Eventus

What Eventus does

Eventus is an experiential marketing agency that plans and executes turn-key events for brands targeting multicultural audiences. The company packages its offering into four integrated service pillars — Strategy (ideation and design), Creative (event and entertainment professionals), Execution (promotional element production across retail, community, concert, sports, fashion, and convention venues), and Production (end-to-end event lifecycle management). Eventus positions research-backed audience insights and nuanced cultural understanding as the differentiator versus generalist event agencies, with execution across a broad venue mix as the operational scope.

Name

Eventus

Legal name

Eventus

Website

https://eventuslive.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Eventus is a multicultural marketing agency that plans and executes turn-key experiential events for brands. Operating as a subsidiary of Advantage Solutions, the firm delivers strategy, creative, execution, and production services across retail, community, concert, sports, fashion, and convention venues.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Convention and Trade Show Organizers (561920), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

akta.pro secondary industries

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Event Marketing & Audience Development Services (MPAGAJAD)

Keywords

• Experiential marketing
• Event management
• Multicultural marketing
• Brand activation
• Promotional events

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Planning and Execution Services: Revenue is generated through professional event planning and execution services, including strategy, creative design, event production, and full turn-key event delivery for brands and multicultural audiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Eventus delivers turn-key experiential event services for brands targeting multicultural audiences, spanning strategy and ideation, creative design, on-site execution, and end-to-end production. The company produces social and promotional events across diverse venue types including retail, community, concert, sports, fashion, and conventions, with research-backed insights informing curated experiences.

Product overview

Eventus is an experiential event management company offering a unified suite of turn-key event services. The company operates as a single integrated offering rather than a platform with modular add-ons. Core services include Strategy (ideation and design driven by strategic planning), Creative (event and entertainment professionals), Execution (production across retail, community, concert, sports, fashion, and conventions), and Production (full event lifecycle management from napkin sketch to after-party). The company specializes in creating impactful events that bring together brands and multicultural audiences, with research-backed insights to understand customer preferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Ideation and design services driven by strategic planning to create social and promotional events that drive brand engagement and help build brand equity, targeted at brands seeking multicultural audience engagement.
• Creative Services Experienced team of event and entertainment professionals who work to ensure that planning and vision are flawlessly executed to represent the client's business and customers, serving brands seeking impactful event experiences.
• Execution Services Production of all types of promotional event elements regardless of venue—including retail, community, concert, sports, fashion, conventions, and more—for brands and organizations running multicultural marketing events.
• Production Services End-to-end production capabilities for turn-key events from initial strategy through final execution and after-party management, providing comprehensive event lifecycle delivery for brand clients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Burrell Communications: Burrell is a leading multicultural marketing agency focused on Black consumer segments with capabilities across advertising, PR, and experiential. It is highly comparable given Eventus's multicultural-audience focus and brand engagement offering.
• Mosaic Group: Mosaic is a North American multicultural agency network focused on Hispanic, African American, and Asian American consumer marketing. Its experiential and brand activation services overlap directly with Eventus's multicultural event and brand equity offering.
• MKG: MKG is a creative experiential marketing agency delivering brand experiences, events, and content. Its integrated strategy, creative, and production model is closely comparable to Eventus's turnkey event services approach.
• Sparks: Sparks is a global experiential marketing agency that designs and produces brand experiences, trade shows, and events. Like Eventus, it delivers strategy-through-execution services for enterprise brands seeking consumer-facing activations.
• GlobalHue: GlobalHue is a multicultural advertising and marketing agency with deep reach across Hispanic, African American, and Asian audiences. Its integrated brand activation and audience development work parallel Eventus's multicultural event and experiential model.
• GMR Marketing: GMR Marketing is a full-service experiential marketing agency specializing in sports, entertainment, and brand activation. Its turnkey event strategy and execution capabilities align closely with Eventus's integrated service delivery model.

Broad incumbents

• Octagon: Octagon is a large sports and entertainment marketing agency under IPG. Its sponsorship activation, events, and brand experience work place it among the larger, broad incumbents competing for the same brand experiential budgets as Eventus.
• Jack Morton Worldwide: Jack Morton is a globally scaled experiential brand experience agency, part of the IPG network. It operates across strategy, creative, and production for major brands and represents the kind of larger competitive set a sponsor of Eventus would benchmark against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eventuslive
• Facebookfacebook.com/eventuslive
• LinkedInlinkedin.com/company/eventus-marketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventus