Bengawan Solo
Bengawan Solo Pte Ltd is a Singapore-based traditional bakery and kueh retailer serving consumers through e-commerce, multiple physical retail stores, and a central kitchen, offering traditional kueh, celebration cakes, cookies, and licensed character cakes for everyday and special occasions.
- Company typePrivate
- Founded1979
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bengawan Solo does
Bengawan Solo Pte Ltd is a Singapore-incorporated private limited company that operates a traditional bakery and kueh retail business, having grown from a home kitchen into what the company describes as a household name in Singapore and the broader region. The business runs a direct-to-consumer model across three channels: a proprietary e-commerce storefront at bengawansolo.sg, multiple physical retail stores across Singapore, and a Central Kitchen at 23 Woodlands Link (Singapore 738730) that functions simultaneously as production facility and walk-in retail point with promotional discounts. The product portfolio is organized into Signatures, Specialty Kueh, Cookies, Butter Cakes & Rolls, Celebration Cakes, First Month Celebrations, Wedding offerings, Vouchers, and a Licensed Character Cakes line spanning Disney, Marvel, DC, and Nickelodeon franchises, plus seasonal lines for Chinese New Year (Pineapple Tarts, Kueh Lapis), Mid-Autumn Festival (Mooncakes), and Christmas (Log Cakes).
Underlying operations are conventional food production and bakery manufacturing — there is no proprietary technology disclosed beyond time-honoured family recipes, traditional production methods, and a stated continuous quality-improvement discipline. Pricing is unit-based across the catalog (Pineapple Tarts 330g at SGD 28.00; Kueh Lapis 1.2kg at SGD 80.00; Pandan Chiffon at SGD 22.00; Lapis Sagu at SGD 1.50 per piece), with gift vouchers layered on for weddings and first-month celebrations. Customer segments are diversified across general consumers, wedding customers, first-month-celebration families, and parents sourcing children's birthday cakes; marketing is conducted primarily through the e-commerce storefront's product catalog and an email newsletter subscription.
The company has no disclosed funding rounds, no parent or subsidiary entities, no management team or leadership profiles in the source data, no patent or trademark disclosures, and no public revenue or headcount figures. Ownership appears to remain private, consistent with the Pte Ltd structure, with no institutional or PE/VC signals identified. No AI/ML capabilities, mobile applications, or third-party platform integrations are referenced.
Bengawan Solo firmographics
Firmographics- Name
- Bengawan Solo
- Legal name
- Bengawan Solo Pte Ltd
- Website
- https://bengawansolo.com.sg
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bengawan Solo Pte Ltd is a Singapore-based traditional bakery and kueh retailer serving consumers through e-commerce, multiple physical retail stores, and a central kitchen, offering traditional kueh, celebration cakes, cookies, and licensed character cakes for everyday and special occasions.
- Ownership category
- akta.pro rank
Bengawan Solo industry classification
Industry- Product category
- Traditional Bakery and Kueh
- NAICS
- Baked Goods Retailers (445291), Retail Bakeries (311811)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Cake Shops & Custom Celebration Cakes (THAFAFAC)
- akta.pro secondary industry
- Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)
Keywords
Where Bengawan Solo is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Bengawan Solo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Food Products: Direct sale of traditional kueh, cakes, cookies, and specialty baked goods to consumers through e-commerce and physical retail locations. Products include signature items like Kueh Lapis, Pandan Chiffon, Pineapple Tarts, and celebration cakes.
- Gift Vouchers: Sale of gift vouchers for various occasions including weddings and first month celebrations, providing flexible gifting options for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual food products available at various price points |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Bengawan Solo product offering
Product offeringCore offering
Bengawan Solo manufactures and sells traditional Southeast Asian kueh, signature cakes, celebration cakes, licensed character cakes (Disney, Marvel, DC, Nickelodeon franchises), cookies, butter cakes and rolls, and seasonal festive items such as mooncakes and log cakes. Products are sold directly to consumers through an e-commerce storefront (bengawansolo.sg) and physical retail stores across Singapore, with additional walk-in sales at the Central Kitchen. The company also offers gift vouchers for weddings and first month celebrations.
Product overview
Bengawan Solo is a Singapore-based bakery and kueh company that evolved from a home kitchen to a regional household name. The company offers a unified portfolio of traditional Southeast Asian kueh, signature cakes, celebration cakes, and licensed character cakes. The product line includes Signatures (time-honoured recipes), Specialty Kueh, Cookies, Celebration Cakes, Butter Cakes & Rolls, Licensed Character Cakes (Disney, Marvel, DC, Nickelodeon franchises), First Month Celebrations, Wedding products, Vouchers, and seasonal offerings like Mooncakes and log cakes. The company operates primarily as a direct-to-consumer retail bakery with delivery services.
Differentiator
Problem solved
Functional benefit
Products and services
- Signatures Time-honoured signature products made with premium ingredients using traditional methods, including signature kueh and cakes cherished as family recipes. Available to individual consumers through e-commerce and retail stores.
- Specialty Kueh Traditional Southeast Asian kueh specialties featuring authentic recipes and cultural significance, targeted at individual consumers seeking authentic traditional kueh for everyday consumption and celebrations.
- Cookies Assorted buttery cookies and tarts ranging from light to decadent selections, sold to individual consumers for gifting and personal consumption.
- Licensed Character Cakes Cakes featuring popular licensed characters including Disney franchises (Frozen, Winnie the Pooh, Princess, Sofia the First), Marvel/DC superheroes (Avengers, Batman, Superman, Spiderman, Justice League), Nickelodeon (Paw Patrol, PJ Masks), and others (Transformers, My Little Pony, Cars). Targeted at parents arranging children's birthday parties.
- Celebration Cakes In-house specialty cakes designed for various celebration occasions, targeted at individual consumers and families.
- Butter Cakes & Rolls Assorted butter cakes and roll products sold to individual consumers for everyday consumption and gifting.
- First Month Celebrations Products and vouchers tailored for traditional first month baby celebrations, targeted at families with newborns.
- Wedding Wedding-related products and vouchers designed for wedding celebrations, targeted at couples and families planning weddings.
- Vouchers Gift vouchers available for first month celebrations and wedding occasions, providing flexible gifting options for customers.
- Mooncakes Seasonal mooncakes offered during Mid-Autumn Festival celebrations, targeted at individual consumers and corporate gifting.
- Pineapple Tarts (330g) Traditional pineapple tarts available in 330g packaging at SGD 28.00, popular for Chinese New Year gifting and personal consumption.
- Kueh Lapis (1.2kg) Signature layered cake available in 1.2kg size at SGD 80.00, sold for festive celebrations and gifting.
- Pandan Chiffon (R) Traditional pandan-flavoured chiffon cake sold at SGD 22.00 to individual consumers for everyday consumption and celebrations.
- Lapis Sagu Sagu starch layered cake priced at SGD 1.50 per piece, sold to individual consumers as a traditional snack.
Companies that use Bengawan Solo
Customer profileSegments4 records
Ideal customer profiles4 records
Bengawan Solo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bengawan Solo partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Bengawan Solo competitors and assessment
Company assessmentBroad incumbents
- BreadTalk: Singapore-headquartered regional bakery chain with broad product range and extensive retail footprint. Comparable as a larger incumbent in the same Singapore/regional bakery category serving similar consumer occasions.
Direct peers
- Goodwood Park Hotel: Singapore heritage hotel known for its traditional bakery and celebration cakes (including durian and wedding cakes). Highly comparable as a Singapore-based heritage cake/bakery brand competing in the same celebration cake and seasonal gifting occasions.
- Julie's: Singapore bakery chain known for traditional pastries and celebration cakes including char siew puffs and seasonal items. Directly comparable as a Singapore D2C bakery in traditional and celebration cake occasions.
- Delifrance: Established Singapore/Southeast Asia café-bakery chain selling cakes, pastries and breads. Comparable as a multi-channel Singapore bakery with both retail storefronts and broader foodservice reach.
- Polar Puffs & Cakes: Long-standing Singapore bakery chain selling cakes, pastries and puffs across retail outlets. Directly comparable as a multi-outlet D2C Singapore bakery operating in everyday and celebration occasions.
- Pine Garden: Singapore cake and bakery specialist known for celebration cakes and traditional pastries. Comparable as a Singapore heritage cake shop focused on weddings, Chinese New Year and festive occasions.
- Four Leaves: Singapore bakery chain specializing in Japanese-style bread and cakes. Directly comparable as a multi-store D2C Singapore bakery serving celebration and everyday cake occasions.
- Thye Shan Kueh: Singapore traditional kueh maker with similar heritage positioning and seasonal CNY offerings. Directly comparable as a Singapore-based ethnic/traditional kueh specialist competing in the same traditional snack category.
Emerging players
- Cedele: Singapore bakery-café chain focused on healthier and artisanal baked goods. Comparable as a Singapore specialty bakery serving celebration cakes and everyday treats with a strong retail and e-commerce presence.
Regional players
- J.CO Donuts & Coffee: Regional bakery/donut chain originating from Indonesia with presence across Southeast Asia. Comparable as a regional branded bakery chain serving similar everyday and gifting cake/dessert occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bengawan Solo social profiles
Digital presenceBengawan Solo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bengawan Solo leadership team
Management profileNumber of profiles
Bengawan Solo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bengawan Solo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bengawan Solo
What does Bengawan Solo do?
Bengawan Solo manufactures and sells traditional Southeast Asian kueh, signature cakes, celebration cakes, licensed character cakes (Disney, Marvel, DC, Nickelodeon franchises), cookies, butter cakes and rolls, and seasonal festive items such as mooncakes and log cakes. Products are sold directly to consumers through an e-commerce storefront (bengawansolo.sg) and physical retail stores across Singapore, with additional walk-in sales at the Central Kitchen. The company also offers gift vouchers for weddings and first month celebrations.
Is Bengawan Solo a public or private company?
Bengawan Solo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bengawan Solo founded?
Bengawan Solo was founded in 1979. It employs 11 to 50 people.
Where is Bengawan Solo based?
Bengawan Solo is headquartered in Singapore, Singapore, in the Asia region.
How does Bengawan Solo make money?
Two revenue lines are on record. Retail Food Products are the primary driver. The others are gift Vouchers.
Who are Bengawan Solo's main competitors?
BreadTalk is listed as a broad incumbent. Direct peers are Goodwood Park Hotel, Julie's, Delifrance, Polar Puffs & Cakes, Pine Garden, Four Leaves and Thye Shan Kueh. Cedele is listed as an emerging player. J.CO Donuts & Coffee is listed as a regional player.
Does Bengawan Solo have an API?
No public API is recorded for Bengawan Solo.
What industry is Bengawan Solo in?
Bengawan Solo's product category is Traditional Bakery and Kueh. Its primary akta.pro industry code is THAFAFAC, Cake Shops & Custom Celebration Cakes, with a secondary code of THAFAFAJ, Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin). Its NAICS code is 445291 and its SIC code is 2050.