cake Boutique) is listed as a regional player. Direct peers are Bengawan Solo, Sunnyhills, Polar Puffs & Cakes and Tong Heng Bakery. Emerging players are Cookie Casa and Four Seasons Durian. NTUC FairPrice (House Brand/Finest) is listed as an others.
Does Mdm Ling Bakery have an API?
No public API is recorded for Mdm Ling Bakery.
What industry is Mdm Ling Bakery in?
Mdm Ling Bakery's product category is Festive Bakery Products. Its primary akta.pro industry code is THAFAFAJ, Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin), with a secondary code of CRAHAGAN, Specialty Food Gift Shops & Hampers. Its NAICS code is 311811 and its SIC code is 2050.