What Gray Step Software does

Gray Step Software, Inc. is a US-based vertical SaaS provider founded in 2007 and headquartered in El Dorado Hills, California, specializing in web-based accounting and fund management software for the K-12 education market. The company's product suite comprises six modules — ASBWorks (flagship full general ledger with integrated POS and webstore for student body organizations), myPTEZ (PTA fund management), Booster Finance (accounting for booster clubs and non-profits), Event Tracker (barcode/ID-based event check-in), Polling Works (web-based elections and surveys), and Communities (district-wide web store). The underlying technology is a fully hosted, web-based SaaS platform delivered via HTML5 with real-time data synchronization across modules and integrations with student information systems. The company serves K-12 school districts, individual schools, booster clubs, PTAs, and student organizations exclusively in the United States.

The business model combines annual subscription revenue with transaction-based payment processing fees. Booster Finance employs a published tiered annual subscription ($199, $299, or $399 depending on non-profit gross revenue), while ASBWorks pricing is not publicly disclosed. Credit card processing via partnerships with OpenEdge and Pace Payment Systems generates 2.99% + $0.25 per-transaction fees plus modest monthly device fees. The go-to-market is dual-motion: direct enterprise sales for school districts (with free demos) and a product-led growth model for smaller booster clubs (45-day free trial and self-serve PayPal subscription). The company has been acquired by KEV Group and now operates as a subsidiary; the ASBWorks User Conference has been moved to event.kevgroup.com. Compliance posture includes COPPA and CCPA certifications, with GASB 84-aligned accounting features serving as a regulatory differentiator.

Name

Gray Step Software

Legal name

Gray Step Software, Inc.

Website

https://graystep.com

Company type

Private

Founded year

2007

Operating status

Acquired

Headcount range

1–10 employees

Short description

Gray Step Software is a US-based provider of web-based accounting and fund management software for K-12 schools, booster clubs, and PTAs, offering integrated POS, webstore, event tracking, and election modules. Now operates as a KEV Group subsidiary.

Ownership category

akta.pro rank

Product category

K-12 Education Financial Management Software

NAICS

Educational Support Services (6117)

SIC

Services-Prepackaged Software (7372), Services-Engineering, Accounting, Research, Management (8700), Services-Educational Services (8200)

akta.pro primary industry

Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)

Keywords

• Student fund accounting
• K-12 financial management
• Booster club software
• PTA fund management
• School accounting software

Headquarters

HQ city

El Dorado Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Booster Finance Subscription: Annual subscription-based revenue model with tiered pricing based on non-profit organization annual gross revenues. Includes web store and tax worksheet features. Pricing tiers: $199/year for revenues <$50k, $299/year for $50k-$200k, $399/year for >$200k.
2. ASBWorks Student Fund Management: Web-based student fund management solution with full general ledger capabilities, integrated point of sale, and customizable webstore. Revenue appears to be subscription-based but specific pricing not publicly disclosed.
3. Credit Card Processing: Transaction fee revenue through integrated payment processing partnerships with OpenEdge and Pace Payment Systems. Processing fees of 2.99% + $0.25 per transaction plus monthly fees for web store and POS systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Gray Step Software provides a suite of fully web-based SaaS management tools for the K-12 education market, including student fund accounting, general ledger, integrated point of sale, customizable webstores, event check-in/check-out, and online election/polling tools. Its products are designed for K-12 schools, school districts, booster clubs, PTAs, and student organizations to manage finances, fundraising, and student activity operations.

Product overview

Gray Step Software offers a suite of web-based management tools specifically designed for the K-12 marketplace, including student bodies, booster clubs, and parent organizations. The product portfolio includes ASBWorks as the flagship full accounting software with general ledger, point of sale, and webstore; myPTEZ for PTA fund management; Booster Finance for booster clubs and non-profits; Event Tracker for event check-in/check-out; Polling Works for elections and surveys; and Communities for district-wide web store functionality. Products can operate independently or integrate with each other, sharing data in real time.

Differentiator

Problem solved

Functional benefit

Brands

• ASBWorks: Comprehensive student fund management solution with full general ledger, integrated point of sale, and customizable webstore
• myPTEZ
• Booster Finance
• Event Tracker
• Polling Works
• Communities

Products and services

• ASBWorks A fully web-based student fund management solution with complete general ledger capabilities, integrated point of sale system, and customizable webstore designed for student body government organizations at K-12 schools and school districts.
• myPTEZ An interactive fund management solution designed for PTA (Parent-Teacher Association) organizations, offering simplified accounting and organizational requirements management.
• Booster Finance A fully web-based accounting system designed for booster clubs and non-profit organizations, featuring general ledger capabilities, customizable webstore, advanced reporting, and tax worksheet generation. Available via 45-day free trial with tiered annual subscription pricing.
• Event Tracker A live and fully integrated check-in/check-out system using scanning and barcode technology from generated participant lists for events, usable as a stand-alone module or integrated with ASBWorks.
• Polling Works A web-based election and polling system designed for schools, parent organizations, student clubs, and school districts with customizable voting and survey capabilities and real-time results.
• Communities A district-wide web store platform enabling parents to purchase items, add money to lunch accounts, and pay student fees across multiple schools in one place, with real-time data transfer to the general ledger.

Quantifiable outcome

• Time savings through automated reporting and real-time financial visibility
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• OpenEdge (Division of Global Payments)coreTechnology or IntegrationOpenEdge provides integrated credit card processing for ASBWorks Point of Sale and web store. Offers 2.99% + $0.25 per transaction with $5 monthly fees, including PCI compliance. Provides EMV-capable IPP 320 card readers (one free per account, $249 additional).
• Pace Payment SystemscoreTechnology or IntegrationPace provides integrated credit card processing for ASBWorks with same pricing structure as OpenEdge (2.99% + $0.25). Offers Pax S80 wired EMV device ($249) and Pax D210 wireless EMV device ($399).
• KEV GroupcoreOthersKEV Group acquired Gray Step Software. Gray Step Software Inc. is now part of KEV Group. The acquisition was announced via press release on KEV Group website. ASBWorks User Conference is now hosted at event.kevgroup.com.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• KEV Group: Parent company and direct operator in the K-12 school activity fee management space. KEV Group offers school fee management solutions that overlap directly with Gray Step's ASBWorks and Booster Finance product lines, and now consolidates Gray Step's product suite under its own brand.
• RevTrak: Provides e-commerce and payment processing solutions for K-12 schools, including web stores for activity fees and fundraisers. Competes directly with Gray Step's ASBWorks web store and integrated payment processing offerings for school fund and fee management.
• PaySchools: K-12 payment processing and student fee management platform that handles cafeteria, activity, and fee payments for schools. Overlaps with Gray Step's payment processing and web store capabilities for school organizations and parent payments.
• MySchoolBucks (Horizon Software): Online payment service for K-12 schools handling cafeteria payments, fees, and fund-raising collections. Competes with Gray Step's Booster Finance and web store offerings in the school fee and parent-payment use case.
• LINQ (formerly TITAN Solutions): Provides K-12 administration, finance, and nutrition management software. Competes with Gray Step in school fund and financial management, and offers a broader administrative suite that could subsume point-solution vendors over time.
• FACTS (Nelnet): K-12 tuition management, financial aid assessment, and school payment platform. Overlaps with Gray Step on managing school-related fees, payments, and financial administration for schools and parent organizations.
• PushCoin: K-12 payment and activity fund management platform that allows schools to collect fees and manage student accounts online. Direct overlap with Gray Step's Booster Finance and ASBWorks web store and payment processing capabilities.

Broad incumbents

• PowerSchool: Largest K-12 student information system and broader education technology platform. As an incumbent with deep district relationships, PowerSchool represents the primary threat of broader ERP/SIS vendors subsuming point solutions like Gray Step's fund accounting modules.
• Skyward: Established K-12 student information and finance/HR ERP system. Competes in school financial management broadly and could expand into student activity fund accounting to displace point solutions like Gray Step.
• Aeries Software: K-12 student information system vendor with California roots similar to Gray Step's HQ region. Represents a broader SIS incumbent whose finance and reporting capabilities could compete with ASBWorks in California school districts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/graystepinc
• Facebookfacebook.com/graystepsoftwareinc
• LinkedInlinkedin.com/company/graystep

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gray Step Software