PushCoin
PushCoin is a cloud-based SaaS digital wallet and payments hub for K-12 schools, providing cafeteria POS, school fee automation, NSLP compliance, and parent payment portals primarily to school districts in Illinois and Wisconsin.
- Company typePrivate
- Founded2012
- HeadquartersGeneva, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PushCoin does
PushCoin is a cloud-based SaaS platform that operates as a digital student wallet and payments hub for K-12 public and private schools. Founded in 2012 in Geneva, Illinois by parents and school business officials, the company targets school districts — primarily in Illinois and Wisconsin — replacing fragmented cafeteria point-of-sale, school fee collection, and online store systems. Its core product surface includes the Student Wallet (a parent-funded digital account), Reggie (an Android-based cafeteria POS with open-source software), a Web Store for school fees and product sales, NSLP Applications for free/reduced meal eligibility, the SPONSOR Wallet for pooled family funds, and a Virtual Terminal for in-person payments. The platform is built on AWS infrastructure with a Web API, SFTP integration for student records, OAuth-based sign-in, and planned passwordless authentication in the upcoming V3 release (2026/27), with the recent V2 release (June 2025) unifying billing into a single non-negative student account.
The business model combines per active student/user subscription billing to school districts (primary recurring revenue) with transaction fees on credit card deposits to parent wallets (eCheck deposits are free). PushCoin serves two principal customer segments: K-12 public school districts as enterprise SaaS buyers (sold via a sales-led direct motion) and parents/guardians as the end users who fund accounts and pay fees through web and mobile interfaces. Notable district customers include Algonquin CUSD 300, Naperville Indian Prairie SD 204, Elmhurst CUSD 205, Glenbard HSD 87, St. Charles CUSD 303, Lake Zurich CUSD 95, Downers Grove SD 58, Oswego CUSD 308, and Community Unit SD 200. The company has displaced incumbent vendors including MySchoolBucks, MyMealtime, MealsPlus, Skyward, RevTrak, Sungard, and FrontStream at the largest districts in its core geographies. Differentiators include deep NSLP/SBP compliance expertise with documented engagement with the Illinois State Board of Education and USDA, GAAP-compliant accounting architecture, privacy-by-design data minimization, and open-source POS software enabling third-party security auditing. The company remains privately held, bootstrapped beyond an initial $140K seed in 2012, with a small 1-10 person team.
PushCoin firmographics
Firmographics- Name
- PushCoin
- Legal name
- PushCoin, Inc.
- Website
- https://pushcoin.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PushCoin is a cloud-based SaaS digital wallet and payments hub for K-12 schools, providing cafeteria POS, school fee automation, NSLP compliance, and parent payment portals primarily to school districts in Illinois and Wisconsin.
- Ownership category
- akta.pro rank
PushCoin industry classification
Industry- Product category
- K-12 Education Payments
- NAICS
- Educational Support Services (6117), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Food Services Administration (Meal Eligibility, POS, Nutrition Compliance) (EDAJAHAJ)
- akta.pro secondary industries
- Meal Program Compliance & Administration (NSLP/SBP, Reimbursements) (EDAEAEAC), Youth / Family Wallets & Allowance Payments (FSAMAEAK), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where PushCoin is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PushCoin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Card Transaction Convenience Fees: Parents incur a convenience fee when depositing funds into PushCoin accounts using credit cards. This is a per-transaction fee collected at the point of deposit.
- eCheck Deposits (Free): Electronic check deposits are free for families with banking accounts. PushCoin subsidizes these transactions as part of their value proposition to schools.
- Per Active Student/User Subscription: Schools are billed on a per active student or per active user basis. This is the primary recurring revenue stream from school district customers.
- Card Surcharge in Payment Plans: Schools can opt to add card fees to monthly payment plans, generating additional transaction revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Credit card convenience fee for deposits |
| Subscription | Monthly | Per active student billing for schools |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
PushCoin product offering
Product offeringCore offering
PushCoin provides a cloud-based SaaS platform that combines a student digital wallet, cafeteria point-of-sale (POS) system via Reggie, school fee automation, web store, and National School Lunch Program (NSLP) eligibility management for K-12 public and private school districts. The platform enables parents to fund student lunch accounts and pay registration fees online while schools use Reggie POS terminals and integrated web store functionality to manage cafeteria operations and collect payments. Pricing is based on per active student or per active user subscriptions, with credit card convenience fees on deposits and free eCheck deposits.
Product overview
PushCoin is a cloud-based school fees and point-of-sale platform designed for K-12 schools. The core platform centers on the Student Wallet system for managing student lunch accounts and school fees, with a cafeteria Point of Sale (POS) system called Reggie for lunch line operations. The platform operates through a modular architecture that includes a Web Store for online product sales, NSLP Applications for free/reduced meal eligibility processing, a SPONSOR Wallet for parent fund management, Virtual Terminal for in-person payments, and vending machine payment integration. PushCoin V2 introduced a Unified Student Billing Account consolidating all charges, while the upcoming V3 release emphasizes passwordless authentication and minimized customer data collection. All components share common infrastructure including SFTP and Web API integration with Student Information Systems.
Differentiator
Problem solved
Functional benefit
Brands
- Reggie: The cafeteria POS software used in PushCoin's point-of-sale terminals.
- nslpapp.com
Products and services
- PushCoin Platform Cloud-based SaaS platform for K-12 schools that combines a student digital wallet, school fee automation, online registration payments, NSLP/SBP eligibility applications, a web store, SIS integration via Web API and SFTP, and GAAP-compliant accounting. Sold to school districts on a per active student subscription basis.
- Reggie (Cafeteria POS) Open-source cafeteria point-of-sale software that runs on Android terminals in school lunch lines, featuring unique cashier credentials, transaction traceability, remote enable/disable of cashier access, and automatic over-the-air updates.
- NSLP Applications (nslpapp.com) Online application portal at nslpapp.com for National School Lunch Program (NSLP) and School Breakfast Program (SBP) free and reduced-price meal eligibility, including income-based eligibility determination, direct certification processing, and multi-language support.
Quantifiable outcome
- Zero-cost eCheck transactions save schools and families money compared to industry-standard ACH fees
- +1 more outcomes
Companies that use PushCoin
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles1 record
PushCoin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
PushCoin partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Amazon Web Services (AWS)corePushCoin deploys all server infrastructure at Amazon AWS datacenters, one of the most advanced and recognized datacenter providers in the world. AWS provides the cloud infrastructure enabling PushCoin's SaaS platform with high availability and redundancy.
- Student Information System (SIS) ProviderscorePushCoin integrates with school Student Information Systems for automated fee assignment, student data synchronization, and enrollment updates. Supports Google Sheets integration for fee management and SFTP/API uploads for student records.
- Illinois State Board of Education (ISBE)corePushCoin supports ISBE requirements including NSLP income applications, direct certification matching, and Medicaid-based eligibility programs. Author has reported policy inconsistencies to ISBE.
- USDA Food and Nutrition ServicecorePushCoin implements NSLP (National School Lunch Program) and SBP (School Breakfast Program) compliance features including income eligibility guidelines, CEP support, and WINS claims submission.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
PushCoin competitors and assessment
Company assessmentDirect peers
- RevTrak: RevTrak provides K-12 schools with online payment processing for school fees, cafeteria accounts, and activity registrations. Named explicitly among the solutions PushCoin has replaced at major districts, it competes on the same cafeteria POS + school fees use cases.
- NutriKids (Cybersoft Technologies): NutriKids is a long-standing cafeteria point-of-sale and meal eligibility platform serving K-12 districts nationwide. It addresses the same meal-account, NSLP eligibility, and POS workflows that are central to PushCoin's Reggie POS and NSLP modules.
- MySchoolBucks (Heartland School Solutions / Global Payments): MySchoolBucks is the most widely adopted K-12 online school payments and cafeteria management platform in the US, serving parents and districts to fund lunch accounts and pay school fees. It is the most direct competitor PushCoin has displaced at large IL/WI districts, making it the closest comparable for product, pricing, and buyer.
- LINQ Nutrition (formerly TITAN Family / MyMealtime): LINQ's K-12 nutrition suite (built on the TITAN/MyMealtime platform) offers cafeteria POS, meal eligibility management, and online payments for school nutrition programs. MyMealtime is named among incumbents PushCoin has displaced, making it a near-clone competitor on the food-service side.
Emerging players
- MealViewer: MealViewer focuses on school menu publishing, mobile nutrition communication, and increasingly integrates with cafeteria POS and payments. It overlaps with PushCoin on the parent-facing and nutrition-data side but does not yet offer a full payments hub, making it an emerging adjacent player.
Broad incumbents
- Infinite Campus: Infinite Campus is a major K-12 SIS with optional integrated payments and nutrition modules. While its core is student information management, its payments and food-service add-ons compete for the same district budget line items that PushCoin monetizes.
- Tyler Technologies / Munis (school ERP payments): Tyler Technologies sells ERP and payment solutions to K-12 districts and municipalities, including cashiering and online payment modules that overlap with PushCoin's fee-collection and virtual-terminal functionality. It is a broad incumbent in district financial operations rather than a cafeteria specialist.
- PowerSchool (Unified Classroom Payments / Meal Management): PowerSchool is the dominant K-12 Student Information System vendor and offers adjacent payments and nutrition modules as part of its broader platform. It is a broad incumbent rather than a focused competitor—PushCoin integrates with SIS providers like PowerSchool/Skyward but competes for the same wallet of cafeteria and fee-payment spend.
- FrontStream Payments: FrontStream is a payments and fundraising platform used by schools and nonprofits, providing payment processing and donor management tools. Named explicitly among vendors PushCoin has replaced at major districts, it competes broadly in school payment acceptance rather than as a cafeteria-specific specialist.
- Skyward (Skyward Student Management Suite): Skyward is a widely deployed K-12 SIS used by many IL/WI districts and includes fee management functionality. Named among systems PushCoin has replaced at major districts, it represents the incumbent SIS-plus-fees bundle that PushCoin's automated SIS integration is designed to augment or displace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
PushCoin social profiles
Digital presencePushCoin compliance and trust
Trust signalCompliance2 records
PushCoin financial estimates
Financial estimateRevenue estimate
Valuation estimate
PushCoin leadership team
Management profileNumber of profiles
Profiles2 records
PushCoin funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PushCoin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PushCoin
What does PushCoin do?
PushCoin provides a cloud-based SaaS platform that combines a student digital wallet, cafeteria point-of-sale (POS) system via Reggie, school fee automation, web store, and National School Lunch Program (NSLP) eligibility management for K-12 public and private school districts. The platform enables parents to fund student lunch accounts and pay registration fees online while schools use Reggie POS terminals and integrated web store functionality to manage cafeteria operations and collect payments. Pricing is based on per active student or per active user subscriptions, with credit card convenience fees on deposits and free eCheck deposits.
Is PushCoin a public or private company?
PushCoin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PushCoin founded?
PushCoin was founded in 2012. It employs 1 to 10 people.
Where is PushCoin based?
PushCoin is headquartered in Geneva, United States, in the North America region.
How does PushCoin make money?
Four revenue lines are on record. Card Transaction Convenience Fees are the primary driver. The others are eCheck Deposits (Free), per Active Student/User Subscription and card Surcharge in Payment Plans.
Who are PushCoin's main competitors?
Direct peers on record are RevTrak, NutriKids (Cybersoft Technologies), MySchoolBucks (Heartland School Solutions / Global Payments) and LINQ Nutrition (formerly TITAN Family / MyMealtime). MealViewer is listed as an emerging player. Broad incumbents are Infinite Campus, Tyler Technologies / Munis (school ERP payments), PowerSchool (Unified Classroom Payments / Meal Management), FrontStream Payments and Skyward (Skyward Student Management Suite).
Does PushCoin have an API?
Yes. PushCoin offers a Web API that enables school administrators to automate common tasks such as synchronizing data between Student Information Systems and PushCoin, downloading sale transactions or revenue data into third-party accounting systems, generating reports, and carrying out statistical analysis in external tools. The API supports automated updates, nightly synchronization of student data, uploading student data, and product management. Additionally, PushCoin provides an SFTP API for bulk uploads of student records and photos, and OAuth-based APIs for third-party authentication (Google, Facebook, LinkedIn, Microsoft). Developer documentation is at knowhow.pushcoin.com/2015/05/10/automation-of-tasks-with-pushcoin-web-api.
What industry is PushCoin in?
PushCoin's product category is K-12 Education Payments. Its primary akta.pro industry code is EDAJAHAJ, Food Services Administration (Meal Eligibility, POS, Nutrition Compliance), with a secondary code of EDAEAEAC, Meal Program Compliance & Administration (NSLP/SBP, Reimbursements). Its NAICS code is 6117 and its SIC code is 7372.